Mayday M’aider – Did your SEO suffer in the long tail rankings Google update?
Did your Rankings suffer in the Google Mayday Update?
Maybe you watched your competition disappear around you in the SERPs?
There’s been endless speculation about what Google did around May 1st!
So much so that the Google Gob Matt Cutts actually came out and admitted on Friday that it was a radical shake-up in the algorithm designed to present better quality pages for long tail keyword search terms. He went on and said that this was a permanent ranking algorithm change and had been thoroughly tested and was here to stay (phew! the Tsunami has passed -for now!)
Here’s a great post on it from SEO world’s Vanessa Fox – http://searchengineland.com/google-confirms-mayday-update-impacts-long-tail-traffic-43054 - which just about explains it all.
To summarize, it appears that sites that present web pages with higher quality information and media at product specific level fair better than those who have typical online e-commerce shop type pages generated on the fly in vertical markets.
There is also a question as to whether the effect has been caused by a realignment of the weight given to internal linking and therefore the size of website in relation to it’s importance in the ranking results…..
Personally I’ve only seen an improvement in my 3 4 and 5 keyword longtails in the highly competitive world of insurance……
Let me know if you’ve been affected!
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