Collective Collaboration - A Cyber Crime?

The Third Commandment from Google written in stone on the tablet of Quality Guidelines is:

Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

In plain english this literally means if you link or receive links from another website with the intent to increase your nodal magnitude what Google calls Pagerank - then you will be penalised !

Which is absolutely ludicrous because every webpage and website in the world engages in this act of defiance simply by linking.
Therefore all links break this rule by definition. Of course some break it more than others!
The rule itself is against the natural order of the Internet and Google realised this a long time ago (In 2004 to be precise!) which is why it introduced other 'Wisdom of the Crowd' filters into the mechanism which produces what you call SERPS

A brief history of Search Engine Ranking

Prior to Web 2.0 ALL links were either created, submitted, traded or bought!
Now they are either given or placed in content!

All mature marketers were breaking this rule before Google even existed or insisted upon the illogical rule as a measure of quality.

Directory submissions were the first thing that breaks the Google rule that most marketers did back in the early noughties before Google was born.
Directory submissions were the sure fired way to get some 'authority' quickly and they were the only way to get good listings in search engines.
Search Engines in those days were effectively directories themselves before they either moved on to becoming portals or their client base got swallowed up into a larger engine!
Big names of the day included: Compuserve, AOL, Yahoo.com, Lycos, Alta Vista, Excite (The Overture Group), Ask etc etc.......

No Google! No Twitter! etc etc.....

The eternal problem Google has is that it employs 'wisdom of the crowd' mechanisms and a measure of quality and truth.
Sure the wisdom of the crowd mechanisms will expose the most obvious devious linking, but the problem remains the same and in fact has been exacerbated in the last couple of years with the development of many offshoot specialist services designed specifically to outfox the search engine filters and crowd wisdom.

Google does not have a chance in the face of collective collaboration which can set the truths and the rankings for itself.



Collective collaboration has espoused a whole new set of fixers! in the form of outsourced link building or forum posting or directory submissions and the much more worringly organised phenomena known as 'Crowdsourcing'.

You can beat all the Google Wisdom of The Crowd Filters if you employ enough resources to spread the message and content (read links) as far around the Internet as possible - After all the crowd cannot be wrong can it!

So we've got crowds of people flinging sh*t around the Internet and he who fling the most wins! - After all the crowd cannot be wrong can it!

Organised Crime?

I got approached today to join a crowd of the 'so called' very best at what I do, a super elite, who are going to collaborate to dominate Google for the keyword News. The client is a very famous global multi-national TV station.



I said I was too busy. Not that I am competing for their keywords!

I am busy , but Hey! Keep out of my areas, cos at the end of the day - 100 of you versus me - bring it on!

Where did the crowds get their wisdom from in the first place? An Individual!
Collective Individuality is only as good as its components!

Besides it's so easy to create a crowd of experts on the social media platform!!

There is no power in the wisdom of the crowd when the accepted truth is based on manipulation, which is why SERPS will always be in a flux!

As for Collective Collaboration - Should it be allowed?

Yeah! Let's ban all networking, networks, communication and education; shall we Google?

Beat The System

Happy Xmas from The System & Howie Schwartz

Howie is giving away the farm
a sleigh full of traffic
lost recordings FOUND
Only 62 People Know This (oh yeah.....!!)

Hi,

My friend Howie Schwartz has a present for you...



He recently held a closed door event for 62
people. The price for admission was 5k.
He never released the recordings.....until now!

http://www.trafficholiday.com/member/?r=32791&i=1

He's going to practically give away the
farm here as a holiday gift to you.
PLUS- he's doing an insane give away
on top of this.

This is about to be taken away for good.
Please be patient if the page is slow to
load because of the overwelming demand...

http://www.trafficholiday.com/member/?r=32791&i=1

Take care and Happy Holidays!
Paul

PS - A whole sleigh full of traffic :)

Beat The System this Xmas!!!

Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

The Matrix - Optimised Links Create Traffic Superhighways in The Matrix

Today I want to talk to you about the Matrix.

The fabric that it all hangs together with!

Matrix theory allows you to turn any relationship into a set of numbers. Databases and spreadsheets are examples of matrices. So for example is the Genome project. In theory, everything in time and space can be mapped into The Matrix by transformation into sets of logical numbers.

Matrix theory allows connectivity between entities to be expressed as numbers and used for multi variate analysis. We can take advantage of this to create optimized Keyword superhighways, semantic arteries within the cyberspace matrix.



Read this definition of Matrix Theory from Wikipedia and pay particular attention to the section labelled 'Graph Theory'

When you combine Matrix theory with Kanskian Network Theory you unlock the Google algorithm -

Links create the Matrix! Power Linking defines Authority!

If all this seems a little highbrow - you are right it is!

However all you need to know is - that if you create optimised linking structures for your sets of keywords you can dominate all the search engine results for the same keyword!

Next lesson how to build these keyword superhighways....

Beat The System

How to be a Successful Author at Ezine Articles

Everything you need to know about being a successful author at ezine articles.com

If you're a Twitter user who doesn't follow @EzineArticles, you're missing a lot of great EzineArticles information and training!

The following is a list of (30) assorted author tips, insider info, fun facts and reminders we tweeted in the month of October. Any one of these could have been just the tool you needed to turbocharge your article marketing efforts.

Just CLICK on any of the "ReTweet This" links to auto-populate your Twitter status field. Then just edit for length and retweet to your heart's content!

