Understanding The Flow of Link Power Between Websites

In order to understand how to manipulate the power of link juice, it is first necessary to understand some basic principles of network analysis.

Mapping The Internet

The Internet is a virtual and physical manifestation analogous of the conceptual frameworks defined to measure the real world. In other words it is the same as our existing models for mapping real world connectivity.


Click to enlarge

Read Basic Elements of Transport Networks

You can see from the map above that all the principles for analysing transportation networks apply exactly to the Internet.

Bingo!

From the map you can immediately deduce the dendronitic or tree like 'hierarchical' star clusters located around very high traffic nodes that define the central core!

By definition as this is a traffic view of the Internet the large star clusters defining the centre of the Internet are equivalent to the Alexa traffic rankings in star size or nodal magnitude.

These websites are nearly all Web 2.0 properties where you can place your content with embedded links, thus creating a network structure that is sapping the juice from the Web 2.0 properties.

If your placed content is good then it will attract more traffic and 'juice up' your network of links, which shoud be aimed at your 'moneysite'.

You can further enhance your web 2.0 network by 'flowing ' RSS feed along it at regular intervals. RSS Link/Flow connections will occur naturally as other websites publish your 'quality' content!

Thus to be successful at Social media marketing you need to position your website at the centre of the Internet.
By connecting to and having a keyword rich relevant profile on all of the top Social Media and Social Networking websites - you are doing just that!

Losers - Notice also how the losers are defined in cybersapce traffic as being peripheral, stuck up some blind amazonian tributary, life on the edge.

Get Connected!





Beat The System

Facebook Population Boom - Social Media for Business

We thought we'd expand upon the facts and have a cold hard look at social media site flavour of the month for business..................

Facebook has recently announced that it now has 400 million global active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year of growth for the social media giant.

There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut.

Take another look at that last number. That’s more than half a billion users, an incredibly large user base for a social network site, and it may not be too long before Facebook reaches it.

We recently tried out targetted Facebook advertising for ten days testing and saw large spikes in trafffic and conversions.

Facebook will become a marketplace.

Facebook API's will become golddust!



Beat The System

Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

Beat The System