New Age Google?
As it’s now 2012 The System has decided to have a look at end of the world theories!
No not Nostradamus quatrains, planetary alignments, invisible asteroids, raptures or Mayan calenders; but if 2011 was anything to go by 2012 will sound the death knell for many websites that rely upon SEO and organic search engine rankings.
Rather than make any off the wall predications as to what is going to happen to search, it makes sense to look at what happened in 2011 and the likely outcomes of those changes.
So what has been going on in 2011?
Well 90% of webmasters questioned would probably say the Google Panda update was the most significant change to search in 2011. Admittedly this probably had the biggest impact on Google SERPS however I’d argue that something much more significant for the long term took place last year and that was the integration of the Yahoo and Bing.
Prior to the merger some strange things were happening!
At the beginning of the year Google accused Bing of Copying its search results.
Personally I’d noticed for a couple of years that if Google slapped a sites rankings by say its classic -50 penalty, the same effect would be seen on Bing within days. It is well known that Bing ‘used to’ refresh its index a lot more regularly than Google, however this has changed since Panda. The evidence provided leads on to conclude that Bing had been consistently ‘scaping’ the Google results, reverse engineering the algorithm and including the output in regular Bing refreshes.
Throughout the year Bing has consistently been gaining ground on search traffic at Googles expense mainly due to its preferred mobile phone operating system with integrated Bing results.
Although it is difficult to prove conclusively there is strong evidence that the FebruaryPanda update misfired in actual quality of SERPs produced. Maybe they had to release the Panda update earlier than planned due to the pressure they were coming under from Bing? Panda is considered by many to be an ongoing process with regular monthly updates which suggests that the quality analysis is not stable. IMHO Panda is the biggest exercise in live software testing that has ever been undertook! So expect more!
Thoughout the year and before the announcement of the Search merger, Yahoo was rationalising and removing services. One of the biggest losses to the SEO community was the removal of the Site Explorer tool. No longer can anyone see why their competitions site ranks – for free.
Bing/Yahoo results now virtually mirror Googles and when Google shakes so does Bing!
It appears we finally have a meta-algorithm of search acceptable by 99% of the search providers!
So what else is Google up to?
In the next post I’ll look at what appears to be a massive application of penalties for all sorts of illegal linking, skewed search results, Google punishing itself for blog backlinks and what is white hat in 2012?
Hell you’ve got nothing better to do you saddo – why not recommend this Google adsense ad to a friend! Uh if you can find one!
Give it up Google the only people who use +1 are spammers, marketers and Google employees!
Hello,
In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and we’ll continue to show the ads that will generate the most revenue for you.
We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.
If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.
Sincerely,
The Google AdSense team
Backlink Strategies Revealed
For one is Silver, the other Gold
Sitewide Links Or Content Textlinks?
Oh this one should be good in the best tradition of Herman Hesse’s Daemian!
After all its one of the most asked questions, or should I say used to be!
Since the Panda update there is definitely been a shift in the demand away from sitewide or front page fixed sidebar texlinks, to publishing content with embedded textlinks.
I actually make a living out of publishing content and the number of requests for sitewide textlinks on blogs or static websites has fallen dramatically.
The SEO budget has shifted from millions of pounds spent buying sitewide textlinks to buying content space on high ranking websites and especially blogs. Which is also great for me and all the other bloggers out there….. at last!
We never sell sitewides but publishing is our business!
However, have all the big SEO companies got it wrong?
Its the same old Google Algorithm question – Is it Quality over Quantity Today?
The System, in good old Angel Heart fashion is going to prove to you that the big SEO companies have got it wrong!
This should be good!
Which Is The Best SEO Strategy? Sitewides or Content textlinks?
To answer this you need to look at the costs and benefits, advantages and disadvantages of each.
You also need to look at the time factors for ranking and the type of campaign you are aiming at?
Then you need to look at the facts!
The Cost Benefits of Content Textlinks
Content textlinks are the hottest property in the SEO world at present and the SEO community seem to think that Google favours them over everything else. The SEO companies are also running scared after Panda and are now not so keen to buy links in the manner that they set as standard!