EzineArticles Tips and Training Snippets:

• A trap to avoid: Making the focus of your articles about what you are AGAINST. Instead, argue your points about what you are FOR & why. [ReTweet This]
  
• Resource Box Tip: Never pretend or say that a self-serving link is not your own when in fact it is. Build TRUST, not deception. [ReTweet This]
  
• Tip: Excessive HTML in your article body makes it hard for publishers to use, meaning you and your links get less circulation. [ReTweet This]
  
• Punctuation Tip: Reach the period sooner before later. Don't drone on and fail to close your thought. [ReTweet This]
  
• Article Writing Tip: Make connections with your readers by envisioning yourself speaking directly to them. [ReTweet This]
  
• Article Body is where you GIVE; Resource Box is where you TAKE. [This is one of our core tenants.] [ReTweet This]

EzineArticles Fun Facts:

• Fact: 6484 articles were Scheduled for future release in the month of Sept by our Premium members. [ReTweet This]
  
• Website Magazine's Top 50 Websites for 'Net Professionals named EzineArticles #18! http://is.gd/4zvYk Cool! :] [ReTweet This]
  
• No surprise here: 19% of all problem articles not accepted are in the 250-299 word count range. 41% are under 399 words. [ReTweet This]
  
• "Mavis Beacon" is an excellent example of an unreal person that is used as an exclusive image to represent the brand in the market. [ReTweet This]
  
• EzineArticles members submit an avg of 2+ articles in their article submission session. Smart, because it leverages their time. [ReTweet This]
  
• 46.8 percent of EzineArticles members use FIREFOX for their browser! Wow. Best reason to use FireFox? Built-in SPELL CHECK! :) [ReTweet This]

EzineArticles Inside Information:

• Clickbank Affiliates: We've never allowed clickbank URL's in the past and now we're auto-rejecting at the front door. [ReTweet This]
  
• We've significantly tightened up our anti-derivative content filters last week. Yesterday alone 741 articles rejected at the front door. [ReTweet This]
  
• How big should your Resource Box be? Between 7-15 percent of your article body in terms of word count and line length. [ReTweet This]
  
• Want a reason to keep your self-serving links in the Resource Box and not the Article Body? Links in article body are set to NOFOLLOW. [ReTweet This]
  
• We disagree with using iStockphoto for fake/pen author names. Reason: Because the photos aren't exclusive to your name. [ReTweet This]
  
• We're not automatically declining articles with locations in the title; but article body needs to deliver specific locale info. [ReTweet This]

Motivational Moments:

• "Being a published author is a big, fat billboard that says, I'm SMART!" - Arielle Ford [via @LisaDSparks] [ReTweet This]
  
• Figure out what your readers want, then think about what they need. Find the balance between the two, and watch your readership grow. [ReTweet This]
  
• Enthusiasm is contagious. Market a product/service you're passionate about, and chances are others will become excited about it too! [ReTweet This]
  
• Only EXTREMELY rare expert authors can write high value 250-400 word articles. The rest of us deliver value in the 400-800+ word count range. [ReTweet This]
  
• Always know your purpose for writing each article. This will keep your content focused, concise, and easier for readers to understand. [ReTweet This]
  
• Quality trumps Quantity. If your articles are failing to deliver, slow down, start over and allow yourself another perspective. [ReTweet This]

Misc. Words of Wisdom:

• Blogging and article marketing are natural partners. Both present info, articles just do it in a non-promotional, more formal way. [ReTweet This]
  
• 1 of the biggest advantages of article marketing is getting targeted traffic. You miss out on that if your links don't match your articles! [ReTweet This]
  
• Have your checked your ARTICLE DIAGNOSTIC CENTER lately for dead links that need fixing? Fix 'em and get your FREE traffic back! :) [ReTweet This]
  
• Looking for fresh content? Try mentoring a newbie! You'll be surprised at how much you learn and a new perspective is fertile soil for ideas. [ReTweet This]
  
• Derivative = Spun or re-hashed content that is NOT unique as it delivers the same information only re-worded. This adds NO value. [ReTweet This]
  
• Want to improve your readers trust in you, your articles, and your expertise? ADD AN AUTHOR PHOTO to your profile. :-) [ReTweet This]

Have you got a Twitter question? Post it here to get some answers: http://blog.EzineArticles.com/2009/11/article-writing-tweets-to-retweet.html

Hope you found that useful - EzineArticles.com is the Rolls Royce of article sites and it's worth taking some time writing and submitting and offering good quality content if you want to get it indexed high in Google!

Tip- Just like EzineArticles do in the main body of the article, I've made all the links to them rel="nofollow".

I might like them but I don't like my sites leaking my lovely link juice BACK to Web 2.0 properties

Beat The System

Fire Yourself Marketing!

The System is always ready to promote Internet Marketing products from the best Marketers and that includes New Englands finest Howie Schwartz!

In fact I'm going to tell you that everything that Howie produces regarding Web 2.0 and Google ranking is a vital elementary part of The System as Howie utilises optimised network keyword linking structures in the form of star hubs, to suck link juice out of the most Google loved Web 2.0 properties and pass it to your landing page.
Howie is also a master of using the different elements of universal search, to create thousands of authority backlinks to your landing page.
The System takes Howies approach and adds perpetual link growth by re-utilising content that is automatically re-distributed to further web 2.0 properties by optimised RSS pipes!

If you own a local business then
Fire Yourself Marketing is the Internet Marketing course/product for you!

Howie shows you through a complete set of videos, pfs and tools how to dominate local search and use Web 2.0 as a weapon to achieve top Google SERPS and wipe out the opposition.

Here's what Howie is offering for just $47 or 25 quid to us Brits.

