The System - Search Engineering The Social Media Marketing System
The System is an advanced Search Engine Marketing System for ensuring your website appears at the top of Search Engines for the keywords of the products that your website sells. The System combines search engine optimisation & Social Media Marketing to ensure top Search Engine Rankings.
Saturday, 20 June 2009
Optimised Network Structures
Heres more proof of my system!
ten minutes ago I changed the header on the blog to include the keyword connector Optimized Network Structures and did a little jiggery pokery with the link flow. I made not offsite links at all.
Within 8 minutes of posting the mention of Optimised Network Structures for the first time I'm no 8 and 9 on google out of 4mill+ - the proof is in the eating!
If you want to whisper in Googles Ear you have to get close to the Beast. Sorry Wordpress fanatics, your utility is admirable but we are talking 'optimized network structures'. Which is why I use Blogger!
It's a great paper for understanding structures in homogenised, heterogenous populations. Therefore it is brilliant as regards formed niche networks or Social Networks as seen on Social Media websites.
The overall analysis though is fundamentally flawed by design, as it skips over and fails to address the only thing that makes it applicable to three dimensional space and that is Spatial network analysis. Quoting Midgely is hardly an in depth report into the correct tools and models to use. I learnt more in 1975 about spatial interaction than is contained in this report....
But I'm not dissing it - think of it in terms of the things it doesn't want to address - innovation and product spread!
Chain of Fools - Optimised network structures will get you top SERPS!
Underneath it all – Its all about LINKS – Nothing more, Nothing Less!
Google wants to be Quality. We want it to be Quality!
But!
Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!
If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.
This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!
However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!
Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!
Google is North Korea Flawed because votes in a democracy can be fixed (the number and volume of links in) People are Sheep Flawed because there is no prerequisite for quality in the original votes (links) People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers). People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!
Google is The Lord of The Flies – (Don’t be a Piggy) Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)
Content is the Node Call it what you want, lets functionally decompose it or chunk it down…
Portal, website, webpage, content, content object. Its all a node!
Content is king because content is the meta-attribute of the thing you are measuring – a web page. Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?
So does Google measure Content?
Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit
Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).
But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.
How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –
MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES
It’s as simple as that.
CHAIN CHAIN CHAIN
The chain of fools
Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!
Hang on – Didn’t you just say that it’s volume of links that count!
Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS
The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD
The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)
The keyword has DIRECTION
If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community. You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.
You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!
And guess what trains run on !
Yes Railways - Organised structured networks of the least resistance – so lets build one!
Here’s some of the things we are going to show you in THE SYSTEM
Tips and Lessons of best network structures
Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.
Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!
Understanding how to PROFIT Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!
Googles Biggest Headache! Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!
Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER
This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!
So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!
It’s Google’s Achilles heel (it’s only one)
Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!
The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!
Remember! We are not looking for a transformation value!
The Ranking Value has ALREADY been decided by the linking structures!
That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!
For all you black hatters out there you'll be pleased to know - yes that means you can.....
BEND THE WEB !!!
Heres the proof from Wikipedia of the mathematics involved: Topology (from the Greek τόπος, “place”, and λόγος, “study”) is a major area of mathematics concerned with spatial properties that are preserved under bicontinuous deformation; that is, stretching without either tearing or gluing. It emerged through the development of concepts from geometry and set theory, such as those of space, dimension, shape, transformation and others. Wanna know how to do it the right and only way? Want to bend it so you get unlimited traffic ? legal White hat !
Keep reading The System - It's going to change the way that EVERYONE markets online!
Here's some proof that the concepts that we talk about at The System work
We always use Yahoo to get a better indication of volume!
The search was Search Engine Marketing System
Now take a look at this!
Not bad for - The System - either Eh! No. 5 (today) out of how many 4,800,000,000
Wow Gigabytes!!
This is just for fun - for the serious stuff we only bother with Google!
When we open up The System we will include some current case studies that are dominating the most competitive financial services search terms in the world!
