Understanding The Flow of Link Power Between Websites

In order to understand how to manipulate the power of link juice, it is first necessary to understand some basic principles of network analysis.

Mapping The Internet

The Internet is a virtual and physical manifestation analogous of the conceptual frameworks defined to measure the real world. In other words it is the same as our existing models for mapping real world connectivity.


Click to enlarge

Read Basic Elements of Transport Networks

You can see from the map above that all the principles for analysing transportation networks apply exactly to the Internet.

Bingo!

From the map you can immediately deduce the dendronitic or tree like 'hierarchical' star clusters located around very high traffic nodes that define the central core!

By definition as this is a traffic view of the Internet the large star clusters defining the centre of the Internet are equivalent to the Alexa traffic rankings in star size or nodal magnitude.

These websites are nearly all Web 2.0 properties where you can place your content with embedded links, thus creating a network structure that is sapping the juice from the Web 2.0 properties.

If your placed content is good then it will attract more traffic and 'juice up' your network of links, which shoud be aimed at your 'moneysite'.

You can further enhance your web 2.0 network by 'flowing ' RSS feed along it at regular intervals. RSS Link/Flow connections will occur naturally as other websites publish your 'quality' content!

Thus to be successful at Social media marketing you need to position your website at the centre of the Internet.
By connecting to and having a keyword rich relevant profile on all of the top Social Media and Social Networking websites - you are doing just that!

Losers - Notice also how the losers are defined in cybersapce traffic as being peripheral, stuck up some blind amazonian tributary, life on the edge.

Get Connected!





Beat The System

Facebook Population Boom - Social Media for Business

We thought we'd expand upon the facts and have a cold hard look at social media site flavour of the month for business..................

Facebook has recently announced that it now has 400 million global active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year of growth for the social media giant.

There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut.

Take another look at that last number. That’s more than half a billion users, an incredibly large user base for a social network site, and it may not be too long before Facebook reaches it.

We recently tried out targetted Facebook advertising for ten days testing and saw large spikes in trafffic and conversions.

Facebook will become a marketplace.

Facebook API's will become golddust!



Beat The System

Nine New Google Web 2.0 Marketing Sites - For Free

scare the pants off Google
Google is running scared
9 properties Google doesn't want you to know about
Google Trick Or Treat

Hi,

My friend Howie Schwartz is having
a marketers Halloween party.

He wants you to fill your goodie bag
with some hot tips for making more
moolah for the online holiday season.

He's giving you a new PDF showing
9 hot new properties that Google loves
to rank. Use these in all of your
marketingto take over Page 1 of Google.

In fact, these properties are so downright
effective, it's like making Google choke on
a candy bar and forcing it to keep you
ranked on page one:)

Better grab it now, because Howie said
he's gonna take this offline any second
now before Halloween . . .

take care
The System

PS - New Web 2.0 properties! It doesn't get much
better then this on Halloween . . .


Beat The System

Conceptual Zeitgeist

Here's how Google uses Wisdom of Crowds averaging and polarisation of it's search queries to determine what it considers 'Zeitgeist'

The tools listed here are invaluable to get a grip on your own niche marketing efforts and are especially useful for those feel they are drowning in a sea of SEO iniquity......

http://www.google.com/intl/en/press/zeitgeist/index.html

You can also use the Google Zeitgeist to strike up conversations on Twitter etc if you haven't got anything to say!

Google! you need to take a long hard look at what media corporations have determined your conceptual zeitgeist and it's methodology of determination.....especially if you want to be big brother!

Zeitgeist varies from household to household, market to market, Serps to serps!

Wellkommen and Bienvenue to the RAEL zeitgeist!

Killer Press Release Tactics for Internet Marketing

Understanding Press Releases for Internet Marketing

Press Releases are an essential piece of kit for an Internet Marketer, and if you do not include a PR campaign as part of your marketing system and Internet Marketing mix, your competitiors will have an big edge on you.
PR's are excellent for establishing immediate credibility with Google and the Search engines.

PR’s are great for getting your message out to many syndicated websites through RSS feeds. They are especially good for building up long term backlinks and getting lots of links from highly ranked authority sites.

Contributions should be written in a journalistic style and the copy should be about something new or an interesting development. The content can be about anything.

PRWeb.com – paid press releases vary in price from $80 to $200 per release. The more expensive releases offer keyword hyperlinks with additional social bookmarking and media services.
Allows Geo-targetted distribution and is the Daddy of online PR much respected by the Search Engines(SEs.

TIP - Be sure to include the full URL path to get the benefit of a hyperlink e.g http://www.the-system.org

TIP - Max of three hyperlinks per PR which should be between 500 and 800 words. The first hyperlink you put in will be the one displayed with the Press Release unless you change sidebar options.