Fire Yourself Marketingjavascript:void(0)




The biggest CASH COW online opportunity waiting for you to milk it for all it's worth.

The market is HUGE and UNTAPPED and just begging for you to take their money!

How the current economic state of online business is creating even BIGGER opportunities for savvy marketers like you because most people are running scared instead of taking advantage of it

Why this is such a LUCRATIVE time to be in this BULL MARKET without taking big risks like in the stock markets

How to become a money making SPECIALIST.

Because specialists make all the money while "jacks of all trades" just scrape by

Moving beyond fear and procrastination and getting into ACTION just by simply "tweeking" a couple simple things so you never get "stuck in the mud" again

Having the confidence to know without any doubt you can do this because you have the step by step BLUEPRINT

The secrets of using R. O. T. I. to make sure you're making maximum money

Sneaky little tricks to have an endless flood of prospects fighting each other to your door, trying to get there first

How to prospect WITHOUT prospecting and get the competition to send you THEIR business

The foolproof, step by step system of B. P. S. T. C. M. that keeps the money coming as long as you choose

How to easily locate the right people to work with that have money to spend.

The answer is right under your nose when you know where to look

Forget getting just one measly listing on page one of Google... this is about going after the WHOLE DAMN PAGE, so the only choice people have is YOU

The super secret website that exposes a competitors weaknesses so you can exploit and capitalize on it

A special service you can offer that costs you peanuts, you do NO WORK (because you outsource it to the secret place I tell you), then charge a PREMIUM that your clients will gladly pay for

The ultimate secrets to lead generation using web 2.0- Do this for yourself, or grab hungry clients begging you to do it for them at a hefty fee

How to undercut your competition and still make an absolute KILLING!

Five must use sites for competitive research to absolutely DEMOLISH any remaining competition

The little known site that shows all the local listings on G.Y.B. and how to use it as a marketing weapon

Keyword misconception debunked-

Finding the "Crisis" and "Desperate" keywords that make bank quickly and easily How to influence your rankings on the first page local listings to get YOU in position number one

The secrets to anchor text links and where you should point them for maximum payouts

How to uses "PR islands" to get INSTANT indexing

How to make web 2 "Mini nets" that makes getting rankings easier than shooting fish in a barrel

SUPER ADVANCED TACTIC- The Link Pyramid Backlinking Strategy.

Links= first page= mega traffic= BIG MONEY

The secrets to growing and expanding your system so you can enjoy your new found TIME and FREEDOM

Managing your internal dialog that holds you back and magically transforming it into action

YES! Howie, I want $3000.00 videos and the pdfs from your PRIVATE event for only $47

Is DMOZ.org dead - You've got to be kidding!

People still ask me 'Is it worth getting into The Open Directory?' or 'How do I get into DMOZ?'

Some of these people are seasoned professional webmasters!

For those of you who are not familiar DMOZ.org or the (not so) Open Directory is a multi-hand edited website directory, siloised by category, hierarchically within regional parameters. Each silo has its own human editor.

Google has used it amongst other things as a basis for Google Web Directory (not serps) for five or six years now. It can be considered to be a directory of authority sites.

Why does Google like it?

Simple! it's hand edited and can be used as a basis for trust and assigned authority!

An entry into DMOZ tells Google that you are exactly what it says on the tin. There's no Spam in the DMOZ superstore, except for perhaps the odd site owned by the rogue editor.

So here's my take on DMOZ.

A listing is essential to establish credibility and authority quickly.
A listing will give you at least a Google 1PR extra, or its SERPS link juice equivalent, if you are a small site.
A listing will get you

Here's the paradox! Don't expect lots of traffic!
Why? Because from my experience not that many people use DMOZ directly for search or anything else much from what I can see, except for stealing data (page sucking or using API's) to create new directories, or for submitting new sites.

Given that, DMOZ still has an Alexa traffic rank of 764 today, which puts it within the most visited and most important websites in the world.

So you definitely need to be in it!

But how do you get into the Open Directory?

Submission
It's basically a lottery and depends upon the availability or attitude of the scrutineer (editor) of the chosen category that you must personally visit and submit to.
WARNING: Never submit more than once or you will be moving you site to the bottom of the queue!
Don't wait around for results you could be reading War and Peace and growing a beard before you might get listed. Submit and forget!

Be warned! Long established commercial or product specific categories are particularly difficult to get a listing!

There are alternatives....

1. If you offer a unique or unusual service where there is little competition you stand a fair schance of getting an entry by product or service category - as long as you submit to the right generic category!

2. Go Local!
Say you own a nationwide car insurance business but cannot get it listed under Insurance > Motor >.....
If your business is located in Swansea Wales try entering it under regional > Uk > Wales West Glamorgan > local business or whatever....

Any entry in DMOZ is worthwhile because even if you are not in your chosen preferential category, local listings will get you into the mix for the searches carried out over the DMOZ database for your keywords; assuming you've done the Directory entry bit right from an SEO point of view.
This includes searches by Google!

One of the major reasons that DMOZ is pure link gold is because many many directory builders and so called spammers, now suck data straight out of DMOZ and your links get spread all over the place - for free!

Beat The System

Killer Press Release Tactics for Internet Marketing

Understanding Press Releases for Internet Marketing

Press Releases are an essential piece of kit for an Internet Marketer, and if you do not include a PR campaign as part of your marketing system and Internet Marketing mix, your competitiors will have an big edge on you.
PR's are excellent for establishing immediate credibility with Google and the Search engines.

PR’s are great for getting your message out to many syndicated websites through RSS feeds. They are especially good for building up long term backlinks and getting lots of links from highly ranked authority sites.

