Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

The Matrix - Optimised Links Create Traffic Superhighways in The Matrix

Today I want to talk to you about the Matrix.

The fabric that it all hangs together with!

Matrix theory allows you to turn any relationship into a set of numbers. Databases and spreadsheets are examples of matrices. So for example is the Genome project. In theory, everything in time and space can be mapped into The Matrix by transformation into sets of logical numbers.

Matrix theory allows connectivity between entities to be expressed as numbers and used for multi variate analysis. We can take advantage of this to create optimized Keyword superhighways, semantic arteries within the cyberspace matrix.



Read this definition of Matrix Theory from Wikipedia and pay particular attention to the section labelled 'Graph Theory'

When you combine Matrix theory with Kanskian Network Theory you unlock the Google algorithm -

Links create the Matrix! Power Linking defines Authority!

If all this seems a little highbrow - you are right it is!

However all you need to know is - that if you create optimised linking structures for your sets of keywords you can dominate all the search engine results for the same keyword!

Next lesson how to build these keyword superhighways....

Beat The System

Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

Beat The System

Why Wisdom of Crowds Network Structures Can Be Abused - think NAZI!

The problem of defining truth by adopting the proven maxim of the Wisdom of Crowds as used by Google for data sorting, is that the whole theory falls down in one major way - which is also proven.

It fails to address the individual, in particular individual creativity and innovation at a node (or person).

The collective can never be the origin of truth or overall AUTHORITY because any ideas that a set of people have must have originated from one of the individual members or nodes of that set ............

Here's an interesting view! Derren Brown on Wisdom of Crowds (another wizard of sorts)

Therefore, thank god the wisdom of the crowd lies with the knowledge of the individual.

The other way is the gate to hell.........

Google Global Domination - Dark Forces Are At Play!

ORDER = HIERARCHY
HIERARCHY = AUTHORITY
AUTHORITY = ORDER

All of them = RANK

This basic triangle is the basic principle of the system.

If you have optimized order you naturally have authority and rank!

Those of you who have been following my thoughts on the system may well be wondering, "what's that all about then? wizards, magic, astral projection? Has he gone off his rocker?"

Today all will be revealed?

First I want to ask you a question, that I want you to consider and think about very carefully and honestly before you answer it?

Before you answer the question I want you to consider amongst many things the following

Ethics, morals, right and wrong, black and white, sheep and The wisdom of the Crowd and how your feelings and judgements are shaped by the actions of other people around you - affecting you.

You need to decide in binary - YES or NO - no qualifiying rational, black hat or white hat - just a simple yes or no.......


OK here's the question in its basic form.

Is it right to profit from knowledge that has been obtained by dark forces and genocide?

Thought about it yet?...

If you think the answer is YES keep reading

If you think the answer is NO - don't read anymore of this post

OK

THE DARK LORD OF SPATIAL ANALYSIS

Today we are going to take you to the other side, the dark side, the negative, the void, Chaos - the nagual - Hell!
A place where things are forcibly ordered to an optimal spatial structure regardless.

Every profession has one, beleive it or not, a Frankenstein, a Dr Jeckyll or a Joseph Mengele to keep the theme Gothic.

Spatial Analysis is no different

I'd like to introduce you to the Dark Lord of Spatial Analysis

The man whose evil work will show you how to understand order, hierarchy and authority and how to manipulate it to dominate Google rankings!

The dark wizard who will make you see that the Internet is NOT Google Centric, but in a forced Google centric world, its easy to put yourself at the centre for a keyword!

Do you still want to know?

Before I whisper the name of he who shall not be mentioned, I'd just like to take the opportunity of warning you that this man's thoughts were responsible for the enslavement and deaths of millions of people less than a century ago!

Welcome to the dark world of Walter Christaller (1893 – 1969)



Christaller was a German geographer and member of the Nazi party (he later joined up with Stalin), who invented Central Place Theory

Christaller's Central Place Theory redefined the models for location in space, and set the standards for modern spatial analysis. The theory demonstrates how a node on a network dominates through size, connectivity and traffic the markets of the surrounding nodes (all of which can be measured) and how a nodal order of authority is established which is self controlling in an ordered hierarchical structure - perfect for Nazi planning!
The above diagram is Christaller's original document for the Spatial Ordering of Southern Germany in 1933, which has become a modern classic in Economic Geography University departments around the world. He later went on to re-organize most of Central Europe!

