Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

The Affiliate Code - A blueprint to instant cash?

Michael Jones reveals all in The Affiliate Code
A complete set of videos and resources for those interested in dominating Google page 1 SERPS!
What Michael describes as a blueprint - a step by step guide to instant affiliate marketing!
How Michael Jones Made $64,521 In 4 Weeks With No List...

Is this True?

Let me explain.

He does have a list – lots of lists,
for different businesses.

But when he started testing these latest
techniques, he did it from scratch.

No list, no budget, no JV partners...

Just him and a computer... probably exactly
how it is for you right?

And he went from earning nothing at all, to
sucking down over two thousand bucks a
day, in no time at all.

Wanna know how he did it?

Well it's all explained here. Read every word:

The Affiliate Code

Now, I have something to reveal to you right
now, so listen up:

Usually when you see a marketer making so
much money, it's coming from Adwords, or
some other paid traffic.

So if they're making $2k a day, only say
$750 - $1000 will be actual profit. Obviously
there are exceptions, but on average those
figures are pretty accurate...

But not in this case.

The new techniques he's revealing to you
inside The Affiliate Code are free...

... I mean, you can literally make money
that's all profit, as the traffic is free.

But do you know what's better? There's
tons of this traffic, and it starts almost
immediately. It's like turning on a tap.

So for the first time ever, you can actually
make some serious commissions on your
very first day.

Let me repeat that – Serious Commissions
On Your FIRST DAY

Can you imagine that?

People are used to waiting weeks or
months to see their first cent... but now,
you don't have to.

Run over here to The Affiliate Code and check it out right now.



Beat The System

Debunking the Google Algorithm Myths - Google Police

You know the old saying about 'you're starting to feel old when the police look like kids'?

What about the google police?

You know the thing about policing is that it only occurs 'after the event'.

Control mechanisms are put in place, a structured system and society is established, and then it is the Police's function to uphold the principles of these control mechanisms - after the event.

Thus it is the SAME with Google!

Policing requires intervention

The primary function of any police force is to maintain the myth that they are in control, or more simply that the established order is being kept at equilibrium - even if it isn't! We accept and encourage these patterns through fear of alternatives.

Thus it is the SAME with Google

Truth of the matter is that reactionary gestures can never logically be creative. Rapid Response units only restore the status quo - like King Canute!

Thus it is the SAME with Google

So where are we going with this?

Google to goes to great pains 'after the event' to talk a lot of deflectionary bull about a subject that was originally conceived and put to Google as as a quality control mechanism 'FLAW' by the very populace of webmasters and SEO experts that it is assumed by newbies that Google is in a constant war of control with.

Not the case! You and me set the rules, dynamically and in a constant flux - Google responds!

Hey! have you noticed how the Police are getting younger?



Savvy webmasters would have optimised siloised web page structures an the question of internal duplicate content should not occur - as for the question of offsite duplication or content distribution there is definitely no penalty as such!

It's really a question of where you want to put it first to get the most link juice - is a thousand links from an article submission service worth a single link from for example an authority site such as ezinearticles?

So what did we learn from the video?

Well for One I've never heard Google talk so openly about link juice and flow control

How does the wisdom of crowds affect ranking? Think Link VALUE - lots of good KEYWORDS in there - devaluation, multiple site linking and link structures!

Keep reading!

Into body language, NLP or Physiognomy?

It pays to analyse the FACE of GOOGLE!

Become The System

SEO - Whose the best? Watch out Europe! the Yanks are Coming!

Who is the best at SEO?

More precisely which country in the world produces the best SEO'rs?

By SEO, I mean quite simply results - top rankings in Google for difficult keywords on a continual ongoing basis!

Why am I asking this?

Well the Google SERPs speak for themselves and when you've been studying them for years, you notice patterns!

One thing that I've always been aware of is the geographical influence of sets of results influencing the SERPS.

Living in the UK I am constantly cross checking results from Google.com, Google.co.uk and thanks to some great American black hat tools, many other Google servers.

During the last six months I noticed a surge, no even a Tsunami! of sets of results that can only be traced back to National intelligence on behalf of the page submitters!

Yep Some Nations are much better at SEO than others!

Maybe we should hold a World Cup! Mondiale SEOle!

Google has noticed too!

And guess what my buddies over at Gooogly house are pissed off!

WW3 a new world internet protocol awaits the perps!

According to Matt C they are sending the Witchfinder General's right hand henchman a certain Mr Brian White over to Europe to 'sought us EUROPEANS out!

"Over there! Over there!"

Hurrah The Yanks are coming and they're going to save us all from SPAM!



Watch the video............ http://videos.webpronews.com/2006/11/21/pubcon-exclusive-interview-with-matt-cutts/

So Why Europe?

Why do all the American SEO Conference interviewers think that the UK is a hot bed of black hatters? (Tee Hee!). Yeah especially when all the black hat techniques have come from the States originally!

No for spam you've only got to look as far as Eastern Europe where some serious attacks have recently originated from, and still to this day do!

Mr White washes Whiter - We should all agree!

