Matt Cutts - Googles Mouth or Google's Earpiece?

So who the hell is Matt Cutts? I hear the newbies ask.

Well he's the self proclaimed mouthpiece for Google - it appears.

Does he work for Google?
This used to be a question on all the blogs and forums five or so years ago.
By the look of the fact he's posting on the Google YouTube webpage these days it looks like he does, and whoever he works for he's certainly got better at YouTube videos over the years since he first started putting out Google expectations of webmaster behaviour via the site and his weblog, with his pussies on his rather larger lap!

One thing concerns me though looking at the history of his youtube offerings, is the shabby productions.
Maybe that's cool in California or Florida or wherever - still are they really up to the sort of production you'd expect from Google...hmm

Here's a very useful recent example




MATT CUTTS ON MAXIMISING & FUNNELLING DOMAIN NAME PAGE RANK

So what do we know about him.

Years ago we believe he used to post on all the forums as Googleboy and none of the SEO community of the day knew who he was for a short while. He was a bit of a lurker around the Webmaster forums, learning what the drivers of the search engine algos were, that is, the SEO community of the days, were up to.

Listening to, funnily enough 'the buzz' that Google is shouting about as being so important in the current marketing effort.
Once he was outed he started his blog and posting lots of videos and hungry webmasters crawled over his every word.
He then became the self proclaimed spam site killer and webmaster witchfinder general.

These days he's a lot thinner and more open about the way google works. He advises you to sign up to googles webmaster tools and analytics.

Be careful how you use Google Webtools and Analytics - especially is you are practising multilevel Social Media marketing.

Google used to vehemently state that the Adsense / Adwords data was seperate from the SERPS algo data and in no way influenced the SERPS

Who are they trying to kid? you've only got to look at a term such as car insurance and wonder why the sites that dominate page one are where they are? It's because the have the largest ADWORDS spend!!
Apply this to you giving them info about your site.
Well for one thing it tells them that you are engaged in SEO - is that a good thing?

Anyway back to Cutts. He's no great marketing guru but he's a good sounding board as to what Google thinks important and where they are taking measures - which if you are savvy you can exploit.

Is Matt Cutts For real - yeah sort of, you should for instance take a very good look at the way he talks about the LINK element in the above video.

Tip - Many top ranking sites are using a version of this to point search engines to their rss or blog pages as an alternative homepage and effectively getting their tired old website listed as a blog!

But to us he has always been just a ploy to leverage feedback from the real gurus, to make sure that Googles control mechanisms are functioning in the right areas and the cleverer webmasters, checked back.

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More importantly it hosts millions of domains so you can legitimally build an interlinking 'community' or network of minisites, interlinking blogs etc, and fly under the radar, to boost page rank without getting penalised for all being on the same server and IP address.



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Dedicated Servers.
If you really want to fly under the radar and like to get deep down and dirty on the server doing things like 301 redirects then you should really have your moneysite on a dedicated server. They come with superb stats and backup and you don't have to worry about bandwidth and campaigns causing servers to crash.



SEO Benefits of using a Reseller Account to host multiple domains

If you are new to the system you will not know what we mean by ' old skool' however it refers to all the tired old methods expounded upon by the gurus and rehashed by the online marketeers. Banging up websites and doing on page or on site SEO! and possibly interlinking all these creation together.

Having a resellers account allows you to host multiple domains offering niche products all linked in a natural manner to create a mini network with self generating PR potential and authority - so you can do all the old skoool stuff if you so desire. It could even be a blog network if you are into blogging.

More importantly having a resellers account allows you to indulge in and take control of social media such as blogs and use their applications to host on your domain thereby retaining complete control over the linking and juice it brings with it.
Say you fell out with one content management supplier you could easily move your content onto another without disturbing the structure of the site that it sits on.

Marketing THE SYSTEM way is about marketing the old skool way but ABOVE the target website, shifting links and content to a set of authority satellite hubs and using all the tools they provide available for web 2.0 marketing that work in getting you links and traffic - veins and blood!

Physical Graffitti for the Masses - Commenting

"The writings on the wall" go a million lyrics

Sure enough the Internet is becoming more open and you are encouraged to participate and get involved either interactively or engagement through content.

Ever since the days of the caveman Man has had this urge to scribble on walls.

Looking at the drawings on the walls at Lascaux gives you a perspective about graffitti which has moved into the future to exist everywhere as a means of cyber engagement



Vote, Comment, feedback, forums, youtube etc etc have all been a great platform for the way of dropping or in street speak 'tagging' and leaving your mark.

Or if you're cleverer your link.

Theres a right and wrong way about going about this though and you will be doing no more damage to yourselves than wasting your time if you do it the 'wrong way'

Commenting link spam is a waste of everyone's time.
At the other end of the acceptable behaviour spectrum and actively encouraged is positve contribution and extension of what the topic is through getting engaged with the website.

It's the difference between going around spraying your tag on everything you pass within your territory, to some of the works of art graffitti that you used to find on the sides of buildings and subways around the globe.



And its this end of the spectrum the The System expects every marketeer to engage with.

Find blogs, articles etc that are on theme to whatever you are selling - you can do this by searching google and checking universal results for your competitive keywords.

Make positive or negative comments of debate about the subject which should be one with which yopu are familiar and have an opinion... Try to spark debate!

Once you've got links from respectable blogs etc back to your money site - you should post bookmarks and ping RSS feeds for the article/blog that includes your comment with your link to spread the free links virally.