GoCompare.com Google’s Ghost Dance

Didn’t if feel good – even for a few days, that one of the big Adwords and TV campaign money payers got a good Google slapping – Not!

see http://www.insuranceblog.co.uk – Go Compare Elsewhere!

If you analyse the hundreds of comments and blogs on the subject out there, there are possibly two lessons to learn from this mini whirlwind of SEO furore.

There is no content distribution (paid or otherwise) slap!

When a site as big as GoCompare.com changes it’s structure in a large way it’s rankings are affected for a few days.

OR

Google was playing games to see your reaction!

I’m not going to cancel all those poor paying affiliate schemes I set up last week in the hope of earning a few quid by ranking high for their keyword (not), but a few savvy SEO’rs made a big storm in a teacup over a small event and a few lucky ones picked up all that juicy keyword traffic for a few days!

So Who’se Next?

My money is on the moneysupermarket – they’ve got to either rebrand or get a mini slap sooner or later…..see you at the top of Google!

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