Understanding The Flow of Link Power Between Websites

In order to understand how to manipulate the power of link juice, it is first necessary to understand some basic principles of network analysis.

Mapping The Internet

The Internet is a virtual and physical manifestation analogous of the conceptual frameworks defined to measure the real world. In other words it is the same as our existing models for mapping real world connectivity.


Click to enlarge

Read Basic Elements of Transport Networks

You can see from the map above that all the principles for analysing transportation networks apply exactly to the Internet.

Bingo!

From the map you can immediately deduce the dendronitic or tree like 'hierarchical' star clusters located around very high traffic nodes that define the central core!

By definition as this is a traffic view of the Internet the large star clusters defining the centre of the Internet are equivalent to the Alexa traffic rankings in star size or nodal magnitude.

These websites are nearly all Web 2.0 properties where you can place your content with embedded links, thus creating a network structure that is sapping the juice from the Web 2.0 properties.

If your placed content is good then it will attract more traffic and 'juice up' your network of links, which shoud be aimed at your 'moneysite'.

You can further enhance your web 2.0 network by 'flowing ' RSS feed along it at regular intervals. RSS Link/Flow connections will occur naturally as other websites publish your 'quality' content!

Thus to be successful at Social media marketing you need to position your website at the centre of the Internet.
By connecting to and having a keyword rich relevant profile on all of the top Social Media and Social Networking websites - you are doing just that!

Losers - Notice also how the losers are defined in cybersapce traffic as being peripheral, stuck up some blind amazonian tributary, life on the edge.

Get Connected!





Beat The System

Facebook Population Boom - Social Media for Business

We thought we'd expand upon the facts and have a cold hard look at social media site flavour of the month for business..................

Facebook has recently announced that it now has 400 million global active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year of growth for the social media giant.

There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut.

Take another look at that last number. That’s more than half a billion users, an incredibly large user base for a social network site, and it may not be too long before Facebook reaches it.

We recently tried out targetted Facebook advertising for ten days testing and saw large spikes in trafffic and conversions.

Facebook will become a marketplace.

Facebook API's will become golddust!



Beat The System

Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

Google Global Domination - Dark Forces Are At Play!

ORDER = HIERARCHY
HIERARCHY = AUTHORITY
AUTHORITY = ORDER

All of them = RANK

This basic triangle is the basic principle of the system.

If you have optimized order you naturally have authority and rank!

Those of you who have been following my thoughts on the system may well be wondering, "what's that all about then? wizards, magic, astral projection? Has he gone off his rocker?"

Today all will be revealed?

First I want to ask you a question, that I want you to consider and think about very carefully and honestly before you answer it?

Before you answer the question I want you to consider amongst many things the following

Ethics, morals, right and wrong, black and white, sheep and The wisdom of the Crowd and how your feelings and judgements are shaped by the actions of other people around you - affecting you.

You need to decide in binary - YES or NO - no qualifiying rational, black hat or white hat - just a simple yes or no.......


OK here's the question in its basic form.

Is it right to profit from knowledge that has been obtained by dark forces and genocide?

Thought about it yet?...

If you think the answer is YES keep reading

If you think the answer is NO - don't read anymore of this post

OK

THE DARK LORD OF SPATIAL ANALYSIS

Today we are going to take you to the other side, the dark side, the negative, the void, Chaos - the nagual - Hell!
A place where things are forcibly ordered to an optimal spatial structure regardless.

Every profession has one, beleive it or not, a Frankenstein, a Dr Jeckyll or a Joseph Mengele to keep the theme Gothic.

Spatial Analysis is no different

I'd like to introduce you to the Dark Lord of Spatial Analysis

The man whose evil work will show you how to understand order, hierarchy and authority and how to manipulate it to dominate Google rankings!

The dark wizard who will make you see that the Internet is NOT Google Centric, but in a forced Google centric world, its easy to put yourself at the centre for a keyword!

