Killer Article Marketing Tactics

Articles are just as an important element of the marketing system as any other element, and if you want to be No.1 on Google for your chosen keywords then you have to engage seriously in the art of article marketing.
They are a method of publishing your content with embedded links on an authority site, which gives you loads of High value links juice.

There are two types of article directory :
1. The article authority site.
Those with very strict rules of submission, quality guidelines and human intervention. Silo'd organised quality google food!

2. FFA article directories
Large containers of generally poorer quality content, often spammy with categories unorganised.

My advice to you is only submit articles to the first type. Dont spin or reuse content and keep quality in mind at all times.

TIP - Place two keyword links in the author resource box. one to the homepage url and one deeplink to the subject landing page. Vary your resource box per article!

There are only three places that you really need to worry about -
EzineArticles, GoArticles and Articlesbase.

Ezine is Zeus and all your superior material should be posted here!
God likes articles that are between 500 and 800 words long and contain quality, content written with authority!
Always let God know first!

The other two have excellent RSS distribution and you will find your article reappearing on other article sites, usually complete with your backlinks!

Getting authority, most views, author status etc then becomes just a matter of syndication and republishing! All these sites provide RSS feeds for the articles!

Tip: Promote yourself as an author as well by taking the RSS feeds for your author profile and republishing these! (i've got an army of made up people at the top of G**g for their names!! (wisdom of crowds my arse! tee hee!)).

Beat The System

Death of the Newspaper - Arise Sir RSS - The Birth of Peoples Journalism

In case you haven't noticed there's not so much rubbish on your doormat these days!
Thanks to the green revolution of paper free news - The Internet! - our letterboxes are far less full of spam and junk, whether they are local FreeAds style newspapers or national celebrity milking rags, like the British Gutterpress.

Hurrah! Bye bye bad old media with your introverted political claptrap and stories about nobodies being outed for doing the things that 'everyone' does! ....

Hello world!

Yep! in case you haven't noticed - and there are many 'local' niche papers that will survive the current ' transformation' in information (news) delivery...

The old 'bastions' of news, those deciders of what we want to hear! the free press, the fourth estate - are going bust!

Bye Bye! the death of another hierarchical structure should not be mourned! it is a move towards wisdom of crowds! More better diversified information of size!

Here's an interesting view from Two old farts who have lost their Industry - The old press - journalism

Bow down all ye and gaze upon the New News of the World in AWE - Shock and AWE!

RSS will provide people with their choice of news from their trusted authorities.

Similarly RSS will be used to construct websites of authority and distribute - syndicate to be more precise, content to other hubs worldwide!

RSS is the lifeblood of content driven marketing and the Social Web!

Now what's the fuss about those old 33rpm's

Through the pain barrier with the King of Content

EzineArticles.com were kind enough to send us ythis email which we think is worth redistributing here.
Ezinearticles.com is arguably the most important of all the article directories, it's only failure being it's Rss distribtion services are fairly non existant

This new article template is the perfect cure for your ideal customer's pain.

This template is based on the concept of pain. More specifically, the pain your ideal customers may experience and the pain reliever you can provide. Two simple questions form the backbone of this template:

1. What are some PAIN points that your ideal customers experience?


2. What are some STRENGTHS/BENEFITS your company delivers to remove or prevent those pain points?

Let's imagine you're going to write an article using this template. The article is targeted at small business owners who are curious about article marketing. Some pain points you might consider addressing would be:

• Pain of losing a competitive advantage


• Pain of not having traffic


• Pain of not being recognized


• Pain of not knowing how to get your articles & message out to the market


• Pain of not wanting to screw up when trying the article marketing process


• Etc...

You'd want to pick only (1) pain point for each article. For this particular example, let's say you pick the first one, "Pain of losing a competitive advantage." With that in mind, you then identify the specific ingredients (strengths/benefits) of article marketing that would help relieve this particular pain. Some ingredients (strengths/benefits) might include:

• Worldwide exposure of your articles, and hence your products or services


• Scalable marketing


• Combined benefits of increased website traffic and improved credibility


• Zero up-front cash investment


• Highly targeted

The next step is to build your article around the pain point and the prescribed pain reliever ingredients. Each of the ingredients is explained in terms of how it can help alleviate the reader's particular pain.

The article wraps up by summarizing how your suggested pain reliever has many of the ingredients necessary to cure your reader's pain. Then of course your Resource Box gives them a link to obtaining your suggested pain reliever. In the case of this example, that link would probably be http://EzineArticles.com/submit/ or perhaps to the EzineArticles home page.

In a nutshell, the Pain Points article template works like this:

1. Choose (1) pain point of your ideal customer.


2. In the first paragraph or two clearly describe the target niche and identify with their specific pain point.


3. The next paragraph introduces your particular brand of pain reliever and an overview of the ingredients (strengths/benefits) that pertain directly to the reader's pain.


4. In the following paragraphs, these ingredients are explained in-depth in terms of how each can help alleviate the reader's particular pain.