Essential also, for an understanding of Web 2.0 authority websites of all rank and size, hierarchical structures, how they rank, and how to interact with them (connect, link, contribute) in order to obtain the best authority order on higher authority sites for certain keywords!

The essence of Christaller's theory is that the bigger you are - the more influence you have in dominating those around you! - well you would expect that from a Nazi and you can see why Hitler bought into Christaller's theory in as much as the whole Fatherland was planned around Central Place Theory! Stalin liked what he saw too!

This applies equally to markets in any HOMOGENISED network such as the Internet where space (and time) are outside the equation for structural order when applied to rankings.
A google.co.uk will produce different results defined by spatial parameters, however these are only a subset of the controlling Google.com - the overall wisdom of the crowd - centralised!

How Christaller would have loved the Internet to play with! I wonder if he'd have helped kill so many websites as he did Europeans, in the enforced structures that he would propose upon the NET....

More on this and the implications for Internet Marketing very soon..........

Confessions of an Internet Marketing Wizard

Footballers like David Beckham dream of winning the World Cup, more realistically driving wizards like Jensen Button dream each night of attaining their ultimate professional goal, in his case the F1 World Championship.

What do you think the person who thinks of himself as the worlds BEST systems analyst dreams about?

Ultimate access to the worlds greatest databases and taming Gooogle?

Not in my case, been there and done those things!

My dreams are more Universal!

So how do you become a wizard?



Do you REALLY want to know?

OK read on then.....................

Have you read Harry Potter or watched the movies?

Of course you have!

What is the first thing a wizard has to learn to get about in magic society?

That's it, it's just like driving!

A wizard has to learn how to....

FLY!

So how do you learn how to fly?

More specifically how do you learn how to fly in the ultra competitive world of Internet Marketing?

Read On...........

I'm often asked how come you're so clever? or How do you remember all that stuff? or How do you know all that stuff?

Well today I'm going to tell you

You may not like the answer? Make sure you learn from the explanation!

the answer is......

I'm not so clever, I don't remember all that stuff and I didn't know any stuff until I learnt it!

So where did you learn it from?

Like I told you before - my aspirations are universal!


but the real answer is ........

I learnt how to FLY!



THE EXPLANATION

ORDER OUT OF CHAOS



Like the new banner?
I feel it puts The System in perspective - all will be revealed!

To understand how to construct order out of chaos you first have to understand Chaos itself.
Now it's all very well reading about the mathematics of Chaos Theory, but it's the same as learning French, there's nothing like a visit to the place to really understand the culture and see what is really happening!

So how do you visit Chaos?

Good question!

I told you it was not an easy path to becoming a wizard!

To learn how to be a good wizard you have to LEARN from other specialist wizards (gurus to you and me marketing mortals)

If you want to learn how to fly and then fly into Chaos and back again there is only ONE safe guide!

The name of the wizard is Carlos Castaneda

To learn how to fly, visit chaos in the Nagual, and return is to understand the fundamental principles of order out of chaos - fundamental principles of multi layered universes!

To become a wizard you need to absorb every word of every one of his books!

Put your faith in God and enjoy the journey!

THE UNIVERSAL ANSWER

Once you've learnt how to fly - where are you going to go?

How about the place that has the answer to everything?

Yeah, that sounds like a fun place! (It's not Google!)

Lets Go! Allons Y, we know how to fly!

Hang on!

Yeah we've seen it but we don't know how to access it?

Thats easy - you've got to learn off another wizard, one who shows you how to tap into it properly!

Someone like

John Edward! Who IMHO is the world's best!

Now that's got you lot thinking hasn't it, just make sure you listen to the voices in your head and keep sane by following the wisdom of the crowd!

Happy Internet Madness!

The Magus

P.S. By the way, the systems analysts ultimate database has a name - it's called the Akashic Records!




Beat The System

Watching Googles SERPs being manipulated - Blog Spam and how to do it properly

We don't teach you these trick's here, well we do actually, but what we don't do is advocate them for long term SERP success at Google and definitely not for creating an optimized network structure.....however these tactics will bring you short term success and if the keyword is rich enough - lots of filthy lucre.

You do have to spend quite a bit of money upfront on Indian SEO services though, but if you do it right and more importantly in the right places, then the riches can be milked from the traffic before you get whacked by Google....even better if you let someone else do all the work (like the Indians), but we'll talk about that later.....