Social Bookmarking is the wisdom of the crowd - or the bookmark generation
Yesterday we showed you how set theory and the principles of the wisdom of the crowd are incorporated into Googles algorithm as a generalised statement of the truth or if you like, quality index. See Set theory and Google Pagerank
Today I am going to give you an example of how this works in practice and how the impact of the principle affects the search results of Google.
The example I am going to use to demonstrate this in action is that of Social Bookmarking.
Social Bookmarking is the act of one individual voting for a website, by placing a link in a voting centre hub, aka a social bookmarking site. This act alone provides no effect upon the total population of votes for websites held on that hub and is an insignificant gesture.
Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get that link indexed in Google!
The problem is this...
There are 500 on theme links on Delicious for the keyword 'whatever'
Your main competitor has 200 links from different accounts (most Social Bookmarking sites do not allow you to or discount, multiple same url post) and the rest are divided up here and there. You have 1.
The wisdom of crowds will be applied proportionally and you are way out of game with your competitors! So what can you do to compete?
Get more accounts with different Social Bookmarking sites?
Sure great idea, lets have a look at this.
So you set up sites at five (or more) different Social Bookmarking hubs, as shown in the diagram below:
Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get those 5 links indexed in Google!
If your competitor is doing the same he probably just got another 1000!
So you are beginning to see the problem!
It's the underlying mathematical principle upon which the logic of the wisdom of truth sits. In fact it also underlies every possible statistical analysis technique and its called....
Call it what you want , the cream always floats to the top, the vox populi, the wisdom of the crowds - they are all founded uopn the principle of the LLN.
The LLN states that if the size of a given set or population satisfies the law then the mean or average can be trusted to be a perfect 'truth'. The law is satisfied when the mean or average result for a set of tests (search queries) stays constant.
That is, the result can be seen as constant if, you keep adding proportionally to the set and it makes no difference to the Average result or a large standard deviation either side of it!.
(In serps terms that means consistently at No.1 in Google determined by the number of links, the result being over time, conversation domination as Howie Schwartz puts it - competitor shut out)
The LLN is important because it "guarantees" stable long-term results for random events.
The LLN introduces the concept of the effect of time on link building and authority. This is why older websites have natural rank and authority.
It is the LLN that is responsible for the 'sandbox effect' when you first start linkbuilding!
It's the LLN that gives sites their topological nodal authority! (Link nodal order)
The LLN also proves the theory that you must drip feed Google good quality content from high Kanskian quartile authority sites (with links) on a long term basis to retain your SERPS ORDER, or as Howie puts it... continuity....
It is this law combined with the principles of the wisdom of crowds that we use as the solution for our online ranking problems, and to shoot down and shut out the opposition....... before they do it to you!
It's the LLN that allows you to promise your SEO clients long term ranking success!
So here is the law of large numbers in action in the Social bookmarking world.
So you see that the only way to become 'the voice of the crowd' is to own multiple accounts at every conceivable social bookmarking hub that Google feeds at.
Is this ethical? Sure hell it is! If you don't do it your competitors will. Haven't you learn't yet, Internet Marketing is war!
Won't this get my site banned from Google? Why, because some of the best web 2.0 properties are voting for you with massive link love? Google can only assimilate what it finds. If delicious says its worth PR5 of its considerable juice then thats what it is worth. You might get an account zapped by delicious but thats the risk you run. If you have done your job properly according to the Law of Large Numbers this will not affect your rank one iota!. It's not up to google to police the output of other nodes! As long as people (traffic) are voting for that site by visiting it - so will google.
Google might change the rules and zap say delicious!
So what ! It doesn't change the law of large numbers just because a large set got zapped! As long as you are present in every set!
OK so dominating the wisdom of the crowd for top ranking keywords is a lot of work right?
There is only one tool as far as I am concerned that is up to the job and is constantly updated and includes some priceless bonus tools that you just can't get anywhere else ......and that is Bookmark Generation, owned and developed exclusively for the reformed king of the black hatters- Mr Howie Schwartz of Norwalk Conneticut.