PRlog.org – Same process as the above paid version, human edited, free PR. Takes a little time and does not have the RSS distribution channels the paid version has. However worth the effort if done frequently and good for keeping costs down.

For continual Buzz you really need to release a minimum of 1 PR every month. If you want to hit it hard, you will need to do one interesting paid release every week and a few free ones. Be sure to include Technorati Keyword tags in the release and some images if possible

Press releases are also a backdoor into Google News results that appear in Universal Search. PR's are an essential part of conversation domination, the more Universal Search results that show up - the further down the rank your competitors are pushed!


Beat The System

Why Wisdom of Crowds Network Structures Can Be Abused - think NAZI!

The problem of defining truth by adopting the proven maxim of the Wisdom of Crowds as used by Google for data sorting, is that the whole theory falls down in one major way - which is also proven.

It fails to address the individual, in particular individual creativity and innovation at a node (or person).

The collective can never be the origin of truth or overall AUTHORITY because any ideas that a set of people have must have originated from one of the individual members or nodes of that set ............

Here's an interesting view! Derren Brown on Wisdom of Crowds (another wizard of sorts)

Therefore, thank god the wisdom of the crowd lies with the knowledge of the individual.

The other way is the gate to hell.........

Google and Me - Best of Buddies!

A lot of people have asked me.....

Why do you publish some of your stuff? why do say the things you do about Google?
If they are true, surely Google will punish you, whack you, wipe you out!

Tee Hee!

I used to lurk around forums in the days of the dinosaurs revelling in my cloak of invisibility - flying under the radar as we say in the biz!

Guess What?

I still do !

.....but the stuff you are learning here and what is about to be revealed as I said from the very first Post - this system is not about Google! the Internet is not Google centric anymore!

Now we have Web 2.0 - THE SOCIAL INTERNET

Like I've boasted - there is nothing Google can do to stop the viral spread of my ideas on how to dominate Google SERPS.

Furthermore, Google cannot interfere with the network structure of Web 2.0 and even if it could - I would have better rankings than now because there exists an optimized network structure for linking that Googles algo relies upon and cannot alter!

More Furthermore, and the most important reason of All - Google loves my stuff!

Google doesn't care either as a machine, National Institution or the people that work for IT. They all love my stuff!

Like I say the proof of the pudding is in the eating as my few corporate clients will tell you!

Anyway Google and I are buddies (again) (Yeah OK, I was pretty pissed with Gog when it whacked my No 1 car insurance site in 2005 - so they say it's best served cold!)

The chaps at Google love my stuff, how do I know?

We link to each other! it publishes my stuff- I syndicate it's stuff(or stuff of mine originating from its tools. After all I only promote quality, hard work, meritocracy and good linking structures!

Secondly, the guys that work for Google are the cream of their own niches! The very best! (in their own disciplines)

There-in lies the problem.

None of them can see the bigger picture, not even Mr Eric Schmidt, well not the picture of how Google works anyway! just the bits they are working on - Good old Adam Smith!

So you see, Google is just a small search centric network neighbourhood where each division or arm has its own agenda and autonomy. Google is not a model of the wisdom of crowds, it is a design of top down hierarchical structures that can be decomposed! The problem for Google bosses is how do you spread a wisdom of crowds culture in a diverse, arrogant, self competitive neighbourhood network of the very best?

But the marketing lesson is be kind to poor old Google by giving it what it wants!
As we've been saying all along long term ranking means long term committment to be Google's buddy. Google has heard it all before - Google wants new stuff, Google wants Buzz, Google wants to Understand!

Being Google's buddy means taking it out and dining at the best loved restaurants (web 2.0 places) with high quality food (content) on a regular basis (RSS). Use it's favourite tools like Blogger and Youtube to whisper in its ear, and you will be rewarded with a place at the top table - rapido!

Tagging and Keyword Classification from a computers point of view

Here's a very interesting old post that I want you to read about how Internet users decide to tag pages and the consequent new folksonomy or categorisation of computer data, that has grown up around it.

What it demonstrates from a marketing point of view, is that the most used search terms must equal the most tagged page with that term - folksonomy therefore depends upon the wisdom of the crowd! (which of course can be manipulated!)

Heres the post - Tagging and Naming as a new language

The Recursive or Infinite Loop - Power RSS Marketing

What came first - the chicken or the egg?

Today I want to tell you a secret about the recursive loop or infinite loop.

In laymans language a recursive loop is - A link back to yourself - you probably even do a little bit of it yourselves already on your home sites navigation!
You most certainly are trying to achieve this very end in your link building practices!



In programming terms a recursive loop is a no-no in structured sequential logic, as the program would never end, although clever programmers use the function to do clever stuff!

