Collective Collaboration - A Cyber Crime?

The Third Commandment from Google written in stone on the tablet of Quality Guidelines is:

Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

In plain english this literally means if you link or receive links from another website with the intent to increase your nodal magnitude what Google calls Pagerank - then you will be penalised !

Which is absolutely ludicrous because every webpage and website in the world engages in this act of defiance simply by linking.
Therefore all links break this rule by definition. Of course some break it more than others!
The rule itself is against the natural order of the Internet and Google realised this a long time ago (In 2004 to be precise!) which is why it introduced other 'Wisdom of the Crowd' filters into the mechanism which produces what you call SERPS

A brief history of Search Engine Ranking

Prior to Web 2.0 ALL links were either created, submitted, traded or bought!
Now they are either given or placed in content!

All mature marketers were breaking this rule before Google even existed or insisted upon the illogical rule as a measure of quality.

Directory submissions were the first thing that breaks the Google rule that most marketers did back in the early noughties before Google was born.
Directory submissions were the sure fired way to get some 'authority' quickly and they were the only way to get good listings in search engines.
Search Engines in those days were effectively directories themselves before they either moved on to becoming portals or their client base got swallowed up into a larger engine!
Big names of the day included: Compuserve, AOL, Yahoo.com, Lycos, Alta Vista, Excite (The Overture Group), Ask etc etc.......

No Google! No Twitter! etc etc.....

The eternal problem Google has is that it employs 'wisdom of the crowd' mechanisms and a measure of quality and truth.
Sure the wisdom of the crowd mechanisms will expose the most obvious devious linking, but the problem remains the same and in fact has been exacerbated in the last couple of years with the development of many offshoot specialist services designed specifically to outfox the search engine filters and crowd wisdom.

Google does not have a chance in the face of collective collaboration which can set the truths and the rankings for itself.



Collective collaboration has espoused a whole new set of fixers! in the form of outsourced link building or forum posting or directory submissions and the much more worringly organised phenomena known as 'Crowdsourcing'.

You can beat all the Google Wisdom of The Crowd Filters if you employ enough resources to spread the message and content (read links) as far around the Internet as possible - After all the crowd cannot be wrong can it!

So we've got crowds of people flinging sh*t around the Internet and he who fling the most wins! - After all the crowd cannot be wrong can it!

Organised Crime?

I got approached today to join a crowd of the 'so called' very best at what I do, a super elite, who are going to collaborate to dominate Google for the keyword News. The client is a very famous global multi-national TV station.



I said I was too busy. Not that I am competing for their keywords!

I am busy , but Hey! Keep out of my areas, cos at the end of the day - 100 of you versus me - bring it on!

Where did the crowds get their wisdom from in the first place? An Individual!
Collective Individuality is only as good as its components!

Besides it's so easy to create a crowd of experts on the social media platform!!

There is no power in the wisdom of the crowd when the accepted truth is based on manipulation, which is why SERPS will always be in a flux!

As for Collective Collaboration - Should it be allowed?

Yeah! Let's ban all networking, networks, communication and education; shall we Google?

Beat The System

Not Getting Top SERPS? - Maybe The Problem is You?

I used to go out with a very beautiful (externally) girl at University who was studying Psychology.

So, when you've been stripped naked and wired up all over your body and attached to GSR and neural and body rhythmic Lie Detectors and then asked all sorts of personal embarrassing questions........

Hey! Bring on the waterboarding!! I can do that!

I'm the sort of person who can't resist a challenge, especially when it pits me against other human beings or their poor imitations - computers!

I will sit down and actually enjoy doing cognitive tests or even Test the Nation on a Saturday night - when I'm pissed and still score 165.

So this morning when I got an email from Jarom Adair (Internet Marketer), who I quite respect, I very nearly didn't take the challenge as he mentioned that nasty phrase Meyers-Briggs.

For those of you who don't know - they devised a test meant to define peoples abilities in the workplace - they are bullshit and are so easy to manipulate (unlike the galvonic skin response) that it is quite frankly outrageous that the HR departments of Large Businesses use these methods to profile their workforces.

Anyway as I am always getting told I'm my own worst enemy I thought I'd have a look to see if these things have improved at all....

And quite frankly the answer is a big resounding NO!

Take the Self Awareness Test yourself - no strings though it looks like they want to sell you bullshit psycho babble - sorry - coaching!!

Here's my results (Are yours the same?)

Bear In mind that the two facets of my character that I value most are my Integrity and my Analytical abilities....



Notice how I'm not very coachable! Well he would say that .......

Are you reds the same as mine? let me know!

In the words of Catherine Tate's TV Granny " Wot a load of effing Bull!"

Google Forces Personalised Search Results on an Unsuspecting Public

So Google has rolled out it's personalised search to everyone - like it or not!



The two geeks have been employed by Google to quietly tell the world that what they see when they search, is not the same as anyone else.
Moreover, unless you are in the 5% of users who change their browser settings, you will have no choice, as Google has taken to dropping more spyware in the shape of an anonymous cookie onto your machine in order to monitor your behaviour!

So how does this affect SEO?

It depends how you look at it. In theory more weight might be given to local results for example, however Google will make decisions based upon things like your previous bounce rates etc.

So what can you do to see the real results of your marketing efforts? Well for starters clear down web history and remove cookies. Also don't just check Google.co.uk if you live in the UK - have a look at Google.com as well.

This move has some very worrying trends.
Firstly it assumes that everyone using the machine is the same person. In many households multiple sign on accounts are not created.
Secondly it is an open invitation to black hat cookie droppers to influence SERPS.
More importantly when taken in context with all the other moves Google is making at the moment to profile every user, for example Google Mobile, the worry of privacy and 'big brother' style corporations becomes ever more real

Beat The System

The Affiliate Code - A blueprint to instant cash?

Michael Jones reveals all in The Affiliate Code
A complete set of videos and resources for those interested in dominating Google page 1 SERPS!
What Michael describes as a blueprint - a step by step guide to instant affiliate marketing!
How Michael Jones Made $64,521 In 4 Weeks With No List...

Is this True?

Let me explain.

He does have a list – lots of lists,
for different businesses.

But when he started testing these latest
techniques, he did it from scratch.

No list, no budget, no JV partners...

Just him and a computer... probably exactly
how it is for you right?

And he went from earning nothing at all, to
sucking down over two thousand bucks a
day, in no time at all.

Wanna know how he did it?

Well it's all explained here. Read every word:

The Affiliate Code

Now, I have something to reveal to you right
now, so listen up:

Usually when you see a marketer making so
much money, it's coming from Adwords, or
some other paid traffic.

So if they're making $2k a day, only say
$750 - $1000 will be actual profit. Obviously
there are exceptions, but on average those
figures are pretty accurate...

But not in this case.

The new techniques he's revealing to you
inside The Affiliate Code are free...