Howie schwartz has gone mad! Pool party reveals Web 2.0 marketing secrets

Howies Pool Party - Internet Marketing secrets Mass Giveaway
Web 2.0 marketing supremo and reformed black hatter( tee hee!) Howie Schwartz has finally gone mad. Raving mad in my opinion

Why?

Well he's just launched a product called 'pool party' which includes a series of videos that shoe you exactly how to DOMINATE web 2.0 with secret tactics that only only those privileged few of us in the innner circle knew about!


Howies Pool Party

Great! thanks Howie! Now every tom dick or harry will be hitting it hard and dominating Google search results and us seasoned marketers are going to have to work that much harder.

I am not going to tell you here just what amazing secrets Howie reveals, that would only make it worse!

You are going to have to visit yourself to find out! What I will tell you is that some of us paid over $3000 dollars not so long ago to learn these secrets and he's GIVING THIS AWAY at only $47!

Here's the link : Howie Schwartz's Pool Party

Google and Me - Best of Buddies!

A lot of people have asked me.....

Why do you publish some of your stuff? why do say the things you do about Google?
If they are true, surely Google will punish you, whack you, wipe you out!

Tee Hee!

I used to lurk around forums in the days of the dinosaurs revelling in my cloak of invisibility - flying under the radar as we say in the biz!

Guess What?

I still do !

.....but the stuff you are learning here and what is about to be revealed as I said from the very first Post - this system is not about Google! the Internet is not Google centric anymore!

Now we have Web 2.0 - THE SOCIAL INTERNET

Like I've boasted - there is nothing Google can do to stop the viral spread of my ideas on how to dominate Google SERPS.

Furthermore, Google cannot interfere with the network structure of Web 2.0 and even if it could - I would have better rankings than now because there exists an optimized network structure for linking that Googles algo relies upon and cannot alter!

More Furthermore, and the most important reason of All - Google loves my stuff!

Google doesn't care either as a machine, National Institution or the people that work for IT. They all love my stuff!

Like I say the proof of the pudding is in the eating as my few corporate clients will tell you!

Anyway Google and I are buddies (again) (Yeah OK, I was pretty pissed with Gog when it whacked my No 1 car insurance site in 2005 - so they say it's best served cold!)

The chaps at Google love my stuff, how do I know?

We link to each other! it publishes my stuff- I syndicate it's stuff(or stuff of mine originating from its tools. After all I only promote quality, hard work, meritocracy and good linking structures!

Secondly, the guys that work for Google are the cream of their own niches! The very best! (in their own disciplines)

There-in lies the problem.

None of them can see the bigger picture, not even Mr Eric Schmidt, well not the picture of how Google works anyway! just the bits they are working on - Good old Adam Smith!

So you see, Google is just a small search centric network neighbourhood where each division or arm has its own agenda and autonomy. Google is not a model of the wisdom of crowds, it is a design of top down hierarchical structures that can be decomposed! The problem for Google bosses is how do you spread a wisdom of crowds culture in a diverse, arrogant, self competitive neighbourhood network of the very best?

But the marketing lesson is be kind to poor old Google by giving it what it wants!
As we've been saying all along long term ranking means long term committment to be Google's buddy. Google has heard it all before - Google wants new stuff, Google wants Buzz, Google wants to Understand!

Being Google's buddy means taking it out and dining at the best loved restaurants (web 2.0 places) with high quality food (content) on a regular basis (RSS). Use it's favourite tools like Blogger and Youtube to whisper in its ear, and you will be rewarded with a place at the top table - rapido!

Web 2.0 Authority sites by traffic

This is a great place to start to find authority sites for web 2.0 Internet marketing.

Google feeds on all these sites (look at their caches!) and those that are being weighed into by online marketeers seen mto be the flavour of the moment for Googles taste. The reason for this is simple - link generation, website physical magnitutude and buzz!

Check this out for starters - top sites

A good trick for finding out where the Web 2.0 action currently is is to search for highly competitive keywords like Viagra or car insurance and see where the marketeers are piling in!

Beat The System

Your Money Page Should Be a black hole - Using rel ="nofollow" tag correctly

If you have created a sales funnel for a particular keyword and gone into all the marketing effort of articles, PR, bookmarking, directory submssions, video etc and all the other things we teach at The System as part of a holistic marketing mix then.....

Wouldn't it be a bit daft not just to give search engine bots, but also your potential customers an exit route away from the sale?

Well believe it or not so many many of our clients do not fully understand the relevence of Page Rank Black Hole Theory

Which Is...

There should be no exit points other than your sales application link - nowhere! for all that lovely traffic, page rank and juice of authority that a correctly constructed web 2.0 sales funnel will bring!

Moreover, your whole site should be a 'black hole' - nothing gets out alive in the way of link love! that isn't to say that you shouldn't link out, but be a good Google webmaster and follow the guidelines and use a rel ="nofollow" tag!

The art to establishing your site as an authority is not to link PR unnecessarily to others.

Beware of sneaky web designers who if they have got their link on every page are SAPPING your PR!

By all means allow them some publicity but make all links that do not go to your money page rel ="nofollow". That way only people truly interested in web design will leave the site and leave their PR and Bounce behind!

