Advanced Blogging And Why I Use Blogger - The Rasputin Effect
Now being a professional blogger carries with it some sort of responsibility to your readers.
No I don't mean You Lot, the people who read these ramblings are either Enlightened, Inquisitive or Insane.... So Which one are You?
What I meant was in my professional blogging capacity, mostly in the world of Insurance and Finance, if you want to be top of Google for your chosen blog keyword (check out insurance blog) you not only have to provide original quality content on a regular basis, but you also have to act the part, and more importantly look the part, to attract the attentions of other professional bloggers who collectively could improve your profile.(through links!)
Now I always use Blogger for blogging and in a moment I will tell you exactly why and explain what I call the 'Rasputin Effect', which is the sole reason that I would always chose this platform over a more functional alternative such as Wordpress.
However using Blogger as a platform does have it's downsides, and I'm not talking about the lack of bolt-ons for which Wordpress has a plethora; there are enough basic functional widgets available on Blogger for all but the most socially active.
I also disagree that a Wordpress site is better for SEO.
If you understand even basic HTML you can edit a Blogger template for on page SEO. Wisely using hyperlinks and keywords in the Blogger structural setup will also optimise your blog for SE ranking advantage.
It may be easier to SEO a blog in Wordpress but truth is it is not better!
No, the biggest downside is this.....
When I get invites from other top blogging professional for links, posts requests etc etc....... I always feel that my Blogger blog is rather like turning up for a business meeting in the City of London, having just rolled out of the surf on Perranporth beach or getting invited to a 'Black Tie Do' in the Hamptons with BO in attendance and turning up in a yellow 'gypsy' cab and in a pair of old rippped Levi's....
Lets face it Blogger ain't 'pretty'.
So why do I use it?
THE RASPUTIN EFFECT
For those of you who don't know their history I suggest you read about Rasputin on Wiki.
For those of you who do, you'd agree that Rasputin was a scruffy b**tard too!
So now you know the history you will see that Google is the Tsar, Blogger is the Tsarina and your scruffy Blogger blog is Rasputin.
You have the full attention of the Tsarina and The Tsar who likes to rewards his loyal subjects in the rankings! This is a competitive advantage.
But didn't Rasputin end up dead in the River Neva?
Don't Blogger blogs get zapped?
Yes and Yes!
But it took a lot to kill Rasputin and even after the cyanide, .33's, the knifings and the beatings and being chucked into -50 degrees of flowing water, some say....
He still had air in his lungs....
The solution to the threat of falling out at Court is found by holding your blog on it's own generic domain, preferbly of the most logical keyword that describes it's contents. This way you control the content distribution and can build up link love for the domain, whilst at the same time benefiting from all the built in distribution elements that come with Blogger to the Google court - such as Feedburner for example!
Remember though - It was also the social media mob who finally killed the Tsar and his family in Екатеринбу́рг and were also behind the scenes in the demise of Rasputin a year earlier.
To be Rasputin and hold such a high authority at Court, you do need to produce QUALITY! on a regular basis, avoid the threats and maybe use a little 'Magick'.
This is the bottom line, however it is served up!
Beat The System
No I don't mean You Lot, the people who read these ramblings are either Enlightened, Inquisitive or Insane.... So Which one are You?
What I meant was in my professional blogging capacity, mostly in the world of Insurance and Finance, if you want to be top of Google for your chosen blog keyword (check out insurance blog) you not only have to provide original quality content on a regular basis, but you also have to act the part, and more importantly look the part, to attract the attentions of other professional bloggers who collectively could improve your profile.(through links!)
Now I always use Blogger for blogging and in a moment I will tell you exactly why and explain what I call the 'Rasputin Effect', which is the sole reason that I would always chose this platform over a more functional alternative such as Wordpress.
However using Blogger as a platform does have it's downsides, and I'm not talking about the lack of bolt-ons for which Wordpress has a plethora; there are enough basic functional widgets available on Blogger for all but the most socially active.
I also disagree that a Wordpress site is better for SEO.
If you understand even basic HTML you can edit a Blogger template for on page SEO. Wisely using hyperlinks and keywords in the Blogger structural setup will also optimise your blog for SE ranking advantage.
It may be easier to SEO a blog in Wordpress but truth is it is not better!
No, the biggest downside is this.....
When I get invites from other top blogging professional for links, posts requests etc etc....... I always feel that my Blogger blog is rather like turning up for a business meeting in the City of London, having just rolled out of the surf on Perranporth beach or getting invited to a 'Black Tie Do' in the Hamptons with BO in attendance and turning up in a yellow 'gypsy' cab and in a pair of old rippped Levi's....
Lets face it Blogger ain't 'pretty'.
So why do I use it?
THE RASPUTIN EFFECT
For those of you who don't know their history I suggest you read about Rasputin on Wiki.
For those of you who do, you'd agree that Rasputin was a scruffy b**tard too!
So now you know the history you will see that Google is the Tsar, Blogger is the Tsarina and your scruffy Blogger blog is Rasputin.
You have the full attention of the Tsarina and The Tsar who likes to rewards his loyal subjects in the rankings! This is a competitive advantage.
But didn't Rasputin end up dead in the River Neva?
Don't Blogger blogs get zapped?
Yes and Yes!
But it took a lot to kill Rasputin and even after the cyanide, .33's, the knifings and the beatings and being chucked into -50 degrees of flowing water, some say....
He still had air in his lungs....
The solution to the threat of falling out at Court is found by holding your blog on it's own generic domain, preferbly of the most logical keyword that describes it's contents. This way you control the content distribution and can build up link love for the domain, whilst at the same time benefiting from all the built in distribution elements that come with Blogger to the Google court - such as Feedburner for example!
Remember though - It was also the social media mob who finally killed the Tsar and his family in Екатеринбу́рг and were also behind the scenes in the demise of Rasputin a year earlier.
To be Rasputin and hold such a high authority at Court, you do need to produce QUALITY! on a regular basis, avoid the threats and maybe use a little 'Magick'.
This is the bottom line, however it is served up!
Beat The System
Labels: blogger, Blogging, Blogs, Content, content distribution, Generic Domain Names, Google, optimization, Rasputin Effect, wordpress
posted by semguru at
10:18
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