... I mean, you can literally make money
that's all profit, as the traffic is free.

But do you know what's better? There's
tons of this traffic, and it starts almost
immediately. It's like turning on a tap.

So for the first time ever, you can actually
make some serious commissions on your
very first day.

Let me repeat that – Serious Commissions
On Your FIRST DAY

Can you imagine that?

People are used to waiting weeks or
months to see their first cent... but now,
you don't have to.

Run over here to The Affiliate Code and check it out right now.



Beat The System

Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

Beat The System

Fire Yourself Marketing!

The System is always ready to promote Internet Marketing products from the best Marketers and that includes New Englands finest Howie Schwartz!

In fact I'm going to tell you that everything that Howie produces regarding Web 2.0 and Google ranking is a vital elementary part of The System as Howie utilises optimised network keyword linking structures in the form of star hubs, to suck link juice out of the most Google loved Web 2.0 properties and pass it to your landing page.
Howie is also a master of using the different elements of universal search, to create thousands of authority backlinks to your landing page.
The System takes Howies approach and adds perpetual link growth by re-utilising content that is automatically re-distributed to further web 2.0 properties by optimised RSS pipes!

If you own a local business then
Fire Yourself Marketing is the Internet Marketing course/product for you!

Howie shows you through a complete set of videos, pfs and tools how to dominate local search and use Web 2.0 as a weapon to achieve top Google SERPS and wipe out the opposition.

Here's what Howie is offering for just $47 or 25 quid to us Brits.

Fire Yourself Marketingjavascript:void(0)




The biggest CASH COW online opportunity waiting for you to milk it for all it's worth.

The market is HUGE and UNTAPPED and just begging for you to take their money!

How the current economic state of online business is creating even BIGGER opportunities for savvy marketers like you because most people are running scared instead of taking advantage of it

Why this is such a LUCRATIVE time to be in this BULL MARKET without taking big risks like in the stock markets

How to become a money making SPECIALIST.

Because specialists make all the money while "jacks of all trades" just scrape by

Moving beyond fear and procrastination and getting into ACTION just by simply "tweeking" a couple simple things so you never get "stuck in the mud" again

Having the confidence to know without any doubt you can do this because you have the step by step BLUEPRINT

The secrets of using R. O. T. I. to make sure you're making maximum money

Sneaky little tricks to have an endless flood of prospects fighting each other to your door, trying to get there first

How to prospect WITHOUT prospecting and get the competition to send you THEIR business

The foolproof, step by step system of B. P. S. T. C. M. that keeps the money coming as long as you choose

How to easily locate the right people to work with that have money to spend.

The answer is right under your nose when you know where to look

Forget getting just one measly listing on page one of Google... this is about going after the WHOLE DAMN PAGE, so the only choice people have is YOU

The super secret website that exposes a competitors weaknesses so you can exploit and capitalize on it

A special service you can offer that costs you peanuts, you do NO WORK (because you outsource it to the secret place I tell you), then charge a PREMIUM that your clients will gladly pay for

The ultimate secrets to lead generation using web 2.0- Do this for yourself, or grab hungry clients begging you to do it for them at a hefty fee

How to undercut your competition and still make an absolute KILLING!

Five must use sites for competitive research to absolutely DEMOLISH any remaining competition

The little known site that shows all the local listings on G.Y.B. and how to use it as a marketing weapon

Keyword misconception debunked-

Finding the "Crisis" and "Desperate" keywords that make bank quickly and easily How to influence your rankings on the first page local listings to get YOU in position number one

The secrets to anchor text links and where you should point them for maximum payouts

How to uses "PR islands" to get INSTANT indexing

How to make web 2 "Mini nets" that makes getting rankings easier than shooting fish in a barrel

SUPER ADVANCED TACTIC- The Link Pyramid Backlinking Strategy.

Links= first page= mega traffic= BIG MONEY

The secrets to growing and expanding your system so you can enjoy your new found TIME and FREEDOM

Managing your internal dialog that holds you back and magically transforming it into action

YES! Howie, I want $3000.00 videos and the pdfs from your PRIVATE event for only $47

Conceptual Zeitgeist

Here's how Google uses Wisdom of Crowds averaging and polarisation of it's search queries to determine what it considers 'Zeitgeist'

The tools listed here are invaluable to get a grip on your own niche marketing efforts and are especially useful for those feel they are drowning in a sea of SEO iniquity......

http://www.google.com/intl/en/press/zeitgeist/index.html

You can also use the Google Zeitgeist to strike up conversations on Twitter etc if you haven't got anything to say!

Google! you need to take a long hard look at what media corporations have determined your conceptual zeitgeist and it's methodology of determination.....especially if you want to be big brother!

Zeitgeist varies from household to household, market to market, Serps to serps!

Wellkommen and Bienvenue to the RAEL zeitgeist!

SEO - Whose the best? Watch out Europe! the Yanks are Coming!

Who is the best at SEO?

More precisely which country in the world produces the best SEO'rs?

By SEO, I mean quite simply results - top rankings in Google for difficult keywords on a continual ongoing basis!

Why am I asking this?

Well the Google SERPs speak for themselves and when you've been studying them for years, you notice patterns!

One thing that I've always been aware of is the geographical influence of sets of results influencing the SERPS.

Living in the UK I am constantly cross checking results from Google.com, Google.co.uk and thanks to some great American black hat tools, many other Google servers.

During the last six months I noticed a surge, no even a Tsunami! of sets of results that can only be traced back to National intelligence on behalf of the page submitters!

Yep Some Nations are much better at SEO than others!

Maybe we should hold a World Cup! Mondiale SEOle!

Google has noticed too!

And guess what my buddies over at Gooogly house are pissed off!

WW3 a new world internet protocol awaits the perps!

According to Matt C they are sending the Witchfinder General's right hand henchman a certain Mr Brian White over to Europe to 'sought us EUROPEANS out!

"Over there! Over there!"

Hurrah The Yanks are coming and they're going to save us all from SPAM!



Watch the video............ http://videos.webpronews.com/2006/11/21/pubcon-exclusive-interview-with-matt-cutts/

So Why Europe?

Why do all the American SEO Conference interviewers think that the UK is a hot bed of black hatters? (Tee Hee!). Yeah especially when all the black hat techniques have come from the States originally!

No for spam you've only got to look as far as Eastern Europe where some serious attacks have recently originated from, and still to this day do!

Mr White washes Whiter - We should all agree!

What is Search Engine Buzz? - Links to Infinity and Beyond

Buzz - Light Years Ahead!

OR

How to create links to Infinity and Beyond

Internet Marketing is all about creating buzz! Hive Noise! Becoming the talk of the town is the ultimate goal of The System!
Buzz is ongoing......
Buzz is about continuity, as soon as the noise stops so does the publicity!

