Number One on Google! Take That!

Happy New Year of the Tiger

I want to hear you ROAR!!!!!!!!"

I've got the formula!!!!!



No.1 on Google for whatever keyword you want BTW!

Beat The System

How to be a Successful Author at Ezine Articles

Everything you need to know about being a successful author at ezine articles.com

If you're a Twitter user who doesn't follow @EzineArticles, you're missing a lot of great EzineArticles information and training!

The following is a list of (30) assorted author tips, insider info, fun facts and reminders we tweeted in the month of October. Any one of these could have been just the tool you needed to turbocharge your article marketing efforts.

Just CLICK on any of the "ReTweet This" links to auto-populate your Twitter status field. Then just edit for length and retweet to your heart's content!

EzineArticles Tips and Training Snippets:

• A trap to avoid: Making the focus of your articles about what you are AGAINST. Instead, argue your points about what you are FOR & why. [ReTweet This]
  
• Resource Box Tip: Never pretend or say that a self-serving link is not your own when in fact it is. Build TRUST, not deception. [ReTweet This]
  
• Tip: Excessive HTML in your article body makes it hard for publishers to use, meaning you and your links get less circulation. [ReTweet This]
  
• Punctuation Tip: Reach the period sooner before later. Don't drone on and fail to close your thought. [ReTweet This]
  
• Article Writing Tip: Make connections with your readers by envisioning yourself speaking directly to them. [ReTweet This]
  
• Article Body is where you GIVE; Resource Box is where you TAKE. [This is one of our core tenants.] [ReTweet This]

EzineArticles Fun Facts:

• Fact: 6484 articles were Scheduled for future release in the month of Sept by our Premium members. [ReTweet This]
  
• Website Magazine's Top 50 Websites for 'Net Professionals named EzineArticles #18! http://is.gd/4zvYk Cool! :] [ReTweet This]
  
• No surprise here: 19% of all problem articles not accepted are in the 250-299 word count range. 41% are under 399 words. [ReTweet This]
  
• "Mavis Beacon" is an excellent example of an unreal person that is used as an exclusive image to represent the brand in the market. [ReTweet This]
  
• EzineArticles members submit an avg of 2+ articles in their article submission session. Smart, because it leverages their time. [ReTweet This]
  
• 46.8 percent of EzineArticles members use FIREFOX for their browser! Wow. Best reason to use FireFox? Built-in SPELL CHECK! :) [ReTweet This]

EzineArticles Inside Information:

• Clickbank Affiliates: We've never allowed clickbank URL's in the past and now we're auto-rejecting at the front door. [ReTweet This]
  
• We've significantly tightened up our anti-derivative content filters last week. Yesterday alone 741 articles rejected at the front door. [ReTweet This]
  
• How big should your Resource Box be? Between 7-15 percent of your article body in terms of word count and line length. [ReTweet This]
  
• Want a reason to keep your self-serving links in the Resource Box and not the Article Body? Links in article body are set to NOFOLLOW. [ReTweet This]
  
• We disagree with using iStockphoto for fake/pen author names. Reason: Because the photos aren't exclusive to your name. [ReTweet This]
  
• We're not automatically declining articles with locations in the title; but article body needs to deliver specific locale info. [ReTweet This]

Motivational Moments:

• "Being a published author is a big, fat billboard that says, I'm SMART!" - Arielle Ford [via @LisaDSparks] [ReTweet This]
  
• Figure out what your readers want, then think about what they need. Find the balance between the two, and watch your readership grow. [ReTweet This]
  
• Enthusiasm is contagious. Market a product/service you're passionate about, and chances are others will become excited about it too! [ReTweet This]
  
• Only EXTREMELY rare expert authors can write high value 250-400 word articles. The rest of us deliver value in the 400-800+ word count range. [ReTweet This]
  
• Always know your purpose for writing each article. This will keep your content focused, concise, and easier for readers to understand. [ReTweet This]
  
