The System is amused at all the talk these days about video and how it can be used for Search engine marketing. We've read all sorts of posts on the webmaster forums from seasoned professional marketeers who amazingly don't understand the power of video on the Internet. They all have their heads up their posteriors about things like 'Youtube links are no follow' or 'video is too complicated' so we thought we'd let you into a few rarely known secrets at this point in time!
OK So were not going to go into the mechanics of making videos or the methods used to create them. Theres a great video marketing post on
webproworld which will explain these things further for you.
Suffice to say, video is the hottest SEO and SEM tool available on the Internet today.
If your website does not contain video you can probably wave goodbye to top 50 SERPs within the next year.
Why? Here's our take on it:
Google's biggest investment was YouTube.
Google has publicly stated that links from videos and blogs (Blogger in particular)will help SERPS
Videos are viral (even rubbish ones)and create hundreds and sometimes thousands of unsolicited one way backlinks (both follow and nofollow)
Videos reduce bounce rate, enhances user engagement and are sticky.
Videos produce great content - remember 'content is king!'
Videos are easy to produce, you dont even need film, a series of photos will suffice.
If you're into SEO etc (which you must be if you're here) using a screen capture tool such as Camtasia will allow you to create hundreds of videos per week as you work!
So here's our step by step blueprint that will rocket your site to number one on Google for long tailed keywords almost instantly, and help your site sustain its SERPS in the long term.
1. Sign up to a video blasting service such as
Traffic Geyser2. Create your video and upload to
Traffic Geyser. Don't worry if you haven't got any videos at this point -
Traffic geyser has a tool that allows you to make short videos out of photos and other rich media.
3. Fill out the submission form with details of your business and the links to your home or squeeze (landing) page.
4. Hit the button!
5. Your video is submitted to all the major video serving hubs, social bookmarking sites, blogs and podcast sites.
6. Check Google, initially for your long tail keywords and as time rolls by for the two word ones. If you have an established site with good google authority you will see the video listed within minutes in the SERPS. Occasionally you will be very surprised and hit keywords for which you had not intended. For Example, we recently targeted the keyword, kite surfing XXXXX, and ended up getting the video ranked five times on the front page of gog for the term, surfing XXXXX, which has a far larger market.
7. Over the next day or two your video and the text description containing your links will be copied across multiple video hub sites around the world. Many you will never have heard of in places you've never heard of, but will see them turning up on Google for your niche keywords. Video hubs that go out and suck up video content are everywhere. You benefit from free unsolicated links plus a wider viewing audience. One of our many Utube personas has a large following in Mongolia!
You can also check this by doing a SITE search on Yahoo for backlinks which will givev you an idea of what type of inbound links are working for you. Large financial sites such as Moneysupemarket.com, have a strategy to get paid backlinks from blogs worldwide which is extremely evident when you do a backlinks check on them.
8. Put links to your videos on youtube etc from your blogs social bookmarking, facebook, myspace, digg etc etc and websites - use RSS feed options.
9. Sit back and watch the money roll in
Traffic Geyser allows you to indulge in quite a few black hat tricks if you can be bothered to. We personally don't bother because we are never short of video content, but Traffic Geyser will submit the same video with different file formats and lengths at given times such as a week from now, with different keywords for the same video content. Google cannot distinguish the content of the film and relies heavily upon what YOU tell it the video is about - i.e all your top keywords in the text description which can be varied with file format e.g .avi or .mov etc.
NOTE
Video is perhaps the most important SEO tool there is for 2009 and should be used as part of THE SYSTEM which includes blogging, network linking and content creation for google juice.
Sign up to
Traffic Geyser today or watch your competitors walk all over you - like we do to ours.
Labels: video blogging, video marketing, video SEM, Video SEO