Content textlinks are viral and can be published on other peoples websites. They therefore have the capability to produce lots of links from different non-contiguos C class IP addresses. These are distinct nodes and therefore one piece of syndicated content with links, can create its own mini-network!
Furthermore, this process is self perpetuating ad infinitum. (And of course the process can be hurried along with all those social media tools!)
Content textlinks can be spread via RSS and social media.
Content textlinks have a relatively short visible lifespan, unless the quality of the page/article is such that it ranks high (due to lots of backlinks into it!). Blogposts roll off the front page over time, however are useful for seasonal marketing and campaigns.
It is easy to buy content textlinks from high ranking on-theme blogs. Most of the top blogs have paid content which does appear to be perfectly acceptable to Google.
Be prepared to pay at least £300 or more per post ($500) on a high ranked niche blog, because that is supply and demand!
The Cost Benefits of Sidebar Sitewide Textlinks
Sitewide Textlinks suck link juice from every page of the site for one keyword. In network terms any site that give you sitewide links effectively becomes a subset of nebula connectivity for that keyword with juice flowing into your site.
There is some evidence that sitewide links can damage rankings and that Google penalises those type of links if they come from lots of low PR sites, so be careful where you get your sitewides from. Links from high PR sites can only been seen as trusted as the majority of webmasters do not give sitewide links away cheaply - if at all.
Sitewide links take advantage of the network power laws. For example, every time some creates a new post, tag, category or page on a blog – they create another link for you. As the site grows in time and authority, so the power of the link juice flowing to your site increase – ad infinitum.
If you buy links, Sitewide links are cheap in relation to content and you do not have to produce any content! Since Panda sitewide links have got even cheaper!
You do not have to buy sitewide links from high ranking on theme blogs – if you have built one yourself or have a high ranking site most webmasters are willing to enter into three way or more linking deals. Its a win-win thing!
The Answer
If you’ve been following our thoughts on the System, its all about getting top rankings through content growth and links and network linking structures that channel the juice in the most effective way using social media.
So you think I’m going to say content is king, right?
Panda has had a dramatic effect on Sitewide links and SERPS because of the much discussed on the system
1. power laws of networks
2. laws of large numbers
3. Accepted truths or the wisdom of the crowd belief that sitewides are bad and content links good.]
You do have to acquire both types of links!
However sitewide links are currently much more powerful because the demand for content publishing platforms by the SEO companies has created a surge of content publishing which creates hundreds of new posts, tags categories etc all which have sidebars with sitewide links!
Sitewide links grow exponentially faster than viral content naturally, ceteris paribus!
Be careful though
I want to draw your attention to a blogpost here on The System that I made a couple of years ago about self linking and the power it has to rapidly increase the number of backlinks pointing to you.
so just to remind you what I was Talking about then…..
The Recursive or Infinite Loop – Power RSS Marketing
Today I want to tell you a secret about the recursive loop or infinite loop.
In laymans language a recursive loop is simply a link back to yourself . You probably even do a little bit of it yourselves already on your home sites navigation!
You most certainly are trying to achieve this very end in your link building practices!
You should be doing it on every piece of content you produce!
In programming terms a recursive loop is a no-no in structured sequential logic, as the program would never end, although clever programmers use the function to do clever stuff!
In systems terms it’s also usually a no-no because infinite repitition is not what is usually required!
You certainly would not expect to see recursive loops in an optimized linking network, would you?
Well guess what?!!
For Internet Marketers a recursive loop is golddust.
Imagine a system that would generate infinite repetition of links (with no duplicate penalties)
Well guess what folks – It already exists and it’s OUT THERE – you just need to learn how to put the components together.
Blogging with recursive loop textlinks
So today I’m going to actually tell you how to utilize the recursive loop for maximum backlinks for your website.
Imagine you owned a blog about cats called for arguments sake catblog.org.uk
As its a blog you should include personal comment, however the formal ‘I think’ sounds more authoritarian than authority.
The solution is the recursive loop.
By saying instead ‘cat blog thinks’ with a link back to catblog.org.uk from itself saying ‘cat blog‘ you create links that are no longer recursive loops when published on someone elses site or taken in an RSS feed. They become one-way text links back to your site!