• Quality trumps Quantity. If your articles are failing to deliver, slow down, start over and allow yourself another perspective. [ReTweet This]

Misc. Words of Wisdom:

• Blogging and article marketing are natural partners. Both present info, articles just do it in a non-promotional, more formal way. [ReTweet This]
  
• 1 of the biggest advantages of article marketing is getting targeted traffic. You miss out on that if your links don't match your articles! [ReTweet This]
  
• Have your checked your ARTICLE DIAGNOSTIC CENTER lately for dead links that need fixing? Fix 'em and get your FREE traffic back! :) [ReTweet This]
  
• Looking for fresh content? Try mentoring a newbie! You'll be surprised at how much you learn and a new perspective is fertile soil for ideas. [ReTweet This]
  
• Derivative = Spun or re-hashed content that is NOT unique as it delivers the same information only re-worded. This adds NO value. [ReTweet This]
  
• Want to improve your readers trust in you, your articles, and your expertise? ADD AN AUTHOR PHOTO to your profile. :-) [ReTweet This]

Have you got a Twitter question? Post it here to get some answers: http://blog.EzineArticles.com/2009/11/article-writing-tweets-to-retweet.html

Hope you found that useful - EzineArticles.com is the Rolls Royce of article sites and it's worth taking some time writing and submitting and offering good quality content if you want to get it indexed high in Google!

Tip- Just like EzineArticles do in the main body of the article, I've made all the links to them rel="nofollow".

I might like them but I don't like my sites leaking my lovely link juice BACK to Web 2.0 properties

Beat The System

Nine New Google Web 2.0 Marketing Sites - For Free

scare the pants off Google
Google is running scared
9 properties Google doesn't want you to know about
Google Trick Or Treat

Hi,

My friend Howie Schwartz is having
a marketers Halloween party.

He wants you to fill your goodie bag
with some hot tips for making more
moolah for the online holiday season.

He's giving you a new PDF showing
9 hot new properties that Google loves
to rank. Use these in all of your
marketingto take over Page 1 of Google.

In fact, these properties are so downright
effective, it's like making Google choke on
a candy bar and forcing it to keep you
ranked on page one:)

Better grab it now, because Howie said
he's gonna take this offline any second
now before Halloween . . .

take care
The System

PS - New Web 2.0 properties! It doesn't get much
better then this on Halloween . . .


Beat The System

The Dawn of the Marketron - The New Media Model Army of Expert Authority

Authors and Authority - think about that connection for a moment!

Cyberteers, Marketrons call them what you want!

They are out there and this is no episode of Dr Who or The X-Files

My last post about aliases got me thinking.

Probably a third of the authors, experts, and web personalities are made up personas. Yep they don't exist!

My take on it is this.

The art of the Internet Marketer is to promote websites to positions of authority.
One quite accepted method of doing this is to create information silos.

Another quick method is to promote yourself into a position of authority for a particular subject (set of keywords!).

The problem is this. Information and knowledge is 'silo'd as well and an expert in his field is just that - in his field!

To get around this it is necessary to create multiple personas.
In other words experteeism is silo'd!

here's how you do it

Get a name that hasn't been taken at Twitter, Facebook, Myspace etc etc - Grab those web 2.0 properties.
Invent a personal profile and stick to it.
Invent a glossy career in your chosen profession
List all your keywords as interests
Get a picture of yourself or a mate or someone from the public who is not famous and looks like they might be an expert in that field!

Write articles and post away in the buzz belt to your hearts content. Post RSS feeds from all your content and twitter etc to a personal blog and web 2.0 properties. Bookmark and ping all your posts and tweets!

Soon your new marketron will be the worlds leading expert in his field. Yummy yummy keyword rich link juice will be at your disposal!!


Beat The System

Why Howie Schwartz is the master Internet Marketer

Wow!