Contributions should be written in a journalistic style and the copy should be about something new or an interesting development. The content can be about anything.

PRWeb.com – paid press releases vary in price from $80 to $200 per release. The more expensive releases offer keyword hyperlinks with additional social bookmarking and media services.
Allows Geo-targetted distribution and is the Daddy of online PR much respected by the Search Engines(SEs.

TIP - Be sure to include the full URL path to get the benefit of a hyperlink e.g http://www.the-system.org

TIP - Max of three hyperlinks per PR which should be between 500 and 800 words. The first hyperlink you put in will be the one displayed with the Press Release unless you change sidebar options.

PRlog.org – Same process as the above paid version, human edited, free PR. Takes a little time and does not have the RSS distribution channels the paid version has. However worth the effort if done frequently and good for keeping costs down.

For continual Buzz you really need to release a minimum of 1 PR every month. If you want to hit it hard, you will need to do one interesting paid release every week and a few free ones. Be sure to include Technorati Keyword tags in the release and some images if possible

Press releases are also a backdoor into Google News results that appear in Universal Search. PR's are an essential part of conversation domination, the more Universal Search results that show up - the further down the rank your competitors are pushed!


Beat The System

Killer Article Marketing Tactics

Articles are just as an important element of the marketing system as any other element, and if you want to be No.1 on Google for your chosen keywords then you have to engage seriously in the art of article marketing.
They are a method of publishing your content with embedded links on an authority site, which gives you loads of High value links juice.

There are two types of article directory :
1. The article authority site.
Those with very strict rules of submission, quality guidelines and human intervention. Silo'd organised quality google food!

2. FFA article directories
Large containers of generally poorer quality content, often spammy with categories unorganised.

My advice to you is only submit articles to the first type. Dont spin or reuse content and keep quality in mind at all times.

TIP - Place two keyword links in the author resource box. one to the homepage url and one deeplink to the subject landing page. Vary your resource box per article!

There are only three places that you really need to worry about -
EzineArticles, GoArticles and Articlesbase.

Ezine is Zeus and all your superior material should be posted here!
God likes articles that are between 500 and 800 words long and contain quality, content written with authority!
Always let God know first!

The other two have excellent RSS distribution and you will find your article reappearing on other article sites, usually complete with your backlinks!

Getting authority, most views, author status etc then becomes just a matter of syndication and republishing! All these sites provide RSS feeds for the articles!

Tip: Promote yourself as an author as well by taking the RSS feeds for your author profile and republishing these! (i've got an army of made up people at the top of G**g for their names!! (wisdom of crowds my arse! tee hee!)).

Beat The System

Google Global Domination - Dark Forces Are At Play!

ORDER = HIERARCHY
HIERARCHY = AUTHORITY
AUTHORITY = ORDER

All of them = RANK

This basic triangle is the basic principle of the system.

If you have optimized order you naturally have authority and rank!

Those of you who have been following my thoughts on the system may well be wondering, "what's that all about then? wizards, magic, astral projection? Has he gone off his rocker?"

Today all will be revealed?

First I want to ask you a question, that I want you to consider and think about very carefully and honestly before you answer it?

Before you answer the question I want you to consider amongst many things the following

Ethics, morals, right and wrong, black and white, sheep and The wisdom of the Crowd and how your feelings and judgements are shaped by the actions of other people around you - affecting you.

You need to decide in binary - YES or NO - no qualifiying rational, black hat or white hat - just a simple yes or no.......


OK here's the question in its basic form.

Is it right to profit from knowledge that has been obtained by dark forces and genocide?

Thought about it yet?...

If you think the answer is YES keep reading

If you think the answer is NO - don't read anymore of this post

OK

THE DARK LORD OF SPATIAL ANALYSIS

Today we are going to take you to the other side, the dark side, the negative, the void, Chaos - the nagual - Hell!
A place where things are forcibly ordered to an optimal spatial structure regardless.

Every profession has one, beleive it or not, a Frankenstein, a Dr Jeckyll or a Joseph Mengele to keep the theme Gothic.

Spatial Analysis is no different

I'd like to introduce you to the Dark Lord of Spatial Analysis

The man whose evil work will show you how to understand order, hierarchy and authority and how to manipulate it to dominate Google rankings!

The dark wizard who will make you see that the Internet is NOT Google Centric, but in a forced Google centric world, its easy to put yourself at the centre for a keyword!

Do you still want to know?

Before I whisper the name of he who shall not be mentioned, I'd just like to take the opportunity of warning you that this man's thoughts were responsible for the enslavement and deaths of millions of people less than a century ago!

Welcome to the dark world of Walter Christaller (1893 – 1969)



Christaller was a German geographer and member of the Nazi party (he later joined up with Stalin), who invented Central Place Theory

Christaller's Central Place Theory redefined the models for location in space, and set the standards for modern spatial analysis. The theory demonstrates how a node on a network dominates through size, connectivity and traffic the markets of the surrounding nodes (all of which can be measured) and how a nodal order of authority is established which is self controlling in an ordered hierarchical structure - perfect for Nazi planning!
The above diagram is Christaller's original document for the Spatial Ordering of Southern Germany in 1933, which has become a modern classic in Economic Geography University departments around the world. He later went on to re-organize most of Central Europe!

Essential also, for an understanding of Web 2.0 authority websites of all rank and size, hierarchical structures, how they rank, and how to interact with them (connect, link, contribute) in order to obtain the best authority order on higher authority sites for certain keywords!

