The System - Search Engineering The Social Media Marketing System
The System is an advanced Search Engine Marketing System for ensuring your website appears at the top of Search Engines for the keywords of the products that your website sells. The System combines search engine optimisation & Social Media Marketing to ensure top Search Engine Rankings.
There are some great posts on how to remove Wikipedia pages from above you in the SERPs - even at Google Knol - so I'm not going to rewrite them here, besides I like Wikipedia, but go on have a search!!
The Matrix - Optimised Links Create Traffic Superhighways in The Matrix
Today I want to talk to you about the Matrix.
The fabric that it all hangs together with!
Matrix theory allows you to turn any relationship into a set of numbers. Databases and spreadsheets are examples of matrices. So for example is the Genome project. In theory, everything in time and space can be mapped into The Matrix by transformation into sets of logical numbers.
Matrix theory allows connectivity between entities to be expressed as numbers and used for multi variate analysis. We can take advantage of this to create optimized Keyword superhighways, semantic arteries within the cyberspace matrix.
Read this definition of Matrix Theory from Wikipedia and pay particular attention to the section labelled 'Graph Theory'
When you combine Matrix theory with Kanskian Network Theory you unlock the Google algorithm -
Links create the Matrix! Power Linking defines Authority!
If all this seems a little highbrow - you are right it is!
However all you need to know is - that if you create optimised linking structures for your sets of keywords you can dominate all the search engine results for the same keyword!
Next lesson how to build these keyword superhighways....
There's a lot of noise on the forums at the moment and I've run across the same question from seasoned SEO pro's quite a lot this year, who all ask the same question
What the hell use is Twitter for SEO?
There are hundreds of valid answers to this, but many would not be understood by people who either don't get or don't use social web.
The main problem with SEO people or people who consider themselves to be good at SEO - don't, and can't be expected to understand Marketing
The also don't SEE the advancement of inter-personal communication as a means of diversifying and spreading information.
They also don't understand niche, and the human desire to aggregate and the collective forces of social collaboration - that are in play!
and on , and on ................
So here is a thought that they just might appreciate!
Say Ive got around 200 followers on Twitter. Every Time I post a link it appears on 200 accounts. Every time a SE Bot roams over twitter accounts (which it is doing constantly and multi-dimensionally!) for each post, I effectively have created 200 internal twitter links back to the link destination. RT's etc introduce some viral link creation elements.... This gives me authority! Imagine if I had a hundred 'keyword optimised' accounts all which had loads of followers!
Killer Press Release Tactics for Internet Marketing
Understanding Press Releases for Internet Marketing
Press Releases are an essential piece of kit for an Internet Marketer, and if you do not include a PR campaign as part of your marketing system and Internet Marketing mix, your competitiors will have an big edge on you. PR's are excellent for establishing immediate credibility with Google and the Search engines.
PR’s are great for getting your message out to many syndicated websites through RSS feeds. They are especially good for building up long term backlinks and getting lots of links from highly ranked authority sites.
Contributions should be written in a journalistic style and the copy should be about something new or an interesting development. The content can be about anything.
PRWeb.com – paid press releases vary in price from $80 to $200 per release. The more expensive releases offer keyword hyperlinks with additional social bookmarking and media services. Allows Geo-targetted distribution and is the Daddy of online PR much respected by the Search Engines(SEs.
TIP - Be sure to include the full URL path to get the benefit of a hyperlink e.g http://www.the-system.org
TIP - Max of three hyperlinks per PR which should be between 500 and 800 words. The first hyperlink you put in will be the one displayed with the Press Release unless you change sidebar options.
PRlog.org – Same process as the above paid version, human edited, free PR. Takes a little time and does not have the RSS distribution channels the paid version has. However worth the effort if done frequently and good for keeping costs down.
For continual Buzz you really need to release a minimum of 1 PR every month. If you want to hit it hard, you will need to do one interesting paid release every week and a few free ones. Be sure to include Technorati Keyword tags in the release and some images if possible
Press releases are also a backdoor into Google News results that appear in Universal Search. PR's are an essential part of conversation domination, the more Universal Search results that show up - the further down the rank your competitors are pushed!
The Dawn of the Marketron - The New Media Model Army of Expert Authority
Authors and Authority - think about that connection for a moment!
Cyberteers, Marketrons call them what you want!
