Twitter SEO and Viral link creation

There's a lot of noise on the forums at the moment and I've run across the same question from seasoned SEO pro's quite a lot this year, who all ask the same question

What the hell use is Twitter for SEO?

There are hundreds of valid answers to this, but many would not be understood by people who either don't get or don't use social web.

The main problem with SEO people or people who consider themselves to be good at SEO - don't, and can't be expected to understand Marketing

The also don't SEE the advancement of inter-personal communication as a means of diversifying and spreading information.

They also don't understand niche, and the human desire to aggregate and the collective forces of social collaboration - that are in play!

and on , and on ................

So here is a thought that they just might appreciate!

Say Ive got around 200 followers on Twitter.
Every Time I post a link it appears on 200 accounts.
Every time a SE Bot roams over twitter accounts (which it is doing constantly and multi-dimensionally!) for each post, I effectively have created 200 internal twitter links back to the link destination.
RT's etc introduce some viral link creation elements....
This gives me authority!
Imagine if I had a hundred 'keyword optimised' accounts all which had loads of followers!

Beat The System
Internet Marketing on Twitter

Conceptual Zeitgeist

Here's how Google uses Wisdom of Crowds averaging and polarisation of it's search queries to determine what it considers 'Zeitgeist'

The tools listed here are invaluable to get a grip on your own niche marketing efforts and are especially useful for those feel they are drowning in a sea of SEO iniquity......

http://www.google.com/intl/en/press/zeitgeist/index.html

You can also use the Google Zeitgeist to strike up conversations on Twitter etc if you haven't got anything to say!

Google! you need to take a long hard look at what media corporations have determined your conceptual zeitgeist and it's methodology of determination.....especially if you want to be big brother!

Zeitgeist varies from household to household, market to market, Serps to serps!

Wellkommen and Bienvenue to the RAEL zeitgeist!

Killer Press Release Tactics for Internet Marketing

Understanding Press Releases for Internet Marketing

Press Releases are an essential piece of kit for an Internet Marketer, and if you do not include a PR campaign as part of your marketing system and Internet Marketing mix, your competitiors will have an big edge on you.
PR's are excellent for establishing immediate credibility with Google and the Search engines.

PR’s are great for getting your message out to many syndicated websites through RSS feeds. They are especially good for building up long term backlinks and getting lots of links from highly ranked authority sites.

Contributions should be written in a journalistic style and the copy should be about something new or an interesting development. The content can be about anything.

PRWeb.com – paid press releases vary in price from $80 to $200 per release. The more expensive releases offer keyword hyperlinks with additional social bookmarking and media services.
Allows Geo-targetted distribution and is the Daddy of online PR much respected by the Search Engines(SEs.

TIP - Be sure to include the full URL path to get the benefit of a hyperlink e.g http://www.the-system.org

TIP - Max of three hyperlinks per PR which should be between 500 and 800 words. The first hyperlink you put in will be the one displayed with the Press Release unless you change sidebar options.

PRlog.org – Same process as the above paid version, human edited, free PR. Takes a little time and does not have the RSS distribution channels the paid version has. However worth the effort if done frequently and good for keeping costs down.

For continual Buzz you really need to release a minimum of 1 PR every month. If you want to hit it hard, you will need to do one interesting paid release every week and a few free ones. Be sure to include Technorati Keyword tags in the release and some images if possible

Press releases are also a backdoor into Google News results that appear in Universal Search. PR's are an essential part of conversation domination, the more Universal Search results that show up - the further down the rank your competitors are pushed!


Beat The System

The Dawn of the Marketron - The New Media Model Army of Expert Authority

Authors and Authority - think about that connection for a moment!

Cyberteers, Marketrons call them what you want!

They are out there and this is no episode of Dr Who or The X-Files

My last post about aliases got me thinking.

Probably a third of the authors, experts, and web personalities are made up personas. Yep they don't exist!

My take on it is this.

The art of the Internet Marketer is to promote websites to positions of authority.
One quite accepted method of doing this is to create information silos.

Another quick method is to promote yourself into a position of authority for a particular subject (set of keywords!).

The problem is this. Information and knowledge is 'silo'd as well and an expert in his field is just that - in his field!

To get around this it is necessary to create multiple personas.
In other words experteeism is silo'd!

here's how you do it

Get a name that hasn't been taken at Twitter, Facebook, Myspace etc etc - Grab those web 2.0 properties.
Invent a personal profile and stick to it.
Invent a glossy career in your chosen profession
List all your keywords as interests
Get a picture of yourself or a mate or someone from the public who is not famous and looks like they might be an expert in that field!