Howies tool allows you to add every link you want bookmarked to all the best google feeding bookmarking hubs...which are constantly changing from what I can see since I've subscribed to this 'project' from day one. It's totally under the radar and allows you to set up projects to be released with mashed up keywords and decriptions and posting times and number of posts etcetc....in other words it leaves no logical posting pattern!
He's just updated it to Bookmark Generation 2.0 (geddit) and it's now white hot as he's added in this bonus tool from his black hat laboratory which is brand new and a killer web 2.0 analysis tool.
here's what it produces
This shows you what web 2.0 properties are passing the most link juice for your particular keywords and therefore where to 'create yor perfect hubs'
Thats all for now folks, hope this helps - the rest you will have to purchase - its deadly!"
The System is coming soon. You can't learn this stuff anywhere else! The system uses mathematic principles and analytic techniques taken from the disciplines of Geography, Economics, Sociology, Epidemiology and Computer Science to reverse engineer the Google Algorithm. The system uses network analysis and web 2.0 properties to construct an optimal link network for keyword ranking domination of Google.
A small step towards explaining the system that allows you to dominate search engine rankings at will - continually and with no penalty.
The wisdom of crowds is a social theory that hypothesises that if you put enough people of a diverse set into a unionised set (or population as it becomes) the wisdom of crowds will give you an accurate score of truth and quality.
Any marketing campaign that wishes to manipulate the keyword sort function of google we must therefore presuppose has to obey all the rules of definition of the wisdom of crowds, and at the same time not satisfy any of the errors.
Who want's to be a millionaire? (WE ALL DO YEAH!) Ask the Audience! wisdom of the crowd (thats me Tarrant's throttling by the way! now thats another story about being TOO clever)
Think about how this applies to Internet Marketing
we've given you enough clues - the rest you are going to have to pay for!
not just yet though...
So here's the answers to a couple of components of the system that I've been teasing you about for the last few days
These two words describe part of the structure of the system that rips google open like a can opener, by taking advantage of the underlying mathematical structures of the web, that Google cannot change and are not determined by Google, but upon which Google relies to present search results.
When we release the system in a couple of months time you will learn how to apply the wisdom of crowds to your Internet marketing strategies!
BIG TIP - when thinking about all the implications of the wisdom of crowds, instead of thinking of the crowd set as people - think of it as webpages - or more speciifcally - CONTENT!
Within C - all those with the order of 1 are authority sites
Oh wow - yours has 5!
If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!
You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!
When we release The System we will show you how to build the optimal link structure for SERPS. When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly. The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!
I've got sites up that are much older than google and being a computer nerd at the time took a very great interest in every new search engine, especially one day a brand new one called Google. Anyone who had Compuserve would understand!
As a systems analyst I was still working full time for a very large UK Financial services company on these extrememly complex database designs and real time processing solutions, taking google to bits was a spare time laugh, and there were not that many variables initially, that do the sort function, not even a fifth of the number that might go into the average small database file structure on an AS/400 relational database - Any Insure/90 programmers out there will know what I mean if I mention RSKFIN
And guess what Google ran on - still might do (for all I care), but I think IBM keeps changing the name!
Yep AS/400s - banks of them apparantely! The boys in IBM Rochester were raking it in!
Oh yeah by the way - the reason I found out about Google before most people in the first place, when it was still a prototype, was because one of our RPG programmers pointed out to me one day this article in some nerd RPG mag that I usually had to pretend to be interested in - but this time I was because it was about my favourite subject and specialist subject - InterneT
So heres the truth cos I've got to go to bed!
In the beginning there was chaos (and boring .edu docs)
And along came the hand of god and created order and structure out of the void
Google's ambitions to be the universal mind - days are numbered
Google is broke
Sorry Google everything has an achilles heel
Your days are numbered
Your ambitions to be the database program found at Delphi are pipe dreams!
