Optimized Network Structures for Social Media Communities
Google currently has it at No.1 for the search term optimized network structures - watch this space tee hee!
It's a great paper for understanding structures in homogenised, heterogenous populations. Therefore it is brilliant as regards formed niche networks or Social Networks as seen on Social Media websites.
The overall analysis though is fundamentally flawed by design, as it skips over and fails to address the only thing that makes it applicable to three dimensional space and that is Spatial network analysis. Quoting Midgely is hardly an in depth report into the correct tools and models to use. I learnt more in 1975 about spatial interaction than is contained in this report....
But I'm not dissing it - think of it in terms of the things it doesn't want to address - innovation and product spread!
Labels: Marketing, Network Structures, optimized network structures, SEO, Social Media, Social Networks, syndication, Viral Marketing, Web 2.0 marketing, wisdom of crowds

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