Write articles and post away in the buzz belt to your hearts content. Post RSS feeds from all your content and twitter etc to a personal blog and web 2.0 properties. Bookmark and ping all your posts and tweets!

Soon your new marketron will be the worlds leading expert in his field. Yummy yummy keyword rich link juice will be at your disposal!!


Beat The System

What is Search Engine Buzz? - Links to Infinity and Beyond

Buzz - Light Years Ahead!

OR

How to create links to Infinity and Beyond

Internet Marketing is all about creating buzz! Hive Noise! Becoming the talk of the town is the ultimate goal of The System!
Buzz is ongoing......
Buzz is about continuity, as soon as the noise stops so does the publicity!

Web 2.0 is surrounded by something I call the 'buzz belt'

It consists predominantly of places to make noise.

In particular noise with embedded backlinks.

A lot of people might consider buzz as spam or black hat - to those I say, it's what Google Wants, It's what everone else is doing, If you don't you are dead in the water, getting ranked these days IS about he who can shout the loudest and have the most backlinks - Forget what any of these so called marketing Gurus try tell you otherwise ! -

Getting high ranks on Google is partly, perhaps even largely, about getting keyword rich links through continual self promotion - full stop period...

Buzz belt

1. Twitter - Global real time noise!
2. Blogs - Personal noise! Blogger blogs are the ultimate tool for making noise in the Buzz belt!
3. Social Bookmarking - Like Dog posting - Doing what dogs like to do on lamp posts!
4. Commenting - Making more noise all over the place, either personal or informational
5. Social Network Comments - Niche and personal noise

All web 2.0 properties will create a certain amount of buzz, but some more than others. For example I don't consider articles or PR releases etc to be part of the buzz belt, these properties are more valuable as viral static high ranking long term links.

Buzz needs to be done on an ongoing continual basis, preferably without spikes, although these will inevitably occur when you release content. Buzz content can re-used and repackaged for extra link juice and more buzz squeezed out of the content even long after the first noise has gone quiet!

Beat The System

Official Google Blog: Outpouring of searches for the late Michael Jackson

Yep we broke the story about the Google Denial of Service Attack first - now Google itself explains!Official Google Blog: Outpouring of searches for the late Michael Jackson

You Can't Beat The System

Tagging and Keyword Classification from a computers point of view

Here's a very interesting old post that I want you to read about how Internet users decide to tag pages and the consequent new folksonomy or categorisation of computer data, that has grown up around it.

What it demonstrates from a marketing point of view, is that the most used search terms must equal the most tagged page with that term - folksonomy therefore depends upon the wisdom of the crowd! (which of course can be manipulated!)

Heres the post - Tagging and Naming as a new language

Rockin Robin - Michael Jackson Brings Down Twitter Real Time Search

It's got to be a first in the short history of Twitter, but the recently added and much criticised, by the purists, Twitter search facilty - has ground to a halt on the news of the death of Michael Jackson. Two hours on and it is now showing results from 2hrs ago ...hmm!
Whatever the cause, more likely to be server overload than any programming or database scalability problem, it's impossible to get the servers to return Michael Jackson search queries and hundreds of variations of his name dominate the trending topics and probably will for days.

This story is going to Tweet and Tweet for quite a while yet we suspect!

You heard it here at The System first folks!



Bye Bye Wacko!

Through the pain barrier with the King of Content

EzineArticles.com were kind enough to send us ythis email which we think is worth redistributing here.
Ezinearticles.com is arguably the most important of all the article directories, it's only failure being it's Rss distribtion services are fairly non existant

This new article template is the perfect cure for your ideal customer's pain.

This template is based on the concept of pain. More specifically, the pain your ideal customers may experience and the pain reliever you can provide. Two simple questions form the backbone of this template:

1. What are some PAIN points that your ideal customers experience?


2. What are some STRENGTHS/BENEFITS your company delivers to remove or prevent those pain points?

Let's imagine you're going to write an article using this template. The article is targeted at small business owners who are curious about article marketing. Some pain points you might consider addressing would be:

• Pain of losing a competitive advantage


• Pain of not having traffic


• Pain of not being recognized


• Pain of not knowing how to get your articles & message out to the market


• Pain of not wanting to screw up when trying the article marketing process


• Etc...

