Collective Collaboration - A Cyber Crime?

The Third Commandment from Google written in stone on the tablet of Quality Guidelines is:

Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

In plain english this literally means if you link or receive links from another website with the intent to increase your nodal magnitude what Google calls Pagerank - then you will be penalised !

Which is absolutely ludicrous because every webpage and website in the world engages in this act of defiance simply by linking.
Therefore all links break this rule by definition. Of course some break it more than others!
The rule itself is against the natural order of the Internet and Google realised this a long time ago (In 2004 to be precise!) which is why it introduced other 'Wisdom of the Crowd' filters into the mechanism which produces what you call SERPS

A brief history of Search Engine Ranking

Prior to Web 2.0 ALL links were either created, submitted, traded or bought!
Now they are either given or placed in content!

All mature marketers were breaking this rule before Google even existed or insisted upon the illogical rule as a measure of quality.

Directory submissions were the first thing that breaks the Google rule that most marketers did back in the early noughties before Google was born.
Directory submissions were the sure fired way to get some 'authority' quickly and they were the only way to get good listings in search engines.
Search Engines in those days were effectively directories themselves before they either moved on to becoming portals or their client base got swallowed up into a larger engine!
Big names of the day included: Compuserve, AOL, Yahoo.com, Lycos, Alta Vista, Excite (The Overture Group), Ask etc etc.......

No Google! No Twitter! etc etc.....

The eternal problem Google has is that it employs 'wisdom of the crowd' mechanisms and a measure of quality and truth.
Sure the wisdom of the crowd mechanisms will expose the most obvious devious linking, but the problem remains the same and in fact has been exacerbated in the last couple of years with the development of many offshoot specialist services designed specifically to outfox the search engine filters and crowd wisdom.

Google does not have a chance in the face of collective collaboration which can set the truths and the rankings for itself.



Collective collaboration has espoused a whole new set of fixers! in the form of outsourced link building or forum posting or directory submissions and the much more worringly organised phenomena known as 'Crowdsourcing'.

You can beat all the Google Wisdom of The Crowd Filters if you employ enough resources to spread the message and content (read links) as far around the Internet as possible - After all the crowd cannot be wrong can it!

So we've got crowds of people flinging sh*t around the Internet and he who fling the most wins! - After all the crowd cannot be wrong can it!

Organised Crime?

I got approached today to join a crowd of the 'so called' very best at what I do, a super elite, who are going to collaborate to dominate Google for the keyword News. The client is a very famous global multi-national TV station.



I said I was too busy. Not that I am competing for their keywords!

I am busy , but Hey! Keep out of my areas, cos at the end of the day - 100 of you versus me - bring it on!

Where did the crowds get their wisdom from in the first place? An Individual!
Collective Individuality is only as good as its components!

Besides it's so easy to create a crowd of experts on the social media platform!!

There is no power in the wisdom of the crowd when the accepted truth is based on manipulation, which is why SERPS will always be in a flux!

As for Collective Collaboration - Should it be allowed?

Yeah! Let's ban all networking, networks, communication and education; shall we Google?

Beat The System

Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

Beat The System

Chain of Fools - Optimised network structures will get you top SERPS!

Underneath it all – Its all about LINKS – Nothing more, Nothing Less!

Google wants to be Quality. We want it to be Quality!

But!

Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!

If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.

This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!

However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!

Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!

Google is North Korea
Flawed because votes in a democracy can be fixed (the number and volume of links in)

People are Sheep
Flawed because there is no prerequisite for quality in the original votes (links)
People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers).
People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!

Google is The Lord of The Flies – (Don’t be a Piggy)
Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)

Content is the Node
Call it what you want, lets functionally decompose it or chunk it down…

Portal, website, webpage, content, content object. Its all a node!

Content is king because content is the meta-attribute of the thing you are measuring – a web page.
Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?

So does Google measure Content?

Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit

Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).

But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.

How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –

MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES

It’s as simple as that.

CHAIN CHAIN CHAIN

The chain of fools

Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!

Hang on – Didn’t you just say that it’s volume of links that count!

Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS



The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD

The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)

The keyword has DIRECTION

If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community.
You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.

You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!

And guess what trains run on !

Yes Railways - Organised structured networks of the least resistance – so lets build one!

Here’s some of the things we are going to show you in THE SYSTEM

Tips and Lessons of best network structures

Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.

Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!

Understanding how to PROFIT
Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!

Googles Biggest Headache!
Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!

Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER

This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!

So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!

It’s Google’s Achilles heel (it’s only one)

Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!

The Internet is a level playing field – Ha Ha !

FORGET ABOUT PAGERANK!

Take a look at this (But don’t bother to read it unless you are a geek!) – A mathematical analysis of Page Rank – Hmm!

IMHO this is as about as useful as a thesis about the interaction of sub atomic particles in the combustion chamber of a car!

Why – because we are not interested in what happens to the petrol in the carburetta –

We are interested in where the petrol came from what it does and where the output is going!

Think Process – Input - - Action - Transformation – Output

THE REAL TRUTH ABOUT GOOGLE

The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!

Remember! We are not looking for a transformation value!

The Ranking Value has ALREADY been decided by the linking structures!

That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!

Keep Learning!

Why What Howie Schwartz teaches works

were now going to show you exactly why what howie teaches works

it's fairly simple really but you need to understand order to understand the system

O - Omega (The Last!)

Click on this link to a basic network diagram

Look at example C in relation to the others

Within C - all those with the order of 1 are authority sites

Oh wow - yours has 5!

If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!

You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!

When we release The System we will show you how to build the optimal link structure for SERPS.
When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly.
The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!

And it's White Hat!

keep reading!!

Beat The System

Google is lying about Page Rank and Linking! The Truth is out there!

Somewhere on the Google webmaster (sic) tools section, I can't care to or remember exactly where it says this, but you'll also find many online repetitions of the unending LIE

"A website cannot affect another websites rankings by linking to it"

LIE LIE LIE!

Google invented Page Rank!

LIE LIE LIE!

If you read just the words of the above statements and listen to the little bits of disinformation that Google puts out through channels and mouthpieces such as Matt Cutts, you could possible argue that the semantics of the statements were true!

However underneath it all it is one BIG LIE!

And here is why!



Lets look at the second big lie that Google invented Page Rank first.

Here's what really happened when Google was just a functional specification!

A couple of young Stamford students were looking for a ranking algorithm to describe the order of objects located in cyberspace, so they could present them on a web page described as search results.
They turned to a much more older and VERY unknown discipline for ordering the importance of objects in space, which evolved in the 1950's as a sub sub branch of (Geographical) Mathematics in this sub order:

Mathematics - Topology - Graph theory - Set theory - Spatial Analysis



In 1963 a young Geographer named Kansky from Cambridge UK, invented the network theory that is now known in its Internet manifestation as Page Rank

What he described is a formula for ordering the importance of nodes (vertices) in a network not just based upon the volume of links (connections) between them (the method defined in topological theory), but defining the node as being a product of the power of the links that are linking to it!

ring any bells?

The power assigned to each link is derived by carrying out multi-variate analysis over the attributes that each node posseses (Googles so called 200+ variable PR dataset colected by spiders!)

OK this is the underlying Maths that Google CANNOT change!

GOOGLE did not invent this! They just applied it to cyberspatial objects!

In 1978 a young geographer from the University of Wales in Swansea took Kansky's Theorem of Nodal Magnitude to the next level by adding a concept of nodal inheritance, and if you care to visit the Earth Sciences Library building in Swansea University, you will find deep in the dust covered canyons of forgotten student dissertations, formulas and a conceptual framework for quantifying the nodal order of any network! . It's located (or used to be) just a stones throw from one of the oldest nodes on the Internet - The computer building that was part of the JANET network and housed this massive mainframe Hitachi or ICL mainframe computer the size of a condominium! Anyway I digress..

The second lie

Think on this!

I have a site that is No.1 on Google for whatever keyword or set of keywords

The reason it is No 1 is because it has 100,000+ links from a variety of Authority sites (Authority sites are sites that are ranked in the higher quartile once you apply Kanskys theorum).

Think on this

What do you think would happen if I owned all those authority sites and overnight I removed the 100000+ links?

ITS ALL LIES GOOGLE!

You heard from the worlds leading and probably one of the oldest authorities on Spatial analysis right here at THE SYSTEM.

Comments from current Geography Students, Mathmeticians and epidemiologists are more than welcome! PM.

P.S Get Connected!

Your Money Page Should Be a black hole - Using rel ="nofollow" tag correctly

If you have created a sales funnel for a particular keyword and gone into all the marketing effort of articles, PR, bookmarking, directory submssions, video etc and all the other things we teach at The System as part of a holistic marketing mix then.....

