Social Media and Search Engine Marketing - The Truth Revealed!

Web 2.0 Property GoldRush - Grab your keywords now - before its too late!

There's a lot of disinformation, half lies and half truths, misinformation and bull out there about Social Media and SEO, SEM and Google.

So lets dispel it and put it to bed and let the theorists continue to argue until they are blue in the face about 'whether Myspace is dead and ehats the point of advertising on Facebook etc etc etc..................

There's a lot of blogs and posts on this subject with all sorts of 'wrapped up' high brow bull about social media sites and even more about social networking, yet very few will tell you the only truth there is, and you need to act upon this fact:

Google gives it's highest authority to links from social media sites. It is possible indeed it is the only way to dominate Google SERPS - by getting as many backlinks as possible from social media sites.

Google want's to be the BUZZ

So where does it go to look for the buzzz things - social media sites!

Social is a broad definition and social media encompasses a broad church of social media sites however it can be broken down as follows.

What is a social media site?
At the highest level a social media website is one that allows a user group to interact with the website and one another by posting comments or rich media in community accessible web space. Examples of social media sites are Web communities such as Facebook, blogs, forums, video platforms, free web hosting space and hubs, article libraries, PR communities

What is Social Networking
Social networking is the act of growing user groups or communities around a particular niche, topic, webpage,blog, video etc. and involves interacting with users of a like mind.

These user groups by definition have variable attributes that allow targetted direct marketing techniques never seen before!!

The only way to get high rankings in Google today is to own as much web 2.0 or social media property for your niche market as you can get your hands on.

For example go to (Google) You Tube (Sorry) and register accounts for all your niche keywords. So if your niche was Blogging register with the username BlogTips and you become http://www.youtube.com/blogtips

Do this on as many social media platforms as you can lay your hands on and you can shut out the opposition before they realise it has happened! for starters try youtube, facebook, myspace, hubvpages, wetpaint, blogger, the list is endless ......

Too late then for the competition!

Just like the goldrush for registering generic domain names - getting hold of all the top performing web 2.0 properties with your keywords is going to prove to be priceless!



Beat The System

Getting the best video thumbnail on Utubby etc

We are seeing at lot of posts and questions around getting the best image displayed on You Tube etc as a thumbnail.
The old way to do this used to be simple - you just had to make sure that the frame with the message in and the one that google would use as a default from its choice of three, was exactly at the half way point of the clip and took up a second either side of ythe midway point (just to be sure).

Tip: recently Google has got more random, and because we do an awful lot of this we've noticed that it's best to have your frame at exactly 666.6% of the movie for Utubbey (now thats devilish black hat!) and the other third and quartiles seem to work as well.

make lots of versions of the movie with different formats loke .avi .wmv etc etc cos googly can't distinguish between formats and change the text each time and you will dominate!!

Also when you submit to multiple video syndication and distribution hubs using Traffic Geyser for example, many of the sites have a different algorithm for selecting thumbnails and because of the random nature of this selection, duplicate content penalties are further avoided. Some of the hubs even chop your video up into loads of clips which thren become pages in their own right.

It's worth finding these pages and pinging the RSS.....That's the biggest tip I'm ever going to give away unless you join! - where all will be revealed!



Beat The System

How to hide stuff from Google without black hat stuff

There's times that you are not going to want Google to see what you've written or posted on a page, the sort of stuff that you don't want Google to know about such as

1. You're doing SEO on a particular site and want to use it as an example , but posting and boasting about it on forums would be SERP suicide.

I want to prove to you that the techniques used on the system work - but I obviously don't want to tell big G that I'm dominating it.

You definitely want to avoid using any sort of script or redirect as this signals trouble! In Googles eyes there can be a very thin line between acceptable use and black hat.

The Solution is simple and right below you..........




Beat The System