Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.
Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.
Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.
OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.
Yes that's right the ONE keyword.You need to create these structures for
EVERY logical keyword....
Which is a LOT of work!
However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!
So lets look at the structure of a keyword optimised page:
In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.
And here is why.....
On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'
If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.
If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!
On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.
We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!
If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!
To complete the task you need to have the following on page SEO tasks performed
1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.
Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............
Beat The SystemLabels: Content, keywords, Link Building, Linking Strategies, Managing Large Networks, Network Structures, On Page SEO, optimization, optimized network structures, Search Engine Optimisation, SEO