Wouldn't it be a bit daft not just to give search engine bots, but also your potential customers an exit route away from the sale?

Well believe it or not so many many of our clients do not fully understand the relevence of Page Rank Black Hole Theory

Which Is...

There should be no exit points other than your sales application link - nowhere! for all that lovely traffic, page rank and juice of authority that a correctly constructed web 2.0 sales funnel will bring!

Moreover, your whole site should be a 'black hole' - nothing gets out alive in the way of link love! that isn't to say that you shouldn't link out, but be a good Google webmaster and follow the guidelines and use a rel ="nofollow" tag!

The art to establishing your site as an authority is not to link PR unnecessarily to others.

Beware of sneaky web designers who if they have got their link on every page are SAPPING your PR!

By all means allow them some publicity but make all links that do not go to your money page rel ="nofollow". That way only people truly interested in web design will leave the site and leave their PR and Bounce behind!

Seal all your website leaks and watch your rankings rise -especially if you are just struggling to get on the first page!

Hope this helps!



Beat The System

Are paid links bad for your pocket ? Google Adwords is!

There's been a lot of rubbish talked across the net in recent week by the followers of SEO forums and Google watchers about the negative value of paid links. This has come about due to the hypocrite denizens at Googly stating that paid links violate their quality guidelines.

Quality guidelines? What a joke! after all Google wouldn't exist today without the paid link model. Do they think that Adwords links are quality? Obviously not if you and me are not allowed to follow their example of earning from our websites.

To cap it all they think that the global definition of who should link to who and on what basis should be defined by them. They've even invented their own (rel="nofollow") tag that you , the web creator, are supposed to use to indicate to Google search bots that the link is paid. Yes Google, don't follow this link because I got paid for putting it up there, just like you did!

What a joke! Like all the millions of people out there with websites and no knowledge of googles 'best practices' are going to get deindexed because they're selling links to someone who emailed them asking to pay.

So just what is Google trying to say?

That paid links are bad? That paid links are poor quality? That you are not allowed to earn from your website and have a place in our index?

What a load of Bull from the world's largest purveyor of paid links - incidently we've never bought links off of Google and strongly advise you not to do the same.
PPC campaigns are the biggest rip-off ever invented (which Google didn't but was very quick to buy into), and a drain on most marketing department budgets around thne world, with very poor ROI except for the few that dominate big keywords with their buying power.

So should you buy links?

The straightforward answer to that is......

You don't have to. It is very easy to create links on many sites favoured by Google using content distribution held on third party platforms throughout the world of social media sites.

In other words create your own.....

Create you own mini networks and link these to one another. Link all your content on third party platforms to itself and your money site.

Many webmasters are using Google's nofollow tag to keep control on how Google passes PR, keeping all the link juice within their own mini black-hole sites (no outbound links), or to deindex non-money pages on their sites by pointing all the PR juice at the pages that people buy from.

Perfectly legitimate use of a stupid tag invented by Google that has done more harm than good in weedling out paid links.

At the end of the day trying to discount paid links is as stupid as having a ranking system based on links which can and always will be manipulated, and not on quality scores for individual pages which are not weighted by the number of links that an individual or group can create to a node.

Oh yeah Google didn't anyone tell you that Page Rank is DEAD - both as a concept and as the little green bar full of disinformation that Google puts out.

Remember the Internet is just a collection of content stepping stones with links between them. Without links there is no NET.

Should we really let Google decide the shape and syntax of the net?

Especially when virtually every page of top ten results that Google serves up, particularly in Financial Services, show sites that all indulge in massive link buying campaigns, whether its from Google or Yahoo or Digital point blogs or whoever!
Truth of the matter is, the no follow tag and Google Webmaster guidelines has just led to an explosion of interest in SEO from newbies trying to out rank each other.

The big boys and Google have it all sewn up for the money keywords - now that's equitable and quality - NOT!

Get Real Google and focus on valuable CONTENT!

Follow The System - create links and buy links from relevant sites including directories. Relevancy is the only measure that will count in the long term!

Resellers Accounts For SEO

The self proclaimed UKs number 1 web hosting company. Fasthosts offers Domains, email, web hosting & broadband. More importantly it offers a fantastic Resellers package with a really easy to use control panel - unlike some of those we could mention.
A great place to start if you wish to host multiple domains on different IP addresses, for different customers or yourself, and only pay once!