You will become a big tool box, that soon everybody will be tinkering with (you are already actually but 99.9% of the tinkerers don't know how to tinker properly YET!)
Imagine when they do!
Actually I quite like the picture I see, because it automatically demands fresh on theme quality content, hard work and MERITOCRACY
Wanna know more
Think on this Googly!
To be a universal mind you need beyond anything else one thing
Union! (No offence to southerners)
Look it up in French and you may start to grasp the picture
Think about the maths of the word and your eyes are starting to open!
Publishing articles on ezinearticles.com seems to be the rage for marketers of every niche and product out there.
but how do you stand out from the crowd and get extra link love from the host?
Well, the answer is actually staring you in the face like most things on the Internet.
Let's take a look at one of my favourite niches and one of the most competitive in the world! (
Car Insurance!!
Scroll down to the bottom of the page and you will see the MOST PUBLISHED articles section .
Scroll down to the bottom again and you will see the first article example in it's most published position.
Now I've told you all this it will probably change, but the principle is the same for any article in those sections
Most Published
How did it get there?
simple.......
1. It's quality information but it actually gets all these extra ezine pages pointing to it because it is the most published article in that section.
Why is it the most published?
Because we have syndicated it across hundreds of web 2.0 properties that are on theme! Most visited
You'll also see that you can get the same result or double if its the same article by being in the most viewed article section.
how do you get this?
Well this one is not so easy, short of getting all you mates to read it!
But thanks to some tactics from one of our followers at http://www.twitter.com/paulmoran we found @listwarrior who tweets links to his ezinearticles.
easy huh!
Furthermore, by syndicating your articles across the web you are not only going to be the most published, but are also naturally going to rank in the most viewed category as more people have more doorways to find you. You are also empowering your article within ezines, by empowering ezines itself, because you are passing lots of linkjuice back to it from the sites where it is syndicated to a node at ezines that you have some control over.
95% of Business blogs abandoned! Jump in for free backlinks!
Well the cat is out of the bag so we might as well tell you how to take advantage of this while it's still hot.
So 95% of business blogs are abandoned - Great!
you can help them not to be zapped by blogger, wordpress.com, blogr etc by.....
posting links to your moneysite - all over them!
Yes these great web 2.0 properties set up mostly by marketers like ourselves to game the system (See Howie!) are ready made tools, that in many cases are being bookmarked etc, for you to get loads of great PR free links from.
Here's what we do!
1. Check out who your competitors are and go to yahoo.COM 2. type site:http://www.yourcompetitorssite 3. click on backlinks (from all urls) 4. scroll through the pages until you find blog posts - there are usually lots of them 5. visit the blog and see if you can post to it. (most marketers blogs allow this function) 6. You are really looking for blogs that the last post was 2008 or earlier 7. Make some good quality comments about the subject and include your links. 8. sign out and sign in again as another blogger 9. Make some more posts on different posts on the same blog! 10. sit back and watch your rankings rise and your competitors fall!
Extra Tip - when you have finished posting on all the posts on the abandoned blog, take the RSS and submit it to pingomatic or some similar service!!
Have Fun and say some nice things about your competitiors who are handing their linkjuice to you!
This is a great place to start to find authority sites for web 2.0 Internet marketing.
Google feeds on all these sites (look at their caches!) and those that are being weighed into by online marketeers seen mto be the flavour of the moment for Googles taste. The reason for this is simple - link generation, website physical magnitutude and buzz!
A good trick for finding out where the Web 2.0 action currently is is to search for highly competitive keywords like Viagra or car insurance and see where the marketeers are piling in!
If you sell products that people desire by the way they look - especially in comparison to others, then you must take image search seriously!
Images are very important if you want to practice conversation domination through universal search. Google treats images in various ways, most are tied into their analysis of the source of the image webpage and it relevancy to the search string.
The Google image search teamhave just released an interesting video on how to optimise images for Google Image search ranking:
These are the salient points from the video!
