Are paid links bad for your pocket ? Google Adwords is!
There's been a lot of rubbish talked across the net in recent week by the followers of SEO forums and Google watchers about the negative value of paid links. This has come about due to the hypocrite denizens at Googly stating that paid links violate their quality guidelines.
Quality guidelines? What a joke! after all Google wouldn't exist today without the paid link model. Do they think that Adwords links are quality? Obviously not if you and me are not allowed to follow their example of earning from our websites.
To cap it all they think that the global definition of who should link to who and on what basis should be defined by them. They've even invented their own (rel="nofollow") tag that you , the web creator, are supposed to use to indicate to Google search bots that the link is paid. Yes Google, don't follow this link because I got paid for putting it up there, just like you did!
What a joke! Like all the millions of people out there with websites and no knowledge of googles 'best practices' are going to get deindexed because they're selling links to someone who emailed them asking to pay.
So just what is Google trying to say?
That paid links are bad? That paid links are poor quality? That you are not allowed to earn from your website and have a place in our index?
What a load of Bull from the world's largest purveyor of paid links - incidently we've never bought links off of Google and strongly advise you not to do the same.
PPC campaigns are the biggest rip-off ever invented (which Google didn't but was very quick to buy into), and a drain on most marketing department budgets around thne world, with very poor ROI except for the few that dominate big keywords with their buying power.
So should you buy links?
The straightforward answer to that is......
You don't have to. It is very easy to create links on many sites favoured by Google using content distribution held on third party platforms throughout the world of social media sites.
In other words create your own.....
Create you own mini networks and link these to one another. Link all your content on third party platforms to itself and your money site.
Many webmasters are using Google's nofollow tag to keep control on how Google passes PR, keeping all the link juice within their own mini black-hole sites (no outbound links), or to deindex non-money pages on their sites by pointing all the PR juice at the pages that people buy from.
Perfectly legitimate use of a stupid tag invented by Google that has done more harm than good in weedling out paid links.
At the end of the day trying to discount paid links is as stupid as having a ranking system based on links which can and always will be manipulated, and not on quality scores for individual pages which are not weighted by the number of links that an individual or group can create to a node.
Oh yeah Google didn't anyone tell you that Page Rank is DEAD - both as a concept and as the little green bar full of disinformation that Google puts out.
Remember the Internet is just a collection of content stepping stones with links between them. Without links there is no NET.
Should we really let Google decide the shape and syntax of the net?
Especially when virtually every page of top ten results that Google serves up, particularly in Financial Services, show sites that all indulge in massive link buying campaigns, whether its from Google or Yahoo or Digital point blogs or whoever!
Truth of the matter is, the no follow tag and Google Webmaster guidelines has just led to an explosion of interest in SEO from newbies trying to out rank each other.
The big boys and Google have it all sewn up for the money keywords - now that's equitable and quality - NOT!
Get Real Google and focus on valuable CONTENT!
Follow The System - create links and buy links from relevant sites including directories. Relevancy is the only measure that will count in the long term!
Quality guidelines? What a joke! after all Google wouldn't exist today without the paid link model. Do they think that Adwords links are quality? Obviously not if you and me are not allowed to follow their example of earning from our websites.
To cap it all they think that the global definition of who should link to who and on what basis should be defined by them. They've even invented their own (rel="nofollow") tag that you , the web creator, are supposed to use to indicate to Google search bots that the link is paid. Yes Google, don't follow this link because I got paid for putting it up there, just like you did!
What a joke! Like all the millions of people out there with websites and no knowledge of googles 'best practices' are going to get deindexed because they're selling links to someone who emailed them asking to pay.
So just what is Google trying to say?
That paid links are bad? That paid links are poor quality? That you are not allowed to earn from your website and have a place in our index?
What a load of Bull from the world's largest purveyor of paid links - incidently we've never bought links off of Google and strongly advise you not to do the same.
PPC campaigns are the biggest rip-off ever invented (which Google didn't but was very quick to buy into), and a drain on most marketing department budgets around thne world, with very poor ROI except for the few that dominate big keywords with their buying power.
So should you buy links?
The straightforward answer to that is......
You don't have to. It is very easy to create links on many sites favoured by Google using content distribution held on third party platforms throughout the world of social media sites.
In other words create your own.....
Create you own mini networks and link these to one another. Link all your content on third party platforms to itself and your money site.
Many webmasters are using Google's nofollow tag to keep control on how Google passes PR, keeping all the link juice within their own mini black-hole sites (no outbound links), or to deindex non-money pages on their sites by pointing all the PR juice at the pages that people buy from.
Perfectly legitimate use of a stupid tag invented by Google that has done more harm than good in weedling out paid links.
At the end of the day trying to discount paid links is as stupid as having a ranking system based on links which can and always will be manipulated, and not on quality scores for individual pages which are not weighted by the number of links that an individual or group can create to a node.
Oh yeah Google didn't anyone tell you that Page Rank is DEAD - both as a concept and as the little green bar full of disinformation that Google puts out.
Remember the Internet is just a collection of content stepping stones with links between them. Without links there is no NET.
Should we really let Google decide the shape and syntax of the net?
Especially when virtually every page of top ten results that Google serves up, particularly in Financial Services, show sites that all indulge in massive link buying campaigns, whether its from Google or Yahoo or Digital point blogs or whoever!
Truth of the matter is, the no follow tag and Google Webmaster guidelines has just led to an explosion of interest in SEO from newbies trying to out rank each other.
The big boys and Google have it all sewn up for the money keywords - now that's equitable and quality - NOT!
Get Real Google and focus on valuable CONTENT!
Follow The System - create links and buy links from relevant sites including directories. Relevancy is the only measure that will count in the long term!
Labels: Google, Linking Strategies, Pagerank, PPC, SERPS
posted by semguru at
09:23
0 Comments