Web 2.0 is surrounded by something I call the 'buzz belt'

It consists predominantly of places to make noise.

In particular noise with embedded backlinks.

A lot of people might consider buzz as spam or black hat - to those I say, it's what Google Wants, It's what everone else is doing, If you don't you are dead in the water, getting ranked these days IS about he who can shout the loudest and have the most backlinks - Forget what any of these so called marketing Gurus try tell you otherwise ! -

Getting high ranks on Google is partly, perhaps even largely, about getting keyword rich links through continual self promotion - full stop period...

Buzz belt

1. Twitter - Global real time noise!
2. Blogs - Personal noise! Blogger blogs are the ultimate tool for making noise in the Buzz belt!
3. Social Bookmarking - Like Dog posting - Doing what dogs like to do on lamp posts!
4. Commenting - Making more noise all over the place, either personal or informational
5. Social Network Comments - Niche and personal noise

All web 2.0 properties will create a certain amount of buzz, but some more than others. For example I don't consider articles or PR releases etc to be part of the buzz belt, these properties are more valuable as viral static high ranking long term links.

Buzz needs to be done on an ongoing continual basis, preferably without spikes, although these will inevitably occur when you release content. Buzz content can re-used and repackaged for extra link juice and more buzz squeezed out of the content even long after the first noise has gone quiet!

Beat The System

Why Howie Schwartz is the master Internet Marketer

Wow!

Here's Howie Schwartz's system from A to B from the Remarkable man himself

IMremarkable

Read and Reap!

Twitter

SEO GoogleTesting reveals Social Bookmarking & Blog spam gives Top SERPS!

Just to let you know that The System has noticed while testing that Google SERPS are currently definitely favouring Wisdom of crowds and noise results, such as social bookmarking and blog spam.

I've today seen some bookmarking tag pages show up on the first page of Google for highly competitive keywords - clipmark seems to be in favour at the moment - personally I think its probably due to the enormous amount of people using automated social bookmarking tools.

It'll be interesting to see how long the spam lasts for .... the problem is one wave of spammers is constantly followed by another....it's the wisdom of the cheap Indian labour force... and there are a billion of them!!

Keep bookmarking

Wisdom of Crowds and the Google Algorithm

Very soon we will show you the exact effect of the use of wisdom of crowds models for producing a search algorithm. The system will show you how to create an optimized network structure that exploits the so called 'wisdom of crowds' that define Google Search.

The knowledge you will gain is in the GAP ANALYSIS!! This is Google's Achilles Heel!

Next Central Place Theory......this one is HEAVY! At the end of the day SIZE does not matter, the bigger they are the harder they fall, all suns implode eventually......However, if you let them get too big too quick - you will be dominated! It's the Law of Large Numbers


Beat The System

Why Wisdom of Crowds Network Structures Can Be Abused - think NAZI!

The problem of defining truth by adopting the proven maxim of the Wisdom of Crowds as used by Google for data sorting, is that the whole theory falls down in one major way - which is also proven.

It fails to address the individual, in particular individual creativity and innovation at a node (or person).

The collective can never be the origin of truth or overall AUTHORITY because any ideas that a set of people have must have originated from one of the individual members or nodes of that set ............

Here's an interesting view! Derren Brown on Wisdom of Crowds (another wizard of sorts)

Therefore, thank god the wisdom of the crowd lies with the knowledge of the individual.

The other way is the gate to hell.........

Google and Me - Best of Buddies!

A lot of people have asked me.....

Why do you publish some of your stuff? why do say the things you do about Google?
If they are true, surely Google will punish you, whack you, wipe you out!

Tee Hee!

I used to lurk around forums in the days of the dinosaurs revelling in my cloak of invisibility - flying under the radar as we say in the biz!

Guess What?

I still do !

.....but the stuff you are learning here and what is about to be revealed as I said from the very first Post - this system is not about Google! the Internet is not Google centric anymore!

Now we have Web 2.0 - THE SOCIAL INTERNET

Like I've boasted - there is nothing Google can do to stop the viral spread of my ideas on how to dominate Google SERPS.

Furthermore, Google cannot interfere with the network structure of Web 2.0 and even if it could - I would have better rankings than now because there exists an optimized network structure for linking that Googles algo relies upon and cannot alter!

More Furthermore, and the most important reason of All - Google loves my stuff!

Google doesn't care either as a machine, National Institution or the people that work for IT. They all love my stuff!

Like I say the proof of the pudding is in the eating as my few corporate clients will tell you!

Anyway Google and I are buddies (again) (Yeah OK, I was pretty pissed with Gog when it whacked my No 1 car insurance site in 2005 - so they say it's best served cold!)

The chaps at Google love my stuff, how do I know?

We link to each other! it publishes my stuff- I syndicate it's stuff(or stuff of mine originating from its tools. After all I only promote quality, hard work, meritocracy and good linking structures!

Secondly, the guys that work for Google are the cream of their own niches! The very best! (in their own disciplines)

There-in lies the problem.

None of them can see the bigger picture, not even Mr Eric Schmidt, well not the picture of how Google works anyway! just the bits they are working on - Good old Adam Smith!

So you see, Google is just a small search centric network neighbourhood where each division or arm has its own agenda and autonomy. Google is not a model of the wisdom of crowds, it is a design of top down hierarchical structures that can be decomposed! The problem for Google bosses is how do you spread a wisdom of crowds culture in a diverse, arrogant, self competitive neighbourhood network of the very best?

But the marketing lesson is be kind to poor old Google by giving it what it wants!
As we've been saying all along long term ranking means long term committment to be Google's buddy. Google has heard it all before - Google wants new stuff, Google wants Buzz, Google wants to Understand!

Being Google's buddy means taking it out and dining at the best loved restaurants (web 2.0 places) with high quality food (content) on a regular basis (RSS). Use it's favourite tools like Blogger and Youtube to whisper in its ear, and you will be rewarded with a place at the top table - rapido!

Watching Googles SERPs being manipulated - Blog Spam and how to do it properly

We don't teach you these trick's here, well we do actually, but what we don't do is advocate them for long term SERP success at Google and definitely not for creating an optimized network structure.....however these tactics will bring you short term success and if the keyword is rich enough - lots of filthy lucre.

You do have to spend quite a bit of money upfront on Indian SEO services though, but if you do it right and more importantly in the right places, then the riches can be milked from the traffic before you get whacked by Google....even better if you let someone else do all the work (like the Indians), but we'll talk about that later.....

So what am I talking about?

In a couple of words - Web 2.0 comment spam! Blog Link Spam!



I'm talking about paying lots of Indians (under the pathetic guise of SEO services) to go and make hundreds or thousands of comments on blogs (and other social media websites) that allow you to, all over the world, thus building up authority via the wisdom of crowds that Googles ranking algo relies upon.

More explicitly the wisdom of the crowds that is determined through one way links from authority sites using Kansky's algorithm of nodal authority.

