Advanced Blogging And Why I Use Blogger - The Rasputin Effect

Now being a professional blogger carries with it some sort of responsibility to your readers.
No I don't mean You Lot, the people who read these ramblings are either Enlightened, Inquisitive or Insane.... So Which one are You?

What I meant was in my professional blogging capacity, mostly in the world of Insurance and Finance, if you want to be top of Google for your chosen blog keyword (check out insurance blog) you not only have to provide original quality content on a regular basis, but you also have to act the part, and more importantly look the part, to attract the attentions of other professional bloggers who collectively could improve your profile.(through links!)

Now I always use Blogger for blogging and in a moment I will tell you exactly why and explain what I call the 'Rasputin Effect', which is the sole reason that I would always chose this platform over a more functional alternative such as Wordpress.

However using Blogger as a platform does have it's downsides, and I'm not talking about the lack of bolt-ons for which Wordpress has a plethora; there are enough basic functional widgets available on Blogger for all but the most socially active.

I also disagree that a Wordpress site is better for SEO.
If you understand even basic HTML you can edit a Blogger template for on page SEO. Wisely using hyperlinks and keywords in the Blogger structural setup will also optimise your blog for SE ranking advantage.
It may be easier to SEO a blog in Wordpress but truth is it is not better!

No, the biggest downside is this.....
When I get invites from other top blogging professional for links, posts requests etc etc....... I always feel that my Blogger blog is rather like turning up for a business meeting in the City of London, having just rolled out of the surf on Perranporth beach or getting invited to a 'Black Tie Do' in the Hamptons with BO in attendance and turning up in a yellow 'gypsy' cab and in a pair of old rippped Levi's....

Lets face it Blogger ain't 'pretty'.

So why do I use it?

THE RASPUTIN EFFECT

For those of you who don't know their history I suggest you read about Rasputin on Wiki.
For those of you who do, you'd agree that Rasputin was a scruffy b**tard too!



So now you know the history you will see that Google is the Tsar, Blogger is the Tsarina and your scruffy Blogger blog is Rasputin.
You have the full attention of the Tsarina and The Tsar who likes to rewards his loyal subjects in the rankings! This is a competitive advantage.

But didn't Rasputin end up dead in the River Neva?
Don't Blogger blogs get zapped?

Yes and Yes!

But it took a lot to kill Rasputin and even after the cyanide, .33's, the knifings and the beatings and being chucked into -50 degrees of flowing water, some say....

He still had air in his lungs....

The solution to the threat of falling out at Court is found by holding your blog on it's own generic domain, preferbly of the most logical keyword that describes it's contents. This way you control the content distribution and can build up link love for the domain, whilst at the same time benefiting from all the built in distribution elements that come with Blogger to the Google court - such as Feedburner for example!

Remember though - It was also the social media mob who finally killed the Tsar and his family in Екатеринбу́рг and were also behind the scenes in the demise of Rasputin a year earlier.

To be Rasputin and hold such a high authority at Court, you do need to produce QUALITY! on a regular basis, avoid the threats and maybe use a little 'Magick'.

This is the bottom line, however it is served up!


Beat The System

Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

The Matrix - Optimised Links Create Traffic Superhighways in The Matrix

Today I want to talk to you about the Matrix.

The fabric that it all hangs together with!

Matrix theory allows you to turn any relationship into a set of numbers. Databases and spreadsheets are examples of matrices. So for example is the Genome project. In theory, everything in time and space can be mapped into The Matrix by transformation into sets of logical numbers.

Matrix theory allows connectivity between entities to be expressed as numbers and used for multi variate analysis. We can take advantage of this to create optimized Keyword superhighways, semantic arteries within the cyberspace matrix.



Read this definition of Matrix Theory from Wikipedia and pay particular attention to the section labelled 'Graph Theory'

When you combine Matrix theory with Kanskian Network Theory you unlock the Google algorithm -

Links create the Matrix! Power Linking defines Authority!

If all this seems a little highbrow - you are right it is!

However all you need to know is - that if you create optimised linking structures for your sets of keywords you can dominate all the search engine results for the same keyword!

Next lesson how to build these keyword superhighways....

Beat The System

Why Wisdom of Crowds Network Structures Can Be Abused - think NAZI!

The problem of defining truth by adopting the proven maxim of the Wisdom of Crowds as used by Google for data sorting, is that the whole theory falls down in one major way - which is also proven.

It fails to address the individual, in particular individual creativity and innovation at a node (or person).

The collective can never be the origin of truth or overall AUTHORITY because any ideas that a set of people have must have originated from one of the individual members or nodes of that set ............

Here's an interesting view! Derren Brown on Wisdom of Crowds (another wizard of sorts)

Therefore, thank god the wisdom of the crowd lies with the knowledge of the individual.

The other way is the gate to hell.........

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models