Google Forces Personalised Search Results on an Unsuspecting Public

So Google has rolled out it's personalised search to everyone - like it or not!



The two geeks have been employed by Google to quietly tell the world that what they see when they search, is not the same as anyone else.
Moreover, unless you are in the 5% of users who change their browser settings, you will have no choice, as Google has taken to dropping more spyware in the shape of an anonymous cookie onto your machine in order to monitor your behaviour!

So how does this affect SEO?

It depends how you look at it. In theory more weight might be given to local results for example, however Google will make decisions based upon things like your previous bounce rates etc.

So what can you do to see the real results of your marketing efforts? Well for starters clear down web history and remove cookies. Also don't just check Google.co.uk if you live in the UK - have a look at Google.com as well.

This move has some very worrying trends.
Firstly it assumes that everyone using the machine is the same person. In many households multiple sign on accounts are not created.
Secondly it is an open invitation to black hat cookie droppers to influence SERPS.
More importantly when taken in context with all the other moves Google is making at the moment to profile every user, for example Google Mobile, the worry of privacy and 'big brother' style corporations becomes ever more real

Beat The System

Google Mobile Web - Nothing for SEO'rs to worry about?

Here's a very interesting clip from CNBC about Google and mobile web



What Sergey Brin did not tell you was...... that with this app on your phone Google will be able to serve up LOCAL results based on GPS and personal search based on your profiles and usage habits.....

And what is more personal than a mobile phone?

This has massive implications for SEO and Internet Marketing!

The first move by Google SKYLAB to track our lives?

Beat The System

Fire Yourself Marketing!

The System is always ready to promote Internet Marketing products from the best Marketers and that includes New Englands finest Howie Schwartz!

In fact I'm going to tell you that everything that Howie produces regarding Web 2.0 and Google ranking is a vital elementary part of The System as Howie utilises optimised network keyword linking structures in the form of star hubs, to suck link juice out of the most Google loved Web 2.0 properties and pass it to your landing page.
Howie is also a master of using the different elements of universal search, to create thousands of authority backlinks to your landing page.
The System takes Howies approach and adds perpetual link growth by re-utilising content that is automatically re-distributed to further web 2.0 properties by optimised RSS pipes!

If you own a local business then
Fire Yourself Marketing is the Internet Marketing course/product for you!

Howie shows you through a complete set of videos, pfs and tools how to dominate local search and use Web 2.0 as a weapon to achieve top Google SERPS and wipe out the opposition.

Here's what Howie is offering for just $47 or 25 quid to us Brits.

Fire Yourself Marketingjavascript:void(0)




The biggest CASH COW online opportunity waiting for you to milk it for all it's worth.

The market is HUGE and UNTAPPED and just begging for you to take their money!

How the current economic state of online business is creating even BIGGER opportunities for savvy marketers like you because most people are running scared instead of taking advantage of it

Why this is such a LUCRATIVE time to be in this BULL MARKET without taking big risks like in the stock markets

How to become a money making SPECIALIST.

Because specialists make all the money while "jacks of all trades" just scrape by

Moving beyond fear and procrastination and getting into ACTION just by simply "tweeking" a couple simple things so you never get "stuck in the mud" again

Having the confidence to know without any doubt you can do this because you have the step by step BLUEPRINT

The secrets of using R. O. T. I. to make sure you're making maximum money

Sneaky little tricks to have an endless flood of prospects fighting each other to your door, trying to get there first

How to prospect WITHOUT prospecting and get the competition to send you THEIR business

The foolproof, step by step system of B. P. S. T. C. M. that keeps the money coming as long as you choose

How to easily locate the right people to work with that have money to spend.

The answer is right under your nose when you know where to look

Forget getting just one measly listing on page one of Google... this is about going after the WHOLE DAMN PAGE, so the only choice people have is YOU

The super secret website that exposes a competitors weaknesses so you can exploit and capitalize on it

A special service you can offer that costs you peanuts, you do NO WORK (because you outsource it to the secret place I tell you), then charge a PREMIUM that your clients will gladly pay for

The ultimate secrets to lead generation using web 2.0- Do this for yourself, or grab hungry clients begging you to do it for them at a hefty fee

How to undercut your competition and still make an absolute KILLING!

Five must use sites for competitive research to absolutely DEMOLISH any remaining competition

The little known site that shows all the local listings on G.Y.B. and how to use it as a marketing weapon

Keyword misconception debunked-

Finding the "Crisis" and "Desperate" keywords that make bank quickly and easily How to influence your rankings on the first page local listings to get YOU in position number one

The secrets to anchor text links and where you should point them for maximum payouts

How to uses "PR islands" to get INSTANT indexing

How to make web 2 "Mini nets" that makes getting rankings easier than shooting fish in a barrel

SUPER ADVANCED TACTIC- The Link Pyramid Backlinking Strategy.

