Matt Cutts – Googles Mouth or Google’s Earpiece?

So who the hell is Matt Cutts? I hear the newbies ask.

Well he’s the self proclaimed mouthpiece for Google – it appears.

Does he work for Google?
This used to be a question on all the blogs and forums five or so years ago.
By the look of the fact he’s posting on the Google YouTube webpage these days it looks like he does, and whoever he works for he’s certainly got better at YouTube videos over the years since he first started putting out Google expectations of webmaster behaviour via the site and his weblog, with his pussies on his rather larger lap!

One thing concerns me though looking at the history of his youtube offerings, is the shabby productions.
Maybe that’s cool in California or Florida or wherever – still are they really up to the sort of production you’d expect from Google…hmm

Here’s a very useful recent example

MATT CUTTS ON MAXIMISING & FUNNELLING DOMAIN NAME PAGE RANK

So what do we know about him.

Years ago we believe he used to post on all the forums as Googleboy and none of the SEO community of the day knew who he was for a short while. He was a bit of a lurker around the Webmaster forums, learning what the drivers of the search engine algos were, that is, the SEO community of the days, were up to.

Listening to, funnily enough ‘the buzz’ that Google is shouting about as being so important in the current marketing effort.
Once he was outed he started his blog and posting lots of videos and hungry webmasters crawled over his every word.
He then became the self proclaimed spam site killer and webmaster witchfinder general.

These days he’s a lot thinner and more open about the way google works. He advises you to sign up to googles webmaster tools and analytics.

Be careful how you use Google Webtools and Analytics – especially is you are practising multilevel Social Media marketing.

Google used to vehemently state that the Adsense / Adwords data was seperate from the SERPS algo data and in no way influenced the SERPS

Who are they trying to kid? you’ve only got to look at a term such as car insurance and wonder why the sites that dominate page one are where they are? It’s because the have the largest ADWORDS spend!!
Apply this to you giving them info about your site.
Well for one thing it tells them that you are engaged in SEO – is that a good thing?

Anyway back to Cutts. He’s no great marketing guru but he’s a good sounding board as to what Google thinks important and where they are taking measures – which if you are savvy you can exploit.

Is Matt Cutts For real – yeah sort of, you should for instance take a very good look at the way he talks about the LINK element in the above video.

Tip – Many top ranking sites are using a version of this to point search engines to their rss or blog pages as an alternative homepage and effectively getting their tired old website listed as a blog!

But to us he has always been just a ploy to leverage feedback from the real gurus, to make sure that Googles control mechanisms are functioning in the right areas and the cleverer webmasters, checked back.

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