Hear from the very best SEO and IM marketers in real time

OK, When we started this mass giveaway of leading edge ideas from the world of Internet marketing we promised that we'd give you the latest ideas from the leading gurus...blah blah blah.....

Well every time we post we do that , however to keep our promise we're going yto let you into one of our secrets.

Twitter is obviously a great place for community building, and apart from journalists who is using it more than anyone else, at this present point of time?

Yep you guessed it - you and me Internet Marketers - and amongst the millions of IM people using it, you've also got ALL of the very best, your Man United's or Arsenal's to coin Soccer analogy.

So with this in mind we set up one of our very own IM mega guru's Twitter page @paulmoran as a collection of the very best that we've come across in fifteen years of IM.

If you are a genius and not on the list, tweet us and we'll consider adding you!
Follow the list - Internet Marketing Genius - to see it grow and learn the latest IM tricks first hand from the experts!

Using Twitter for link building and Buzz

The great thing about blogging on the Internet is that when you think of something to say or even when you can't think of anything to say, if you hunt around on Google you'll invariably find that there's someone out there with similar ideas.

Ever since I started to see my Twitter posts appearing on the top fifty SERPs for some very competitive keywords I've been discovering new ways of posting to one's competitiive advantage. Some of the major players in the Internet Marketing league are getting ready at this very moment to launch some very interesting twitter manipulation courses - like it or loath it Twitter is the hotttest thing on the net, it's news in realtime and as it is only in it's very early stages of evolution, Twitter is just right for SEM and IM.

Here's the systems take on it and we are fledglings.

It seems to us that the power of Twitter lies in controlling the buzz. Twitter is the buzz ball or hive that Google feeds on for the latest 'buzz', be it information or validation of existing information.

We have noticed these and you're welcome to contribute more but theres three basic ways of maximising this knowledge to sap royal jelly from the Queen Bee Google:

1. Create the Buzz youself

2. Contribute to the Buzz

3. Feed off the Buzz


Here's a 5 step method of approach for link building and buzz creation on Twitter:

1. Do Twitter searches on the keywords you want to create the buzz about.

2. Analyse the posting patterns. What is the posting frequency? This is most important if you want to dominate a keyword. To do this you need at least three posts on the front page continually, and if possible creating A CONVERSATION.

If there are only ten posts per week on your particular keyword, fine you only need to post once a week. some keywords like 'music' change twice per second - avoid these and go for the 'long tail'. you'll get extra longevity in the twitter buzz that Google feeds off.

3. Drop the RSS for your particular Twitter keyword all over the place in self made Wikis etc!! - use The System.

4. Bookmark and Ping all these wikis - Bingo - front page of google guaranteed if you keep the buzz up!

5. Read more about Twitter From Expert Steve Rubel's blog The Next Twitter or Facebook is the Open Web

GoCompare.com Google's Ghost Dance

Didn't if feel good - even for a few days, that one of the big Adwords and TV campaign money payers got a good Google slapping - Not!

see http://www.insuranceblog.co.uk - Go Compare Elsewhere!

If you analyse the hundreds of comments and blogs on the subject out there, there are possibly two lessons to learn from this mini whirlwind of SEO furore.

There is no content distribution (paid or otherwise) slap!

When a site as big as GoCompare.com changes it's structure in a large way it's rankings are affected for a few days.

OR

Google was playing games to see your reaction!

I'm not going to cancel all those poor paying affiliate schemes I set up last week in the hope of earning a few quid by ranking high for their keyword (not), but a few savvy SEO'rs made a big storm in a teacup over a small event and a few lucky ones picked up all that juicy keyword traffic for a few days!

So Who'se Next?

My money is on the moneysupermarket - they've got to either rebrand or get a mini slap sooner or later.....see you at the top of Google!