How to be a Successful Author at Ezine Articles

Everything you need to know about being a successful author at ezine articles.com

If you're a Twitter user who doesn't follow @EzineArticles, you're missing a lot of great EzineArticles information and training!

The following is a list of (30) assorted author tips, insider info, fun facts and reminders we tweeted in the month of October. Any one of these could have been just the tool you needed to turbocharge your article marketing efforts.

Just CLICK on any of the "ReTweet This" links to auto-populate your Twitter status field. Then just edit for length and retweet to your heart's content!

EzineArticles Tips and Training Snippets:

• A trap to avoid: Making the focus of your articles about what you are AGAINST. Instead, argue your points about what you are FOR & why. [ReTweet This]
  
• Resource Box Tip: Never pretend or say that a self-serving link is not your own when in fact it is. Build TRUST, not deception. [ReTweet This]
  
• Tip: Excessive HTML in your article body makes it hard for publishers to use, meaning you and your links get less circulation. [ReTweet This]
  
• Punctuation Tip: Reach the period sooner before later. Don't drone on and fail to close your thought. [ReTweet This]
  
• Article Writing Tip: Make connections with your readers by envisioning yourself speaking directly to them. [ReTweet This]
  
• Article Body is where you GIVE; Resource Box is where you TAKE. [This is one of our core tenants.] [ReTweet This]

EzineArticles Fun Facts:

• Fact: 6484 articles were Scheduled for future release in the month of Sept by our Premium members. [ReTweet This]
  
• Website Magazine's Top 50 Websites for 'Net Professionals named EzineArticles #18! http://is.gd/4zvYk Cool! :] [ReTweet This]
  
• No surprise here: 19% of all problem articles not accepted are in the 250-299 word count range. 41% are under 399 words. [ReTweet This]
  
• "Mavis Beacon" is an excellent example of an unreal person that is used as an exclusive image to represent the brand in the market. [ReTweet This]
  
• EzineArticles members submit an avg of 2+ articles in their article submission session. Smart, because it leverages their time. [ReTweet This]
  
• 46.8 percent of EzineArticles members use FIREFOX for their browser! Wow. Best reason to use FireFox? Built-in SPELL CHECK! :) [ReTweet This]

EzineArticles Inside Information:

• Clickbank Affiliates: We've never allowed clickbank URL's in the past and now we're auto-rejecting at the front door. [ReTweet This]
  
• We've significantly tightened up our anti-derivative content filters last week. Yesterday alone 741 articles rejected at the front door. [ReTweet This]
  
• How big should your Resource Box be? Between 7-15 percent of your article body in terms of word count and line length. [ReTweet This]
  
• Want a reason to keep your self-serving links in the Resource Box and not the Article Body? Links in article body are set to NOFOLLOW. [ReTweet This]
  
• We disagree with using iStockphoto for fake/pen author names. Reason: Because the photos aren't exclusive to your name. [ReTweet This]
  
• We're not automatically declining articles with locations in the title; but article body needs to deliver specific locale info. [ReTweet This]

Motivational Moments:

• "Being a published author is a big, fat billboard that says, I'm SMART!" - Arielle Ford [via @LisaDSparks] [ReTweet This]
  
• Figure out what your readers want, then think about what they need. Find the balance between the two, and watch your readership grow. [ReTweet This]
  
• Enthusiasm is contagious. Market a product/service you're passionate about, and chances are others will become excited about it too! [ReTweet This]
  
• Only EXTREMELY rare expert authors can write high value 250-400 word articles. The rest of us deliver value in the 400-800+ word count range. [ReTweet This]
  
• Always know your purpose for writing each article. This will keep your content focused, concise, and easier for readers to understand. [ReTweet This]
  
• Quality trumps Quantity. If your articles are failing to deliver, slow down, start over and allow yourself another perspective. [ReTweet This]

Misc. Words of Wisdom:

• Blogging and article marketing are natural partners. Both present info, articles just do it in a non-promotional, more formal way. [ReTweet This]
  
• 1 of the biggest advantages of article marketing is getting targeted traffic. You miss out on that if your links don't match your articles! [ReTweet This]
  
• Have your checked your ARTICLE DIAGNOSTIC CENTER lately for dead links that need fixing? Fix 'em and get your FREE traffic back! :) [ReTweet This]
  
• Looking for fresh content? Try mentoring a newbie! You'll be surprised at how much you learn and a new perspective is fertile soil for ideas. [ReTweet This]
  
• Derivative = Spun or re-hashed content that is NOT unique as it delivers the same information only re-worded. This adds NO value. [ReTweet This]
  
• Want to improve your readers trust in you, your articles, and your expertise? ADD AN AUTHOR PHOTO to your profile. :-) [ReTweet This]

Have you got a Twitter question? Post it here to get some answers: http://blog.EzineArticles.com/2009/11/article-writing-tweets-to-retweet.html

Hope you found that useful - EzineArticles.com is the Rolls Royce of article sites and it's worth taking some time writing and submitting and offering good quality content if you want to get it indexed high in Google!