It explains how images are sorted - search intent of the user is matched to image
Images are clustered and canonicalised (weighted) for duplicate content towards what google thinks is the origin!
At query time they apply image to web page quality scores! They then apply origin relevance score to query
Image ranking uses multi-variate sorting 'signal' to rank!
Query trails from images are measured for 'Bounce rate'!
HQ is given priority (large images - google doesn't like thumbnails unless they are links), above the fold and image text on topic (same as video optimisation) Title Description (including links!) etc
Google Analytics- query and image strings are analysed
New features are regularly being added to Googles blog
Try and get your images on Flickr.com - its owned by Yahoo and is effectively Yahoo's youtube for alternative traffic. Yahoo and Goog have recently started sleeping together - again!
The two largest blogging authority sites which are a must for any campaign are www.blogcatalog.com and technorati.com. you must be in each of them - perferably with multiple bolgging accounts.
These are META blogging sites that mash up the worlds blogs through the use of tags attached to each post. Getting the correct keyword tags is the name of the game!
Google is lying about Page Rank and Linking! The Truth is out there!
Somewhere on the Google webmaster (sic) tools section, I can't care to or remember exactly where it says this, but you'll also find many online repetitions of the unending LIE
"A website cannot affect another websites rankings by linking to it"
LIE LIE LIE!
Google invented Page Rank!
LIE LIE LIE!
If you read just the words of the above statements and listen to the little bits of disinformation that Google puts out through channels and mouthpieces such as Matt Cutts, you could possible argue that the semantics of the statements were true!
However underneath it all it is one BIG LIE!
And here is why!
Lets look at the second big lie that Google invented Page Rank first.
Here's what really happened when Google was just a functional specification!
A couple of young Stamford students were looking for a ranking algorithm to describe the order of objects located in cyberspace, so they could present them on a web page described as search results. They turned to a much more older and VERY unknown discipline for ordering the importance of objects in space, which evolved in the 1950's as a sub sub branch of (Geographical) Mathematics in this sub order:
Mathematics - Topology - Graph theory - Set theory - Spatial Analysis
In 1963 a young Geographer named Kansky from Cambridge UK, invented the network theory that is now known in its Internet manifestation as Page Rank
What he described is a formula for ordering the importance of nodes (vertices) in a network not just based upon the volume of links (connections) between them (the method defined in topological theory), but defining the node as being a product of the power of the links that are linking to it!
ring any bells?
The power assigned to each link is derived by carrying out multi-variate analysis over the attributes that each node posseses (Googles so called 200+ variable PR dataset colected by spiders!)
OK this is the underlying Maths that Google CANNOT change!
GOOGLE did not invent this! They just applied it to cyberspatial objects!
In 1978 a young geographer from the University of Wales in Swansea took Kansky's Theorem of Nodal Magnitude to the next level by adding a concept of nodal inheritance, and if you care to visit the Earth Sciences Library building in Swansea University, you will find deep in the dust covered canyons of forgotten student dissertations, formulas and a conceptual framework for quantifying the nodal order of any network! . It's located (or used to be) just a stones throw from one of the oldest nodes on the Internet - The computer building that was part of the JANET network and housed this massive mainframe Hitachi or ICL mainframe computer the size of a condominium! Anyway I digress..
The second lie
Think on this!
I have a site that is No.1 on Google for whatever keyword or set of keywords
The reason it is No 1 is because it has 100,000+ links from a variety of Authority sites (Authority sites are sites that are ranked in the higher quartile once you apply Kanskys theorum).
Think on this
What do you think would happen if I owned all those authority sites and overnight I removed the 100000+ links?
ITS ALL LIES GOOGLE!
You heard from the worlds leading and probably one of the oldest authorities on Spatial analysis right here at THE SYSTEM.
Comments from current Geography Students, Mathmeticians and epidemiologists are more than welcome! PM.
If you think that Google controls the search results you see - Think again!
You are the master of your SERPS - Your content is your army in the IM war!