So who is doing this and where is it working?

(Did I detect squirms from many of our readers? - don't worry its not you we're outing today!)

Unless you are Australian! (Cmon chaps the Ashes is starting isn't it!!!)

I'm going to show you an example of who is doing this, how it works and also how to take advantage of someone elses spam!

Right, one of first things we teach here at The System is to keep an eye on your keywords, particularly the SERPs for your targetted keywords.
Pay particular attention to who else is in the market - your competition - who are they? why are they there? where are they getting their links from?

So when we started to see an AUSTRALIAN Website shooting up the rankings for a very competitive keyword - we want to know WHY?

More importantly we want to confirm our suspicions, because we remembered the cheeky POMS had spammed our blogs a few weeks before!
(By the ways it's you Australians that are POHM'S - Prisoners Of Her Majesty)

So who are we talking about- well a website that has been giving Moneysupermarket.com a run for it's money (on SEO services).....

Ratedetective.com.au!

Check out their backlinks on Yahoo.com Spam and drill down for links to a particular product that they have been spamming like Income Protection

Visit the blogs and you will see that they have made lots of posts using Indian SEO services, using the keyword Income protection thus benefiting from the name/site link alllowed on most blogs.
They've mostly signed up as a user, which takes a minute, to take advantage of the keyword user name.

Cheeky Aussie gits - it's not the way to do things long term and if you don't keep the buzz up it will soon drop off - keep an eye of the sites rankings in Google!

Here's a link for Income protection as they, and a few other Choice Australians I could mention, seem to be hitting it as hard as Moneysupermarket do!

TIP - Take advantage of all those millions of SEO Indians hard work in finding these FFA links and post away to your hearts content - if you can't beat them - join them

It's the Wisdom of Crowds!

SO HERE'S HOW TO GET LINKS PROPERLY WITHOUT PENALTY

Now here's how to do it using optimized networks constructed of RSS! (don't bother to click the link - it's a recursive one to make sure I still rank No.1 for that term when people start to copy my ideas!



Think RSS! it satisfies the 4 necessities demanded by the wisdom of the crowds!

RSS is the wisdom of the crowd - you dont PUSH it on people - People CHOOSE it!

RSS is the solution!

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models

Optimised Network Structures

Heres more proof of my system!

ten minutes ago I changed the header on the blog to include the keyword connector Optimized Network Structures and did a little jiggery pokery with the link flow. I made not offsite links at all.

Within 8 minutes of posting the mention of Optimised Network Structures for the first time I'm no 8 and 9 on google out of 4mill+ - the proof is in the eating!

If you want to whisper in Googles Ear you have to get close to the Beast. Sorry Wordpress fanatics, your utility is admirable but we are talking 'optimized network structures'. Which is why I use Blogger!

Chain of Fools - Optimised network structures will get you top SERPS!

Underneath it all – Its all about LINKS – Nothing more, Nothing Less!

Google wants to be Quality. We want it to be Quality!

But!

Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!

If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.

This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!

However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!

Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!

Google is North Korea
Flawed because votes in a democracy can be fixed (the number and volume of links in)

People are Sheep
Flawed because there is no prerequisite for quality in the original votes (links)
People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers).
People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!

Google is The Lord of The Flies – (Don’t be a Piggy)
Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)

Content is the Node
Call it what you want, lets functionally decompose it or chunk it down…

Portal, website, webpage, content, content object. Its all a node!

Content is king because content is the meta-attribute of the thing you are measuring – a web page.
Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?

So does Google measure Content?

Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit

Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).

But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.

How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –

MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES

It’s as simple as that.

CHAIN CHAIN CHAIN

The chain of fools

Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!

Hang on – Didn’t you just say that it’s volume of links that count!

Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS



The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD

The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)

The keyword has DIRECTION

If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community.
You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.

You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!

And guess what trains run on !

Yes Railways - Organised structured networks of the least resistance – so lets build one!

Here’s some of the things we are going to show you in THE SYSTEM

Tips and Lessons of best network structures

Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.

Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!

Understanding how to PROFIT
Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!

Googles Biggest Headache!
Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!

Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER

This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!

So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!

It’s Google’s Achilles heel (it’s only one)

Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!

The Internet is a level playing field – Ha Ha !

FORGET ABOUT PAGERANK!

Take a look at this (But don’t bother to read it unless you are a geek!) – A mathematical analysis of Page Rank – Hmm!

IMHO this is as about as useful as a thesis about the interaction of sub atomic particles in the combustion chamber of a car!

Why – because we are not interested in what happens to the petrol in the carburetta –

We are interested in where the petrol came from what it does and where the output is going!

Think Process – Input - - Action - Transformation – Output

THE REAL TRUTH ABOUT GOOGLE

The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!

Remember! We are not looking for a transformation value!

The Ranking Value has ALREADY been decided by the linking structures!

That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!

Keep Learning!

The System Proof - Google Holy Grail!

Here's some proof that the concepts that we talk about at The System work

We always use Yahoo to get a better indication of volume!



The search was Search Engine Marketing System



Now take a look at this!

Not bad for - The System - either Eh! No. 5 (today) out of how many 4,800,000,000

Wow Gigabytes!!

This is just for fun - for the serious stuff we only bother with Google!

When we open up The System we will include some current case studies that are dominating the most competitive financial services search terms in the world!

Beat The System

Social Bookmarking is the wisdom of the crowd - or the bookmark generation

Yesterday we showed you how set theory and the principles of the wisdom of the crowd are incorporated into Googles algorithm as a generalised statement of the truth or if you like, quality index. See Set theory and Google Pagerank

Today I am going to give you an example of how this works in practice and how the impact of the principle affects the search results of Google.

The example I am going to use to demonstrate this in action is that of Social Bookmarking.

Social Bookmarking is the act of one individual voting for a website, by placing a link in a voting centre hub, aka a social bookmarking site. This act alone provides no effect upon the total population of votes for websites held on that hub and is an insignificant gesture.

Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get that link indexed in Google!

The problem is this...

There are 500 on theme links on Delicious for the keyword 'whatever'

Your main competitor has 200 links from different accounts (most Social Bookmarking sites do not allow you to or discount, multiple same url post) and the rest are divided up here and there.
You have 1.

The wisdom of crowds will be applied proportionally and you are way out of game with your competitors!

So what can you do to compete?

Get more accounts with different Social Bookmarking sites?

Sure great idea, lets have a look at this.

So you set up sites at five (or more) different Social Bookmarking hubs, as shown in the diagram below:



Now if you look at this diagram you will immediately see (if you read our post about optimal network linking structures and pagerank, that you have created a perfect hub - cool!

Did Google listen? You bet because it hangs around social media Social Bookmarking sites all day and night looking for buzz so that it can calculate rankings based upon the wisdom of the crowd. Bingo you might even get those 5 links indexed in Google!

