Internet Marketing for Mobile Phones Users
The 3rd generation mobile phone wave is upon us and it's bigger than broadband!
Think about it, thanks to smart phones,people are getting information even more from
their mobile devices then they are sitting around in front of their laptops or computers.
Up until now, nobody knew the secrets to monetizing the mobile marketing revolution
That's about to change...
iphones have led to hundreds of similar products all demanding resources from Internet protocols and WWW. Geographical data has suddenly become all imoprtant whether it be a zipcode or GPS co-ordinates.
For mobile phone users - where you are will determine what Ads and Search results you see!
Suddenly the sleeping giant Google has shown its true colours as the world's largest Geographical Information System (GIS); and mobile web and realtime communications have made it four dimensional!
However the new google phone and accompanying software has gone one step beyond..........
Google has added tracking software to its Google Maps service, allowing mobile phone users to share their location with friends and family, and find other contacts who might be nearby.
The new feature, dubbed Latitude, is part of the Google Maps 3.0 software update, and will initially only be available on BlackBerry mobile phones and those devices running the Windows Mobile and Symbian S60 operating systems. It will be rolled out to iPhone and Google Android users in the coming weeks.
Google said that the Latitude service was designed to answer the question most asked by mobile phone users – namely, “Where are you?”. It uses a combination of local phone masts and Wi-Fi internet hotspots to triangulate a users’ approximate position.
Hugo Barra, group product manager for Google Mobile, said that the service would be particularly useful for groups of friends meeting at a party, rock concert, or outdoor event, or even to see how far from home a spouse is so you know when to start cooking dinner.
“We believe this is the kind of technology that will allow people to meet up more spontaneously with people they happen to be around,” said Barra. “It’s a very intuitive service.”
Once users sign up to Latitude, an icon representing their position, and the position of friends and contacts, will appear on the Google Maps software on their mobile phone. It can even provide directions to help users navigate their way to their friend’s location, and users can click on a friend’s icon to call, text, and email them, or send an instant message. There is also the option to add a “status update”, so that users can see what their friends are doing.
Google Latitude is an opt-in service, which means that mobile phone users will have to give their explicit permission as to whether they want to share their location with friends and contacts. Users will be able to go “off grid” whenever they choose, and can either share specific details about their location, or just the name of the city they are in.
“We thought long and hard about making sure users have complete control over how and when they want to be found,” said Barra. “You have the option of hiding completely from all your friends, or setting your location manually.”
Users who sign up to Google Latitude using their Google login will be presented with a screen explaining the service, and will then be able to invite friends to share their location in return.
Once a Google Maps user receives a Latitude invitation, they can decide whether to accept the invitation and share their location in return, accept the invitation so they can see where their friend is but not share their own location, or reject the invitation completely.
And even once a user accepts a Latitude invitation and agrees to share their location, they are able to adjust how much information about their location they divulge on a contact-by-contact basis.
“This asymmetrical sharing model is very important,” said Barra. “Having individual level controls is also very helpful and allows users to very specifically control the application the way they want.
“Privacy is one of the areas we spent the most time perfecting. The privacy settings are very intuitive, and the controls can be found all over the service.”
The Latitude service will eventually be available on other Google services, such as its iGoogle personalised homepage tool and Google Gears offline synchronisation service.
Hugo Barra said Latitude hade undergone one of the most extensive field tests of any product in Google history. “This product has been in development for a very long time,” he said.
He added that Google currently has no plans to make its latitude service work with third-party websites, such as Facebook and Twitter, because of the need to stringently manage the privacy needs of users.
Oh yeah , don't you mean protect the data for yourselves google so that you can deliver even more targetted adverts to the phone users!
Anyway what does all this mean to SEO and Internet Marketing?
Well the answer is Massive!
Local Search becomes the winner and your previous searching history will determine the personalised search results.
How can marketers fight back?
Well for one thing try to Geo-code as much of the website copy as possible to ensure you appear for all results within ALL your local postcosde / zipcode catchment area.
Do you have a mobile phone friendly version of your website on a .mobi extension?
No me neither!!
How do you optimise for the mobile Internet?
Are Facebook or Adsense ppc campaigns Mobile Friendly?
Well Howie Schwartz is telling all and more about Mobile Marketing Leadership
I for one will be checking this out!