Advanced RSS Linkbuilding with the Recursive Loop
Do a search on Google for any type of blog e.g. money blog, and you will see the recursive loop used extensively to the point of occurring in every blogpost for the top ranking blogs.
This is not co-incidence and occurs for just about every xxxxblog.xxx and for ‘buying type’ keyword searches, where the website is Web 2.0 or conversational. The System itself ranks for its generic domain name simply through recursive links such as this.
An excellent way of squeezing additional links out of blog posts using the recursive loop, is to add a footer containing it to all your RSS Feeds.
This is perfect if you publish other peoples posts or use RSS for syndication of articles, as you get automatic unnoticed back links out of others peoples toil! Great for autoblogs!
The best way of doing this is by using a WordPress plugin called RSS Footer.
Social network scientist and author of ‘Six Degrees’ Duncan J Watts @duncanjwatts has spoken about his latest experiment to test the theory of six degrees of connectivity using data from Facebook and Yahoo.
The approach will analyse connectivity paths between global users using multiple variables for the analysis. Watts believes that the sample will satisfy the law of large numbers and fake accounts will not skew the results!
Hey! how many people are really real on Facebook?
Half of those 750 milllion users are kids under 18 who have had to fake an account to be accepted!
And how many of those 3000 friends on facebook do I really know?
And what about the Internet Marketers!
However, The System believes that none of that matters, after all connected is connected and welcomes research into shortest path theory which underpins what we teach here for content distribution. And I’ve got to agree with Watts that the wisdom of the crowds will prevail!
It will be interesting to see who and where are the ‘social hubs’ , the small world networks and the level if disconnectivity. Guaranteed any major Social hub is an Internet marketer!
It’s a shame linkedin has not joined in, because the datasets extracted from there would show real connectivity!
Read the Full Interview With Duncan J Watts .
Data Mining Google For SEO
Even some the most seasoned SEO professionals cannot see beyond the first page of Googles SERPs.
Savvy SEO professionals will delve deep and maybe use a host of SEO tools and perhaps (don’t do it!) Google analytics.
However very few SEO professionals see and use Google for what it actually is – one huge database!
The Google search box is more than just a tool to return a string of keyword search results. It is the doorway to running limitless queries for extracting incredible information, if used correctly.
Google allows you to run queries over its database using a complex set of its own Structured Query Language, that in itself would be beyond the comprehension of the majority of wet behind the ears SEO newbies. Advantage you!
So how can the database be used to help Internet Marketing?
Well in just about every way you can think of!
For example, if you are running an affiliate scheme program and want to find all those sites that are competing with you using the same banner code, or perhaps you are looking for particular niche sites to post content on or exchange links with!
Googles Secret Codes
If ever you see any Internet Marketers talking about Google Secret Codes you can bet your bottom dollar that they are trying to sell you some Google Queries!
One thats been doing the rounds over the past few years and has been widely abused by the black hat seo community are the ‘Get Free links from PR 9 .Edu and .Gov websites for Free!’
After you’ve paid your $19.99 or whatever!
So here they are for free!
Use the following codes to search Google to find blogs where you can post your link for free.
Just ADD YOU KEYWORD!
To find the High PR sites use Firefox with the SEOquake plugin installed
Secret Codes:
site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.com “powered by expressionengine” “ADD YOUR KEYWORD”
site:.org “powered by expressionengine” “ADD YOUR KEYWORD”
site:.edu “powered by expressionengine” “ADD YOUR KEYWORD”
site:.gov “powered by expressionengine” “ADD YOUR KEYWORD”
site:.com “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.org “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.edu “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
site:.gov “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment”
Dig Deeper into Google and Create your own Google Algorithm!
By Data mining Google you begin to see how it’s main algorithm really works!
In one of the most significant moves for Search for ages and without many people knowing about it, Google is testing click to call on its Adwords network and this will ultimately be incorporated into the SERPS!
Why significant?
Well as you probably know mobile search accounts for about 30% of Google traffic!
Google just bought Motorola to support and expand its Android development and market and avoid the patent lawsuits that are flying right left and centre in both the search and mobile technology worlds at the moment.