Here's Howie Schwartz's system from A to B from the Remarkable man himself

IMremarkable

Read and Reap!

Twitter

Death of the Newspaper - Arise Sir RSS - The Birth of Peoples Journalism

In case you haven't noticed there's not so much rubbish on your doormat these days!
Thanks to the green revolution of paper free news - The Internet! - our letterboxes are far less full of spam and junk, whether they are local FreeAds style newspapers or national celebrity milking rags, like the British Gutterpress.

Hurrah! Bye bye bad old media with your introverted political claptrap and stories about nobodies being outed for doing the things that 'everyone' does! ....

Hello world!

Yep! in case you haven't noticed - and there are many 'local' niche papers that will survive the current ' transformation' in information (news) delivery...

The old 'bastions' of news, those deciders of what we want to hear! the free press, the fourth estate - are going bust!

Bye Bye! the death of another hierarchical structure should not be mourned! it is a move towards wisdom of crowds! More better diversified information of size!

Here's an interesting view from Two old farts who have lost their Industry - The old press - journalism

Bow down all ye and gaze upon the New News of the World in AWE - Shock and AWE!

RSS will provide people with their choice of news from their trusted authorities.

Similarly RSS will be used to construct websites of authority and distribute - syndicate to be more precise, content to other hubs worldwide!

RSS is the lifeblood of content driven marketing and the Social Web!

Now what's the fuss about those old 33rpm's

Google and Me - Best of Buddies!

A lot of people have asked me.....

Why do you publish some of your stuff? why do say the things you do about Google?
If they are true, surely Google will punish you, whack you, wipe you out!

Tee Hee!

I used to lurk around forums in the days of the dinosaurs revelling in my cloak of invisibility - flying under the radar as we say in the biz!

Guess What?

I still do !

.....but the stuff you are learning here and what is about to be revealed as I said from the very first Post - this system is not about Google! the Internet is not Google centric anymore!

Now we have Web 2.0 - THE SOCIAL INTERNET

Like I've boasted - there is nothing Google can do to stop the viral spread of my ideas on how to dominate Google SERPS.

Furthermore, Google cannot interfere with the network structure of Web 2.0 and even if it could - I would have better rankings than now because there exists an optimized network structure for linking that Googles algo relies upon and cannot alter!

More Furthermore, and the most important reason of All - Google loves my stuff!

Google doesn't care either as a machine, National Institution or the people that work for IT. They all love my stuff!

Like I say the proof of the pudding is in the eating as my few corporate clients will tell you!

Anyway Google and I are buddies (again) (Yeah OK, I was pretty pissed with Gog when it whacked my No 1 car insurance site in 2005 - so they say it's best served cold!)

The chaps at Google love my stuff, how do I know?

We link to each other! it publishes my stuff- I syndicate it's stuff(or stuff of mine originating from its tools. After all I only promote quality, hard work, meritocracy and good linking structures!

Secondly, the guys that work for Google are the cream of their own niches! The very best! (in their own disciplines)

There-in lies the problem.

None of them can see the bigger picture, not even Mr Eric Schmidt, well not the picture of how Google works anyway! just the bits they are working on - Good old Adam Smith!

So you see, Google is just a small search centric network neighbourhood where each division or arm has its own agenda and autonomy. Google is not a model of the wisdom of crowds, it is a design of top down hierarchical structures that can be decomposed! The problem for Google bosses is how do you spread a wisdom of crowds culture in a diverse, arrogant, self competitive neighbourhood network of the very best?

But the marketing lesson is be kind to poor old Google by giving it what it wants!
As we've been saying all along long term ranking means long term committment to be Google's buddy. Google has heard it all before - Google wants new stuff, Google wants Buzz, Google wants to Understand!

Being Google's buddy means taking it out and dining at the best loved restaurants (web 2.0 places) with high quality food (content) on a regular basis (RSS). Use it's favourite tools like Blogger and Youtube to whisper in its ear, and you will be rewarded with a place at the top table - rapido!