They are out there and this is no episode of Dr Who or The X-Files
My last post about aliases got me thinking.
Probably a third of the authors, experts, and web personalities are made up personas. Yep they don't exist!
My take on it is this.
The art of the Internet Marketer is to promote websites to positions of authority. One quite accepted method of doing this is to create information silos.
Another quick method is to promote yourself into a position of authority for a particular subject (set of keywords!).
The problem is this. Information and knowledge is 'silo'd as well and an expert in his field is just that - in his field!
To get around this it is necessary to create multiple personas. In other words experteeism is silo'd!
here's how you do it
Get a name that hasn't been taken at Twitter, Facebook, Myspace etc etc - Grab those web 2.0 properties. Invent a personal profile and stick to it. Invent a glossy career in your chosen profession List all your keywords as interests Get a picture of yourself or a mate or someone from the public who is not famous and looks like they might be an expert in that field!
Write articles and post away in the buzz belt to your hearts content. Post RSS feeds from all your content and twitter etc to a personal blog and web 2.0 properties. Bookmark and ping all your posts and tweets!
Soon your new marketron will be the worlds leading expert in his field. Yummy yummy keyword rich link juice will be at your disposal!!
SEO GoogleTesting reveals Social Bookmarking & Blog spam gives Top SERPS!
Just to let you know that The System has noticed while testing that Google SERPS are currently definitely favouring Wisdom of crowds and noise results, such as social bookmarking and blog spam.
I've today seen some bookmarking tag pages show up on the first page of Google for highly competitive keywords - clipmark seems to be in favour at the moment - personally I think its probably due to the enormous amount of people using automated social bookmarking tools.
It'll be interesting to see how long the spam lasts for .... the problem is one wave of spammers is constantly followed by another....it's the wisdom of the cheap Indian labour force... and there are a billion of them!!
Tagging and Keyword Classification from a computers point of view
Here's a very interesting old post that I want you to read about how Internet users decide to tag pages and the consequent new folksonomy or categorisation of computer data, that has grown up around it.
What it demonstrates from a marketing point of view, is that the most used search terms must equal the most tagged page with that term - folksonomy therefore depends upon the wisdom of the crowd! (which of course can be manipulated!)
EzineArticles.com were kind enough to send us ythis email which we think is worth redistributing here. Ezinearticles.com is arguably the most important of all the article directories, it's only failure being it's Rss distribtion services are fairly non existant
This new article template is the perfect cure for your ideal customer's pain.
This template is based on the concept of pain. More specifically, the pain your ideal customers may experience and the pain reliever you can provide. Two simple questions form the backbone of this template:
What are some PAIN points that your ideal customers experience?
What are some STRENGTHS/BENEFITS your company delivers to remove or prevent those pain points?
Let's imagine you're going to write an article using this template. The article is targeted at small business owners who are curious about article marketing. Some pain points you might consider addressing would be:
Pain of losing a competitive advantage
Pain of not having traffic
Pain of not being recognized
Pain of not knowing how to get your articles & message out to the market
Pain of not wanting to screw up when trying the article marketing process
Etc...
You'd want to pick only (1) pain point for each article. For this particular example, let's say you pick the first one, "Pain of losing a competitive advantage." With that in mind, you then identify the specific ingredients (strengths/benefits) of article marketing that would help relieve this particular pain. Some ingredients (strengths/benefits) might include:
Worldwide exposure of your articles, and hence your products or services
Scalable marketing
Combined benefits of increased website traffic and improved credibility
Zero up-front cash investment
Highly targeted
The next step is to build your article around the pain point and the prescribed pain reliever ingredients. Each of the ingredients is explained in terms of how it can help alleviate the reader's particular pain.
The article wraps up by summarizing how your suggested pain reliever has many of the ingredients necessary to cure your reader's pain. Then of course your Resource Box gives them a link to obtaining your suggested pain reliever. In the case of this example, that link would probably be http://EzineArticles.com/submit/ or perhaps to the EzineArticles home page.
In a nutshell, the Pain Points article template works like this:
Choose (1) pain point of your ideal customer.
In the first paragraph or two clearly describe the target niche and identify with their specific pain point.
The next paragraph introduces your particular brand of pain reliever and an overview of the ingredients (strengths/benefits) that pertain directly to the reader's pain.