If your competitor is doing the same he probably just got another 1000!

So you are beginning to see the problem!

It's the underlying mathematical principle upon which the logic of the wisdom of truth sits. In fact it also underlies every possible statistical analysis technique and its called....

Bernoulli's Law of Large Numbers (LLN)

Call it what you want , the cream always floats to the top, the vox populi, the wisdom of the crowds - they are all founded uopn the principle of the LLN.

The LLN states that if the size of a given set or population satisfies the law then the mean or average can be trusted to be a perfect 'truth'. The law is satisfied when the mean or average result for a set of tests (search queries) stays constant.

That is, the result can be seen as constant if, you keep adding proportionally to the set and it makes no difference to the Average result or a large standard deviation either side of it!.

(In serps terms that means consistently at No.1 in Google determined by the number of links, the result being over time, conversation domination as Howie Schwartz puts it - competitor shut out)

The LLN is important because it "guarantees" stable long-term results for random events.

The LLN introduces the concept of the effect of time on link building and authority. This is why older websites have natural rank and authority.

It is the LLN that is responsible for the 'sandbox effect' when you first start linkbuilding!

It's the LLN that gives sites their topological nodal authority! (Link nodal order)

The LLN also proves the theory that you must drip feed Google good quality content from high Kanskian quartile authority sites (with links) on a long term basis to retain your SERPS ORDER, or as Howie puts it... continuity....

It is this law combined with the principles of the wisdom of crowds that we use as the solution for our online ranking problems, and to shoot down and shut out the opposition....... before they do it to you!

It's the LLN that allows you to promise your SEO clients long term ranking success!

So here is the law of large numbers in action in the Social bookmarking world.



So you see that the only way to become 'the voice of the crowd' is to own multiple accounts at every conceivable social bookmarking hub that Google feeds at.

Is this ethical? Sure hell it is! If you don't do it your competitors will.
Haven't you learn't yet, Internet Marketing is war!

Won't this get my site banned from Google?
Why, because some of the best web 2.0 properties are voting for you with massive link love?
Google can only assimilate what it finds.
If delicious says its worth PR5 of its considerable juice then thats what it is worth.
You might get an account zapped by delicious but thats the risk you run.
If you have done your job properly according to the Law of Large Numbers this will not affect your rank one iota!. It's not up to google to police the output of other nodes! As long as people (traffic) are voting for that site by visiting it - so will google.

Google might change the rules and zap say delicious!

So what !
It doesn't change the law of large numbers just because a large set got zapped! As long as you are present in every set!

OK so dominating the wisdom of the crowd for top ranking keywords is a lot of work right?

The only way to do it is to either outsource the work or use automated social bookmarking tools or both!

There is only one tool as far as I am concerned that is up to the job and is constantly updated and includes some priceless bonus tools that you just can't get anywhere else ......and that is Bookmark Generation, owned and developed exclusively for the reformed king of the black hatters- Mr Howie Schwartz of Norwalk Conneticut.

Howies tool allows you to add every link you want bookmarked to all the best google feeding bookmarking hubs...which are constantly changing from what I can see since I've subscribed to this 'project' from day one. It's totally under the radar and allows you to set up projects to be released with mashed up keywords and decriptions and posting times and number of posts etcetc....in other words it leaves no logical posting pattern!

He's just updated it to Bookmark Generation 2.0 (geddit) and it's now white hot as he's added in this bonus tool from his black hat laboratory which is brand new and a killer web 2.0 analysis tool.

here's what it produces



This shows you what web 2.0 properties are passing the most link juice for your particular keywords and therefore where to 'create yor perfect hubs'

Thats all for now folks, hope this helps - the rest you will have to purchase - its deadly!"

The System is coming soon.
You can't learn this stuff anywhere else!
The system uses mathematic principles and analytic techniques taken from the disciplines of Geography, Economics, Sociology, Epidemiology and Computer Science to reverse engineer the Google Algorithm. The system uses network analysis and web 2.0 properties to construct an optimal link network for keyword ranking domination of Google.

Why What Howie Schwartz teaches works

were now going to show you exactly why what howie teaches works

it's fairly simple really but you need to understand order to understand the system

O - Omega (The Last!)

Click on this link to a basic network diagram

Look at example C in relation to the others

Within C - all those with the order of 1 are authority sites

Oh wow - yours has 5!

If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!

You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!

When we release The System we will show you how to build the optimal link structure for SERPS.
When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly.
The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!

And it's White Hat!

keep reading!!

Beat The System

Internet Marketing - IM Leadership re-opens- Dominate Google Local Search

Howie Schwartz - IM Leadership Local Search Marketing Course re-opens - Dominate Google Local Search

Web 2.0 traffic guru Howie Schwartz has re-opened his very popular Internet Marketing IM Leadership course. The course was so successful when launched earlier this year that there was a wauing list to get on it

Internet Marketing leadership is a course for newbies and old hatters alike as step by step you are led through the amazing free link building exercises and SERPs traffic domination methods that have become Howie's speciality for extracting thousands of high page rank links for free from wjavascript:void(0)eb 2.0 authority sites.

The emphasis of IM Leadership is to use the above techniques for obtaining and keeping clients who will pay a few thousand dollars a month to appear at the top of Google for their local niche search.

Howie takes you through the whole process of local marketing and Google conversation domination and shows you how to extract massive link power from web 2.0 properties such as Squidoo or Hubpages.

If you are a local business and you want your site to TOTALLY dominate page 1 of google for keywords such 'New York Medical Centre' or 'Chicago Restaurants' or florida estae Agent, for example, though it could easily be London Stockbrokers as the location doesn't matter, then the £1200 dollars for this course is well worth it!

If you are a consultant and want to dominate Google for your clients and easily earn 10,000 dollars per month in retainers then JUMP in Quick

Places to IM leadership are very limited



Watch lots of Howies live calls to the last group who signed up to IM leadership at http://www.ustream.tv/Howie-Live/videos

FIND OUT MORE IM Leadership

Your Money Page Should Be a black hole - Using rel ="nofollow" tag correctly

If you have created a sales funnel for a particular keyword and gone into all the marketing effort of articles, PR, bookmarking, directory submssions, video etc and all the other things we teach at The System as part of a holistic marketing mix then.....

Wouldn't it be a bit daft not just to give search engine bots, but also your potential customers an exit route away from the sale?

Well believe it or not so many many of our clients do not fully understand the relevence of Page Rank Black Hole Theory

Which Is...

There should be no exit points other than your sales application link - nowhere! for all that lovely traffic, page rank and juice of authority that a correctly constructed web 2.0 sales funnel will bring!

Moreover, your whole site should be a 'black hole' - nothing gets out alive in the way of link love! that isn't to say that you shouldn't link out, but be a good Google webmaster and follow the guidelines and use a rel ="nofollow" tag!

