Collective Collaboration – A Cyber Crime?
The Third Commandment from Google written in stone on the tablet of Quality Guidelines is:
Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
In plain english this literally means if you link or receive links from another website with the intent to increase your nodal magnitude what Google calls Pagerank – then you will be penalised !
Which is absolutely ludicrous because every webpage and website in the world engages in this act of defiance simply by linking.
Therefore all links break this rule by definition. Of course some break it more than others!
The rule itself is against the natural order of the Internet and Google realised this a long time ago (In 2004 to be precise!) which is why it introduced other ‘Wisdom of the Crowd’ filters into the mechanism which produces what you call SERPS
A brief history of Search Engine Ranking
Prior to Web 2.0 ALL links were either created, submitted, traded or bought!
Now they are either given or placed in content!
All mature marketers were breaking this rule before Google even existed or insisted upon the illogical rule as a measure of quality.
Directory submissions were the first thing that breaks the Google rule that most marketers did back in the early noughties before Google was born.
Directory submissions were the sure fired way to get some ‘authority’ quickly and they were the only way to get good listings in search engines.
Search Engines in those days were effectively directories themselves before they either moved on to becoming portals or their client base got swallowed up into a larger engine!
Big names of the day included: Compuserve, AOL, Yahoo.com, Lycos, Alta Vista, Excite (The Overture Group), Ask etc etc…….
No Google! No Twitter! etc etc…..
The eternal problem Google has is that it employs ‘wisdom of the crowd‘ mechanisms as a measure of quality and truth.
Sure the wisdom of the crowd mechanisms will expose the most obvious devious linking, but the problem remains the same and in fact has been exacerbated in the last couple of years with the development of many offshoot specialist services designed specifically to outfox the search engine filters and crowd wisdom.
Google does not have a chance in the face of collective collaboration which can set the truths and the rankings for itself.
Collective collaboration has espoused a whole new set of fixers! in the form of outsourced link building or forum posting or directory submissions and the much more worringly organised phenomena known as ‘Crowdsourcing’.
You can beat all the Google Wisdom of The Crowd Filters if you employ enough resources to spread the message and content (read links) as far around the Internet as possible – After all the crowd cannot be wrong can it!
So we’ve got crowds of people flinging sh*t around the Internet and he who fling the most wins! – After all the crowd cannot be wrong can it!
Organised Crime?
I got approached today to join a crowd of the ‘so called’ very best at what I do, a super elite, who are going to collaborate to dominate Google for the keyword News. The client is a very famous global multi-national TV station.
I said I was too busy. Not that I am competing for their keywords!
I am busy , but Hey! Keep out of my areas, cos at the end of the day – 100 of you versus me – bring it on!
Where did the crowds get their wisdom from in the first place? An Individual!
Collective Individuality is only as good as its components!
Besides it’s so easy to create a crowd of experts on the social media platform!!
There is no power in the wisdom of the crowd when the accepted truth is based on manipulation, which is why SERPS will always be in a flux!
As for Collective Collaboration – Should it be allowed?
Yeah! Let’s ban all networking, networks, communication and education; shall we Google?
Beat The System
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