In the following paragraphs, these ingredients are explained in-depth in terms of how each can help alleviate the reader's particular pain.
Before closing the article, be sure to give an example or two of how others have gotten relief from their pain by following this prescription.
The closing paragraphs pull all of the ingredients back together to reinforce your pain reliever as the right one.
Finally, it's important that your Resource Box provides the reader access to your suggested solution for their pain.
At the risk of totally overdoing our medicine metaphor... this particular article template should be an easy pill to swallow. It's targeted, fairly simple to understand and it shows empathy for your niche customers. Best of all, this one template can provide many, many articles. How many is only limited to the number of pain points you can identify.
The Recursive or Infinite Loop - Power RSS Marketing
What came first - the chicken or the egg?
Today I want to tell you a secret about the recursive loop or infinite loop.
In laymans language a recursive loop is - A link back to yourself - you probably even do a little bit of it yourselves already on your home sites navigation! You most certainly are trying to achieve this very end in your link building practices!
In programming terms a recursive loop is a no-no in structured sequential logic, as the program would never end, although clever programmers use the function to do clever stuff!
In systems terms it's also usually a no-no because infinite repitition is not what is usually required! You certainly would not expect to see recursive loops in an optimized linking network, would you?
Well guess what?!!
for Internet Marketers a recursive loop is
GOLDDUST!
Why?
2 little words I mentioned earlier - infinite repetition!
Imagine a system that would generate infinite repetition of links (with no duplicate penalties)
Well guess what folks - It already exists and it's OUT THERE - you just need to learn how to put the components together
You are so going to want to buy our system ! It's coming soon and it's going cheap! I want everyone to know about this!
Chain of Fools - Optimised network structures will get you top SERPS!
Underneath it all – Its all about LINKS – Nothing more, Nothing Less!
Google wants to be Quality. We want it to be Quality!
But!
Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!
If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.
This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!
However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!
Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!
Google is North Korea Flawed because votes in a democracy can be fixed (the number and volume of links in) People are Sheep Flawed because there is no prerequisite for quality in the original votes (links) People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers). People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!
Google is The Lord of The Flies – (Don’t be a Piggy) Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)
Content is the Node Call it what you want, lets functionally decompose it or chunk it down…
Portal, website, webpage, content, content object. Its all a node!
Content is king because content is the meta-attribute of the thing you are measuring – a web page. Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?
So does Google measure Content?
Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit
Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).
But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.
How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –
MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES
It’s as simple as that.
CHAIN CHAIN CHAIN
The chain of fools
Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!
Hang on – Didn’t you just say that it’s volume of links that count!
Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS
The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD
The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)
The keyword has DIRECTION
If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community. You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.
You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!
And guess what trains run on !
Yes Railways - Organised structured networks of the least resistance – so lets build one!
Here’s some of the things we are going to show you in THE SYSTEM
Tips and Lessons of best network structures
Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.
Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!
Understanding how to PROFIT Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!
Googles Biggest Headache! Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!
Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER
This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!
So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!
It’s Google’s Achilles heel (it’s only one)
Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!
The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!
Remember! We are not looking for a transformation value!
The Ranking Value has ALREADY been decided by the linking structures!
That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!
Social Bookmarking is the wisdom of the crowd - or the bookmark generation
Yesterday we showed you how set theory and the principles of the wisdom of the crowd are incorporated into Googles algorithm as a generalised statement of the truth or if you like, quality index. See Set theory and Google Pagerank
Today I am going to give you an example of how this works in practice and how the impact of the principle affects the search results of Google.
The example I am going to use to demonstrate this in action is that of Social Bookmarking.
Social Bookmarking is the act of one individual voting for a website, by placing a link in a voting centre hub, aka a social bookmarking site. This act alone provides no effect upon the total population of votes for websites held on that hub and is an insignificant gesture.
Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get that link indexed in Google!
The problem is this...
There are 500 on theme links on Delicious for the keyword 'whatever'
Your main competitor has 200 links from different accounts (most Social Bookmarking sites do not allow you to or discount, multiple same url post) and the rest are divided up here and there. You have 1.
The wisdom of crowds will be applied proportionally and you are way out of game with your competitors! So what can you do to compete?
Get more accounts with different Social Bookmarking sites?
Sure great idea, lets have a look at this.
So you set up sites at five (or more) different Social Bookmarking hubs, as shown in the diagram below:
Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get those 5 links indexed in Google!