Do you still want to know?

Before I whisper the name of he who shall not be mentioned, I'd just like to take the opportunity of warning you that this man's thoughts were responsible for the enslavement and deaths of millions of people less than a century ago!

Welcome to the dark world of Walter Christaller (1893 – 1969)



Christaller was a German geographer and member of the Nazi party (he later joined up with Stalin), who invented Central Place Theory

Christaller's Central Place Theory redefined the models for location in space, and set the standards for modern spatial analysis. The theory demonstrates how a node on a network dominates through size, connectivity and traffic the markets of the surrounding nodes (all of which can be measured) and how a nodal order of authority is established which is self controlling in an ordered hierarchical structure - perfect for Nazi planning!
The above diagram is Christaller's original document for the Spatial Ordering of Southern Germany in 1933, which has become a modern classic in Economic Geography University departments around the world. He later went on to re-organize most of Central Europe!

Essential also, for an understanding of Web 2.0 authority websites of all rank and size, hierarchical structures, how they rank, and how to interact with them (connect, link, contribute) in order to obtain the best authority order on higher authority sites for certain keywords!

The essence of Christaller's theory is that the bigger you are - the more influence you have in dominating those around you! - well you would expect that from a Nazi and you can see why Hitler bought into Christaller's theory in as much as the whole Fatherland was planned around Central Place Theory! Stalin liked what he saw too!

This applies equally to markets in any HOMOGENISED network such as the Internet where space (and time) are outside the equation for structural order when applied to rankings.
A google.co.uk will produce different results defined by spatial parameters, however these are only a subset of the controlling Google.com - the overall wisdom of the crowd - centralised!

How Christaller would have loved the Internet to play with! I wonder if he'd have helped kill so many websites as he did Europeans, in the enforced structures that he would propose upon the NET....

More on this and the implications for Internet Marketing very soon..........

Official Google Blog: Outpouring of searches for the late Michael Jackson

Yep we broke the story about the Google Denial of Service Attack first - now Google itself explains!Official Google Blog: Outpouring of searches for the late Michael Jackson

You Can't Beat The System

RSS for SEO

It's really simple syndication but it really seems to scare people away! An RSS file is just an XML file available for copying.



RSS is an integral part of Search Engine Marketing these days and it is imperative that you have feeds from your website or content you've created for web 2.0 properties.

RSS allows others out there, good and bad, to grab your content for their own purposes.

RSS allows and encourages and some advanced techniques for viral spread, so it is imperative that you have links back to your money pages in the first sentence or two of the RSS feed as this is often the only part of the feed displayed.

More importantly RSS allows you to create new web 2.0 properties, and therefore new authority links! without having to rewrite and redistribute the content each time it changes, and without incurring Google duplicate content penalties!

More about how to really take advantage of RSS in the mewmbers section soon!



Beat The System

Google Geotargetting - Local Hosting Essential for top SERPS

As Google gets more and more localised in the SERPS it is important to remember that your host must be in the country that you are targetting.

Here's a useful tool that works out (just like google) where a website is located

Get Website Location: Brought to you by Digital Point Solutions

They've also got some other very useful SEO tools on the site. Check out the ad network as well which is supposed to be behind some rather grey hat link building campaigns used by the top four car insurance comparison sites

Content is more than King - Its the Universe!

Content is still King. in Fact, content is Emperor of Google! Good Content will always enable you to Beat The System.

So have you got good content?
Are you No1. on Google for your chosen keywords?

You Are! Good then don't waste your time reading this, keep up the effort to keep your site at the top because remember, there's always A NASTY LITTLE seo'R snapping away at your rankings. If there's enough bad boys who get banned after a few days doing it, this can be serious hard work staying on top for competitive keywords!

So your not at the top of google and you think you've got good content, you think you've got unique good quality content and your site should be at the top of Google above all that other spammy rubbish!

Yeah?