Links= first page= mega traffic= BIG MONEY

The secrets to growing and expanding your system so you can enjoy your new found TIME and FREEDOM

Managing your internal dialog that holds you back and magically transforming it into action

YES! Howie, I want $3000.00 videos and the pdfs from your PRIVATE event for only $47

Is DMOZ.org dead - You've got to be kidding!

People still ask me 'Is it worth getting into The Open Directory?' or 'How do I get into DMOZ?'

Some of these people are seasoned professional webmasters!

For those of you who are not familiar DMOZ.org or the (not so) Open Directory is a multi-hand edited website directory, siloised by category, hierarchically within regional parameters. Each silo has its own human editor.

Google has used it amongst other things as a basis for Google Web Directory (not serps) for five or six years now. It can be considered to be a directory of authority sites.

Why does Google like it?

Simple! it's hand edited and can be used as a basis for trust and assigned authority!

An entry into DMOZ tells Google that you are exactly what it says on the tin. There's no Spam in the DMOZ superstore, except for perhaps the odd site owned by the rogue editor.

So here's my take on DMOZ.

A listing is essential to establish credibility and authority quickly.
A listing will give you at least a Google 1PR extra, or its SERPS link juice equivalent, if you are a small site.
A listing will get you

Here's the paradox! Don't expect lots of traffic!
Why? Because from my experience not that many people use DMOZ directly for search or anything else much from what I can see, except for stealing data (page sucking or using API's) to create new directories, or for submitting new sites.

Given that, DMOZ still has an Alexa traffic rank of 764 today, which puts it within the most visited and most important websites in the world.

So you definitely need to be in it!

But how do you get into the Open Directory?

Submission
It's basically a lottery and depends upon the availability or attitude of the scrutineer (editor) of the chosen category that you must personally visit and submit to.
WARNING: Never submit more than once or you will be moving you site to the bottom of the queue!
Don't wait around for results you could be reading War and Peace and growing a beard before you might get listed. Submit and forget!

Be warned! Long established commercial or product specific categories are particularly difficult to get a listing!

There are alternatives....

1. If you offer a unique or unusual service where there is little competition you stand a fair schance of getting an entry by product or service category - as long as you submit to the right generic category!

2. Go Local!
Say you own a nationwide car insurance business but cannot get it listed under Insurance > Motor >.....
If your business is located in Swansea Wales try entering it under regional > Uk > Wales West Glamorgan > local business or whatever....

Any entry in DMOZ is worthwhile because even if you are not in your chosen preferential category, local listings will get you into the mix for the searches carried out over the DMOZ database for your keywords; assuming you've done the Directory entry bit right from an SEO point of view.
This includes searches by Google!

One of the major reasons that DMOZ is pure link gold is because many many directory builders and so called spammers, now suck data straight out of DMOZ and your links get spread all over the place - for free!

Beat The System

Internet Marketing - IM Leadership re-opens- Dominate Google Local Search

Howie Schwartz - IM Leadership Local Search Marketing Course re-opens - Dominate Google Local Search

Web 2.0 traffic guru Howie Schwartz has re-opened his very popular Internet Marketing IM Leadership course. The course was so successful when launched earlier this year that there was a wauing list to get on it

Internet Marketing leadership is a course for newbies and old hatters alike as step by step you are led through the amazing free link building exercises and SERPs traffic domination methods that have become Howie's speciality for extracting thousands of high page rank links for free from wjavascript:void(0)eb 2.0 authority sites.

The emphasis of IM Leadership is to use the above techniques for obtaining and keeping clients who will pay a few thousand dollars a month to appear at the top of Google for their local niche search.

Howie takes you through the whole process of local marketing and Google conversation domination and shows you how to extract massive link power from web 2.0 properties such as Squidoo or Hubpages.

If you are a local business and you want your site to TOTALLY dominate page 1 of google for keywords such 'New York Medical Centre' or 'Chicago Restaurants' or florida estae Agent, for example, though it could easily be London Stockbrokers as the location doesn't matter, then the £1200 dollars for this course is well worth it!

If you are a consultant and want to dominate Google for your clients and easily earn 10,000 dollars per month in retainers then JUMP in Quick

Places to IM leadership are very limited



Watch lots of Howies live calls to the last group who signed up to IM leadership at http://www.ustream.tv/Howie-Live/videos

FIND OUT MORE IM Leadership