More importantly it hosts millions of domains so you can legitimally build an interlinking 'community' or network of minisites, interlinking blogs etc, and fly under the radar, to boost page rank without getting penalised for all being on the same server and IP address.



We've been using Fasthosts for over ten years and have never experienced the Google penalities handed out over the years because of our use of Fasthosts

Check out the latest resellers accounts special offers!
www.Fasthosts.co.uk


Dedicated Servers.
If you really want to fly under the radar and like to get deep down and dirty on the server doing things like 301 redirects then you should really have your moneysite on a dedicated server. They come with superb stats and backup and you don't have to worry about bandwidth and campaigns causing servers to crash.



SEO Benefits of using a Reseller Account to host multiple domains

If you are new to the system you will not know what we mean by ' old skool' however it refers to all the tired old methods expounded upon by the gurus and rehashed by the online marketeers. Banging up websites and doing on page or on site SEO! and possibly interlinking all these creation together.

Having a resellers account allows you to host multiple domains offering niche products all linked in a natural manner to create a mini network with self generating PR potential and authority - so you can do all the old skoool stuff if you so desire. It could even be a blog network if you are into blogging.

More importantly having a resellers account allows you to indulge in and take control of social media such as blogs and use their applications to host on your domain thereby retaining complete control over the linking and juice it brings with it.
Say you fell out with one content management supplier you could easily move your content onto another without disturbing the structure of the site that it sits on.

Marketing THE SYSTEM way is about marketing the old skool way but ABOVE the target website, shifting links and content to a set of authority satellite hubs and using all the tools they provide available for web 2.0 marketing that work in getting you links and traffic - veins and blood!

How to steal PR from Authority Websites - legally!

Don't think you've got Authority!

So how do you get authority for your website?

Well we touched upon this in previous posts and the simplest solution is to get lots of Authority sites linking to you.
To do this successfully and to take advantage of the types of authority site outlined in the post Authority Sites.

You will also need to invest in automated tools that conform to good submission principles.

More importantly you will need to think out of the box.

Here's an example blueprint for taking authority from an authority site, and channelling it to become a larger authority than the original authority site.

This can be done for commercial sites in any niche, however for this example we are going to a commercial niche product and a .org charity site.

OK lets assume you are selling Pet Insurance - thats a pretty competitive keyword that returns around 12 million pages indexed in Google.

IN ORDER TO GET LINKS FROM AN AUTHORITY SITE YOU NEED TO THINK WIN - WIN!!

1. Check out all the National animal charites that you can think of and see if they have local website.
2. Take say Cats Protection and go along to your local branch and offer to make them a website for free.
3. Set them up a website using a great generic domain name and blog software so they can easily post and update it and you avoid any maintainance problems. You could also set up a catchall email for them.
4. Make an interesting blogroll for them on te hsite with links to the national organisations and other interesting charities and sites that they might suggest etc. Be sure to include a nice pet insurance link to your money site within the blogroll.

TIP - make sure you use the tag rel="nofollow" for all links apart from the link to your moneysite! This way all Page Rank is channelled to your site!

SPARK IT UP!

5. Get them to email the national organisation requesting a link to the local website! (or do it yourself using a catchall email - they won't know!)

BINGO you've got a PR6 page linking to a new page linking to established websites (including your moneysite).

BUILD UP MORE AUTHORITY FOR THE INTERMEDIATE NEW CATS PROTECTION WEBSITE!

6. Post the new website location to forums, blogs, articles etc using the keyword Cats Protection.
Make some cutie kitty videos and post with your link and the Cats protection link.
Bookmark the website like mad using automated tools. (See Labels)
Spread the RSS about!

RINSE AND REPEAT FOR CATS PROTECION IN THE NEXT TOWN! - Dominate the Market!
Interlink as many cats protection sites as you can build for people around the country if you need to build a mini network (See Labels)
Make sure you get links from the central Charity to each new website.
Use a template to save yourself loads of time when building new sites.

To everyone on the outside you appear to be a generous cat philanphropist! It's a win-win thing!!

Lesson One in becoming a magician, never be what you appear to be! You must fly over or under the radar!

The System - Modules and Site Map: O to S

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed


This is the index of topics for O to S

On Page SEO

Off Page SEO

Pagerank

PPC

Ranking

Resellers

Search
Engine Marketing

SEM

SEO

Search
Engine Optimisation

SERPS

Social Bookmarking

Social Media


Social Networks