Tip- Just like EzineArticles do in the main body of the article, I've made all the links to them rel="nofollow".

I might like them but I don't like my sites leaking my lovely link juice BACK to Web 2.0 properties

Beat The System

Web 2.0 Authority sites by traffic

This is a great place to start to find authority sites for web 2.0 Internet marketing.

Google feeds on all these sites (look at their caches!) and those that are being weighed into by online marketeers seen mto be the flavour of the moment for Googles taste. The reason for this is simple - link generation, website physical magnitutude and buzz!

Check this out for starters - top sites

A good trick for finding out where the Web 2.0 action currently is is to search for highly competitive keywords like Viagra or car insurance and see where the marketeers are piling in!

Beat The System

Google is lying about Page Rank and Linking! The Truth is out there!

Somewhere on the Google webmaster (sic) tools section, I can't care to or remember exactly where it says this, but you'll also find many online repetitions of the unending LIE

"A website cannot affect another websites rankings by linking to it"

LIE LIE LIE!

Google invented Page Rank!

LIE LIE LIE!

If you read just the words of the above statements and listen to the little bits of disinformation that Google puts out through channels and mouthpieces such as Matt Cutts, you could possible argue that the semantics of the statements were true!

However underneath it all it is one BIG LIE!

And here is why!



Lets look at the second big lie that Google invented Page Rank first.

Here's what really happened when Google was just a functional specification!

A couple of young Stamford students were looking for a ranking algorithm to describe the order of objects located in cyberspace, so they could present them on a web page described as search results.
They turned to a much more older and VERY unknown discipline for ordering the importance of objects in space, which evolved in the 1950's as a sub sub branch of (Geographical) Mathematics in this sub order:

Mathematics - Topology - Graph theory - Set theory - Spatial Analysis



In 1963 a young Geographer named Kansky from Cambridge UK, invented the network theory that is now known in its Internet manifestation as Page Rank

What he described is a formula for ordering the importance of nodes (vertices) in a network not just based upon the volume of links (connections) between them (the method defined in topological theory), but defining the node as being a product of the power of the links that are linking to it!

ring any bells?

The power assigned to each link is derived by carrying out multi-variate analysis over the attributes that each node posseses (Googles so called 200+ variable PR dataset colected by spiders!)

OK this is the underlying Maths that Google CANNOT change!

GOOGLE did not invent this! They just applied it to cyberspatial objects!

In 1978 a young geographer from the University of Wales in Swansea took Kansky's Theorem of Nodal Magnitude to the next level by adding a concept of nodal inheritance, and if you care to visit the Earth Sciences Library building in Swansea University, you will find deep in the dust covered canyons of forgotten student dissertations, formulas and a conceptual framework for quantifying the nodal order of any network! . It's located (or used to be) just a stones throw from one of the oldest nodes on the Internet - The computer building that was part of the JANET network and housed this massive mainframe Hitachi or ICL mainframe computer the size of a condominium! Anyway I digress..

The second lie

Think on this!

I have a site that is No.1 on Google for whatever keyword or set of keywords

The reason it is No 1 is because it has 100,000+ links from a variety of Authority sites (Authority sites are sites that are ranked in the higher quartile once you apply Kanskys theorum).

Think on this

What do you think would happen if I owned all those authority sites and overnight I removed the 100000+ links?

ITS ALL LIES GOOGLE!

You heard from the worlds leading and probably one of the oldest authorities on Spatial analysis right here at THE SYSTEM.

Comments from current Geography Students, Mathmeticians and epidemiologists are more than welcome! PM.

P.S Get Connected!

Is Yahoo Directory Submission worth the Money?

We are often asked, even by experienced pros in the SEO and Internet Marketing industry, whether we think that Yahoo is worth bothering with or more specifically -

"Do you know if there is any benefit to sumbitting websites to yahoo
directory @$299 per year?"

So whats the answer? The bottom line is whether you think that the Yahoo listings are going to return you more value than the GBP200 or $300 that you have to spend initially?

Heres our take:

You will never rank on the first page of Google until you establish authority

The easiest way to achieve this is to obtain links from authority sites.