In systems terms it's also usually a no-no because infinite repitition is not what is usually required!
You certainly would not expect to see recursive loops in an optimized linking network, would you?

Well guess what?!!

for Internet Marketers a recursive loop is

GOLDDUST!

Why?

2 little words I mentioned earlier - infinite repetition!

Imagine a system that would generate infinite repetition of links (with no duplicate penalties)

Well guess what folks - It already exists and it's OUT THERE - you just need to learn how to put the components together

You are so going to want to buy our system !
It's coming soon and it's going cheap!
I want everyone to know about this!

I'll be releasing the first part

Social Media Marketing in a New World Order

When I get a 1000 twitter followers

Twitter @paulmoran

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models

Optimized Network Structures for Social Media Communities

We recommend that you read 'Network structure and the diffusion of knowledge'

Google currently has it at No.1 for the search term optimized network structures - watch this space tee hee!

It's a great paper for understanding structures in homogenised, heterogenous populations. Therefore it is brilliant as regards formed niche networks or Social Networks as seen on Social Media websites.

The overall analysis though is fundamentally flawed by design, as it skips over and fails to address the only thing that makes it applicable to three dimensional space and that is Spatial network analysis. Quoting Midgely is hardly an in depth report into the correct tools and models to use. I learnt more in 1975 about spatial interaction than is contained in this report....

But I'm not dissing it - think of it in terms of the things it doesn't want to address - innovation and product spread!

Optimized Network Structures are the SEO holy grail

Go do a search on Google for 'optimized network structures'

Wow the results are amazing!

All these brainboxes hunting around their different disciplines looking for THE ANSWER.

Why didn't they ask some one who knows?

Like a Geographer

Duh!

(Mind you I'm going to read all their papers with fascination!
Especially any about viral agents!)

Understanding Set Theory and Google

A small step towards explaining the system that allows you to dominate search engine rankings at will - continually and with no penalty.

The wisdom of crowds is a social theory that hypothesises that if you put enough people of a diverse set into a unionised set (or population as it becomes) the wisdom of crowds will give you an accurate score of truth and quality.

Any marketing campaign that wishes to manipulate the keyword sort function of google we must therefore presuppose has to obey all the rules of definition of the wisdom of crowds, and at the same time not satisfy any of the errors.


Who want's to be a millionaire? (WE ALL DO YEAH!) Ask the Audience! wisdom of the crowd (thats me Tarrant's throttling by the way! now thats another story about being TOO clever)

Think about how this applies to Internet Marketing

we've given you enough clues - the rest you are going to have to pay for!

not just yet though...

So here's the answers to a couple of components of the system that I've been teasing you about for the last few days

These two words describe part of the structure of the system that rips google open like a can opener, by taking advantage of the underlying mathematical structures of the web, that Google cannot change and are not determined by Google, but upon which Google relies to present search results.

the words are

AGGREGATION



SYNDICATION

Viddy well my drogues!

Further reading: Wisdom of the Crowd

This is Golddust!

When we release the system in a couple of months time you will learn how to apply the wisdom of crowds to your Internet marketing strategies!

BIG TIP - when thinking about all the implications of the wisdom of crowds, instead of thinking of the crowd set as people - think of it as webpages - or more speciifcally - CONTENT!

Why RSS is the link glue for SEO

RSS has become the global de-facto standard for online content syndication.

Every page you create or web 2.0 property or object should provide an RSS feed with the exact content you want to syndicate - your link!

RSS feeds allow many web 2.0 websites owners a simple way to consume your RSS feed and display its contents on their websites.

Every time you update your RSS feed, for example when adding a blog story, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites and web 2.0 properties you have created for vthis very purpose, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.
more importantly - you get heard! and you get links you've created, every time someone takes your feed.

BIG TIP! - why not make web2.0 properties from your own feeds?



MASH IT UP and avoid duplicate content penalties!

And because this is a standard there are now countless online web properties and RSS tools available to make this process straightforward for even the newest marketer.

RSS for SEO

It's really simple syndication but it really seems to scare people away! An RSS file is just an XML file available for copying.



RSS is an integral part of Search Engine Marketing these days and it is imperative that you have feeds from your website or content you've created for web 2.0 properties.

RSS allows others out there, good and bad, to grab your content for their own purposes.

RSS allows and encourages and some advanced techniques for viral spread, so it is imperative that you have links back to your money pages in the first sentence or two of the RSS feed as this is often the only part of the feed displayed.

More importantly RSS allows you to create new web 2.0 properties, and therefore new authority links! without having to rewrite and redistribute the content each time it changes, and without incurring Google duplicate content penalties!

More about how to really take advantage of RSS in the mewmbers section soon!