Seal all your website leaks and watch your rankings rise -especially if you are just struggling to get on the first page!

Hope this helps!



Beat The System

Hear from the very best SEO and IM marketers in real time

OK, When we started this mass giveaway of leading edge ideas from the world of Internet marketing we promised that we'd give you the latest ideas from the leading gurus...blah blah blah.....

Well every time we post we do that , however to keep our promise we're going yto let you into one of our secrets.

Twitter is obviously a great place for community building, and apart from journalists who is using it more than anyone else, at this present point of time?

Yep you guessed it - you and me Internet Marketers - and amongst the millions of IM people using it, you've also got ALL of the very best, your Man United's or Arsenal's to coin Soccer analogy.

So with this in mind we set up one of our very own IM mega guru's Twitter page @paulmoran as a collection of the very best that we've come across in fifteen years of IM.

If you are a genius and not on the list, tweet us and we'll consider adding you!
Follow the list - Internet Marketing Genius - to see it grow and learn the latest IM tricks first hand from the experts!

Social Media and Search Engine Marketing - The Truth Revealed!

Web 2.0 Property GoldRush - Grab your keywords now - before its too late!

There's a lot of disinformation, half lies and half truths, misinformation and bull out there about Social Media and SEO, SEM and Google.

So lets dispel it and put it to bed and let the theorists continue to argue until they are blue in the face about 'whether Myspace is dead and ehats the point of advertising on Facebook etc etc etc..................

There's a lot of blogs and posts on this subject with all sorts of 'wrapped up' high brow bull about social media sites and even more about social networking, yet very few will tell you the only truth there is, and you need to act upon this fact:

Google gives it's highest authority to links from social media sites. It is possible indeed it is the only way to dominate Google SERPS - by getting as many backlinks as possible from social media sites.

Google want's to be the BUZZ

So where does it go to look for the buzzz things - social media sites!

Social is a broad definition and social media encompasses a broad church of social media sites however it can be broken down as follows.

What is a social media site?
At the highest level a social media website is one that allows a user group to interact with the website and one another by posting comments or rich media in community accessible web space. Examples of social media sites are Web communities such as Facebook, blogs, forums, video platforms, free web hosting space and hubs, article libraries, PR communities

What is Social Networking
Social networking is the act of growing user groups or communities around a particular niche, topic, webpage,blog, video etc. and involves interacting with users of a like mind.

These user groups by definition have variable attributes that allow targetted direct marketing techniques never seen before!!

The only way to get high rankings in Google today is to own as much web 2.0 or social media property for your niche market as you can get your hands on.

For example go to (Google) You Tube (Sorry) and register accounts for all your niche keywords. So if your niche was Blogging register with the username BlogTips and you become http://www.youtube.com/blogtips

Do this on as many social media platforms as you can lay your hands on and you can shut out the opposition before they realise it has happened! for starters try youtube, facebook, myspace, hubvpages, wetpaint, blogger, the list is endless ......

Too late then for the competition!

Just like the goldrush for registering generic domain names - getting hold of all the top performing web 2.0 properties with your keywords is going to prove to be priceless!



Beat The System

SEO for Universal Search - Korean War?

We've talked about convergence of platforms and personalisation before but here's a quick recap

"Google is clever and has seen the future, and just like all the major TV networks, media corporations, phone companies, cable companies, broadband suppliers, phone makers, flat screen manufacturers, personal data devices, GPS and of course Microsoft all know that one thing is coming....

CONVERGENCE

Convergence means that you'll have your own personal preferred desktop displaying universal search items for your personality (determined by your search patterns, your buying patterns your social networking and your bookmarking or approving of STUFF), and you'll carry it or have access to it everywhere in the world with you, using any or all of those devices mentioned above and many many more!"

We've just stumbled across a very interesting film of Google CEO Eric Schmidt speaking a while ago in Korea.

Korea is one of the most technologically converged nations and is a testing ground for future Google multi level platforms.

What struck us was the message that nobody will own their personal data but it will all be hosted remotely in this 'amazing cloud' of information services, that will decide for you what you want to see and hear... and of course... Google will provide all this wonderful stuff for you... because it knows what time you visited the bathroom yesterday...and of course Schmidt Knows that the majority of the sheep around the world will buy into the Big Brother scenario.

There's a lot of interesting stuff in the 26 minute talk regarding using and exploiting social networks, which are a major Google testbed in Korea.

We checked out Schmidts background on Wikipedia and the interesting thing is that he has major background knowledge of distributed systems i.e. client server applications and now he's espousing the ultimate model of thin client with Google at the helm.

One strange commment which needs some thought and analysis is the fact that Schmidt sees all content as advertising - this is a lesson for all marketteers new and old.

Watch Eric Schmidt and listen carefully to get a top down view of the structures your marketing effort MUST include:-

The System - Modules and Site Map: O to S

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed


This is the index of topics for O to S

On Page SEO

Off Page SEO

Pagerank

PPC

Ranking

Resellers

Search
Engine Marketing

SEM

SEO

Search
Engine Optimisation

SERPS

Social Bookmarking

Social Media


Social Networks