If your competitor is doing the same he probably just got another 1000!
So you are beginning to see the problem!
It's the underlying mathematical principle upon which the logic of the wisdom of truth sits. In fact it also underlies every possible statistical analysis technique and its called....
Call it what you want , the cream always floats to the top, the vox populi, the wisdom of the crowds - they are all founded uopn the principle of the LLN.
The LLN states that if the size of a given set or population satisfies the law then the mean or average can be trusted to be a perfect 'truth'. The law is satisfied when the mean or average result for a set of tests (search queries) stays constant.
That is, the result can be seen as constant if, you keep adding proportionally to the set and it makes no difference to the Average result or a large standard deviation either side of it!.
(In serps terms that means consistently at No.1 in Google determined by the number of links, the result being over time, conversation domination as Howie Schwartz puts it - competitor shut out)
The LLN is important because it "guarantees" stable long-term results for random events.
The LLN introduces the concept of the effect of time on link building and authority. This is why older websites have natural rank and authority.
It is the LLN that is responsible for the 'sandbox effect' when you first start linkbuilding!
It's the LLN that gives sites their topological nodal authority! (Link nodal order)
The LLN also proves the theory that you must drip feed Google good quality content from high Kanskian quartile authority sites (with links) on a long term basis to retain your SERPS ORDER, or as Howie puts it... continuity....
It is this law combined with the principles of the wisdom of crowds that we use as the solution for our online ranking problems, and to shoot down and shut out the opposition....... before they do it to you!
It's the LLN that allows you to promise your SEO clients long term ranking success!
So here is the law of large numbers in action in the Social bookmarking world.
So you see that the only way to become 'the voice of the crowd' is to own multiple accounts at every conceivable social bookmarking hub that Google feeds at.
Is this ethical? Sure hell it is! If you don't do it your competitors will. Haven't you learn't yet, Internet Marketing is war!
Won't this get my site banned from Google? Why, because some of the best web 2.0 properties are voting for you with massive link love? Google can only assimilate what it finds. If delicious says its worth PR5 of its considerable juice then thats what it is worth. You might get an account zapped by delicious but thats the risk you run. If you have done your job properly according to the Law of Large Numbers this will not affect your rank one iota!. It's not up to google to police the output of other nodes! As long as people (traffic) are voting for that site by visiting it - so will google.
Google might change the rules and zap say delicious!
So what ! It doesn't change the law of large numbers just because a large set got zapped! As long as you are present in every set!
OK so dominating the wisdom of the crowd for top ranking keywords is a lot of work right?
There is only one tool as far as I am concerned that is up to the job and is constantly updated and includes some priceless bonus tools that you just can't get anywhere else ......and that is Bookmark Generation, owned and developed exclusively for the reformed king of the black hatters- Mr Howie Schwartz of Norwalk Conneticut.
Howies tool allows you to add every link you want bookmarked to all the best google feeding bookmarking hubs...which are constantly changing from what I can see since I've subscribed to this 'project' from day one. It's totally under the radar and allows you to set up projects to be released with mashed up keywords and decriptions and posting times and number of posts etcetc....in other words it leaves no logical posting pattern!
He's just updated it to Bookmark Generation 2.0 (geddit) and it's now white hot as he's added in this bonus tool from his black hat laboratory which is brand new and a killer web 2.0 analysis tool.
here's what it produces
This shows you what web 2.0 properties are passing the most link juice for your particular keywords and therefore where to 'create yor perfect hubs'
Thats all for now folks, hope this helps - the rest you will have to purchase - its deadly!"
The System is coming soon. You can't learn this stuff anywhere else! The system uses mathematic principles and analytic techniques taken from the disciplines of Geography, Economics, Sociology, Epidemiology and Computer Science to reverse engineer the Google Algorithm. The system uses network analysis and web 2.0 properties to construct an optimal link network for keyword ranking domination of Google.
Within C - all those with the order of 1 are authority sites
Oh wow - yours has 5!
If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!
You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!
When we release The System we will show you how to build the optimal link structure for SERPS. When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly. The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!
Publishing articles on ezinearticles.com seems to be the rage for marketers of every niche and product out there.
but how do you stand out from the crowd and get extra link love from the host?
Well, the answer is actually staring you in the face like most things on the Internet.
