Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

Beat The System

Conceptual Zeitgeist

Here's how Google uses Wisdom of Crowds averaging and polarisation of it's search queries to determine what it considers 'Zeitgeist'

The tools listed here are invaluable to get a grip on your own niche marketing efforts and are especially useful for those feel they are drowning in a sea of SEO iniquity......

http://www.google.com/intl/en/press/zeitgeist/index.html

You can also use the Google Zeitgeist to strike up conversations on Twitter etc if you haven't got anything to say!

Google! you need to take a long hard look at what media corporations have determined your conceptual zeitgeist and it's methodology of determination.....especially if you want to be big brother!

Zeitgeist varies from household to household, market to market, Serps to serps!

Wellkommen and Bienvenue to the RAEL zeitgeist!

Wisdom of Crowds and the Google Algorithm

Very soon we will show you the exact effect of the use of wisdom of crowds models for producing a search algorithm. The system will show you how to create an optimized network structure that exploits the so called 'wisdom of crowds' that define Google Search.

The knowledge you will gain is in the GAP ANALYSIS!! This is Google's Achilles Heel!

Next Central Place Theory......this one is HEAVY! At the end of the day SIZE does not matter, the bigger they are the harder they fall, all suns implode eventually......However, if you let them get too big too quick - you will be dominated! It's the Law of Large Numbers


Beat The System

Google Global Domination - Dark Forces Are At Play!

ORDER = HIERARCHY
HIERARCHY = AUTHORITY
AUTHORITY = ORDER

All of them = RANK

This basic triangle is the basic principle of the system.

If you have optimized order you naturally have authority and rank!

Those of you who have been following my thoughts on the system may well be wondering, "what's that all about then? wizards, magic, astral projection? Has he gone off his rocker?"

Today all will be revealed?

First I want to ask you a question, that I want you to consider and think about very carefully and honestly before you answer it?

Before you answer the question I want you to consider amongst many things the following

Ethics, morals, right and wrong, black and white, sheep and The wisdom of the Crowd and how your feelings and judgements are shaped by the actions of other people around you - affecting you.

You need to decide in binary - YES or NO - no qualifiying rational, black hat or white hat - just a simple yes or no.......


OK here's the question in its basic form.

Is it right to profit from knowledge that has been obtained by dark forces and genocide?

Thought about it yet?...

If you think the answer is YES keep reading

If you think the answer is NO - don't read anymore of this post

OK

THE DARK LORD OF SPATIAL ANALYSIS

Today we are going to take you to the other side, the dark side, the negative, the void, Chaos - the nagual - Hell!
A place where things are forcibly ordered to an optimal spatial structure regardless.

Every profession has one, beleive it or not, a Frankenstein, a Dr Jeckyll or a Joseph Mengele to keep the theme Gothic.

Spatial Analysis is no different

I'd like to introduce you to the Dark Lord of Spatial Analysis

The man whose evil work will show you how to understand order, hierarchy and authority and how to manipulate it to dominate Google rankings!

The dark wizard who will make you see that the Internet is NOT Google Centric, but in a forced Google centric world, its easy to put yourself at the centre for a keyword!

Do you still want to know?

Before I whisper the name of he who shall not be mentioned, I'd just like to take the opportunity of warning you that this man's thoughts were responsible for the enslavement and deaths of millions of people less than a century ago!

Welcome to the dark world of Walter Christaller (1893 – 1969)



Christaller was a German geographer and member of the Nazi party (he later joined up with Stalin), who invented Central Place Theory

Christaller's Central Place Theory redefined the models for location in space, and set the standards for modern spatial analysis. The theory demonstrates how a node on a network dominates through size, connectivity and traffic the markets of the surrounding nodes (all of which can be measured) and how a nodal order of authority is established which is self controlling in an ordered hierarchical structure - perfect for Nazi planning!
The above diagram is Christaller's original document for the Spatial Ordering of Southern Germany in 1933, which has become a modern classic in Economic Geography University departments around the world. He later went on to re-organize most of Central Europe!

Essential also, for an understanding of Web 2.0 authority websites of all rank and size, hierarchical structures, how they rank, and how to interact with them (connect, link, contribute) in order to obtain the best authority order on higher authority sites for certain keywords!

The essence of Christaller's theory is that the bigger you are - the more influence you have in dominating those around you! - well you would expect that from a Nazi and you can see why Hitler bought into Christaller's theory in as much as the whole Fatherland was planned around Central Place Theory! Stalin liked what he saw too!

This applies equally to markets in any HOMOGENISED network such as the Internet where space (and time) are outside the equation for structural order when applied to rankings.
A google.co.uk will produce different results defined by spatial parameters, however these are only a subset of the controlling Google.com - the overall wisdom of the crowd - centralised!

How Christaller would have loved the Internet to play with! I wonder if he'd have helped kill so many websites as he did Europeans, in the enforced structures that he would propose upon the NET....

More on this and the implications for Internet Marketing very soon..........