5. Before closing the article, be sure to give an example or two of how others have gotten relief from their pain by following this prescription.


6. The closing paragraphs pull all of the ingredients back together to reinforce your pain reliever as the right one.


7. Finally, it's important that your Resource Box provides the reader access to your suggested solution for their pain.

At the risk of totally overdoing our medicine metaphor... this particular article template should be an easy pill to swallow. It's targeted, fairly simple to understand and it shows empathy for your niche customers. Best of all, this one template can provide many, many articles. How many is only limited to the number of pain points you can identify.

Set a goal for yourself to write at least (5) articles this week using this template. Then leave a comment here about what you discovered along the way:
http://blog.EzineArticles.com/2009/06/pain-points-article-template.html

The Recursive or Infinite Loop - Power RSS Marketing

What came first - the chicken or the egg?

Today I want to tell you a secret about the recursive loop or infinite loop.

In laymans language a recursive loop is - A link back to yourself - you probably even do a little bit of it yourselves already on your home sites navigation!
You most certainly are trying to achieve this very end in your link building practices!



In programming terms a recursive loop is a no-no in structured sequential logic, as the program would never end, although clever programmers use the function to do clever stuff!

In systems terms it's also usually a no-no because infinite repitition is not what is usually required!
You certainly would not expect to see recursive loops in an optimized linking network, would you?

Well guess what?!!

for Internet Marketers a recursive loop is

GOLDDUST!

Why?

2 little words I mentioned earlier - infinite repetition!

Imagine a system that would generate infinite repetition of links (with no duplicate penalties)

Well guess what folks - It already exists and it's OUT THERE - you just need to learn how to put the components together

You are so going to want to buy our system !
It's coming soon and it's going cheap!
I want everyone to know about this!

I'll be releasing the first part

Social Media Marketing in a New World Order

When I get a 1000 twitter followers

Twitter @paulmoran

The Secret YouTube RSS Feed! Video Pipes for marketing

As Nick says "when I ran across this..."

Wow - in part two of The System we are going to show you how to mash up and use RSS feeds for chunking large volumes of links around the web automatically using optimized network structures, but for those of you who are into video marketing- watch this!



great stuff nick!

95% of Business blogs abandoned! Jump in for free backlinks!

Well the cat is out of the bag so we might as well tell you how to take advantage of this while it's still hot.

So 95% of business blogs are abandoned - Great!

you can help them not to be zapped by blogger, wordpress.com, blogr etc by.....

posting links to your moneysite - all over them!

Yes these great web 2.0 properties set up mostly by marketers like ourselves to game the system (See Howie!) are ready made tools, that in many cases are being bookmarked etc, for you to get loads of great PR free links from.

Here's what we do!

1. Check out who your competitors are and go to yahoo.COM
2. type site:http://www.yourcompetitorssite
3. click on backlinks (from all urls)
4. scroll through the pages until you find blog posts - there are usually lots of them
5. visit the blog and see if you can post to it. (most marketers blogs allow this function)
6. You are really looking for blogs that the last post was 2008 or earlier
7. Make some good quality comments about the subject and include your links.
8. sign out and sign in again as another blogger
9. Make some more posts on different posts on the same blog!
10. sit back and watch your rankings rise and your competitors fall!

Extra Tip - when you have finished posting on all the posts on the abandoned blog, take the RSS and submit it to pingomatic or some similar service!!

Have Fun and say some nice things about your competitiors who are handing their linkjuice to you!

have a nice post!

Why RSS is the link glue for SEO

RSS has become the global de-facto standard for online content syndication.

Every page you create or web 2.0 property or object should provide an RSS feed with the exact content you want to syndicate - your link!

RSS feeds allow many web 2.0 websites owners a simple way to consume your RSS feed and display its contents on their websites.

Every time you update your RSS feed, for example when adding a blog story, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites and web 2.0 properties you have created for vthis very purpose, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.
more importantly - you get heard! and you get links you've created, every time someone takes your feed.

BIG TIP! - why not make web2.0 properties from your own feeds?



MASH IT UP and avoid duplicate content penalties!

And because this is a standard there are now countless online web properties and RSS tools available to make this process straightforward for even the newest marketer.

RSS for SEO

It's really simple syndication but it really seems to scare people away! An RSS file is just an XML file available for copying.



RSS is an integral part of Search Engine Marketing these days and it is imperative that you have feeds from your website or content you've created for web 2.0 properties.

RSS allows others out there, good and bad, to grab your content for their own purposes.

RSS allows and encourages and some advanced techniques for viral spread, so it is imperative that you have links back to your money pages in the first sentence or two of the RSS feed as this is often the only part of the feed displayed.

More importantly RSS allows you to create new web 2.0 properties, and therefore new authority links! without having to rewrite and redistribute the content each time it changes, and without incurring Google duplicate content penalties!

More about how to really take advantage of RSS in the mewmbers section soon!



Beat The System