Yeah you and a million others!!!!

The answer to all your wasted effort in building such a good website and excellent content and not being 'treated fairly' by Google is so obvious it's staring you in the face.

The good news is that you are one step ahead of those million others, just by reading this article and acting upon it you have given yourself perhaps the greatest thing you've ever wished to acheive in you IM career, a chance of it happening.

Here's the answer - DO NOT TELL EVERYONE!

Content is King period.
where the vast majority of people go wrong is in two ways:-

1. They think that this means that their website ( or sales page) has to have fantastic content offering a unique selling proposition that no other sneaky competitior has.

2. they think that if the go and write 200 articles on Ezinearticles.com that this will give them a chance of getting ranked

WRONG & WRONG.

Content is still king but the whole point of having good content is to get it spread about on the web in as many places as possible.

Most people create all this content and then do nothing with it, except just stick it on a website. This sort of content is static and will give you one link or if you are really lucky and few from a few kind hearted souls.

What a waste of Time

The System shows you how to virally spread your content far and wide in the most efficient and search engine friendly practices there are. The system shows you how to syndicate yours and others content for your own Link Juice Generator.

All content is valuable for automatic backward link generation.

Watch this Video from our friends at Traffic Geyser which explains the need to distribute content virally to get thousands of free back links. Here's a glimpse of what amounts to perhaps 5 to 10 % of the effort needed to crack a keyword such as mortgages:-




Now you've seen this amazing insight into how social media can be dominated support us by taking the 30 trial absolutely free! Click here

If you want to know more join our mailing list.

Resellers Accounts For SEO

The self proclaimed UKs number 1 web hosting company. Fasthosts offers Domains, email, web hosting & broadband. More importantly it offers a fantastic Resellers package with a really easy to use control panel - unlike some of those we could mention.
A great place to start if you wish to host multiple domains on different IP addresses, for different customers or yourself, and only pay once!

More importantly it hosts millions of domains so you can legitimally build an interlinking 'community' or network of minisites, interlinking blogs etc, and fly under the radar, to boost page rank without getting penalised for all being on the same server and IP address.



We've been using Fasthosts for over ten years and have never experienced the Google penalities handed out over the years because of our use of Fasthosts

Check out the latest resellers accounts special offers!
www.Fasthosts.co.uk


Dedicated Servers.
If you really want to fly under the radar and like to get deep down and dirty on the server doing things like 301 redirects then you should really have your moneysite on a dedicated server. They come with superb stats and backup and you don't have to worry about bandwidth and campaigns causing servers to crash.



SEO Benefits of using a Reseller Account to host multiple domains

If you are new to the system you will not know what we mean by ' old skool' however it refers to all the tired old methods expounded upon by the gurus and rehashed by the online marketeers. Banging up websites and doing on page or on site SEO! and possibly interlinking all these creation together.

Having a resellers account allows you to host multiple domains offering niche products all linked in a natural manner to create a mini network with self generating PR potential and authority - so you can do all the old skoool stuff if you so desire. It could even be a blog network if you are into blogging.

More importantly having a resellers account allows you to indulge in and take control of social media such as blogs and use their applications to host on your domain thereby retaining complete control over the linking and juice it brings with it.
Say you fell out with one content management supplier you could easily move your content onto another without disturbing the structure of the site that it sits on.

Marketing THE SYSTEM way is about marketing the old skool way but ABOVE the target website, shifting links and content to a set of authority satellite hubs and using all the tools they provide available for web 2.0 marketing that work in getting you links and traffic - veins and blood!

The System - Modules and Site Map: H to N

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed
This is the Index for tags H to P



Internet
Marketing

Joint Ventures


Link Building


Linking Strategies

Managing
Large Networks

Marketing

Marketing Gurus


Marketing Tools

Microsoft

Networks

Networking

Network Structures



We will be covering all of these concepts in various posts and sessions and will be using these tags as the main index.