Happy Xmas from The System & Howie Schwartz

Howie is giving away the farm
a sleigh full of traffic
lost recordings FOUND
Only 62 People Know This (oh yeah.....!!)

Hi,

My friend Howie Schwartz has a present for you...



He recently held a closed door event for 62
people. The price for admission was 5k.
He never released the recordings.....until now!

http://www.trafficholiday.com/member/?r=32791&i=1

He's going to practically give away the
farm here as a holiday gift to you.
PLUS- he's doing an insane give away
on top of this.

This is about to be taken away for good.
Please be patient if the page is slow to
load because of the overwelming demand...

http://www.trafficholiday.com/member/?r=32791&i=1

Take care and Happy Holidays!
Paul

PS - A whole sleigh full of traffic :)

Beat The System this Xmas!!!

A Question of Aged Domains and Google

Also, with regard to aged domains, do you believe there is still value in an aged domain even if there has been no site live?
When acquiring an aged domian do you think it is a good or bad idea to change the Registrant TAG, eg. if I bought a domain that was registered via enom in the US is it SEO neutral / better / worse to leave the tag there?

The question of the age of a domain first raised it's head around four years ago when the'Mystery of the Google Sandbox' first appeared on the IM scene.

This happened to coincide with a time when many people were using new domain names in nefarious ways. So it was believed that an older registered domain could help you avoid the sandbox trap.

Aged domains must be defined as 'Greenfield' never used as opposed to 'Brownfield' pre-used.

Prior to the Sandbox - SEO'rs seemed only interested in 'aged links'

Do I believe that there is an advantage in hosting an aged greenfield domain?

If it's a generic domain name - without doubt!

Google knows what the domain means and also knows that someone has been sitting on that property for ten years say. It knows they have paid the renewal fee....

Generic Domains names do give you an advantage if you stick to optimised website structures.

Aged domains give you an acceptable doorway into keyword authority in an otherwise overly competitive search market!

In regards to Registrars records affecting rankings.......

Hey just cos I'm paranoid doesn't mean THEY arent watching!!
Unless you are in a very local market and host your server there and don't wish wider visibility - it really shouldn't matter...

Tip: One surefire way to avoid any sandworms when registering a new domain is to pay for TEN tears registration.
This shows Google you mean business!


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Advanced Blogging And Why I Use Blogger - The Rasputin Effect

Now being a professional blogger carries with it some sort of responsibility to your readers.
No I don't mean You Lot, the people who read these ramblings are either Enlightened, Inquisitive or Insane.... So Which one are You?

What I meant was in my professional blogging capacity, mostly in the world of Insurance and Finance, if you want to be top of Google for your chosen blog keyword (check out insurance blog) you not only have to provide original quality content on a regular basis, but you also have to act the part, and more importantly look the part, to attract the attentions of other professional bloggers who collectively could improve your profile.(through links!)

Now I always use Blogger for blogging and in a moment I will tell you exactly why and explain what I call the 'Rasputin Effect', which is the sole reason that I would always chose this platform over a more functional alternative such as Wordpress.

However using Blogger as a platform does have it's downsides, and I'm not talking about the lack of bolt-ons for which Wordpress has a plethora; there are enough basic functional widgets available on Blogger for all but the most socially active.

I also disagree that a Wordpress site is better for SEO.
If you understand even basic HTML you can edit a Blogger template for on page SEO. Wisely using hyperlinks and keywords in the Blogger structural setup will also optimise your blog for SE ranking advantage.
It may be easier to SEO a blog in Wordpress but truth is it is not better!

No, the biggest downside is this.....
When I get invites from other top blogging professional for links, posts requests etc etc....... I always feel that my Blogger blog is rather like turning up for a business meeting in the City of London, having just rolled out of the surf on Perranporth beach or getting invited to a 'Black Tie Do' in the Hamptons with BO in attendance and turning up in a yellow 'gypsy' cab and in a pair of old rippped Levi's....

Lets face it Blogger ain't 'pretty'.

So why do I use it?

THE RASPUTIN EFFECT

For those of you who don't know their history I suggest you read about Rasputin on Wiki.
For those of you who do, you'd agree that Rasputin was a scruffy b**tard too!



So now you know the history you will see that Google is the Tsar, Blogger is the Tsarina and your scruffy Blogger blog is Rasputin.
You have the full attention of the Tsarina and The Tsar who likes to rewards his loyal subjects in the rankings! This is a competitive advantage.

But didn't Rasputin end up dead in the River Neva?
Don't Blogger blogs get zapped?

Yes and Yes!

But it took a lot to kill Rasputin and even after the cyanide, .33's, the knifings and the beatings and being chucked into -50 degrees of flowing water, some say....

He still had air in his lungs....