Click to call will allow Google users to ‘connect’ straight from their mobile devices to talk to the business at the other end of the Adwords ads initially. This will have a large impact for local businesses who receive the majority of Google enquiries.
Effectively this cuts out landing pages and SEO in the traffic funnel for those customers who want to find out more purchasing information and buy, but prefer to talk to a human or android?
Linking to a phone number significantly reduces the number of steps in the sales order process.
Read more at http://www.google.com/help/faq_clicktocall.html
Google Loves Mini-sites- Its Official
Go out and build an empire of mini-sites – but keep them on theme!
We already knew it, but now its come from the horses mouth itself – Google loves mini-sites- as long as they are niche specific and selling a different proposition.
Here’s what Matt Cutts had to say on the subject:-
Be Careful About Selling the Same Stuff From Multiple Domains
Question:
“I manage 3 websites that sell the same products across 3 domains. Each site has a different selling approach, price structure, target audience, etc. Does Google see this as spumy or black hat?”
Cutts said, “On one hand, if the domains are radically different lay-out, different selling approach, different structure – like, essentially completely different, and especially the fact that you said it’s only 3 domains, that might not be so bad. Clearly if it were 300 domains or 3,000 domains – you can quickly get to a fairly large number of domains that can be crowding up the search results and creating a bad user experience…by the time you get to a relatively medium-sized number of sites.”
“The thing that was interesting about the question is that you said it’s the same products, as in identical. So it’s a little weird if you’re selling identical products across 3 domains. If you were selling like men’s sweaters on one, and women’s sweaters on another, and shoes on a third….I’ve said before, there’s no problem with having different domains for each product, and a small number of domains (2, 3, or 4) for very normally separable reasons can make perfect sense, but it is a little strange to sell the same products, so if they’re really identical, that starts to look a little bit strange – especially if you start to get more than 3 domains.”
“Definitely, I have found that if you have one domain, you’ve got the time to build it up – to build the reputation for that domain…in my experience, when someone has 50 or 100 domains, they tend not to put as much work – as much love into each individual domain, and whether they intend to or not, that tends to show after a while. People have the temptation to auto-generate content or they just try to syndicate a bunch of feeds, and then you land on one domain vs. another domain, and it really looks incredibly cookie cutter – comparing the two domains, and that’s when users start to complain.”
Yeah OK Matt…
Hmm, we dont usually transcribe the Witchfinder General’s comments. but this time, this is worth some analysis.
So just make sure you have all those autoblogs on separate C block IP addresses for ultimate link love.
The power of the network!
Don’t believe the hype about weakening the PR or the love you may or may not put into the site.
It takes no more effort to manage a segmented niche network than it does to distribute content to and manage a centralised, compartmentalised website.
If you’ve only got one site to distribute content to then you only get the benefit of the internal link.
If you’ve got 25 on theme ‘news’ blogs all taking the content (with links) and talking about your product and auto tweeting and FB liking etc etc…. well do the Maths.
As long as you get some good authority links into your host of mini-sites (preferably WP Blogs on generic keyword specific domains) you can channel the juice to your target moneysite! Over time these sites get more powerful and so does your target site. This is how a cluster network can defeat a large supanova star network such as a price comparison site. By using the power of the network, its authority, to systematically pump keyword specific links to the target until the supanova burns out!
Concantenate or Die!
To all those people out there who think that SEO and Social Media are two separate things and should be treated as such with separate budgets and business plans, all I can say is Losers!
Now I know that this is a genuine problem for large organisations and corporations, having myself sat in many boardroom meetings of some of the biggest financial companies on the planet, discussing the implementation of multi-million pound computer systems.
Companies are systems and all companies follow the hierarchical top down departmentalised structure.
Money and budgets flow from the top down to each department, each which is supposed to be singing from the same songsheet in the overall business interest of the company.
The problem is departmental self-interest introduces drag into the business structural development model and effectively over the longer term costs big companies millions. They miss out on new technologies and creative ideas and present diseconomies of scale. Furthermore the resistance to change hinders and sometimes blocks the new forces leading to competitive disadvantage!