The art to establishing your site as an authority is not to link PR unnecessarily to others.

Beware of sneaky web designers who if they have got their link on every page are SAPPING your PR!

By all means allow them some publicity but make all links that do not go to your money page rel ="nofollow". That way only people truly interested in web design will leave the site and leave their PR and Bounce behind!

Seal all your website leaks and watch your rankings rise -especially if you are just struggling to get on the first page!

Hope this helps!



Beat The System

Banned from Google?

Have you ever had your site removed from the Google Index for being naughty?

We have! Years ago we spent thousands of GBPs on paid links from newspapers and DMOZ editors to blag our way to the top for the term 'Car Insurance'. We got banned Moneysupermarket.com didn't! There's no justice - but you shouldn't expect any anyway!

Now you've got to be either stupid or suicidal to get yourself banned these days. Yes the big boys 'Buy' paid links by the thousands on a constant and continual basis, but the won't get flagged up amongst the millions of links they've got through other time served methods. They can't 'buy' every searched for kwyword phrase and there are rich pickings for the smaller fish on the feeding grounds where the sharks hang out!

Funnily enough in reality it's the sharks who have the long tails!

So my little newbies, follow the Google webmaster guidelines and your site won't get removed!

The System teaches you to be good on your own site and hang out with the sharks!

If you have had your site removed from Google's Index take a look at this video from The Google Search Quality and SPAM team.



Beat The System

Googles Secret Search-based Keyword Tool

Our friends over at ContentDivas sent us this email this morning reminding us of a much unused secret google keyword spying tool which shows you just how many people are searching for what keywords in your region.

Now we'd usually make you join the system before we give you access to such good Internet Marketing stuff for free, but today we are feeling very generous and just want to show you the sort of stuff you are missing out on by not joining!

Remember if it's not being searched for - it doesn't EXIST!

Here's Shelby

"I just wanted to take a second to point
this long tail keyword suggestion tool from google.

Search-based Keyword Tool

Search-based Keyword Tool

The Search-based Keyword Tool generates
keyword and landing page ideas highly relevant
and specific to your website. In doing so, the
tool helps you identify additional advertising
opportunities that aren't currently being used
in your AdWords and marketing campaigns.

The tool goes one step further by tailoring the
keywords and other data (such as the amount
of competition for the keyword, the suggested
bid, and more) based on your language or country/territory
settings.

Based on your URLs, the Search-based Keyword
Tool displays a list of relevant user queries that
have occurred on Google.com (and on other

Google search properties, such as google.co.uk)
with some frequency over the past year; these
suggestions can be found under the Keywords
tab, in the New keywords related to (site) section.

In the Keywords related to your search section,
you can see a broad list of keyword ideas that are
also relevant, but aren't necessarily based on your site.

The keywords are also organized by category.
Click any category to expand and view its subcategories.
If applicable, you'll also see the keywords organized by
brand names.

I hope you find this useful!!"

Thanks Shelby we certainly found this useful - if you use the export to CSv tool you can create a great excel spreadsheet with every keyword that is searched for!


Beat The System

Google Geotargetting - Local Hosting Essential for top SERPS

As Google gets more and more localised in the SERPS it is important to remember that your host must be in the country that you are targetting.

Here's a useful tool that works out (just like google) where a website is located

Get Website Location: Brought to you by Digital Point Solutions

They've also got some other very useful SEO tools on the site. Check out the ad network as well which is supposed to be behind some rather grey hat link building campaigns used by the top four car insurance comparison sites

GoCompare.com Google's Ghost Dance

Didn't if feel good - even for a few days, that one of the big Adwords and TV campaign money payers got a good Google slapping - Not!

see http://www.insuranceblog.co.uk - Go Compare Elsewhere!

If you analyse the hundreds of comments and blogs on the subject out there, there are possibly two lessons to learn from this mini whirlwind of SEO furore.

There is no content distribution (paid or otherwise) slap!

When a site as big as GoCompare.com changes it's structure in a large way it's rankings are affected for a few days.

OR

Google was playing games to see your reaction!

I'm not going to cancel all those poor paying affiliate schemes I set up last week in the hope of earning a few quid by ranking high for their keyword (not), but a few savvy SEO'rs made a big storm in a teacup over a small event and a few lucky ones picked up all that juicy keyword traffic for a few days!

So Who'se Next?

My money is on the moneysupermarket - they've got to either rebrand or get a mini slap sooner or later.....see you at the top of Google!

Are paid links bad for your pocket ? Google Adwords is!

There's been a lot of rubbish talked across the net in recent week by the followers of SEO forums and Google watchers about the negative value of paid links. This has come about due to the hypocrite denizens at Googly stating that paid links violate their quality guidelines.

Quality guidelines? What a joke! after all Google wouldn't exist today without the paid link model. Do they think that Adwords links are quality? Obviously not if you and me are not allowed to follow their example of earning from our websites.

To cap it all they think that the global definition of who should link to who and on what basis should be defined by them. They've even invented their own (rel="nofollow") tag that you , the web creator, are supposed to use to indicate to Google search bots that the link is paid. Yes Google, don't follow this link because I got paid for putting it up there, just like you did!

What a joke! Like all the millions of people out there with websites and no knowledge of googles 'best practices' are going to get deindexed because they're selling links to someone who emailed them asking to pay.

So just what is Google trying to say?

That paid links are bad? That paid links are poor quality? That you are not allowed to earn from your website and have a place in our index?

What a load of Bull from the world's largest purveyor of paid links - incidently we've never bought links off of Google and strongly advise you not to do the same.
PPC campaigns are the biggest rip-off ever invented (which Google didn't but was very quick to buy into), and a drain on most marketing department budgets around thne world, with very poor ROI except for the few that dominate big keywords with their buying power.

So should you buy links?

The straightforward answer to that is......

You don't have to. It is very easy to create links on many sites favoured by Google using content distribution held on third party platforms throughout the world of social media sites.

In other words create your own.....

Create you own mini networks and link these to one another. Link all your content on third party platforms to itself and your money site.

Many webmasters are using Google's nofollow tag to keep control on how Google passes PR, keeping all the link juice within their own mini black-hole sites (no outbound links), or to deindex non-money pages on their sites by pointing all the PR juice at the pages that people buy from.

Perfectly legitimate use of a stupid tag invented by Google that has done more harm than good in weedling out paid links.

At the end of the day trying to discount paid links is as stupid as having a ranking system based on links which can and always will be manipulated, and not on quality scores for individual pages which are not weighted by the number of links that an individual or group can create to a node.

Oh yeah Google didn't anyone tell you that Page Rank is DEAD - both as a concept and as the little green bar full of disinformation that Google puts out.

Remember the Internet is just a collection of content stepping stones with links between them. Without links there is no NET.

Should we really let Google decide the shape and syntax of the net?

