Chain of Fools - Optimised network structures will get you top SERPS!
Google wants to be Quality. We want it to be Quality!
But!
Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!
If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.
This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!
However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!
Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!
Google is North Korea
Flawed because votes in a democracy can be fixed (the number and volume of links in)
People are Sheep
Flawed because there is no prerequisite for quality in the original votes (links)
People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers).
People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!
Google is The Lord of The Flies – (Don’t be a Piggy)
Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)
Content is the Node
Call it what you want, lets functionally decompose it or chunk it down…
Portal, website, webpage, content, content object. Its all a node!
Content is king because content is the meta-attribute of the thing you are measuring – a web page.
Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?
So does Google measure Content?
Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit
Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).
But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.
How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –
MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES
It’s as simple as that.
CHAIN CHAIN CHAIN
The chain of fools
Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!
Hang on – Didn’t you just say that it’s volume of links that count!
Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS
The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD
The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)
The keyword has DIRECTION
If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community.
You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.
You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!
And guess what trains run on !
Yes Railways - Organised structured networks of the least resistance – so lets build one!
Here’s some of the things we are going to show you in THE SYSTEM
Tips and Lessons of best network structures
Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.
Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!
Understanding how to PROFIT
Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!
Googles Biggest Headache!
Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!
Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER
This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!
So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!
It’s Google’s Achilles heel (it’s only one)
Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!
The Internet is a level playing field – Ha Ha !
FORGET ABOUT PAGERANK!
Take a look at this (But don’t bother to read it unless you are a geek!) – A mathematical analysis of Page Rank – Hmm!
IMHO this is as about as useful as a thesis about the interaction of sub atomic particles in the combustion chamber of a car!
Why – because we are not interested in what happens to the petrol in the carburetta –
We are interested in where the petrol came from what it does and where the output is going!
Think Process – Input - - Action - Transformation – Output
THE REAL TRUTH ABOUT GOOGLE
The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!
Remember! We are not looking for a transformation value!
The Ranking Value has ALREADY been decided by the linking structures!
That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!
Keep Learning!
Labels: Google, Internet Marketing, Linking Strategies, Network Structures, Off Page SEO, Pagerank, SERPS, the system

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