So what am I talking about?

In a couple of words - Web 2.0 comment spam! Blog Link Spam!



I'm talking about paying lots of Indians (under the pathetic guise of SEO services) to go and make hundreds or thousands of comments on blogs (and other social media websites) that allow you to, all over the world, thus building up authority via the wisdom of crowds that Googles ranking algo relies upon.

More explicitly the wisdom of the crowds that is determined through one way links from authority sites using Kansky's algorithm of nodal authority.

So who is doing this and where is it working?

(Did I detect squirms from many of our readers? - don't worry its not you we're outing today!)

Unless you are Australian! (Cmon chaps the Ashes is starting isn't it!!!)

I'm going to show you an example of who is doing this, how it works and also how to take advantage of someone elses spam!

Right, one of first things we teach here at The System is to keep an eye on your keywords, particularly the SERPs for your targetted keywords.
Pay particular attention to who else is in the market - your competition - who are they? why are they there? where are they getting their links from?

So when we started to see an AUSTRALIAN Website shooting up the rankings for a very competitive keyword - we want to know WHY?

More importantly we want to confirm our suspicions, because we remembered the cheeky POMS had spammed our blogs a few weeks before!
(By the ways it's you Australians that are POHM'S - Prisoners Of Her Majesty)

So who are we talking about- well a website that has been giving Moneysupermarket.com a run for it's money (on SEO services).....

Ratedetective.com.au!

Check out their backlinks on Yahoo.com Spam and drill down for links to a particular product that they have been spamming like Income Protection

Visit the blogs and you will see that they have made lots of posts using Indian SEO services, using the keyword Income protection thus benefiting from the name/site link alllowed on most blogs.
They've mostly signed up as a user, which takes a minute, to take advantage of the keyword user name.

Cheeky Aussie gits - it's not the way to do things long term and if you don't keep the buzz up it will soon drop off - keep an eye of the sites rankings in Google!

Here's a link for Income protection as they, and a few other Choice Australians I could mention, seem to be hitting it as hard as Moneysupermarket do!

TIP - Take advantage of all those millions of SEO Indians hard work in finding these FFA links and post away to your hearts content - if you can't beat them - join them

It's the Wisdom of Crowds!

SO HERE'S HOW TO GET LINKS PROPERLY WITHOUT PENALTY

Now here's how to do it using optimized networks constructed of RSS! (don't bother to click the link - it's a recursive one to make sure I still rank No.1 for that term when people start to copy my ideas!



Think RSS! it satisfies the 4 necessities demanded by the wisdom of the crowds!

RSS is the wisdom of the crowd - you dont PUSH it on people - People CHOOSE it!

RSS is the solution!

Google revises No Follow rules - Oh Yeah!

Here's an interesting post about page rank sculpting or black hole funnelling as we call it.

Google’s Changes to Nofollow Management Undermine PageRank Sculpting
Posted by Rene LeMerle

Google’s revealed that the advanced SEO practice of PageRank sculpting will be far less effective as it’s changed the rules on nofollow.

For those of you unfamiliar with the concept of PageRank sculpting, here’s a brief explanation.

Let’s assume we have a web page that carries a Google PageRank of 8. (PageRank is Google’s assessment of a pages importance on a scale of 0 – 10).

If this web page links to 4 other pages within the site, it’s believed that it then parses equal amounts of its PageRank on to the destinations pages via the links (i.e. each page receives 2 of its 8 PR points).

PageRank Sculpting involves the use of nofollow tags on links to control where the PageRank value flows within a website. So if two of the links above had nofollow tags added, then the other 2 pages would get 4 of the original pages PR points.

pr-sculpting

So as you can see – webmasters could bolster the PageRank (and hopefully Google Ranking) of certain pages in a website through controlling PR flow.

Well Google’s public SEO voice, Matt Cutts, has revealed that Google’s management of nofollow has changed – potentially rendering the practice of basic PageRank sculpting useless. (NOTE: sculpting can involve more than just using nofollow)

According to Cutts, Google will no longer allow webmasters to build up link juice and funnel it to certain pages. If nofollow is used on links, the other pages wont get a PR boost – instead they’ll just receive the same PR value they would have, if all the links were followed.

So alas – this could be the end of PR sculpting as we know it. Given the announcement was made during a Q&A session at a conference; webmasters will be waiting patiently for an official statement on the policy from Google.