Beat The System
Think about it, thanks to smart phones,people are getting information even more from
their mobile devices then they are sitting around in front of their laptops or computers.
Up until now, nobody knew the secrets to monetizing the mobile marketing revolution
That's about to change...
iphones have led to hundreds of similar products all demanding resources from Internet protocols and WWW. Geographical data has suddenly become all imoprtant whether it be a zipcode or GPS co-ordinates.
For mobile phone users - where you are will determine what Ads and Search results you see!
Suddenly the sleeping giant Google has shown its true colours as the world's largest Geographical Information System (GIS); and mobile web and realtime communications have made it four dimensional!
However the new google phone and accompanying software has gone one step beyond..........
Google has added tracking software to its Google Maps service, allowing mobile phone users to share their location with friends and family, and find other contacts who might be nearby.
The new feature, dubbed Latitude, is part of the Google Maps 3.0 software update, and will initially only be available on BlackBerry mobile phones and those devices running the Windows Mobile and Symbian S60 operating systems. It will be rolled out to iPhone and Google Android users in the coming weeks.
Google said that the Latitude service was designed to answer the question most asked by mobile phone users – namely, “Where are you?”. It uses a combination of local phone masts and Wi-Fi internet hotspots to triangulate a users’ approximate position.
Hugo Barra, group product manager for Google Mobile, said that the service would be particularly useful for groups of friends meeting at a party, rock concert, or outdoor event, or even to see how far from home a spouse is so you know when to start cooking dinner.
“We believe this is the kind of technology that will allow people to meet up more spontaneously with people they happen to be around,” said Barra. “It’s a very intuitive service.”
Once users sign up to Latitude, an icon representing their position, and the position of friends and contacts, will appear on the Google Maps software on their mobile phone. It can even provide directions to help users navigate their way to their friend’s location, and users can click on a friend’s icon to call, text, and email them, or send an instant message. There is also the option to add a “status update”, so that users can see what their friends are doing.
Google Latitude is an opt-in service, which means that mobile phone users will have to give their explicit permission as to whether they want to share their location with friends and contacts. Users will be able to go “off grid” whenever they choose, and can either share specific details about their location, or just the name of the city they are in.
“We thought long and hard about making sure users have complete control over how and when they want to be found,” said Barra. “You have the option of hiding completely from all your friends, or setting your location manually.”
Users who sign up to Google Latitude using their Google login will be presented with a screen explaining the service, and will then be able to invite friends to share their location in return.
Once a Google Maps user receives a Latitude invitation, they can decide whether to accept the invitation and share their location in return, accept the invitation so they can see where their friend is but not share their own location, or reject the invitation completely.
And even once a user accepts a Latitude invitation and agrees to share their location, they are able to adjust how much information about their location they divulge on a contact-by-contact basis.
“This asymmetrical sharing model is very important,” said Barra. “Having individual level controls is also very helpful and allows users to very specifically control the application the way they want.
“Privacy is one of the areas we spent the most time perfecting. The privacy settings are very intuitive, and the controls can be found all over the service.”
The Latitude service will eventually be available on other Google services, such as its iGoogle personalised homepage tool and Google Gears offline synchronisation service.
Hugo Barra said Latitude hade undergone one of the most extensive field tests of any product in Google history. “This product has been in development for a very long time,” he said.
He added that Google currently has no plans to make its latitude service work with third-party websites, such as Facebook and Twitter, because of the need to stringently manage the privacy needs of users.
Oh yeah , don't you mean protect the data for yourselves google so that you can deliver even more targetted adverts to the phone users!
Anyway what does all this mean to SEO and Internet Marketing?
Well the answer is Massive!
Local Search becomes the winner and your previous searching history will determine the personalised search results.
How can marketers fight back?
Well for one thing try to Geo-code as much of the website copy as possible to ensure you appear for all results within ALL your local postcosde / zipcode catchment area.
Do you have a mobile phone friendly version of your website on a .mobi extension?
No me neither!!
How do you optimise for the mobile Internet?
Are Facebook or Adsense ppc campaigns Mobile Friendly?
Well Howie Schwartz is telling all and more about Mobile Marketing Leadership
I for one will be checking this out!
Beat The System
Labels: cell phone marketing, mobile phone marketing, mobile phone search, mobile phones, mobile SEO, mobile web
posted by semguru at
15:27
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