When a company department no longer functions in resonance with the other departments in a holistic unified business profit making manner, then it is time for that department to go!
As a systems analyst in the years of intitial computerisation, my designs and the availability of new software and platforms have caused the disappearance of many a department and job!
I didn’t lose any sleep even though my father was a union shop steward, because I knew the secret that companies have to be dynamic to attain competitive advantage and survive!
There is a time for everything.
And so it is with SEO departments today.
All the big corporations have them. The ones who can’t even get the basic structures of the site optimised and have a huge budget to give to a so called outsourced SEO company to go out and buy links.
From recent meetings with some global clients it is obvious that their approaches to social media marketing and SEO are still seen as separate marketing channels.
This is what happens…..
The SEO department spends all its money on buying links.
The PR department spends all its money on (non optimised) press releases trying to limit the so called damage done by,
The Social Media Department – which in 99.5% of companies stops at FaceBook and Twitter and doesn’t include a link strategy.
All departments are either ineffective or missing traffic generating opportunities.
SEO SAVVY SOCIAL MEDIA EMPLOYEES
But things are changing, and for the better.
Everyday I get emails from some seo ‘consultant’ somewhere who works for a link buying SEO Consultancy who wants to purchase links on my financial websites, directories, blogs etc etc.
I don’t usually reply to many, because when I tell them that they need to create content that other people may love and then they can pay me lots of money to publish it … or if I tell them to va t’enculer!……. it always ends up in an impossible discussion along the lines of “but you’ve got other outbound links on you’re sites…”
So I tell them these are sites that I and Google love and money can’t buy you love…or links from my sites unless they are imbedded in high quality content….and they don’t like it.
What’s My Line?
Anyway these scoundrels are getting less and less by the day and are being replaced by requests from Social Media Consultants, Social Media Managers and Social Media Architects.
Mostly they want to pay to publish posts on blogs which is great, and they even understand the value of links!
So are these SEO people in sheeps clothing or does the budget for Social Media stretch further than SEO these days?
Whichever, it is clear that companies that have separate departments for link building and social media will be investing in diminishing returns from link buying, and fragmented exposure and traffic funnels that leak from the social media team.
Concatenate Social Media Optimisation or die!
As you know by now quality content with links is King!
But there is little point writing quality content is nobody gets to see or read it….
At the System we teach a wholistic approach to SEO and also use Social Media to propogate interest, syndicate content and links; which effectively means do a bit of everything and play within the rules.
If you are not doing one type of online marketing, you can bet your bottom dollar that your competition is.
So today I want to talk about an area of Internet Marketing that is often overlooked, even by the most aggressive of online marketers, probably because it is fairly white hat, and that is RSS Directories.
RSS directories are central hubs that collect the latest RSS feeds from sites that are subscribed to them. Google feeds on RSS directories continually looking for new stuff to index.
It is not sufficient to just use a ping tool to let Google know you’ve just written an excellent blog post, or released a video, or stuck up some new pages of high quality content. Or anything else that can have an RSS feed come to that!
RSS Directories aggregate the feeds and promote them on, giving you a much better chance of getting your content indexed faster and subsequently judged on its quality and if any good (and properly optimised), top rankings on Google!
The problem is that there are thousands of them out there, or more importantly, you are going to have to submit your feeds to hundreds of them if you want to compete with the big boys!
Furthermore, it will take you ages to find, visit, and set up automated posting at all these sites which in effect is a full time job….
Fortunately our old friend Howie has come up with a solution that automates the whole process for you.
You simply enter the url of the website you want submitted to hundreds of these directories and press scrape!
The program then populates the fields from your site title, description and keywords and picks up your RSS feed.
If your site doesn’t have one it automatically creates one for you through feedburner.
Add a few extra keywords if you want and click! Done!
It’s dirt cheap to buy – Just $27 per month which allows you to entr up to 300 websites or feeds!
And you also get these special bonuses from Howie!
Free Bonus – Pad Tools
Brand New Tool – Podcast Traffic
BONUS REPORTS
SEO Basics
Secrets Web Traffic Overdrive
Traffic Is King
Traffic Triggers
Advanced SEO Techniques
Don’t miss this one if you want to get an edge in promoting your social media content and combine seo at the same time through RSS syndication and distribution!