Will this change to nofollow impact your SEO efforts? If you’re currently use PageRank Sculpting - share some other ways you manage the flow of PR on your website…

Hmm

Well if you've been following the systems analysis of order you would know that we dont agree with the way that Google is supposed to parse PR as described within, however keeping an eye on Mr Cutts is worthwhile!

What is useful is this.

In an internet marketing optimized network structure, the links would be single keyword connectors , one to a page named the same. If there are no other links out then all the link juice flows to the desired funnel tip - your money page.

Beat that Cuttsy!


Beat The System

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models

Optimized Network Structures for Social Media Communities

We recommend that you read 'Network structure and the diffusion of knowledge'

Google currently has it at No.1 for the search term optimized network structures - watch this space tee hee!

It's a great paper for understanding structures in homogenised, heterogenous populations. Therefore it is brilliant as regards formed niche networks or Social Networks as seen on Social Media websites.

The overall analysis though is fundamentally flawed by design, as it skips over and fails to address the only thing that makes it applicable to three dimensional space and that is Spatial network analysis. Quoting Midgely is hardly an in depth report into the correct tools and models to use. I learnt more in 1975 about spatial interaction than is contained in this report....

But I'm not dissing it - think of it in terms of the things it doesn't want to address - innovation and product spread!

Chain of Fools - Optimised network structures will get you top SERPS!

Underneath it all – Its all about LINKS – Nothing more, Nothing Less!

Google wants to be Quality. We want it to be Quality!

But!

Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!

If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.

This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!

However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!

Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!

Google is North Korea
Flawed because votes in a democracy can be fixed (the number and volume of links in)

People are Sheep
Flawed because there is no prerequisite for quality in the original votes (links)
People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers).
People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!

Google is The Lord of The Flies – (Don’t be a Piggy)
Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)

Content is the Node
Call it what you want, lets functionally decompose it or chunk it down…

Portal, website, webpage, content, content object. Its all a node!

Content is king because content is the meta-attribute of the thing you are measuring – a web page.
Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?

So does Google measure Content?

Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit

Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).

But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.

How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –

MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES

It’s as simple as that.

CHAIN CHAIN CHAIN

The chain of fools

Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!

Hang on – Didn’t you just say that it’s volume of links that count!

Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS



The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD

The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)

The keyword has DIRECTION

If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community.
You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.

You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!

And guess what trains run on !

Yes Railways - Organised structured networks of the least resistance – so lets build one!

Here’s some of the things we are going to show you in THE SYSTEM

Tips and Lessons of best network structures

Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.

Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!

Understanding how to PROFIT
Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!

Googles Biggest Headache!
Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!

Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER

This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!

So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!

It’s Google’s Achilles heel (it’s only one)

Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!

The Internet is a level playing field – Ha Ha !

FORGET ABOUT PAGERANK!

Take a look at this (But don’t bother to read it unless you are a geek!) – A mathematical analysis of Page Rank – Hmm!

IMHO this is as about as useful as a thesis about the interaction of sub atomic particles in the combustion chamber of a car!

Why – because we are not interested in what happens to the petrol in the carburetta –

We are interested in where the petrol came from what it does and where the output is going!

Think Process – Input - - Action - Transformation – Output

THE REAL TRUTH ABOUT GOOGLE

The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!

Remember! We are not looking for a transformation value!

The Ranking Value has ALREADY been decided by the linking structures!

That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!

Keep Learning!

Understanding Set Theory and Google

A small step towards explaining the system that allows you to dominate search engine rankings at will - continually and with no penalty.

The wisdom of crowds is a social theory that hypothesises that if you put enough people of a diverse set into a unionised set (or population as it becomes) the wisdom of crowds will give you an accurate score of truth and quality.

Any marketing campaign that wishes to manipulate the keyword sort function of google we must therefore presuppose has to obey all the rules of definition of the wisdom of crowds, and at the same time not satisfy any of the errors.


Who want's to be a millionaire? (WE ALL DO YEAH!) Ask the Audience! wisdom of the crowd (thats me Tarrant's throttling by the way! now thats another story about being TOO clever)

Think about how this applies to Internet Marketing

we've given you enough clues - the rest you are going to have to pay for!

not just yet though...

So here's the answers to a couple of components of the system that I've been teasing you about for the last few days

These two words describe part of the structure of the system that rips google open like a can opener, by taking advantage of the underlying mathematical structures of the web, that Google cannot change and are not determined by Google, but upon which Google relies to present search results.

the words are

AGGREGATION



SYNDICATION

Viddy well my drogues!