The Alexa rank for Yahoo (a better rank of authority as it measures usage) is No.2 in the world!

Point proved?

Furthermore about a month before this post was written Google and Yahoo search got into bed with each other again. It's a bit of a soap (geedit?) opera (geddit?)but maybe Yahoo offers google some real latent semantic and/or human editing options!!

The System teaches you to look at the bigger picture!

Beat The System

I was drawn by the Sirens of Titan - The Birth of Ice-Nine Marketing

The ultimate model of connectivity using topolocial reasoning to define the shape and structure of the Internet is Ice-Nine.

Check out Ice-nine theory at Wikipedia. ice nine theory

This is the same ultimate virality model that the system uses........


Ice Nine Marketing Revealed - the top secret google can opener!

Ice Nine Marketing is dendronitic or tree structured in the mechanisms it uses to deliver the content to nodes at deep levels within the Internet. The content that it delivers can be anything that can be transmitted under http protocols.

Ice nine structures or entities such as video distribution platforms, are always of the one to many relationship. Viruses can spread rapidly through a population - so can good content!
The concepts of Ice-Nine Marketing are confusing to the unitiated however it can at this point be described (to all you non subscribers reading this) as a series of initial triggers that deliver or push content to a selection of pre-determined nodes, Web 2.0 properties.
These nodes act as feeding stations and from this point onwards your content is grabbed in an attraction, many to one relationship.
Jack up the process and you create and ice9 situation that rips open google and dominates all the search results with backlinks that people have chosen to put out there for you!
There are Ice Nine accelerator tools that speed the content distribution process.

Remember the expression - you are going to hear a lot about Ice9 Marketing and content distribution. If you don't you must retire!

If you understand every word of this then you will be a very rich and viral person. All will be explained in the members area of The System - sign up today!

Content is more than King - Its the Universe!

Content is still King. in Fact, content is Emperor of Google! Good Content will always enable you to Beat The System.

So have you got good content?
Are you No1. on Google for your chosen keywords?

You Are! Good then don't waste your time reading this, keep up the effort to keep your site at the top because remember, there's always A NASTY LITTLE seo'R snapping away at your rankings. If there's enough bad boys who get banned after a few days doing it, this can be serious hard work staying on top for competitive keywords!

So your not at the top of google and you think you've got good content, you think you've got unique good quality content and your site should be at the top of Google above all that other spammy rubbish!

Yeah?

Yeah you and a million others!!!!

The answer to all your wasted effort in building such a good website and excellent content and not being 'treated fairly' by Google is so obvious it's staring you in the face.

The good news is that you are one step ahead of those million others, just by reading this article and acting upon it you have given yourself perhaps the greatest thing you've ever wished to acheive in you IM career, a chance of it happening.

Here's the answer - DO NOT TELL EVERYONE!

Content is King period.
where the vast majority of people go wrong is in two ways:-

1. They think that this means that their website ( or sales page) has to have fantastic content offering a unique selling proposition that no other sneaky competitior has.

2. they think that if the go and write 200 articles on Ezinearticles.com that this will give them a chance of getting ranked

WRONG & WRONG.

Content is still king but the whole point of having good content is to get it spread about on the web in as many places as possible.

Most people create all this content and then do nothing with it, except just stick it on a website. This sort of content is static and will give you one link or if you are really lucky and few from a few kind hearted souls.

What a waste of Time

The System shows you how to virally spread your content far and wide in the most efficient and search engine friendly practices there are. The system shows you how to syndicate yours and others content for your own Link Juice Generator.

All content is valuable for automatic backward link generation.

Watch this Video from our friends at Traffic Geyser which explains the need to distribute content virally to get thousands of free back links. Here's a glimpse of what amounts to perhaps 5 to 10 % of the effort needed to crack a keyword such as mortgages:-




Now you've seen this amazing insight into how social media can be dominated support us by taking the 30 trial absolutely free! Click here

If you want to know more join our mailing list.

Authority Sites Unmasked

We bet you've often been told to get as many one way inbound links as possible from authority sites - and whoever told you was right, but do you really know what an authority site is, and even if you think you do then ask yourself the question 'Am I really going to get links from these great authority sites?'
Be honest are you? Why would Wikipedia give your website an entry? What about bbc.co.uk ? Not much chance really is there?

Well if you believe the above you are oh so totally on the wrong track.

The System believes that where there's a wall there's a way.

Here's our take on authority sites, you need to apply this vision to your own niche area of Internet Marketing to open up doors you thought were hurdles to your marketing development view.