Let's take a look at one of my favourite niches and one of the most competitive in the world! (
Car Insurance!!
Scroll down to the bottom of the page and you will see the MOST PUBLISHED articles section .
Scroll down to the bottom again and you will see the first article example in it's most published position.
Now I've told you all this it will probably change, but the principle is the same for any article in those sections
Most Published
How did it get there?
simple.......
1. It's quality information but it actually gets all these extra ezine pages pointing to it because it is the most published article in that section.
Why is it the most published?
Because we have syndicated it across hundreds of web 2.0 properties that are on theme! Most visited
You'll also see that you can get the same result or double if its the same article by being in the most viewed article section.
how do you get this?
Well this one is not so easy, short of getting all you mates to read it!
But thanks to some tactics from one of our followers at http://www.twitter.com/paulmoran we found @listwarrior who tweets links to his ezinearticles.
easy huh!
Furthermore, by syndicating your articles across the web you are not only going to be the most published, but are also naturally going to rank in the most viewed category as more people have more doorways to find you. You are also empowering your article within ezines, by empowering ezines itself, because you are passing lots of linkjuice back to it from the sites where it is syndicated to a node at ezines that you have some control over.
95% of Business blogs abandoned! Jump in for free backlinks!
Well the cat is out of the bag so we might as well tell you how to take advantage of this while it's still hot.
So 95% of business blogs are abandoned - Great!
you can help them not to be zapped by blogger, wordpress.com, blogr etc by.....
posting links to your moneysite - all over them!
Yes these great web 2.0 properties set up mostly by marketers like ourselves to game the system (See Howie!) are ready made tools, that in many cases are being bookmarked etc, for you to get loads of great PR free links from.
Here's what we do!
1. Check out who your competitors are and go to yahoo.COM 2. type site:http://www.yourcompetitorssite 3. click on backlinks (from all urls) 4. scroll through the pages until you find blog posts - there are usually lots of them 5. visit the blog and see if you can post to it. (most marketers blogs allow this function) 6. You are really looking for blogs that the last post was 2008 or earlier 7. Make some good quality comments about the subject and include your links. 8. sign out and sign in again as another blogger 9. Make some more posts on different posts on the same blog! 10. sit back and watch your rankings rise and your competitors fall!
Extra Tip - when you have finished posting on all the posts on the abandoned blog, take the RSS and submit it to pingomatic or some similar service!!
Have Fun and say some nice things about your competitiors who are handing their linkjuice to you!
This is a great place to start to find authority sites for web 2.0 Internet marketing.
Google feeds on all these sites (look at their caches!) and those that are being weighed into by online marketeers seen mto be the flavour of the moment for Googles taste. The reason for this is simple - link generation, website physical magnitutude and buzz!
A good trick for finding out where the Web 2.0 action currently is is to search for highly competitive keywords like Viagra or car insurance and see where the marketeers are piling in!
If you sell products that people desire by the way they look - especially in comparison to others, then you must take image search seriously!
Images are very important if you want to practice conversation domination through universal search. Google treats images in various ways, most are tied into their analysis of the source of the image webpage and it relevancy to the search string.
The Google image search teamhave just released an interesting video on how to optimise images for Google Image search ranking:
These are the salient points from the video!
It explains how images are sorted - search intent of the user is matched to image
Images are clustered and canonicalised (weighted) for duplicate content towards what google thinks is the origin!
At query time they apply image to web page quality scores! They then apply origin relevance score to query
Image ranking uses multi-variate sorting 'signal' to rank!
Query trails from images are measured for 'Bounce rate'!
HQ is given priority (large images - google doesn't like thumbnails unless they are links), above the fold and image text on topic (same as video optimisation) Title Description (including links!) etc
Google Analytics- query and image strings are analysed
New features are regularly being added to Googles blog
Try and get your images on Flickr.com - its owned by Yahoo and is effectively Yahoo's youtube for alternative traffic. Yahoo and Goog have recently started sleeping together - again!
Internet Marketing - IM Leadership re-opens- Dominate Google Local Search
Howie Schwartz - IM Leadership Local Search Marketing Course re-opens - Dominate Google Local Search
Web 2.0 traffic guru Howie Schwartz has re-opened his very popular Internet Marketing IM Leadership course. The course was so successful when launched earlier this year that there was a wauing list to get on it
Internet Marketing leadership is a course for newbies and old hatters alike as step by step you are led through the amazing free link building exercises and SERPs traffic domination methods that have become Howie's speciality for extracting thousands of high page rank links for free from wjavascript:void(0)eb 2.0 authority sites.