Further reading: Wisdom of the Crowd

This is Golddust!

When we release the system in a couple of months time you will learn how to apply the wisdom of crowds to your Internet marketing strategies!

BIG TIP - when thinking about all the implications of the wisdom of crowds, instead of thinking of the crowd set as people - think of it as webpages - or more speciifcally - CONTENT!

Why What Howie Schwartz teaches works

were now going to show you exactly why what howie teaches works

it's fairly simple really but you need to understand order to understand the system

O - Omega (The Last!)

Click on this link to a basic network diagram

Look at example C in relation to the others

Within C - all those with the order of 1 are authority sites

Oh wow - yours has 5!

If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!

You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!

When we release The System we will show you how to build the optimal link structure for SERPS.
When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly.
The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!

And it's White Hat!

keep reading!!

Beat The System

Google is lying about Page Rank and Linking! The Truth is out there!

Somewhere on the Google webmaster (sic) tools section, I can't care to or remember exactly where it says this, but you'll also find many online repetitions of the unending LIE

"A website cannot affect another websites rankings by linking to it"

LIE LIE LIE!

Google invented Page Rank!

LIE LIE LIE!

If you read just the words of the above statements and listen to the little bits of disinformation that Google puts out through channels and mouthpieces such as Matt Cutts, you could possible argue that the semantics of the statements were true!

However underneath it all it is one BIG LIE!

And here is why!



Lets look at the second big lie that Google invented Page Rank first.

Here's what really happened when Google was just a functional specification!

A couple of young Stamford students were looking for a ranking algorithm to describe the order of objects located in cyberspace, so they could present them on a web page described as search results.
They turned to a much more older and VERY unknown discipline for ordering the importance of objects in space, which evolved in the 1950's as a sub sub branch of (Geographical) Mathematics in this sub order:

Mathematics - Topology - Graph theory - Set theory - Spatial Analysis



In 1963 a young Geographer named Kansky from Cambridge UK, invented the network theory that is now known in its Internet manifestation as Page Rank

What he described is a formula for ordering the importance of nodes (vertices) in a network not just based upon the volume of links (connections) between them (the method defined in topological theory), but defining the node as being a product of the power of the links that are linking to it!

ring any bells?

The power assigned to each link is derived by carrying out multi-variate analysis over the attributes that each node posseses (Googles so called 200+ variable PR dataset colected by spiders!)

OK this is the underlying Maths that Google CANNOT change!

GOOGLE did not invent this! They just applied it to cyberspatial objects!

In 1978 a young geographer from the University of Wales in Swansea took Kansky's Theorem of Nodal Magnitude to the next level by adding a concept of nodal inheritance, and if you care to visit the Earth Sciences Library building in Swansea University, you will find deep in the dust covered canyons of forgotten student dissertations, formulas and a conceptual framework for quantifying the nodal order of any network! . It's located (or used to be) just a stones throw from one of the oldest nodes on the Internet - The computer building that was part of the JANET network and housed this massive mainframe Hitachi or ICL mainframe computer the size of a condominium! Anyway I digress..

The second lie

Think on this!

I have a site that is No.1 on Google for whatever keyword or set of keywords

The reason it is No 1 is because it has 100,000+ links from a variety of Authority sites (Authority sites are sites that are ranked in the higher quartile once you apply Kanskys theorum).

Think on this

What do you think would happen if I owned all those authority sites and overnight I removed the 100000+ links?

ITS ALL LIES GOOGLE!

You heard from the worlds leading and probably one of the oldest authorities on Spatial analysis right here at THE SYSTEM.

Comments from current Geography Students, Mathmeticians and epidemiologists are more than welcome! PM.

P.S Get Connected!

Social Media and Search Engine Marketing - The Truth Revealed!

Web 2.0 Property GoldRush - Grab your keywords now - before its too late!

There's a lot of disinformation, half lies and half truths, misinformation and bull out there about Social Media and SEO, SEM and Google.

So lets dispel it and put it to bed and let the theorists continue to argue until they are blue in the face about 'whether Myspace is dead and ehats the point of advertising on Facebook etc etc etc..................

