The Dawn of the Marketron - The New Media Model Army of Expert Authority
Authors and Authority - think about that connection for a moment!
Cyberteers, Marketrons call them what you want!
They are out there and this is no episode of Dr Who or The X-Files
My last post about aliases got me thinking.
Probably a third of the authors, experts, and web personalities are made up personas. Yep they don't exist!
My take on it is this.
The art of the Internet Marketer is to promote websites to positions of authority.
One quite accepted method of doing this is to create information silos.
Another quick method is to promote yourself into a position of authority for a particular subject (set of keywords!).
The problem is this. Information and knowledge is 'silo'd as well and an expert in his field is just that - in his field!
To get around this it is necessary to create multiple personas.
In other words experteeism is silo'd!
here's how you do it
Get a name that hasn't been taken at Twitter, Facebook, Myspace etc etc - Grab those web 2.0 properties.
Invent a personal profile and stick to it.
Invent a glossy career in your chosen profession
List all your keywords as interests
Get a picture of yourself or a mate or someone from the public who is not famous and looks like they might be an expert in that field!
Write articles and post away in the buzz belt to your hearts content. Post RSS feeds from all your content and twitter etc to a personal blog and web 2.0 properties. Bookmark and ping all your posts and tweets!
Soon your new marketron will be the worlds leading expert in his field. Yummy yummy keyword rich link juice will be at your disposal!!
Beat The System
Cyberteers, Marketrons call them what you want!
They are out there and this is no episode of Dr Who or The X-Files
My last post about aliases got me thinking.
Probably a third of the authors, experts, and web personalities are made up personas. Yep they don't exist!
My take on it is this.
The art of the Internet Marketer is to promote websites to positions of authority.
One quite accepted method of doing this is to create information silos.
Another quick method is to promote yourself into a position of authority for a particular subject (set of keywords!).
The problem is this. Information and knowledge is 'silo'd as well and an expert in his field is just that - in his field!
To get around this it is necessary to create multiple personas.
In other words experteeism is silo'd!
here's how you do it
Get a name that hasn't been taken at Twitter, Facebook, Myspace etc etc - Grab those web 2.0 properties.
Invent a personal profile and stick to it.
Invent a glossy career in your chosen profession
List all your keywords as interests
Get a picture of yourself or a mate or someone from the public who is not famous and looks like they might be an expert in that field!
Write articles and post away in the buzz belt to your hearts content. Post RSS feeds from all your content and twitter etc to a personal blog and web 2.0 properties. Bookmark and ping all your posts and tweets!
Soon your new marketron will be the worlds leading expert in his field. Yummy yummy keyword rich link juice will be at your disposal!!
Beat The System
Labels: Authority Sites, Authors, Blogging, Brand, Buzz, content distribution, Cyberteers, ezinearticles, Gap Analysis, Internet Marketing, keywords, Marketrons, Off Page SEO, Web 2.0 marketing
posted by semguru at
11:00
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