Wednesday, 16 December 2009

A Question of Aged Domains and Google

Also, with regard to aged domains, do you believe there is still value in an aged domain even if there has been no site live?
When acquiring an aged domian do you think it is a good or bad idea to change the Registrant TAG, eg. if I bought a domain that was registered via enom in the US is it SEO neutral / better / worse to leave the tag there?


The question of the age of a domain first raised it's head around four years ago when the'Mystery of the Google Sandbox' first appeared on the IM scene.

This happened to coincide with a time when many people were using new domain names in nefarious ways. So it was believed that an older registered domain could help you avoid the sandbox trap.

Aged domains must be defined as 'Greenfield' never used as opposed to 'Brownfield' pre-used.

Prior to the Sandbox - SEO'rs seemed only interested in 'aged links'

Do I believe that there is an advantage in hosting an aged greenfield domain?

If it's a generic domain name - without doubt!

Google knows what the domain means and also knows that someone has been sitting on that property for ten years say. It knows they have paid the renewal fee....

Generic Domains names do give you an advantage if you stick to optimised website structures.

Aged domains give you an acceptable doorway into keyword authority in an otherwise overly competitive search market!

In regards to Registrars records affecting rankings.......

Hey just cos I'm paranoid doesn't mean THEY arent watching!!
Unless you are in a very local market and host your server there and don't wish wider visibility - it really shouldn't matter...

Tip: One surefire way to avoid any sandworms when registering a new domain is to pay for TEN tears registration.
This shows Google you mean business!


Beat The System

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Saturday, 19 September 2009

Conceptual Zeitgeist

Here's how Google uses Wisdom of Crowds averaging and polarisation of it's search queries to determine what it considers 'Zeitgeist'

The tools listed here are invaluable to get a grip on your own niche marketing efforts and are especially useful for those feel they are drowning in a sea of SEO iniquity......

http://www.google.com/intl/en/press/zeitgeist/index.html


You can also use the Google Zeitgeist to strike up conversations on Twitter etc if you haven't got anything to say!

Google! you need to take a long hard look at what media corporations have determined your conceptual zeitgeist and it's methodology of determination.....especially if you want to be big brother!

Zeitgeist varies from household to household, market to market, Serps to serps!

Wellkommen and Bienvenue to the RAEL zeitgeist!

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Wednesday, 27 May 2009

Googles Secret Search-based Keyword Tool

Our friends over at ContentDivas sent us this email this morning reminding us of a much unused secret google keyword spying tool which shows you just how many people are searching for what keywords in your region.

Now we'd usually make you join the system before we give you access to such good Internet Marketing stuff for free, but today we are feeling very generous and just want to show you the sort of stuff you are missing out on by not joining!

Remember if it's not being searched for - it doesn't EXIST!

Here's Shelby

"I just wanted to take a second to point
this long tail keyword suggestion tool from google.

Search-based Keyword Tool

Search-based Keyword Tool

The Search-based Keyword Tool generates
keyword and landing page ideas highly relevant
and specific to your website. In doing so, the
tool helps you identify additional advertising
opportunities that aren't currently being used
in your AdWords and marketing campaigns.

The tool goes one step further by tailoring the
keywords and other data (such as the amount
of competition for the keyword, the suggested
bid, and more) based on your language or country/territory
settings.

Based on your URLs, the Search-based Keyword
Tool displays a list of relevant user queries that
have occurred on Google.com (and on other

Google search properties, such as google.co.uk)
with some frequency over the past year; these
suggestions can be found under the Keywords
tab, in the New keywords related to (site) section.

In the Keywords related to your search section,
you can see a broad list of keyword ideas that are
also relevant, but aren't necessarily based on your site.

The keywords are also organized by category.
Click any category to expand and view its subcategories.
If applicable, you'll also see the keywords organized by
brand names.

I hope you find this useful!!"

Thanks Shelby we certainly found this useful - if you use the export to CSv tool you can create a great excel spreadsheet with every keyword that is searched for!


Beat The System

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