You'd want to pick only (1) pain point for each article. For this particular example, let's say you pick the first one, "Pain of losing a competitive advantage." With that in mind, you then identify the specific ingredients (strengths/benefits) of article marketing that would help relieve this particular pain. Some ingredients (strengths/benefits) might include:

• Worldwide exposure of your articles, and hence your products or services


• Scalable marketing


• Combined benefits of increased website traffic and improved credibility


• Zero up-front cash investment


• Highly targeted

The next step is to build your article around the pain point and the prescribed pain reliever ingredients. Each of the ingredients is explained in terms of how it can help alleviate the reader's particular pain.

The article wraps up by summarizing how your suggested pain reliever has many of the ingredients necessary to cure your reader's pain. Then of course your Resource Box gives them a link to obtaining your suggested pain reliever. In the case of this example, that link would probably be http://EzineArticles.com/submit/ or perhaps to the EzineArticles home page.

In a nutshell, the Pain Points article template works like this:

1. Choose (1) pain point of your ideal customer.


2. In the first paragraph or two clearly describe the target niche and identify with their specific pain point.


3. The next paragraph introduces your particular brand of pain reliever and an overview of the ingredients (strengths/benefits) that pertain directly to the reader's pain.


4. In the following paragraphs, these ingredients are explained in-depth in terms of how each can help alleviate the reader's particular pain.


5. Before closing the article, be sure to give an example or two of how others have gotten relief from their pain by following this prescription.


6. The closing paragraphs pull all of the ingredients back together to reinforce your pain reliever as the right one.


7. Finally, it's important that your Resource Box provides the reader access to your suggested solution for their pain.

At the risk of totally overdoing our medicine metaphor... this particular article template should be an easy pill to swallow. It's targeted, fairly simple to understand and it shows empathy for your niche customers. Best of all, this one template can provide many, many articles. How many is only limited to the number of pain points you can identify.

Set a goal for yourself to write at least (5) articles this week using this template. Then leave a comment here about what you discovered along the way:
http://blog.EzineArticles.com/2009/06/pain-points-article-template.html

How to channel Ezine link juice to your moneysite

Publishing articles on ezinearticles.com seems to be the rage for marketers of every niche and product out there.

but how do you stand out from the crowd and get extra link love from the host?

Well, the answer is actually staring you in the face like most things on the Internet.

Let's take a look at one of my favourite niches and one of the most competitive in the world! (

Car Insurance!!


Scroll down to the bottom of the page and you will see the MOST PUBLISHED articles section .


Scroll down to the bottom again and you will see the first article example in it's most published position.

Now I've told you all this it will probably change, but the principle is the same for any article in those sections


Most Published

How did it get there?

simple.......

1. It's quality information but it actually gets all these extra ezine pages pointing to it because it is the most published article in that section.

Why is it the most published?

Because we have syndicated it across hundreds of web 2.0 properties that are on theme!

Most visited

You'll also see that you can get the same result or double if its the same article by being in the most viewed article section.

how do you get this?

Well this one is not so easy, short of getting all you mates to read it!

But thanks to some tactics from one of our followers at http://www.twitter.com/paulmoran we found @listwarrior who tweets links to his ezinearticles.

easy huh!

Furthermore, by syndicating your articles across the web you are not only going to be the most published, but are also naturally going to rank in the most viewed category as more people have more doorways to find you.
You are also empowering your article within ezines, by empowering ezines itself, because you are passing lots of linkjuice back to it from the sites where it is syndicated to a node at ezines that you have some control over.

Get publishing! and Beat The System

95% of Business blogs abandoned! Jump in for free backlinks!

Well the cat is out of the bag so we might as well tell you how to take advantage of this while it's still hot.

So 95% of business blogs are abandoned - Great!

you can help them not to be zapped by blogger, wordpress.com, blogr etc by.....

posting links to your moneysite - all over them!

Yes these great web 2.0 properties set up mostly by marketers like ourselves to game the system (See Howie!) are ready made tools, that in many cases are being bookmarked etc, for you to get loads of great PR free links from.

Here's what we do!

1. Check out who your competitors are and go to yahoo.COM
2. type site:http://www.yourcompetitorssite
3. click on backlinks (from all urls)
4. scroll through the pages until you find blog posts - there are usually lots of them
5. visit the blog and see if you can post to it. (most marketers blogs allow this function)
6. You are really looking for blogs that the last post was 2008 or earlier
7. Make some good quality comments about the subject and include your links.
8. sign out and sign in again as another blogger
9. Make some more posts on different posts on the same blog!
10. sit back and watch your rankings rise and your competitors fall!