Link spam is a curse, especially for Google, however all sites that rank in Googles SERPs are guilty of it, to some degree, present company excepted!
If you are new to The System you may not know that the core principle we teach here is link creation through quality content and global distribution of that content through social media and social networking sites to relevant audiences.
Taken that you are already an expert in your niche or specialist field, and therefore understand and produce quality content that adds value, The System shows you how to maximise your distribution of the content and sales message (with links) to the widest audience possible. In the real world that’s called advertising.
We show you how to duplicate, yes thats right duplicate without penalties, your quality content onto the most important ‘billboards’ in the Social Media world, where Googlebots regularly feed alongside people who read. The end result is top organic rankings in a very short period of time, sometimes minutes for a brand new site! However…
Attaining the highest rankings on Google using our methods is tempered by one thing only – LINK SPAM
In case you haven’t noticed this month The System has been posting about offsite Black hat techniques and who is using them effectively to negate your marketing campaigns and clean up on the SERPS for the most competitive keywords.
These offsite black hat techniques effectively boil down to one thing – Link spam.
Black hat link spam is being talked about everywhere by leading Internet Marketers this month.
Why? Because it works!
It works primarily because it is backed by money. Lots and lots of it!
Who is doing it?
Well it isn’t a little teenager with aspergers syndrome, sitting in his bedroom in Essex!…….
…and it isn’t the Russian mafia hacking sites with keywords!
Its a lot closer to home than that!
There are basically two different types of effective linkspam that will get you to the top of Google for ANY keyword.
Method 1
Buying links from targeted high ranked on theme websites to make it appear that all the authorities in the niche are voting for you.
This is the most effective method of link spam and is what is responsible for getting all those sites to the top of Google for generic keyword searches such as Car Insurance or Loans or Mortgages.
Try those searches on Google.co.uk and do you see a pattern in the websites that are returned in the top five or so SERPS.
All these sites are using this method to trick Google. They employ big SEO companies based in spammer valley Manchester or Madras, who are often owned by offline publishers, to seek out and buy these links.
Typically these SEO companies are paying $30 per month for a permanent textlink on a high ranked or higher pageranked site.
For Every keyword they are attacking they buy at least 15 new links per month. They then charge these out at a profit to those massive companies who can afford to play. This obviously is a very expensive game! But there are massive returns to be had!
This sophisticated method of link spam is however, virtually undetectable by Google whose spam algorithms cannot see the manipulation amongst all the chaff and background internet linking noise! After all who is to say that that blogroll link was not put there out of philanthropy. No structured language algorithm can work with unquantifiable variables such as truth.
Targeted linkbuying textlink keyword spam generates massive amounts of money for the SEO company, but nothing like the amount that the big multi-nationals who are paying these SEO companies, are milking out of No1 Google traffic for Cheap Flights and Sports Betting etc.
When they’ve spent their $100,000 per month SEO link buying budgets on trying to outrank their competitor or two, they turn their tails to ppc and spend four times as much on Google Adwords.
So everybody is happy right. Its a win-win-win situation and if you can’t pay, then F cough!
The System calls this Fraud!
Method 2
2. Buying as many links as you can from as many different IP address as possible using multiple types of outsourced link spammers.
So amongst all this is the second method of linkspam that will get you to the top of Google for the most competitive keyword, if only maybe for a short while. But do you care?
Of course not!
Because if you are this sort of linkspammer you will have a conveyor belt of substitute websites waiting in line to repeat the process should or when your site gets banned from Google. If you are in seasonal, fashion or sell products with a short lifespan, spam away to your hearts content for the campaign!
Once again it helps rank higher if your site, has age, page quantity and size, quality and good structure. All these onsite things are essential equipment to play the game. It is just then a question of appearing to be a normal player while using every method of linkspam known under the sun to get thousands of links that will boost you to the top of Google.
Linkspam method two is link quantity
Don’t believe the hype that Google uses anything other than links to rank sites. Yes Google may have a few hundred signals that it uses, but that is only to determine the value of the links that are used to calculate rank!