Beat The System

Hear from the very best SEO and IM marketers in real time

OK, When we started this mass giveaway of leading edge ideas from the world of Internet marketing we promised that we'd give you the latest ideas from the leading gurus...blah blah blah.....

Well every time we post we do that , however to keep our promise we're going yto let you into one of our secrets.

Twitter is obviously a great place for community building, and apart from journalists who is using it more than anyone else, at this present point of time?

Yep you guessed it - you and me Internet Marketers - and amongst the millions of IM people using it, you've also got ALL of the very best, your Man United's or Arsenal's to coin Soccer analogy.

So with this in mind we set up one of our very own IM mega guru's Twitter page @paulmoran as a collection of the very best that we've come across in fifteen years of IM.

If you are a genius and not on the list, tweet us and we'll consider adding you!
Follow the list - Internet Marketing Genius - to see it grow and learn the latest IM tricks first hand from the experts!

I was drawn by the Sirens of Titan - The Birth of Ice-Nine Marketing

The ultimate model of connectivity using topolocial reasoning to define the shape and structure of the Internet is Ice-Nine.

Check out Ice-nine theory at Wikipedia. ice nine theory

This is the same ultimate virality model that the system uses........


Ice Nine Marketing Revealed - the top secret google can opener!

Ice Nine Marketing is dendronitic or tree structured in the mechanisms it uses to deliver the content to nodes at deep levels within the Internet. The content that it delivers can be anything that can be transmitted under http protocols.

Ice nine structures or entities such as video distribution platforms, are always of the one to many relationship. Viruses can spread rapidly through a population - so can good content!
The concepts of Ice-Nine Marketing are confusing to the unitiated however it can at this point be described (to all you non subscribers reading this) as a series of initial triggers that deliver or push content to a selection of pre-determined nodes, Web 2.0 properties.
These nodes act as feeding stations and from this point onwards your content is grabbed in an attraction, many to one relationship.
Jack up the process and you create and ice9 situation that rips open google and dominates all the search results with backlinks that people have chosen to put out there for you!
There are Ice Nine accelerator tools that speed the content distribution process.

Remember the expression - you are going to hear a lot about Ice9 Marketing and content distribution. If you don't you must retire!

If you understand every word of this then you will be a very rich and viral person. All will be explained in the members area of The System - sign up today!

Social Media and Search Engine Marketing - The Truth Revealed!

Web 2.0 Property GoldRush - Grab your keywords now - before its too late!

There's a lot of disinformation, half lies and half truths, misinformation and bull out there about Social Media and SEO, SEM and Google.

So lets dispel it and put it to bed and let the theorists continue to argue until they are blue in the face about 'whether Myspace is dead and ehats the point of advertising on Facebook etc etc etc..................

There's a lot of blogs and posts on this subject with all sorts of 'wrapped up' high brow bull about social media sites and even more about social networking, yet very few will tell you the only truth there is, and you need to act upon this fact:

Google gives it's highest authority to links from social media sites. It is possible indeed it is the only way to dominate Google SERPS - by getting as many backlinks as possible from social media sites.

Google want's to be the BUZZ

So where does it go to look for the buzzz things - social media sites!

Social is a broad definition and social media encompasses a broad church of social media sites however it can be broken down as follows.

What is a social media site?
At the highest level a social media website is one that allows a user group to interact with the website and one another by posting comments or rich media in community accessible web space. Examples of social media sites are Web communities such as Facebook, blogs, forums, video platforms, free web hosting space and hubs, article libraries, PR communities

What is Social Networking
Social networking is the act of growing user groups or communities around a particular niche, topic, webpage,blog, video etc. and involves interacting with users of a like mind.

These user groups by definition have variable attributes that allow targetted direct marketing techniques never seen before!!

The only way to get high rankings in Google today is to own as much web 2.0 or social media property for your niche market as you can get your hands on.

For example go to (Google) You Tube (Sorry) and register accounts for all your niche keywords. So if your niche was Blogging register with the username BlogTips and you become http://www.youtube.com/blogtips

Do this on as many social media platforms as you can lay your hands on and you can shut out the opposition before they realise it has happened! for starters try youtube, facebook, myspace, hubvpages, wetpaint, blogger, the list is endless ......

Too late then for the competition!

Just like the goldrush for registering generic domain names - getting hold of all the top performing web 2.0 properties with your keywords is going to prove to be priceless!



Beat The System

The System - Modules and Site Map: O to S

The System

The System requires that you understand the following modules and concepts in
order to gain an understanding of how to carry out long term, sustainable Search
Engine Marketing with ROI at breakneck speed


This is the index of topics for O to S

On Page SEO

Off Page SEO

Pagerank

PPC

Ranking

Resellers

Search
Engine Marketing

SEM

SEO

Search
Engine Optimisation

SERPS

Social Bookmarking

Social Media


Social Networks