The essence of Christaller's theory is that the bigger you are - the more influence you have in dominating those around you! - well you would expect that from a Nazi and you can see why Hitler bought into Christaller's theory in as much as the whole Fatherland was planned around Central Place Theory! Stalin liked what he saw too!

This applies equally to markets in any HOMOGENISED network such as the Internet where space (and time) are outside the equation for structural order when applied to rankings.
A google.co.uk will produce different results defined by spatial parameters, however these are only a subset of the controlling Google.com - the overall wisdom of the crowd - centralised!

How Christaller would have loved the Internet to play with! I wonder if he'd have helped kill so many websites as he did Europeans, in the enforced structures that he would propose upon the NET....

More on this and the implications for Internet Marketing very soon..........

Through the pain barrier with the King of Content

EzineArticles.com were kind enough to send us ythis email which we think is worth redistributing here.
Ezinearticles.com is arguably the most important of all the article directories, it's only failure being it's Rss distribtion services are fairly non existant

This new article template is the perfect cure for your ideal customer's pain.

This template is based on the concept of pain. More specifically, the pain your ideal customers may experience and the pain reliever you can provide. Two simple questions form the backbone of this template:

1. What are some PAIN points that your ideal customers experience?


2. What are some STRENGTHS/BENEFITS your company delivers to remove or prevent those pain points?

Let's imagine you're going to write an article using this template. The article is targeted at small business owners who are curious about article marketing. Some pain points you might consider addressing would be:

• Pain of losing a competitive advantage


• Pain of not having traffic


• Pain of not being recognized


• Pain of not knowing how to get your articles & message out to the market


• Pain of not wanting to screw up when trying the article marketing process


• Etc...

You'd want to pick only (1) pain point for each article. For this particular example, let's say you pick the first one, "Pain of losing a competitive advantage." With that in mind, you then identify the specific ingredients (strengths/benefits) of article marketing that would help relieve this particular pain. Some ingredients (strengths/benefits) might include:

• Worldwide exposure of your articles, and hence your products or services


• Scalable marketing


• Combined benefits of increased website traffic and improved credibility


• Zero up-front cash investment


• Highly targeted

The next step is to build your article around the pain point and the prescribed pain reliever ingredients. Each of the ingredients is explained in terms of how it can help alleviate the reader's particular pain.

The article wraps up by summarizing how your suggested pain reliever has many of the ingredients necessary to cure your reader's pain. Then of course your Resource Box gives them a link to obtaining your suggested pain reliever. In the case of this example, that link would probably be http://EzineArticles.com/submit/ or perhaps to the EzineArticles home page.

In a nutshell, the Pain Points article template works like this:

1. Choose (1) pain point of your ideal customer.


2. In the first paragraph or two clearly describe the target niche and identify with their specific pain point.


3. The next paragraph introduces your particular brand of pain reliever and an overview of the ingredients (strengths/benefits) that pertain directly to the reader's pain.


4. In the following paragraphs, these ingredients are explained in-depth in terms of how each can help alleviate the reader's particular pain.


5. Before closing the article, be sure to give an example or two of how others have gotten relief from their pain by following this prescription.


6. The closing paragraphs pull all of the ingredients back together to reinforce your pain reliever as the right one.


7. Finally, it's important that your Resource Box provides the reader access to your suggested solution for their pain.

At the risk of totally overdoing our medicine metaphor... this particular article template should be an easy pill to swallow. It's targeted, fairly simple to understand and it shows empathy for your niche customers. Best of all, this one template can provide many, many articles. How many is only limited to the number of pain points you can identify.

Set a goal for yourself to write at least (5) articles this week using this template. Then leave a comment here about what you discovered along the way:
http://blog.EzineArticles.com/2009/06/pain-points-article-template.html

The Secret YouTube RSS Feed! Video Pipes for marketing

As Nick says "when I ran across this..."

Wow - in part two of The System we are going to show you how to mash up and use RSS feeds for chunking large volumes of links around the web automatically using optimized network structures, but for those of you who are into video marketing- watch this!



great stuff nick!

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models

Optimized Network Structures are the SEO holy grail

Go do a search on Google for 'optimized network structures'

Wow the results are amazing!

All these brainboxes hunting around their different disciplines looking for THE ANSWER.

Why didn't they ask some one who knows?

Like a Geographer

Duh!

(Mind you I'm going to read all their papers with fascination!
Especially any about viral agents!)

Social Bookmarking is the wisdom of the crowd - or the bookmark generation

Yesterday we showed you how set theory and the principles of the wisdom of the crowd are incorporated into Googles algorithm as a generalised statement of the truth or if you like, quality index. See Set theory and Google Pagerank

Today I am going to give you an example of how this works in practice and how the impact of the principle affects the search results of Google.

The example I am going to use to demonstrate this in action is that of Social Bookmarking.

Social Bookmarking is the act of one individual voting for a website, by placing a link in a voting centre hub, aka a social bookmarking site. This act alone provides no effect upon the total population of votes for websites held on that hub and is an insignificant gesture.

Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get that link indexed in Google!

The problem is this...

There are 500 on theme links on Delicious for the keyword 'whatever'

Your main competitor has 200 links from different accounts (most Social Bookmarking sites do not allow you to or discount, multiple same url post) and the rest are divided up here and there.
You have 1.

The wisdom of crowds will be applied proportionally and you are way out of game with your competitors!

So what can you do to compete?

Get more accounts with different Social Bookmarking sites?

Sure great idea, lets have a look at this.

So you set up sites at five (or more) different Social Bookmarking hubs, as shown in the diagram below:



Now if you look at this diagram you will immediately see (if you read our post about optimal network linking structures and pagerank, that you have created a perfect hub - cool!

Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get those 5 links indexed in Google!

If your competitor is doing the same he probably just got another 1000!

So you are beginning to see the problem!

It's the underlying mathematical principle upon which the logic of the wisdom of truth sits. In fact it also underlies every possible statistical analysis technique and its called....

Bernoulli's Law of Large Numbers (LLN)

Call it what you want , the cream always floats to the top, the vox populi, the wisdom of the crowds - they are all founded uopn the principle of the LLN.

The LLN states that if the size of a given set or population satisfies the law then the mean or average can be trusted to be a perfect 'truth'. The law is satisfied when the mean or average result for a set of tests (search queries) stays constant.

That is, the result can be seen as constant if, you keep adding proportionally to the set and it makes no difference to the Average result or a large standard deviation either side of it!.

(In serps terms that means consistently at No.1 in Google determined by the number of links, the result being over time, conversation domination as Howie Schwartz puts it - competitor shut out)

The LLN is important because it "guarantees" stable long-term results for random events.

The LLN introduces the concept of the effect of time on link building and authority. This is why older websites have natural rank and authority.

It is the LLN that is responsible for the 'sandbox effect' when you first start linkbuilding!

It's the LLN that gives sites their topological nodal authority! (Link nodal order)

The LLN also proves the theory that you must drip feed Google good quality content from high Kanskian quartile authority sites (with links) on a long term basis to retain your SERPS ORDER, or as Howie puts it... continuity....

It is this law combined with the principles of the wisdom of crowds that we use as the solution for our online ranking problems, and to shoot down and shut out the opposition....... before they do it to you!

It's the LLN that allows you to promise your SEO clients long term ranking success!

So here is the law of large numbers in action in the Social bookmarking world.



So you see that the only way to become 'the voice of the crowd' is to own multiple accounts at every conceivable social bookmarking hub that Google feeds at.

Is this ethical? Sure hell it is! If you don't do it your competitors will.
Haven't you learn't yet, Internet Marketing is war!

Won't this get my site banned from Google?
Why, because some of the best web 2.0 properties are voting for you with massive link love?
Google can only assimilate what it finds.
If delicious says its worth PR5 of its considerable juice then thats what it is worth.
You might get an account zapped by delicious but thats the risk you run.
If you have done your job properly according to the Law of Large Numbers this will not affect your rank one iota!. It's not up to google to police the output of other nodes! As long as people (traffic) are voting for that site by visiting it - so will google.

Google might change the rules and zap say delicious!

So what !
It doesn't change the law of large numbers just because a large set got zapped! As long as you are present in every set!

OK so dominating the wisdom of the crowd for top ranking keywords is a lot of work right?

The only way to do it is to either outsource the work or use automated social bookmarking tools or both!

There is only one tool as far as I am concerned that is up to the job and is constantly updated and includes some priceless bonus tools that you just can't get anywhere else ......and that is Bookmark Generation, owned and developed exclusively for the reformed king of the black hatters- Mr Howie Schwartz of Norwalk Conneticut.

Howies tool allows you to add every link you want bookmarked to all the best google feeding bookmarking hubs...which are constantly changing from what I can see since I've subscribed to this 'project' from day one. It's totally under the radar and allows you to set up projects to be released with mashed up keywords and decriptions and posting times and number of posts etcetc....in other words it leaves no logical posting pattern!

He's just updated it to Bookmark Generation 2.0 (geddit) and it's now white hot as he's added in this bonus tool from his black hat laboratory which is brand new and a killer web 2.0 analysis tool.

here's what it produces



This shows you what web 2.0 properties are passing the most link juice for your particular keywords and therefore where to 'create yor perfect hubs'

Thats all for now folks, hope this helps - the rest you will have to purchase - its deadly!"

The System is coming soon.
You can't learn this stuff anywhere else!
The system uses mathematic principles and analytic techniques taken from the disciplines of Geography, Economics, Sociology, Epidemiology and Computer Science to reverse engineer the Google Algorithm. The system uses network analysis and web 2.0 properties to construct an optimal link network for keyword ranking domination of Google.

Why What Howie Schwartz teaches works

were now going to show you exactly why what howie teaches works

it's fairly simple really but you need to understand order to understand the system

O - Omega (The Last!)

Click on this link to a basic network diagram

Look at example C in relation to the others

Within C - all those with the order of 1 are authority sites

Oh wow - yours has 5!

If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!

You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!

When we release The System we will show you how to build the optimal link structure for SERPS.
When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly.
The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!

And it's White Hat!

keep reading!!

Beat The System

How to channel Ezine link juice to your moneysite

Publishing articles on ezinearticles.com seems to be the rage for marketers of every niche and product out there.

but how do you stand out from the crowd and get extra link love from the host?

Well, the answer is actually staring you in the face like most things on the Internet.

Let's take a look at one of my favourite niches and one of the most competitive in the world! (

Car Insurance!!


Scroll down to the bottom of the page and you will see the MOST PUBLISHED articles section .


Scroll down to the bottom again and you will see the first article example in it's most published position.

Now I've told you all this it will probably change, but the principle is the same for any article in those sections


Most Published

How did it get there?

simple.......

1. It's quality information but it actually gets all these extra ezine pages pointing to it because it is the most published article in that section.

Why is it the most published?

Because we have syndicated it across hundreds of web 2.0 properties that are on theme!

Most visited

You'll also see that you can get the same result or double if its the same article by being in the most viewed article section.

how do you get this?

Well this one is not so easy, short of getting all you mates to read it!