Especially when virtually every page of top ten results that Google serves up, particularly in Financial Services, show sites that all indulge in massive link buying campaigns, whether its from Google or Yahoo or Digital point blogs or whoever!
Truth of the matter is, the no follow tag and Google Webmaster guidelines has just led to an explosion of interest in SEO from newbies trying to out rank each other.

The big boys and Google have it all sewn up for the money keywords - now that's equitable and quality - NOT!

Get Real Google and focus on valuable CONTENT!

Follow The System - create links and buy links from relevant sites including directories. Relevancy is the only measure that will count in the long term!

SEO for Universal Search - Korean War?

We've talked about convergence of platforms and personalisation before but here's a quick recap

"Google is clever and has seen the future, and just like all the major TV networks, media corporations, phone companies, cable companies, broadband suppliers, phone makers, flat screen manufacturers, personal data devices, GPS and of course Microsoft all know that one thing is coming....

CONVERGENCE

Convergence means that you'll have your own personal preferred desktop displaying universal search items for your personality (determined by your search patterns, your buying patterns your social networking and your bookmarking or approving of STUFF), and you'll carry it or have access to it everywhere in the world with you, using any or all of those devices mentioned above and many many more!"

We've just stumbled across a very interesting film of Google CEO Eric Schmidt speaking a while ago in Korea.

Korea is one of the most technologically converged nations and is a testing ground for future Google multi level platforms.

What struck us was the message that nobody will own their personal data but it will all be hosted remotely in this 'amazing cloud' of information services, that will decide for you what you want to see and hear... and of course... Google will provide all this wonderful stuff for you... because it knows what time you visited the bathroom yesterday...and of course Schmidt Knows that the majority of the sheep around the world will buy into the Big Brother scenario.

There's a lot of interesting stuff in the 26 minute talk regarding using and exploiting social networks, which are a major Google testbed in Korea.

We checked out Schmidts background on Wikipedia and the interesting thing is that he has major background knowledge of distributed systems i.e. client server applications and now he's espousing the ultimate model of thin client with Google at the helm.

One strange commment which needs some thought and analysis is the fact that Schmidt sees all content as advertising - this is a lesson for all marketteers new and old.

Watch Eric Schmidt and listen carefully to get a top down view of the structures your marketing effort MUST include:-

Google: No Brand No Ranky - For Now

The 'Buzz' on the SEO wires at the moment is sudden awareness by many so called Guru's that Brand is the all important factor in securing a top rank spot. A lot of so called 'thin affiliates' are running scared because their spammy content free sites are targetted for extinction.

They have been for a while actually!

Where have they been?

If like us you follow the ups and downs for the most important keywords in your chosen sector, in our case financial services and insurance, you couldn't have failed to notice that the strong offline brands were floating to the top for all the most competitive keywords.
For the last two years SEO without a strong brand has proved to be pretty ineffective for the top keywords while retaining good results for the long tail keywords.
A large percentage of the conversion is in the long tail so the emergence of brand as the most dominant factor in obtaining high page rank for key words such as car insurance, has left the back door open for the more niche and long tail seo merchants.

So is it still possible to compete with the massive brands and get top rankings for holy grails such as 'car insurance'

We believe it is POSSIBLE and if anything it will probably become easier for a lot of good Seoers once they understand the forces in play that allow you to attack keywords with modern google loving links, create buzz, brand enhancement and authority building - as opposed to those methods that have led to the old established brands floating to the top.

There is the one caveat of - you do need resources that cost, but the payback is tenfold!

You have many advantages and yes - the Internet has never been a level playing field!

Megaliths are slow to respond like dinosaurs, there is usually nobody at the helm, the marketing department doesn't talk to or communicate ideas to the IT department enough.

You need to take advantage of their inability, unwillingless, inertia or large scale arrrogance that stops them being leaders in 'creating buzz' and being market drivers.

In the time it takes you to write say ten articles for blogs, article distribution, squidoo lenses , etc, hypermoneycomparer.com will have to have meetings upon meetings to implement some small change - move swiftly to exploit this weakness and keep abreast and ahead in creating social media buzz and links from the most Gooogly loved places.

These megaliths don't usually know how to create buzz or conciuosly even try to using social media, although many of them have always engaged in dubious SEO practices, they are often so big it that when they commit misdemenours, it usually doesn't hurt them. (There are a couple of famous cases of where companies such as BMW and GoCompare got penalised - it made Googly rethink its algo)

This is what you are up against:

Megaliths will create buzz naturally through their size and established affiliate programs and link network.

These brands are often household names through their TV advertising.

These brands are good generic domain names, for example

Money Supermarket - Noun / Noun
Compare the Market - Verb / Noun
Go Compare - Verb / Verb

Which combination do you think has been the most successful?

Steps to take to compete on the old terms:
Here's how not to do it :

Buy links especially from as many blogs as you can - most of your hypermoneycomparer.com sites do this consistently!

Create a large affiliate program promtoting brand

Spend lots of money on Google Adwords

Alternatively stay lean and mean and ahead of the game - follow the advice in The System and it is possible to establish yourself as a leading brand in a very short period of time.

Remember these brands were small once, I personally know a lot of the guys that founded these monsters - every one of them was built on Brand promotion - concentrating on the old skool offline way and it has worked!

At no time were any of them leaders or possessed any particular special quality in the deliverance of financial and insurance comparison products - many of them were just plagarism well executed or not - but they all managed to deliver the brand message and like in the real world - thats the only thing that wins out big time in the end!

Apparently Google now reflects This

Does Adwords spend play are role? - Yes in exposure and brand deliverence to a large audience whether they click or not.

Some of these megalith brands now spend millions every week in Adwords.
It now appears that whatever misdemenours they may commit on the SEO front, they tend not to get punished in the SERPS any more, mostly because of the power and size of their adwords spend and the relationships that are built up when account managers communicate with Google over hundreds of keywords across the board.

DO NOT WASTE YOUR MONEY and time trying to increase visibility using these PPC schemes. there are other more effective ways to spend your budget.

Brand does not equal quality. Just because its a big name it does not by definiton equal quality, unless quality is the thing it markets. Major brands can be attacked by specialised niche offerings with punch, that deliver exactly what is says on the label!

Authority Sites - How to gain trust through Links

Authority comes with time and trust and newer sites are subject to more filters from Google than older established ones.

The more trust your website gains with Google the less it becomes filtered & the easier you’ll find it to rank.

Many believe Google has added the TrustMark Algorithm to it’s SERP algo.

Many also believe that Google has a ‘Sandbox’ to test new domains and pages.
This may or may not be the case because if you follow the system methods you will rank high in record times Sandbox free!

There are 2 basic ways to beat or avoid these filters & rank your site higher and quicker in Google.
1. Build natural strong links from relevant authority sites in a naturally growing continual pattern
2. Buy an aged domain or website with authority already and develop it one step beyond. This method has much more rapid results and ROI on aged domain name investment.

