The Virtual Revolution

If you get a chance, watch out for the BBC's Virtual Revolution series which is currently being broadcast in the UK.



The series give a rather polished view of the development of the Internet but is well worth the watch as it shows how personalisation has evolved.

Episode 4 'The Cost of Free', is particularly good where Dr Aleks Krotoski gives the lowdown on how commerce has colonised the web. The programme looks at how search and marketing dominate our lives.

Without doubt the BBC will syndicate this series around the World and without doubt it's coming to a small screen near you soon!

If you live in the UK you can watch online anytime at BBC iplayer or visit the Virtual Revolution website


Beat The System

Understanding The Flow of Link Power Between Websites

In order to understand how to manipulate the power of link juice, it is first necessary to understand some basic principles of network analysis.

Mapping The Internet

The Internet is a virtual and physical manifestation analogous of the conceptual frameworks defined to measure the real world. In other words it is the same as our existing models for mapping real world connectivity.


Click to enlarge

Read Basic Elements of Transport Networks

You can see from the map above that all the principles for analysing transportation networks apply exactly to the Internet.

Bingo!

From the map you can immediately deduce the dendronitic or tree like 'hierarchical' star clusters located around very high traffic nodes that define the central core!

By definition as this is a traffic view of the Internet the large star clusters defining the centre of the Internet are equivalent to the Alexa traffic rankings in star size or nodal magnitude.

These websites are nearly all Web 2.0 properties where you can place your content with embedded links, thus creating a network structure that is sapping the juice from the Web 2.0 properties.

If your placed content is good then it will attract more traffic and 'juice up' your network of links, which shoud be aimed at your 'moneysite'.

You can further enhance your web 2.0 network by 'flowing ' RSS feed along it at regular intervals. RSS Link/Flow connections will occur naturally as other websites publish your 'quality' content!

Thus to be successful at Social media marketing you need to position your website at the centre of the Internet.
By connecting to and having a keyword rich relevant profile on all of the top Social Media and Social Networking websites - you are doing just that!

Losers - Notice also how the losers are defined in cybersapce traffic as being peripheral, stuck up some blind amazonian tributary, life on the edge.

Get Connected!





Beat The System

A Brief History of Me Computers and the Internet

When Good takes on Evil, Positive versus Negative, Light against Darkness - the worst outcome is equilibrium.

So it follows that when BAD things occur, only good things must come out of it; and so it is with The Internet.

Growing up in a Naval military town on the South coast of the UK in the 1960's I was privileged to witness things that most people never get to see or even realise exist.
In those days Everybody watched Dr Who and Star Trek but I wasn't a Sci-Fi nerd like most of my peers.
In some ways there was no point bothering about phaser guns and teleportation because there was (and still is) so much amazing technology evolving around me.

Having relatives in Naval Telecommunications and Signals I got to see, amongst other 'things', 'Cold War' underground command bunkers buried deep in chalk hills, which could communicate with the Fleet globally. I was also often shown the workings of the bridge of Destroyers and Cruisers and many other warships.

What I saw there as a kid was the UK's version of ARPANET - the backbone of the military internet, utilising the 'bomb proof' TCP/IP protocol - the very first WAN.

In the 1970's at University I was introduced to JANET the Joint Academic Network, by way of a massive Hitachi or Toshiba or something Japanese Mainframe the size of a house. They forced us to write these stupid FORTRAN programs that never even got compiled because some card punching typist had missed out a comma somewhere.
So you never even got to know if the program ran!
This was great because I hated it and could write any old rubbish knowing I'd get credit for the methodology without having to worry, like nowadays, about whether it was going to work or not!
Whilst there, one of my smoking buddies, and a complete electrical and mechanical engineering nerd, showed me green 'terminals', crude email and network data exchange requests using TCP/IP Unix , but we were more interested in the green screen animations using character sets.

I was still not impressed!

Into the late 70's and Eighties and all my friends sold out to become COBOL programmers and work for the Thatcher Government.
I went away and read books.

One in particular, Yep! - a SCI-FI book had a massive impact upon my vision of The Internet, and that was Dune by Frank Herbert.
Incredibily written in 1965 Dune introduces the reader to some incredible ideas, one being this universal database of knowledge with client server type attributes across linked networks that both the goodies and the baddies have access to, and which anyone can jump onto a terminal anywhere and access universal knowledge - WOW!

I resisted Computers for ten more years until the late eighties when PC's and DOS became affordable and suddenly seemed to appear everywhere, quickly followed by modems, Compuserve and lots of strange messaging!

So you see, when another Great Briton, Tim Berners-Lee, invented the hypertext transfer protocol in the early nineties and made Frank Herbert's dream a reality, Good has evolved out of evil.


Beat The System