There's a lot of blogs and posts on this subject with all sorts of 'wrapped up' high brow bull about social media sites and even more about social networking, yet very few will tell you the only truth there is, and you need to act upon this fact:

Google gives it's highest authority to links from social media sites. It is possible indeed it is the only way to dominate Google SERPS - by getting as many backlinks as possible from social media sites.

Google want's to be the BUZZ

So where does it go to look for the buzzz things - social media sites!

Social is a broad definition and social media encompasses a broad church of social media sites however it can be broken down as follows.

What is a social media site?
At the highest level a social media website is one that allows a user group to interact with the website and one another by posting comments or rich media in community accessible web space. Examples of social media sites are Web communities such as Facebook, blogs, forums, video platforms, free web hosting space and hubs, article libraries, PR communities

What is Social Networking
Social networking is the act of growing user groups or communities around a particular niche, topic, webpage,blog, video etc. and involves interacting with users of a like mind.

These user groups by definition have variable attributes that allow targetted direct marketing techniques never seen before!!

The only way to get high rankings in Google today is to own as much web 2.0 or social media property for your niche market as you can get your hands on.

For example go to (Google) You Tube (Sorry) and register accounts for all your niche keywords. So if your niche was Blogging register with the username BlogTips and you become http://www.youtube.com/blogtips

Do this on as many social media platforms as you can lay your hands on and you can shut out the opposition before they realise it has happened! for starters try youtube, facebook, myspace, hubvpages, wetpaint, blogger, the list is endless ......

Too late then for the competition!

Just like the goldrush for registering generic domain names - getting hold of all the top performing web 2.0 properties with your keywords is going to prove to be priceless!



Beat The System

How to steal PR from Authority Websites - legally!

Don't think you've got Authority!

So how do you get authority for your website?

Well we touched upon this in previous posts and the simplest solution is to get lots of Authority sites linking to you.
To do this successfully and to take advantage of the types of authority site outlined in the post Authority Sites.

You will also need to invest in automated tools that conform to good submission principles.

More importantly you will need to think out of the box.

Here's an example blueprint for taking authority from an authority site, and channelling it to become a larger authority than the original authority site.

This can be done for commercial sites in any niche, however for this example we are going to a commercial niche product and a .org charity site.

OK lets assume you are selling Pet Insurance - thats a pretty competitive keyword that returns around 12 million pages indexed in Google.

IN ORDER TO GET LINKS FROM AN AUTHORITY SITE YOU NEED TO THINK WIN - WIN!!

1. Check out all the National animal charites that you can think of and see if they have local website.
2. Take say Cats Protection and go along to your local branch and offer to make them a website for free.
3. Set them up a website using a great generic domain name and blog software so they can easily post and update it and you avoid any maintainance problems. You could also set up a catchall email for them.
4. Make an interesting blogroll for them on te hsite with links to the national organisations and other interesting charities and sites that they might suggest etc. Be sure to include a nice pet insurance link to your money site within the blogroll.

TIP - make sure you use the tag rel="nofollow" for all links apart from the link to your moneysite! This way all Page Rank is channelled to your site!

SPARK IT UP!

5. Get them to email the national organisation requesting a link to the local website! (or do it yourself using a catchall email - they won't know!)

BINGO you've got a PR6 page linking to a new page linking to established websites (including your moneysite).

BUILD UP MORE AUTHORITY FOR THE INTERMEDIATE NEW CATS PROTECTION WEBSITE!

6. Post the new website location to forums, blogs, articles etc using the keyword Cats Protection.
Make some cutie kitty videos and post with your link and the Cats protection link.
Bookmark the website like mad using automated tools. (See Labels)
Spread the RSS about!

RINSE AND REPEAT FOR CATS PROTECION IN THE NEXT TOWN! - Dominate the Market!
Interlink as many cats protection sites as you can build for people around the country if you need to build a mini network (See Labels)
Make sure you get links from the central Charity to each new website.
Use a template to save yourself loads of time when building new sites.

To everyone on the outside you appear to be a generous cat philanphropist! It's a win-win thing!!

Lesson One in becoming a magician, never be what you appear to be! You must fly over or under the radar!

The System - Modules and Site Map: H to N

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed
This is the Index for tags H to P



Internet
Marketing

Joint Ventures


Link Building


Linking Strategies

Managing
Large Networks

Marketing

Marketing Gurus


Marketing Tools

Microsoft

Networks

Networking

Network Structures



We will be covering all of these concepts in various posts and sessions and will be using these tags as the main index.