The starting point of the Trust algorithm is the categorisation by hand of certain long established and trusted websites and pages, that are then scored by a team of quality control users.
Three to four years ago Google started employing students and others from all around the globe to establish a quality team that referenced pages by hand.
It's results were first noticeable to those running the Google Adsense program, many of whom sites came under human scrutiny and subsequently came under fire in Google updates such as Florida and Jagger.
Similarly all the top ranking pages for high paying Adwords Keywords such as ‘Car Insurance’ and ‘Mortgages’ at $50+ per click, were looked at by a team and classified under the Google version of the Trustmark Algo.
These sites and pages became the foundation of trust for Google and was incorporated into the main SERP algo and PR algo.

Trust like PR can be transferred to other website or page by linking to it. Trust is spreading throughout the net in the same way as PageRank has, and is consequently effected in the SERPS as spammy sites are ignored and quality authority established.

The more links you can get from established authority sites which carry trust the richer your pickings……

Authority Sites Unmasked

We bet you've often been told to get as many one way inbound links as possible from authority sites - and whoever told you was right, but do you really know what an authority site is, and even if you think you do then ask yourself the question 'Am I really going to get links from these great authority sites?'
Be honest are you? Why would Wikipedia give your website an entry? What about bbc.co.uk ? Not much chance really is there?

Well if you believe the above you are oh so totally on the wrong track.

The System believes that where there's a wall there's a way.

Here's our take on authority sites, you need to apply this vision to your own niche area of Internet Marketing to open up doors you thought were hurdles to your marketing development view.

What is authority?
Authority is trust. Trust is established over time.
Authority is content. Content that can be trusted.
Authority is respect. Respect has to be earned.
Authority is radical. Ideas and content continually flow and grow.
Authority is backward links. In many cases this may be the case however you can guarantee the website employing this tactic has a lot to say about the subject and can be deemed to be an authority.
Authority is connectivity and visibility. Web 2.0 has dramatically changed the way that search engine marketing engineers such as ourselves, can manipulate the SERPs.

So what have you learnt from the above?
How old is a website / domain name?
Content is King so how good is yours?
Authority sites that link to you are valuable as a mark of respect, how many respect you?
Is your content interesting, informed, new, up to date? Try Blogging and Video to deliver the message.
Do you have enough backward links? Keep reading The System for simple effective solutions to this one!

When was it invented?
To our eyes authority has always been around and really nothings changed that much since Tim Berners Lee invented the hypertext transfer protocol in 1993.
In fact Authority sites existed on the Internet way before the invention of the WWW.
Stepping back in time, the few first hop diallup ISPs that provided everything such as Compuserve and later AOL were early examples of authority through agglomeration.
Going back further you'll find massive authority sites on USENET and many other little known comms protocol mini-networks that have been buzzing out there since time immemorial (in cyber terms!).
You'll always hear the Americans exclaim the value of links from .EDU's (.ac.uk) or .GOVs (.gov.uk) or .ORGs.
Well there's a very good reason for this, but you have to step back even further in time to the creation of the objects that now form the backbone (ultimate authority) of the present day Internet to understand this god given authority.
The current Internet is an evolution out of the academic backbones that have connected all the Universities with mainframes since the late 1950's. These days its coupled with the simultaneously evolved military structure originally called ARPANET to provide a bomb proof - message always delivered supernet structure. Hence the power of the .GOV.
(We have some tools that let you see how your website sits in 3D internet linkage terms - it'll make you want to up your campains!! Keep reading )

So looking out for authority sites always look at the domain to help evaluate its perceived authority.

Identifying Authority sites
The simplest thing to do is to type your most desirable keyword into the Open Directory and look at the results. These are some of the highest authorites for that keyword and have a long term good relationship with both the hand edited DMOZ and Google which has always populated its directory from here.

Common types of sites that automatically carry some authority on a keyword or set of words:

Hubs
social networks
directories
article hubs
video hubs
bookmarking hubs
niche market directories and review sites
specialised websites and networks
blogs
webpages
webpage object e.g. a video or document

Anyway that's enough for today - look out for the next post on Authority Sites when we'll explain to you how easy it is to identify authorities that you haven't even thought of yet, and how easy it is to get them to link to you!

The System - Modules and Site Map: O to S

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed


This is the index of topics for O to S

On Page SEO

Off Page SEO

Pagerank

PPC

Ranking

Resellers

Search
Engine Marketing

SEM

SEO

Search
Engine Optimisation

SERPS

Social Bookmarking

Social Media


Social Networks

White equals Black - The magic circle is squared

Are you a goody goody White Hat Markeeter who thinks he never does anything 'wrong' or are you a Black Hat Marketing Demon who plays anarchy with the system?

Made your mind up yet - its all so Black or White isn't it.

Drawn your boundary?

Pigeon-holed yourself?

Well it's time to remove your head from your arse and have the truth revealed to you, so we can put this one to bed and concentrate on the work involved.

There are so called 'black hat techniques' that will ultimately get you banned. There are some definite no-no's that even newbies and 'white hats' should be made aware of. These techniques are real and they work. Many of them are used as part of the Internet marketing mix by large internet companies who occupy No.1 positions on Google for every keyword they desire.

The System will describe these techniques to you and show you the big companies employing no-no's. We will also explain to you how they get away with it.

As for White hats - by definition we suppose you've got to say these are a group of individuals who stick rigidly to the webmaster guidelines of Google, or to what they percieve is their understanding of Googles rules. They are Sheep and they are not white. Has anyone ever seen one of their websites - We doubt it very much!

The Truth is .................

There is no White Hat.

Nous avons Tous Les Mains Sales

Anyone who reads Google's webmaster guidelines has dirtied their hands. They are engaged in the art of improving their SERPs.

Whether they are clever about it or sheep - they are GREY

The System will show you how to play within the guidelines - at the leading edge!

Keep Reading

Search Engine Marketing - You are responsible for your SERP

Ok Anyone who thinks that the Google Algo decides where you rank in Google is mistaken and had better rethink quick!

You are the master of your own position!

What you see as Search engine pages results when you type in keywords to Googlgle et al, is not the result of the Google algo or any decision by the Googly gods, it is result of the efforts of the marketeers targetting those keywords.

Google makes decisions based upon the mechanisms of its algorithm. The steering wheel is firmly in your hands.

Over the coming weeks and months The System will completely demystify Google completely and show you how you can legally and without penalisation manipulate 'The System' to your competitive advantage. You will learn to drive!

Why are we telling you this secret stuff?

The answer is simple - no-one can outgun us in any area that we choose to compete in!

Secondly we are looking for long term joint marketing ventures and you 'our pupils' are our future multi-millionaire JV's.