Thursday, 1 October 2009

Twitter SEO and Viral link creation

There's a lot of noise on the forums at the moment and I've run across the same question from seasoned SEO pro's quite a lot this year, who all ask the same question

What the hell use is Twitter for SEO?

There are hundreds of valid answers to this, but many would not be understood by people who either don't get or don't use social web.

The main problem with SEO people or people who consider themselves to be good at SEO - don't, and can't be expected to understand Marketing

The also don't SEE the advancement of inter-personal communication as a means of diversifying and spreading information.

They also don't understand niche, and the human desire to aggregate and the collective forces of social collaboration - that are in play!

and on , and on ................

So here is a thought that they just might appreciate!

Say Ive got around 200 followers on Twitter.
Every Time I post a link it appears on 200 accounts.
Every time a SE Bot roams over twitter accounts (which it is doing constantly and multi-dimensionally!) for each post, I effectively have created 200 internal twitter links back to the link destination.
RT's etc introduce some viral link creation elements....
This gives me authority!
Imagine if I had a hundred 'keyword optimised' accounts all which had loads of followers!

Beat The System
Internet Marketing on Twitter

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Wednesday, 22 July 2009

What is Search Engine Buzz? - Links to Infinity and Beyond

Buzz - Light Years Ahead!

OR

How to create links to Infinity and Beyond

Internet Marketing is all about creating buzz! Hive Noise! Becoming the talk of the town is the ultimate goal of The System!
Buzz is ongoing......
Buzz is about continuity, as soon as the noise stops so does the publicity!

Web 2.0 is surrounded by something I call the 'buzz belt'

It consists predominantly of places to make noise.

In particular noise with embedded backlinks.

A lot of people might consider buzz as spam or black hat - to those I say, it's what Google Wants, It's what everone else is doing, If you don't you are dead in the water, getting ranked these days IS about he who can shout the loudest and have the most backlinks - Forget what any of these so called marketing Gurus try tell you otherwise ! -

Getting high ranks on Google is partly, perhaps even largely, about getting keyword rich links through continual self promotion - full stop period...

Buzz belt

1. Twitter - Global real time noise!
2. Blogs - Personal noise! Blogger blogs are the ultimate tool for making noise in the Buzz belt!
3. Social Bookmarking - Like Dog posting - Doing what dogs like to do on lamp posts!
4. Commenting - Making more noise all over the place, either personal or informational
5. Social Network Comments - Niche and personal noise

All web 2.0 properties will create a certain amount of buzz, but some more than others. For example I don't consider articles or PR releases etc to be part of the buzz belt, these properties are more valuable as viral static high ranking long term links.

Buzz needs to be done on an ongoing continual basis, preferably without spikes, although these will inevitably occur when you release content. Buzz content can re-used and repackaged for extra link juice and more buzz squeezed out of the content even long after the first noise has gone quiet!

Beat The System

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Monday, 6 July 2009

Why Howie Schwartz is the master Internet Marketer

Wow!

Here's Howie Schwartz's system from A to B from the Remarkable man himself

IMremarkable

Read and Reap!

Twitter

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Friday, 26 June 2009

Rockin Robin - Michael Jackson Brings Down Twitter Real Time Search

It's got to be a first in the short history of Twitter, but the recently added and much criticised, by the purists, Twitter search facilty - has ground to a halt on the news of the death of Michael Jackson. Two hours on and it is now showing results from 2hrs ago ...hmm!
Whatever the cause, more likely to be server overload than any programming or database scalability problem, it's impossible to get the servers to return Michael Jackson search queries and hundreds of variations of his name dominate the trending topics and probably will for days.

This story is going to Tweet and Tweet for quite a while yet we suspect!

You heard it here at The System first folks!



Bye Bye Wacko!

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Tuesday, 16 June 2009

How to channel Ezine link juice to your moneysite

Publishing articles on ezinearticles.com seems to be the rage for marketers of every niche and product out there.

but how do you stand out from the crowd and get extra link love from the host?

Well, the answer is actually staring you in the face like most things on the Internet.

Let's take a look at one of my favourite niches and one of the most competitive in the world! (

Car Insurance!!


Scroll down to the bottom of the page and you will see the MOST PUBLISHED articles section .