But thanks to some tactics from one of our followers at http://www.twitter.com/paulmoran we found @listwarrior who tweets links to his ezinearticles.

easy huh!

Furthermore, by syndicating your articles across the web you are not only going to be the most published, but are also naturally going to rank in the most viewed category as more people have more doorways to find you.
You are also empowering your article within ezines, by empowering ezines itself, because you are passing lots of linkjuice back to it from the sites where it is syndicated to a node at ezines that you have some control over.

Get publishing! and Beat The System

95% of Business blogs abandoned! Jump in for free backlinks!

Well the cat is out of the bag so we might as well tell you how to take advantage of this while it's still hot.

So 95% of business blogs are abandoned - Great!

you can help them not to be zapped by blogger, wordpress.com, blogr etc by.....

posting links to your moneysite - all over them!

Yes these great web 2.0 properties set up mostly by marketers like ourselves to game the system (See Howie!) are ready made tools, that in many cases are being bookmarked etc, for you to get loads of great PR free links from.

Here's what we do!

1. Check out who your competitors are and go to yahoo.COM
2. type site:http://www.yourcompetitorssite
3. click on backlinks (from all urls)
4. scroll through the pages until you find blog posts - there are usually lots of them
5. visit the blog and see if you can post to it. (most marketers blogs allow this function)
6. You are really looking for blogs that the last post was 2008 or earlier
7. Make some good quality comments about the subject and include your links.
8. sign out and sign in again as another blogger
9. Make some more posts on different posts on the same blog!
10. sit back and watch your rankings rise and your competitors fall!

Extra Tip - when you have finished posting on all the posts on the abandoned blog, take the RSS and submit it to pingomatic or some similar service!!

Have Fun and say some nice things about your competitiors who are handing their linkjuice to you!

have a nice post!

Web 2.0 Authority sites by traffic

This is a great place to start to find authority sites for web 2.0 Internet marketing.

Google feeds on all these sites (look at their caches!) and those that are being weighed into by online marketeers seen mto be the flavour of the moment for Googles taste. The reason for this is simple - link generation, website physical magnitutude and buzz!

Check this out for starters - top sites

A good trick for finding out where the Web 2.0 action currently is is to search for highly competitive keywords like Viagra or car insurance and see where the marketeers are piling in!

Beat The System

Why RSS is the link glue for SEO

RSS has become the global de-facto standard for online content syndication.

Every page you create or web 2.0 property or object should provide an RSS feed with the exact content you want to syndicate - your link!

RSS feeds allow many web 2.0 websites owners a simple way to consume your RSS feed and display its contents on their websites.

Every time you update your RSS feed, for example when adding a blog story, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites and web 2.0 properties you have created for vthis very purpose, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.
more importantly - you get heard! and you get links you've created, every time someone takes your feed.

BIG TIP! - why not make web2.0 properties from your own feeds?



MASH IT UP and avoid duplicate content penalties!

And because this is a standard there are now countless online web properties and RSS tools available to make this process straightforward for even the newest marketer.

Your Money Page Should Be a black hole - Using rel ="nofollow" tag correctly

If you have created a sales funnel for a particular keyword and gone into all the marketing effort of articles, PR, bookmarking, directory submssions, video etc and all the other things we teach at The System as part of a holistic marketing mix then.....

Wouldn't it be a bit daft not just to give search engine bots, but also your potential customers an exit route away from the sale?

Well believe it or not so many many of our clients do not fully understand the relevence of Page Rank Black Hole Theory

Which Is...

There should be no exit points other than your sales application link - nowhere! for all that lovely traffic, page rank and juice of authority that a correctly constructed web 2.0 sales funnel will bring!

Moreover, your whole site should be a 'black hole' - nothing gets out alive in the way of link love! that isn't to say that you shouldn't link out, but be a good Google webmaster and follow the guidelines and use a rel ="nofollow" tag!

The art to establishing your site as an authority is not to link PR unnecessarily to others.

Beware of sneaky web designers who if they have got their link on every page are SAPPING your PR!

By all means allow them some publicity but make all links that do not go to your money page rel ="nofollow". That way only people truly interested in web design will leave the site and leave their PR and Bounce behind!

Seal all your website leaks and watch your rankings rise -especially if you are just struggling to get on the first page!

Hope this helps!



Beat The System

Matt Cutts talks about indexing pages and links

Matt Cutts Googles self appointed mouthpiece talks about the necessity of links in getting new content indexed.



What can you learn from this?

Get as many links as you can from authority sites that are spidered very frequently.
Court sites that Google loves!
Create Buzz around your new page by blogging etc!

TIP - check the google cache page for your website to see when it was last spidered

Using Twitter for link building and Buzz

The great thing about blogging on the Internet is that when you think of something to say or even when you can't think of anything to say, if you hunt around on Google you'll invariably find that there's someone out there with similar ideas.

Ever since I started to see my Twitter posts appearing on the top fifty SERPs for some very competitive keywords I've been discovering new ways of posting to one's competitiive advantage. Some of the major players in the Internet Marketing league are getting ready at this very moment to launch some very interesting twitter manipulation courses - like it or loath it Twitter is the hotttest thing on the net, it's news in realtime and as it is only in it's very early stages of evolution, Twitter is just right for SEM and IM.

Here's the systems take on it and we are fledglings.

It seems to us that the power of Twitter lies in controlling the buzz. Twitter is the buzz ball or hive that Google feeds on for the latest 'buzz', be it information or validation of existing information.

