SEO for Universal Search - Korean War?
We've talked about convergence of platforms and personalisation before but here's a quick recap
"Google is clever and has seen the future, and just like all the major TV networks, media corporations, phone companies, cable companies, broadband suppliers, phone makers, flat screen manufacturers, personal data devices, GPS and of course Microsoft all know that one thing is coming....
CONVERGENCE
Convergence means that you'll have your own personal preferred desktop displaying universal search items for your personality (determined by your search patterns, your buying patterns your social networking and your bookmarking or approving of STUFF), and you'll carry it or have access to it everywhere in the world with you, using any or all of those devices mentioned above and many many more!"
We've just stumbled across a very interesting film of Google CEO Eric Schmidt speaking a while ago in Korea.
Korea is one of the most technologically converged nations and is a testing ground for future Google multi level platforms.
What struck us was the message that nobody will own their personal data but it will all be hosted remotely in this 'amazing cloud' of information services, that will decide for you what you want to see and hear... and of course... Google will provide all this wonderful stuff for you... because it knows what time you visited the bathroom yesterday...and of course Schmidt Knows that the majority of the sheep around the world will buy into the Big Brother scenario.
There's a lot of interesting stuff in the 26 minute talk regarding using and exploiting social networks, which are a major Google testbed in Korea.
We checked out Schmidts background on Wikipedia and the interesting thing is that he has major background knowledge of distributed systems i.e. client server applications and now he's espousing the ultimate model of thin client with Google at the helm.
One strange commment which needs some thought and analysis is the fact that Schmidt sees all content as advertising - this is a lesson for all marketteers new and old.
Watch Eric Schmidt and listen carefully to get a top down view of the structures your marketing effort MUST include:-
"Google is clever and has seen the future, and just like all the major TV networks, media corporations, phone companies, cable companies, broadband suppliers, phone makers, flat screen manufacturers, personal data devices, GPS and of course Microsoft all know that one thing is coming....
CONVERGENCE
Convergence means that you'll have your own personal preferred desktop displaying universal search items for your personality (determined by your search patterns, your buying patterns your social networking and your bookmarking or approving of STUFF), and you'll carry it or have access to it everywhere in the world with you, using any or all of those devices mentioned above and many many more!"
We've just stumbled across a very interesting film of Google CEO Eric Schmidt speaking a while ago in Korea.
Korea is one of the most technologically converged nations and is a testing ground for future Google multi level platforms.
What struck us was the message that nobody will own their personal data but it will all be hosted remotely in this 'amazing cloud' of information services, that will decide for you what you want to see and hear... and of course... Google will provide all this wonderful stuff for you... because it knows what time you visited the bathroom yesterday...and of course Schmidt Knows that the majority of the sheep around the world will buy into the Big Brother scenario.
There's a lot of interesting stuff in the 26 minute talk regarding using and exploiting social networks, which are a major Google testbed in Korea.
We checked out Schmidts background on Wikipedia and the interesting thing is that he has major background knowledge of distributed systems i.e. client server applications and now he's espousing the ultimate model of thin client with Google at the helm.
One strange commment which needs some thought and analysis is the fact that Schmidt sees all content as advertising - this is a lesson for all marketteers new and old.
Watch Eric Schmidt and listen carefully to get a top down view of the structures your marketing effort MUST include:-
Labels: Eric Schmidt, Google, Internet Marketing, Ranking, Search Engine Optimisation, SERPS, universal search, video marketing
posted by semguru at
10:35
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