Extra Tip - when you have finished posting on all the posts on the abandoned blog, take the RSS and submit it to pingomatic or some similar service!!

Have Fun and say some nice things about your competitiors who are handing their linkjuice to you!

have a nice post!

Andrew Marr made a twit on Twitter - the public votes!

Now we don't like to talk politics here - it's much too dirty even for those black hatters amongst us at The System!

But this morning while watching a UK sunday morning politics show hosted by a strange fast talking cant get a word in edgeways to answer or finish a question, love the sound of my own clever questions, sort of interviewer, called ANDREW MARR.

The system suspects he only got the job because his initials are AM and no-one else wanted to get up and present a politics show early on a Sunday morning as most people have got lives, and even in a recession like to go out on a Saturday night!

Anyway to cut to the quick - he got absolutely slaughtered in a calm and rational way by Peter Mandelson, in what could turn out to be a turning point for now, for the beleagured other PM

So 1 hour later I go on Twitter and am very surprised to see ANDREW MARR way up the list of trending topics - you can read the thread if you can be bothered at http://search.twitter.com/search?q=andrew+marr however the trail will be very stale by the time you read this.

Two points -
Powerful content is becoming ephemeral however - links dropped are forever!

Twitter is powerful for short term buzz and building a social network quickly amongst like thinkers.

Use Twitter to link to more of your thoughts on a blog - just like this!

Beat The System

Hear from the very best SEO and IM marketers in real time

OK, When we started this mass giveaway of leading edge ideas from the world of Internet marketing we promised that we'd give you the latest ideas from the leading gurus...blah blah blah.....

Well every time we post we do that , however to keep our promise we're going yto let you into one of our secrets.

Twitter is obviously a great place for community building, and apart from journalists who is using it more than anyone else, at this present point of time?

Yep you guessed it - you and me Internet Marketers - and amongst the millions of IM people using it, you've also got ALL of the very best, your Man United's or Arsenal's to coin Soccer analogy.

So with this in mind we set up one of our very own IM mega guru's Twitter page @paulmoran as a collection of the very best that we've come across in fifteen years of IM.

If you are a genius and not on the list, tweet us and we'll consider adding you!
Follow the list - Internet Marketing Genius - to see it grow and learn the latest IM tricks first hand from the experts!

Using Twitter for link building and Buzz

The great thing about blogging on the Internet is that when you think of something to say or even when you can't think of anything to say, if you hunt around on Google you'll invariably find that there's someone out there with similar ideas.

Ever since I started to see my Twitter posts appearing on the top fifty SERPs for some very competitive keywords I've been discovering new ways of posting to one's competitiive advantage. Some of the major players in the Internet Marketing league are getting ready at this very moment to launch some very interesting twitter manipulation courses - like it or loath it Twitter is the hotttest thing on the net, it's news in realtime and as it is only in it's very early stages of evolution, Twitter is just right for SEM and IM.

Here's the systems take on it and we are fledglings.

It seems to us that the power of Twitter lies in controlling the buzz. Twitter is the buzz ball or hive that Google feeds on for the latest 'buzz', be it information or validation of existing information.

We have noticed these and you're welcome to contribute more but theres three basic ways of maximising this knowledge to sap royal jelly from the Queen Bee Google:

1. Create the Buzz youself

2. Contribute to the Buzz

3. Feed off the Buzz


Here's a 5 step method of approach for link building and buzz creation on Twitter:

1. Do Twitter searches on the keywords you want to create the buzz about.

2. Analyse the posting patterns. What is the posting frequency? This is most important if you want to dominate a keyword. To do this you need at least three posts on the front page continually, and if possible creating A CONVERSATION.

If there are only ten posts per week on your particular keyword, fine you only need to post once a week. some keywords like 'music' change twice per second - avoid these and go for the 'long tail'. you'll get extra longevity in the twitter buzz that Google feeds off.

3. Drop the RSS for your particular Twitter keyword all over the place in self made Wikis etc!! - use The System.

4. Bookmark and Ping all these wikis - Bingo - front page of google guaranteed if you keep the buzz up!

5. Read more about Twitter From Expert Steve Rubel's blog The Next Twitter or Facebook is the Open Web