Scroll down to the bottom again and you will see the first article example in it's most published position.

Now I've told you all this it will probably change, but the principle is the same for any article in those sections


Most Published


How did it get there?

simple.......

1. It's quality information but it actually gets all these extra ezine pages pointing to it because it is the most published article in that section.

Why is it the most published?

Because we have syndicated it across hundreds of web 2.0 properties that are on theme!

Most visited


You'll also see that you can get the same result or double if its the same article by being in the most viewed article section.

how do you get this?

Well this one is not so easy, short of getting all you mates to read it!

But thanks to some tactics from one of our followers at http://www.twitter.com/paulmoran we found @listwarrior who tweets links to his ezinearticles.

easy huh!

Furthermore, by syndicating your articles across the web you are not only going to be the most published, but are also naturally going to rank in the most viewed category as more people have more doorways to find you.
You are also empowering your article within ezines, by empowering ezines itself, because you are passing lots of linkjuice back to it from the sites where it is syndicated to a node at ezines that you have some control over.

Get publishing! and Beat The System

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Sunday, 7 June 2009

Andrew Marr made a twit on Twitter - the public votes!

Now we don't like to talk politics here - it's much too dirty even for those black hatters amongst us at The System!

But this morning while watching a UK sunday morning politics show hosted by a strange fast talking cant get a word in edgeways to answer or finish a question, love the sound of my own clever questions, sort of interviewer, called ANDREW MARR.

The system suspects he only got the job because his initials are AM and no-one else wanted to get up and present a politics show early on a Sunday morning as most people have got lives, and even in a recession like to go out on a Saturday night!

Anyway to cut to the quick - he got absolutely slaughtered in a calm and rational way by Peter Mandelson, in what could turn out to be a turning point for now, for the beleagured other PM

So 1 hour later I go on Twitter and am very surprised to see ANDREW MARR way up the list of trending topics - you can read the thread if you can be bothered at http://search.twitter.com/search?q=andrew+marr however the trail will be very stale by the time you read this.

Two points -
Powerful content is becoming ephemeral however - links dropped are forever!

Twitter is powerful for short term buzz and building a social network quickly amongst like thinkers.

Use Twitter to link to more of your thoughts on a blog - just like this!

Beat The System

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Tuesday, 28 April 2009

Using Twitter for link building and Buzz

The great thing about blogging on the Internet is that when you think of something to say or even when you can't think of anything to say, if you hunt around on Google you'll invariably find that there's someone out there with similar ideas.

Ever since I started to see my Twitter posts appearing on the top fifty SERPs for some very competitive keywords I've been discovering new ways of posting to one's competitiive advantage. Some of the major players in the Internet Marketing league are getting ready at this very moment to launch some very interesting twitter manipulation courses - like it or loath it Twitter is the hotttest thing on the net, it's news in realtime and as it is only in it's very early stages of evolution, Twitter is just right for SEM and IM.

Here's the systems take on it and we are fledglings.

It seems to us that the power of Twitter lies in controlling the buzz. Twitter is the buzz ball or hive that Google feeds on for the latest 'buzz', be it information or validation of existing information.

We have noticed these and you're welcome to contribute more but theres three basic ways of maximising this knowledge to sap royal jelly from the Queen Bee Google:

1. Create the Buzz youself

2. Contribute to the Buzz

3. Feed off the Buzz


Here's a 5 step method of approach for link building and buzz creation on Twitter:

1. Do Twitter searches on the keywords you want to create the buzz about.

2. Analyse the posting patterns. What is the posting frequency? This is most important if you want to dominate a keyword. To do this you need at least three posts on the front page continually, and if possible creating A CONVERSATION.

If there are only ten posts per week on your particular keyword, fine you only need to post once a week. some keywords like 'music' change twice per second - avoid these and go for the 'long tail'. you'll get extra longevity in the twitter buzz that Google feeds off.

3. Drop the RSS for your particular Twitter keyword all over the place in self made Wikis etc!! - use The System.

4. Bookmark and Ping all these wikis - Bingo - front page of google guaranteed if you keep the buzz up!

5. Read more about Twitter From Expert Steve Rubel's blog The Next Twitter or Facebook is the Open Web

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