The emphasis of IM Leadership is to use the above techniques for obtaining and keeping clients who will pay a few thousand dollars a month to appear at the top of Google for their local niche search.
Howie takes you through the whole process of local marketing and Google conversation domination and shows you how to extract massive link power from web 2.0 properties such as Squidoo or Hubpages.
If you are a local business and you want your site to TOTALLY dominate page 1 of google for keywords such 'New York Medical Centre' or 'Chicago Restaurants' or florida estae Agent, for example, though it could easily be London Stockbrokers as the location doesn't matter, then the £1200 dollars for this course is well worth it!
If you are a consultant and want to dominate Google for your clients and easily earn 10,000 dollars per month in retainers then JUMP in Quick
It's really simple syndication but it really seems to scare people away! An RSS file is just an XML file available for copying.
RSS is an integral part of Search Engine Marketing these days and it is imperative that you have feeds from your website or content you've created for web 2.0 properties.
RSS allows others out there, good and bad, to grab your content for their own purposes.
RSS allows and encourages and some advanced techniques for viral spread, so it is imperative that you have links back to your money pages in the first sentence or two of the RSS feed as this is often the only part of the feed displayed.
More importantly RSS allows you to create new web 2.0 properties, and therefore new authority links! without having to rewrite and redistribute the content each time it changes, and without incurring Google duplicate content penalties!
More about how to really take advantage of RSS in the mewmbers section soon!
Matt Cutts Googles self appointed mouthpiece talks about the necessity of links in getting new content indexed.
What can you learn from this?
Get as many links as you can from authority sites that are spidered very frequently. Court sites that Google loves! Create Buzz around your new page by blogging etc!
TIP - check the google cache page for your website to see when it was last spidered
Content is still King. in Fact, content is Emperor of Google! Good Content will always enable you to Beat The System.
So have you got good content? Are you No1. on Google for your chosen keywords?
You Are! Good then don't waste your time reading this, keep up the effort to keep your site at the top because remember, there's always A NASTY LITTLE seo'R snapping away at your rankings. If there's enough bad boys who get banned after a few days doing it, this can be serious hard work staying on top for competitive keywords!
So your not at the top of google and you think you've got good content, you think you've got unique good quality content and your site should be at the top of Google above all that other spammy rubbish!
Yeah?
Yeah you and a million others!!!!
The answer to all your wasted effort in building such a good website and excellent content and not being 'treated fairly' by Google is so obvious it's staring you in the face.
The good news is that you are one step ahead of those million others, just by reading this article and acting upon it you have given yourself perhaps the greatest thing you've ever wished to acheive in you IM career, a chance of it happening.
Here's the answer - DO NOT TELL EVERYONE!
Content is King period. where the vast majority of people go wrong is in two ways:-
1. They think that this means that their website ( or sales page) has to have fantastic content offering a unique selling proposition that no other sneaky competitior has.
2. they think that if the go and write 200 articles on Ezinearticles.com that this will give them a chance of getting ranked
WRONG & WRONG.
Content is still king but the whole point of having good content is to get it spread about on the web in as many places as possible.
Most people create all this content and then do nothing with it, except just stick it on a website. This sort of content is static and will give you one link or if you are really lucky and few from a few kind hearted souls.
What a waste of Time
The System shows you how to virally spread your content far and wide in the most efficient and search engine friendly practices there are. The system shows you how to syndicate yours and others content for your own Link Juice Generator.
All content is valuable for automatic backward link generation.
Watch this Video from our friends at Traffic Geyser which explains the need to distribute content virally to get thousands of free back links. Here's a glimpse of what amounts to perhaps 5 to 10 % of the effort needed to crack a keyword such as mortgages:-
Now you've seen this amazing insight into how social media can be dominated support us by taking the 30 trial absolutely free! Click here
The System requires that you understand the following modules and concepts in order to gain an understanding of how to carry out long term, sustainable Search Engine Marketing with ROI at breakneck speed
If you think that Google controls the search results you see - Think again!
You are the master of your SERPS - Your content is your army in the IM war!