We have noticed these and you're welcome to contribute more but theres three basic ways of maximising this knowledge to sap royal jelly from the Queen Bee Google:

1. Create the Buzz youself

2. Contribute to the Buzz

3. Feed off the Buzz


Here's a 5 step method of approach for link building and buzz creation on Twitter:

1. Do Twitter searches on the keywords you want to create the buzz about.

2. Analyse the posting patterns. What is the posting frequency? This is most important if you want to dominate a keyword. To do this you need at least three posts on the front page continually, and if possible creating A CONVERSATION.

If there are only ten posts per week on your particular keyword, fine you only need to post once a week. some keywords like 'music' change twice per second - avoid these and go for the 'long tail'. you'll get extra longevity in the twitter buzz that Google feeds off.

3. Drop the RSS for your particular Twitter keyword all over the place in self made Wikis etc!! - use The System.

4. Bookmark and Ping all these wikis - Bingo - front page of google guaranteed if you keep the buzz up!

5. Read more about Twitter From Expert Steve Rubel's blog The Next Twitter or Facebook is the Open Web

Convert Articles to Videos for maximum backlinks

Do you want a whole lot of authority site backlinks for free?

Well if you've been following The System you will know that video syndication is the quickest and easiest way to get thousands of qualified authority backlinks to your moneysite.

But what if you are a writer who has great standing on Article Authority sites like ezinearticles.com but who doesn't know one end of a video camera from another?



Well don't panic , thanks to a great new tool called Article video Robot you can now turn your articles into videos for viral distribution at the flick of a mouse click, without ever having to go near a video camera.

This simple but complicated piece of software sucks in your articles or any other text document you care to feed it with and creates a talking video of your article!

You can change the voices and add background music and pictures of your own and your article comes to life! You can take any piece of text and create a video without ever coming out of the application or going near a camera or video editing software package.

It's virtually idiot proof and creates videos that you can distrbute using its own built in syndicator or by downloading and publishing through Traffic Geyser!

the System thinks this piece of software is Brilliant if a little rough around the edges it gives article writers the power of the camera.

Watch the Traffic Rise and sales soar!



Perhaps the most important SEM and IM tool of 2009!

Physical Graffitti for the Masses - Commenting

"The writings on the wall" go a million lyrics

Sure enough the Internet is becoming more open and you are encouraged to participate and get involved either interactively or engagement through content.

Ever since the days of the caveman Man has had this urge to scribble on walls.

Looking at the drawings on the walls at Lascaux gives you a perspective about graffitti which has moved into the future to exist everywhere as a means of cyber engagement



Vote, Comment, feedback, forums, youtube etc etc have all been a great platform for the way of dropping or in street speak 'tagging' and leaving your mark.

Or if you're cleverer your link.

Theres a right and wrong way about going about this though and you will be doing no more damage to yourselves than wasting your time if you do it the 'wrong way'

Commenting link spam is a waste of everyone's time.
At the other end of the acceptable behaviour spectrum and actively encouraged is positve contribution and extension of what the topic is through getting engaged with the website.

It's the difference between going around spraying your tag on everything you pass within your territory, to some of the works of art graffitti that you used to find on the sides of buildings and subways around the globe.



And its this end of the spectrum the The System expects every marketeer to engage with.

Find blogs, articles etc that are on theme to whatever you are selling - you can do this by searching google and checking universal results for your competitive keywords.

Make positive or negative comments of debate about the subject which should be one with which yopu are familiar and have an opinion... Try to spark debate!

Once you've got links from respectable blogs etc back to your money site - you should post bookmarks and ping RSS feeds for the article/blog that includes your comment with your link to spread the free links virally.

Authority Sites - How to gain trust through Links

Authority comes with time and trust and newer sites are subject to more filters from Google than older established ones.

The more trust your website gains with Google the less it becomes filtered & the easier you’ll find it to rank.

Many believe Google has added the TrustMark Algorithm to it’s SERP algo.

Many also believe that Google has a ‘Sandbox’ to test new domains and pages.
This may or may not be the case because if you follow the system methods you will rank high in record times Sandbox free!

There are 2 basic ways to beat or avoid these filters & rank your site higher and quicker in Google.
1. Build natural strong links from relevant authority sites in a naturally growing continual pattern
2. Buy an aged domain or website with authority already and develop it one step beyond. This method has much more rapid results and ROI on aged domain name investment.

The starting point of the Trust algorithm is the categorisation by hand of certain long established and trusted websites and pages, that are then scored by a team of quality control users.
Three to four years ago Google started employing students and others from all around the globe to establish a quality team that referenced pages by hand.
It's results were first noticeable to those running the Google Adsense program, many of whom sites came under human scrutiny and subsequently came under fire in Google updates such as Florida and Jagger.
Similarly all the top ranking pages for high paying Adwords Keywords such as ‘Car Insurance’ and ‘Mortgages’ at $50+ per click, were looked at by a team and classified under the Google version of the Trustmark Algo.
These sites and pages became the foundation of trust for Google and was incorporated into the main SERP algo and PR algo.

Trust like PR can be transferred to other website or page by linking to it. Trust is spreading throughout the net in the same way as PageRank has, and is consequently effected in the SERPS as spammy sites are ignored and quality authority established.

The more links you can get from established authority sites which carry trust the richer your pickings……

The System - Modules and Site Map: H to N

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed
This is the Index for tags H to P



Internet
Marketing

Joint Ventures


Link Building


Linking Strategies

Managing
Large Networks

Marketing

Marketing Gurus


Marketing Tools

Microsoft

Networks

Networking

Network Structures



We will be covering all of these concepts in various posts and sessions and will be using these tags as the main index.