Tagging and Keyword Classification from a computers point of view

Here's a very interesting old post that I want you to read about how Internet users decide to tag pages and the consequent new folksonomy or categorisation of computer data, that has grown up around it.

What it demonstrates from a marketing point of view, is that the most used search terms must equal the most tagged page with that term - folksonomy therefore depends upon the wisdom of the crowd! (which of course can be manipulated!)

Heres the post - Tagging and Naming as a new language

Through the pain barrier with the King of Content

EzineArticles.com were kind enough to send us ythis email which we think is worth redistributing here.
Ezinearticles.com is arguably the most important of all the article directories, it's only failure being it's Rss distribtion services are fairly non existant

This new article template is the perfect cure for your ideal customer's pain.

This template is based on the concept of pain. More specifically, the pain your ideal customers may experience and the pain reliever you can provide. Two simple questions form the backbone of this template:

1. What are some PAIN points that your ideal customers experience?


2. What are some STRENGTHS/BENEFITS your company delivers to remove or prevent those pain points?

Let's imagine you're going to write an article using this template. The article is targeted at small business owners who are curious about article marketing. Some pain points you might consider addressing would be:

• Pain of losing a competitive advantage


• Pain of not having traffic


• Pain of not being recognized


• Pain of not knowing how to get your articles & message out to the market


• Pain of not wanting to screw up when trying the article marketing process


• Etc...

You'd want to pick only (1) pain point for each article. For this particular example, let's say you pick the first one, "Pain of losing a competitive advantage." With that in mind, you then identify the specific ingredients (strengths/benefits) of article marketing that would help relieve this particular pain. Some ingredients (strengths/benefits) might include:

• Worldwide exposure of your articles, and hence your products or services


• Scalable marketing


• Combined benefits of increased website traffic and improved credibility


• Zero up-front cash investment


• Highly targeted

The next step is to build your article around the pain point and the prescribed pain reliever ingredients. Each of the ingredients is explained in terms of how it can help alleviate the reader's particular pain.

The article wraps up by summarizing how your suggested pain reliever has many of the ingredients necessary to cure your reader's pain. Then of course your Resource Box gives them a link to obtaining your suggested pain reliever. In the case of this example, that link would probably be http://EzineArticles.com/submit/ or perhaps to the EzineArticles home page.

In a nutshell, the Pain Points article template works like this:

1. Choose (1) pain point of your ideal customer.


2. In the first paragraph or two clearly describe the target niche and identify with their specific pain point.


3. The next paragraph introduces your particular brand of pain reliever and an overview of the ingredients (strengths/benefits) that pertain directly to the reader's pain.


4. In the following paragraphs, these ingredients are explained in-depth in terms of how each can help alleviate the reader's particular pain.


5. Before closing the article, be sure to give an example or two of how others have gotten relief from their pain by following this prescription.


6. The closing paragraphs pull all of the ingredients back together to reinforce your pain reliever as the right one.


7. Finally, it's important that your Resource Box provides the reader access to your suggested solution for their pain.

At the risk of totally overdoing our medicine metaphor... this particular article template should be an easy pill to swallow. It's targeted, fairly simple to understand and it shows empathy for your niche customers. Best of all, this one template can provide many, many articles. How many is only limited to the number of pain points you can identify.

Set a goal for yourself to write at least (5) articles this week using this template. Then leave a comment here about what you discovered along the way:
http://blog.EzineArticles.com/2009/06/pain-points-article-template.html

The Secret YouTube RSS Feed! Video Pipes for marketing

As Nick says "when I ran across this..."

Wow - in part two of The System we are going to show you how to mash up and use RSS feeds for chunking large volumes of links around the web automatically using optimized network structures, but for those of you who are into video marketing- watch this!



great stuff nick!