The solution to the threat of falling out at Court is found by holding your blog on it's own generic domain, preferbly of the most logical keyword that describes it's contents. This way you control the content distribution and can build up link love for the domain, whilst at the same time benefiting from all the built in distribution elements that come with Blogger to the Google court - such as Feedburner for example!

Remember though - It was also the social media mob who finally killed the Tsar and his family in Екатеринбу́рг and were also behind the scenes in the demise of Rasputin a year earlier.

To be Rasputin and hold such a high authority at Court, you do need to produce QUALITY! on a regular basis, avoid the threats and maybe use a little 'Magick'.

This is the bottom line, however it is served up!


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Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

Google Forces Personalised Search Results on an Unsuspecting Public

So Google has rolled out it's personalised search to everyone - like it or not!



The two geeks have been employed by Google to quietly tell the world that what they see when they search, is not the same as anyone else.
Moreover, unless you are in the 5% of users who change their browser settings, you will have no choice, as Google has taken to dropping more spyware in the shape of an anonymous cookie onto your machine in order to monitor your behaviour!

So how does this affect SEO?

It depends how you look at it. In theory more weight might be given to local results for example, however Google will make decisions based upon things like your previous bounce rates etc.

So what can you do to see the real results of your marketing efforts? Well for starters clear down web history and remove cookies. Also don't just check Google.co.uk if you live in the UK - have a look at Google.com as well.

This move has some very worrying trends.
Firstly it assumes that everyone using the machine is the same person. In many households multiple sign on accounts are not created.
Secondly it is an open invitation to black hat cookie droppers to influence SERPS.
More importantly when taken in context with all the other moves Google is making at the moment to profile every user, for example Google Mobile, the worry of privacy and 'big brother' style corporations becomes ever more real

Beat The System

A Brief History of Me Computers and the Internet

When Good takes on Evil, Positive versus Negative, Light against Darkness - the worst outcome is equilibrium.

So it follows that when BAD things occur, only good things must come out of it; and so it is with The Internet.

Growing up in a Naval military town on the South coast of the UK in the 1960's I was privileged to witness things that most people never get to see or even realise exist.
In those days Everybody watched Dr Who and Star Trek but I wasn't a Sci-Fi nerd like most of my peers.
In some ways there was no point bothering about phaser guns and teleportation because there was (and still is) so much amazing technology evolving around me.

Having relatives in Naval Telecommunications and Signals I got to see, amongst other 'things', 'Cold War' underground command bunkers buried deep in chalk hills, which could communicate with the Fleet globally. I was also often shown the workings of the bridge of Destroyers and Cruisers and many other warships.

What I saw there as a kid was the UK's version of ARPANET - the backbone of the military internet, utilising the 'bomb proof' TCP/IP protocol - the very first WAN.

In the 1970's at University I was introduced to JANET the Joint Academic Network, by way of a massive Hitachi or Toshiba or something Japanese Mainframe the size of a house. They forced us to write these stupid FORTRAN programs that never even got compiled because some card punching typist had missed out a comma somewhere.
So you never even got to know if the program ran!
This was great because I hated it and could write any old rubbish knowing I'd get credit for the methodology without having to worry, like nowadays, about whether it was going to work or not!
Whilst there, one of my smoking buddies, and a complete electrical and mechanical engineering nerd, showed me green 'terminals', crude email and network data exchange requests using TCP/IP Unix , but we were more interested in the green screen animations using character sets.

I was still not impressed!

Into the late 70's and Eighties and all my friends sold out to become COBOL programmers and work for the Thatcher Government.
I went away and read books.

One in particular, Yep! - a SCI-FI book had a massive impact upon my vision of The Internet, and that was Dune by Frank Herbert.
Incredibily written in 1965 Dune introduces the reader to some incredible ideas, one being this universal database of knowledge with client server type attributes across linked networks that both the goodies and the baddies have access to, and which anyone can jump onto a terminal anywhere and access universal knowledge - WOW!

I resisted Computers for ten more years until the late eighties when PC's and DOS became affordable and suddenly seemed to appear everywhere, quickly followed by modems, Compuserve and lots of strange messaging!

So you see, when another Great Briton, Tim Berners-Lee, invented the hypertext transfer protocol in the early nineties and made Frank Herbert's dream a reality, Good has evolved out of evil.


Beat The System

Google Mobile Web - Nothing for SEO'rs to worry about?

Here's a very interesting clip from CNBC about Google and mobile web



What Sergey Brin did not tell you was...... that with this app on your phone Google will be able to serve up LOCAL results based on GPS and personal search based on your profiles and usage habits.....

And what is more personal than a mobile phone?

This has massive implications for SEO and Internet Marketing!

The first move by Google SKYLAB to track our lives?

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