Ceteris Paribus – He who has most links wins! Nothing else!
Dont Believe me? Well look at this.
Forget Panda , since the update I have watched a website soar up the ranking for keywords such as car insurance and compare car insurance and cheap car insurance etc etc etc simply buying links from multiple link spamming services and having a backlinks profile that quite frankly stinks.
See what you think. Here’s the backlinks profile of the Car Insurance Link Spammers
(Editors note – The offending webpage took a 50 place google drop just four days after it was reported – mind you it was No1 for terms like Cheap Car Insurance – More on why not to use splogs on later posts)
If you look at the thousands of spam websites that are powering these links you will usually see a one page wordpress blog with a nonsensical domain name and paragraphs of unrelated content. These ‘splogs’ or rubbish blogs is is a very effective method that Panda obviously did not address. So much for it not indexing rubbish content.
What it is doing is ranking good content that is getting powered by links from indexed rubbish sites. Lots of them! Thousands! He who shouts loudest……This method is more like cheating than conspiracy to defaud.
This method is highly effective and if you get banned you can always do it again. Google has done /can do very little to stop this and these linkspammers have exposed many of the weaknesses in the Google algorithm for manipulation
Can Anyone Linkspam successfully?
Simple answer NO!
Obviously if its a very popular keyword then you are going to have to do a hell of a lot of it at a faster rate than your competitiors (without getting penalties from Google along the way). There is a power law of networks that rules that if you are not already a long term player in any keyword defined niche then sorry its too late for you.
It will be impossible for you to build links at a rate that will allow you to overtake these supernova link hubs who naturally attract links faster than you can build them without receiving penalties. Its the law of large numbers to you and me!
However if you are already a player, a big brand name or have been around ten years or so and have large trusted websites (like myself!), you can link spam and link spam to you hearts content without getting any penalties and with guaranteed success if you do it more effectively than your competition, the other ‘trusted’ brands!
Rule 1. Linkspam is only an effective game for those established players!
Rule 2. Linkspam is Expensive and has increasing costs and diminishing returns!
Right rule 2 effectively cuts all but the biggest players out of the market. Which is why you only see the biggest brands at the top of Googles SERPS.
Now guess who has already got all the money. And that is why you cannot ever hope to rank top no matter how good your content, because your competition are definitely employing black hat tactics. There aren’t any other methods that will give you the edge for the top spots under the current Google rules.
So the moral of the story is….how do you like your link spam?
Quantity or Quality? They both work!
Now if you do everything we tell you in The System you will have no need of the following, but Even Harry Potter had to go through training in the black arts! It pays to know your enemy, especially if they are ‘doing it to you’! Call it self defence.
So this morning I got an email from Harry sorry Howie Schwartz who definitely bats for Slytherin. C’mon even his name means black. He says he’s reformed but he’s selling the complete works on how to be a black hat wizard for just under $40.
It’s a must read for anyone who wants to practice the dark side and he also gives you a link to a very good SEO forum where they are discussing the benefits of negative SEO.
Unfortunately as The System predicted nearly a year ago this practice of messing with your competitions backlink structure to damage their search results has become commonplace amongst all the large billion dollar making so called SEO companies, that also buy links for the big multi nationals. Well you can beat them and don’t have to join them. I’m currently testing out negative SEO against a company that WAS ranking at the top of Google for car insurance. I know they cheated and I have been shown how, their SEO company even boasted about it in a blogpost saying how reducing the number of spammy links got them to the top of Google. Well who put those spammy links there in the first place? And just how can you remove them unless you have control? (usually paid!). Anyway here’s an extra ten thousand spammy links for you! for FREE! . Lets see if Howies tools Work 
Link surges can do havoc with your competitors rankings if you do it right. They can also do BIG damage to yours so get Howies stuff and ‘Be Prepared’!
Here’s the link
While I’m on the subject of internet marketing stuff worth having – Here is some incredibly good FREE stuff from Stompernets Don Crowther. He explains how to do social media marketing the right way, and looks deep at the social linking structures that google now includes in its ranking algorithm.