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models

Optimized Network Structures for Social Media Communities

We recommend that you read 'Network structure and the diffusion of knowledge'

Google currently has it at No.1 for the search term optimized network structures - watch this space tee hee!

It's a great paper for understanding structures in homogenised, heterogenous populations. Therefore it is brilliant as regards formed niche networks or Social Networks as seen on Social Media websites.

The overall analysis though is fundamentally flawed by design, as it skips over and fails to address the only thing that makes it applicable to three dimensional space and that is Spatial network analysis. Quoting Midgely is hardly an in depth report into the correct tools and models to use. I learnt more in 1975 about spatial interaction than is contained in this report....

But I'm not dissing it - think of it in terms of the things it doesn't want to address - innovation and product spread!

Why What Howie Schwartz teaches works

were now going to show you exactly why what howie teaches works

it's fairly simple really but you need to understand order to understand the system

O - Omega (The Last!)

Click on this link to a basic network diagram

Look at example C in relation to the others

Within C - all those with the order of 1 are authority sites

Oh wow - yours has 5!

If you look at the network diagram you will also see that you can have wrong linking structures - ones that actually do you damage in the SERPS! (In network flow terms these are links that take too long a path to the moneysite for the kew=yword tem and effectively - dilute the message!

You can also have TOO many links that are inefficiently channelling the juice to the wrong places!!

When we release The System we will show you how to build the optimal link structure for SERPS.
When you've built your optimal network structure, we will show you how to leverage all your content for viral syndication, getting you thousands of free links from around the globe instantly.
The system then shows you how to channel massive amounts of web 2.0 propety link juice to your money site!

And it's White Hat!

keep reading!!

Beat The System

Google's ambitions to be the universal mind - days are numbered

Google is broke

Sorry Google everything has an achilles heel

Your days are numbered

Your ambitions to be the database program found at Delphi are pipe dreams!

You will become a big tool box, that soon everybody will be tinkering with (you are already actually but 99.9% of the tinkerers don't know how to tinker properly YET!)

Imagine when they do!

Actually I quite like the picture I see, because it automatically demands fresh on theme quality content, hard work and MERITOCRACY

Wanna know more

Think on this Googly!

To be a universal mind you need beyond anything else one thing

Union! (No offence to southerners)

Look it up in French and you may start to grasp the picture

Think about the maths of the word and your eyes are starting to open!

Theres nothing you can do to stop it Google!

You have been warned!

The System is going to rock you lot!!

Internet Marketing - IM Leadership re-opens- Dominate Google Local Search

Howie Schwartz - IM Leadership Local Search Marketing Course re-opens - Dominate Google Local Search

Web 2.0 traffic guru Howie Schwartz has re-opened his very popular Internet Marketing IM Leadership course. The course was so successful when launched earlier this year that there was a wauing list to get on it

Internet Marketing leadership is a course for newbies and old hatters alike as step by step you are led through the amazing free link building exercises and SERPs traffic domination methods that have become Howie's speciality for extracting thousands of high page rank links for free from wjavascript:void(0)eb 2.0 authority sites.

The emphasis of IM Leadership is to use the above techniques for obtaining and keeping clients who will pay a few thousand dollars a month to appear at the top of Google for their local niche search.

Howie takes you through the whole process of local marketing and Google conversation domination and shows you how to extract massive link power from web 2.0 properties such as Squidoo or Hubpages.

If you are a local business and you want your site to TOTALLY dominate page 1 of google for keywords such 'New York Medical Centre' or 'Chicago Restaurants' or florida estae Agent, for example, though it could easily be London Stockbrokers as the location doesn't matter, then the £1200 dollars for this course is well worth it!

If you are a consultant and want to dominate Google for your clients and easily earn 10,000 dollars per month in retainers then JUMP in Quick

Places to IM leadership are very limited



Watch lots of Howies live calls to the last group who signed up to IM leadership at http://www.ustream.tv/Howie-Live/videos

FIND OUT MORE IM Leadership