What is authority?
Authority is trust. Trust is established over time.
Authority is content. Content that can be trusted.
Authority is respect. Respect has to be earned.
Authority is radical. Ideas and content continually flow and grow.
Authority is backward links. In many cases this may be the case however you can guarantee the website employing this tactic has a lot to say about the subject and can be deemed to be an authority.
Authority is connectivity and visibility. Web 2.0 has dramatically changed the way that search engine marketing engineers such as ourselves, can manipulate the SERPs.

So what have you learnt from the above?
How old is a website / domain name?
Content is King so how good is yours?
Authority sites that link to you are valuable as a mark of respect, how many respect you?
Is your content interesting, informed, new, up to date? Try Blogging and Video to deliver the message.
Do you have enough backward links? Keep reading The System for simple effective solutions to this one!

When was it invented?
To our eyes authority has always been around and really nothings changed that much since Tim Berners Lee invented the hypertext transfer protocol in 1993.
In fact Authority sites existed on the Internet way before the invention of the WWW.
Stepping back in time, the few first hop diallup ISPs that provided everything such as Compuserve and later AOL were early examples of authority through agglomeration.
Going back further you'll find massive authority sites on USENET and many other little known comms protocol mini-networks that have been buzzing out there since time immemorial (in cyber terms!).
You'll always hear the Americans exclaim the value of links from .EDU's (.ac.uk) or .GOVs (.gov.uk) or .ORGs.
Well there's a very good reason for this, but you have to step back even further in time to the creation of the objects that now form the backbone (ultimate authority) of the present day Internet to understand this god given authority.
The current Internet is an evolution out of the academic backbones that have connected all the Universities with mainframes since the late 1950's. These days its coupled with the simultaneously evolved military structure originally called ARPANET to provide a bomb proof - message always delivered supernet structure. Hence the power of the .GOV.
(We have some tools that let you see how your website sits in 3D internet linkage terms - it'll make you want to up your campains!! Keep reading )

So looking out for authority sites always look at the domain to help evaluate its perceived authority.

Identifying Authority sites
The simplest thing to do is to type your most desirable keyword into the Open Directory and look at the results. These are some of the highest authorites for that keyword and have a long term good relationship with both the hand edited DMOZ and Google which has always populated its directory from here.

Common types of sites that automatically carry some authority on a keyword or set of words:

Hubs
social networks
directories
article hubs
video hubs
bookmarking hubs
niche market directories and review sites
specialised websites and networks
blogs
webpages
webpage object e.g. a video or document

Anyway that's enough for today - look out for the next post on Authority Sites when we'll explain to you how easy it is to identify authorities that you haven't even thought of yet, and how easy it is to get them to link to you!

The System - Modules and Site Map: A to G

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed



Affiliate
Programs

Articles
Authority Sites

Backlinks

Black Hat


Blogging


Content

Email Marketing

Generic
Domain Names

Google

We will be covering all of these concepts in various posts and sessions and
will be using these tags as the main index

Blogging - ultimate free backlinks

Blog yourself millions of pounds and dollars



In order to obtain high SERPS it is an essential part of any internet marketing strategy to have Blogging central to the linking structure.

Why Blog?

1. Google loves blogs - it loves them so much it bought Blogger.
2. blogs and videos are the hottest links for 2009 - Google has said as much in its blog, and Google people like Matt Cutts are always espousing its necessity as part of a marketing mix.

Search results are beginning to reflect user patterns, and blogs are a good example of what google wants to see in the universal search results that make up a personalised desktop.

3. Blogs tend to reflect some authority on a subject which is googles ultimate mission of combining and setting authority! - see how it respects the results from DMOZ (which underlies the google directory) and Wikipedia (which is hand edited and features prominently in all search results of fact.

Blogging can be used to inflate, quite legally and without getting penalised (if you do it the right way) search engine ranking by creating hundreds or thousands of backlnks to your site, through syndication and comment trackbacks.

A network of blogs should be part of your marketing Arsenal in creating 'Buzz' , googles hot term for social media marketing in 2009.

Where Do I start?

The System recommends you invest your time and effort in learning from a guru in this area. Rob Benwell has made millions from blogging and his ebook 'blogging to the bank' has sold thousands of copies worldwide - to those Internet marketeeers in the know.

He's just released version 3.0 which for twenty bucks, quid or so will pay you back before you've even started on your second blog!

Well go through some of the more salient points of Rob's system in a review here soon, however we'd advise you to invest in 'Blogging to the Bank' immediately



if you want to stand any chance at all in the highly competitive internet marketing game.