Understanding The Flow of Link Power Between Websites

In order to understand how to manipulate the power of link juice, it is first necessary to understand some basic principles of network analysis.

Mapping The Internet

The Internet is a virtual and physical manifestation analogous of the conceptual frameworks defined to measure the real world. In other words it is the same as our existing models for mapping real world connectivity.


Click to enlarge

Read Basic Elements of Transport Networks

You can see from the map above that all the principles for analysing transportation networks apply exactly to the Internet.

Bingo!

From the map you can immediately deduce the dendronitic or tree like 'hierarchical' star clusters located around very high traffic nodes that define the central core!

By definition as this is a traffic view of the Internet the large star clusters defining the centre of the Internet are equivalent to the Alexa traffic rankings in star size or nodal magnitude.

These websites are nearly all Web 2.0 properties where you can place your content with embedded links, thus creating a network structure that is sapping the juice from the Web 2.0 properties.

If your placed content is good then it will attract more traffic and 'juice up' your network of links, which shoud be aimed at your 'moneysite'.

You can further enhance your web 2.0 network by 'flowing ' RSS feed along it at regular intervals. RSS Link/Flow connections will occur naturally as other websites publish your 'quality' content!

Thus to be successful at Social media marketing you need to position your website at the centre of the Internet.
By connecting to and having a keyword rich relevant profile on all of the top Social Media and Social Networking websites - you are doing just that!

Losers - Notice also how the losers are defined in cybersapce traffic as being peripheral, stuck up some blind amazonian tributary, life on the edge.

Get Connected!





Beat The System

Optimized Keyword Structures for On-Page SEO

Before you can start to build keyword optimised networks of inbound links utilising amongst other things, social media and web 2.0 properties, you need to ensure that you have a keyword optimised webpage on a keyword optimised website, otherwise when you come to constructing the network of links it will be like trying to fit the wrong pieces of a jig-saw puzzle together.

Although I'm not going to talk about networks of optimized links today, bear in mind that these networks are not static link structures - most of them are arteries carrying content in the form of dynamic RSS.

Optimised keyword networks are living growing dendronitic type organisms, rather like coral but multi-dimensional. They live in Cyberspace and feed on content! They grow through their virility. Each node or webpage in the network connects in star patterns to another node or website. At the end or root is the target page.

OK, a web page is a node in the hierarchical tree structure and in an optimised linking network, all nodes will have the same property - the one keyword that links them.

Yes that's right the ONE keyword.

You need to create these structures for EVERY logical keyword....

Which is a LOT of work!

However if you want it to be optimised and isn't that what SEO is about, then there are no short cuts!

So lets look at the structure of a keyword optimised page:



In the above example you will see that the website ranking in position 1 on Google has a logical connectivity to the keyword search term. In fact it is an exact match and that is why it is optimised.
It is fully optimised on-page and deserves it's place on the Google throne for being exactly what is says it is.

And here is why.....

On an optimised website the root or home page should be of the highest logical order of the subject matter of the page. In this example 'Car Insurance'

If you logically then chunk the root down into the next level of logical keywords, amongst that set of keywords is the qualifying term 'Classic Car Insurance'.

If you then combine two sets of keywords at this level , for example Classic and a lower order of 'Car Make' Citroen, you have the logical folder 'Citroen Classic Car Insurance', container, call it what you want for old citroens!

On an optimised website you would have the file structures and file nomenclatures that you see on the above example at Number One. They would be naturally sub-divided into their most logical relational sets and named accordingly.

We have to assume that Google data storage methods and spider robots collecting data appreciate the most logical underlying structures....and the results show us that they DO!

If you get your logical structures correct, the navigation flows naturally and in the most spider friendly fashion, and the use of Keyword anchor link text to connect the logical units completes the Internal network structures in the hierarchical, siloised, ordered, keyword containers called webpages!

To complete the task you need to have the following on page SEO tasks performed

1. Keyword in the Title
2. Keyword in the Header Description
3. Keyword on page body and in on page titles
4. Keywords in Tags if appropriate
5. keyword in the link to the next page in the chain or the target page.

Once you've got your site and pages optimised, you can start on the fun part of link building using optimised keyword networks..............

Beat The System

The Matrix - Optimised Links Create Traffic Superhighways in The Matrix

Today I want to talk to you about the Matrix.

The fabric that it all hangs together with!

Matrix theory allows you to turn any relationship into a set of numbers. Databases and spreadsheets are examples of matrices. So for example is the Genome project. In theory, everything in time and space can be mapped into The Matrix by transformation into sets of logical numbers.

Matrix theory allows connectivity between entities to be expressed as numbers and used for multi variate analysis. We can take advantage of this to create optimized Keyword superhighways, semantic arteries within the cyberspace matrix.



Read this definition of Matrix Theory from Wikipedia and pay particular attention to the section labelled 'Graph Theory'

When you combine Matrix theory with Kanskian Network Theory you unlock the Google algorithm -

Links create the Matrix! Power Linking defines Authority!

If all this seems a little highbrow - you are right it is!

However all you need to know is - that if you create optimised linking structures for your sets of keywords you can dominate all the search engine results for the same keyword!

Next lesson how to build these keyword superhighways....

Beat The System

Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

Beat The System

Twitter SEO and Viral link creation

There's a lot of noise on the forums at the moment and I've run across the same question from seasoned SEO pro's quite a lot this year, who all ask the same question

What the hell use is Twitter for SEO?

There are hundreds of valid answers to this, but many would not be understood by people who either don't get or don't use social web.

The main problem with SEO people or people who consider themselves to be good at SEO - don't, and can't be expected to understand Marketing

The also don't SEE the advancement of inter-personal communication as a means of diversifying and spreading information.

They also don't understand niche, and the human desire to aggregate and the collective forces of social collaboration - that are in play!

and on , and on ................

So here is a thought that they just might appreciate!

Say Ive got around 200 followers on Twitter.
Every Time I post a link it appears on 200 accounts.
Every time a SE Bot roams over twitter accounts (which it is doing constantly and multi-dimensionally!) for each post, I effectively have created 200 internal twitter links back to the link destination.
RT's etc introduce some viral link creation elements....
This gives me authority!
Imagine if I had a hundred 'keyword optimised' accounts all which had loads of followers!

Beat The System
Internet Marketing on Twitter

Fire Yourself Marketing!

The System is always ready to promote Internet Marketing products from the best Marketers and that includes New Englands finest Howie Schwartz!

In fact I'm going to tell you that everything that Howie produces regarding Web 2.0 and Google ranking is a vital elementary part of The System as Howie utilises optimised network keyword linking structures in the form of star hubs, to suck link juice out of the most Google loved Web 2.0 properties and pass it to your landing page.
Howie is also a master of using the different elements of universal search, to create thousands of authority backlinks to your landing page.
The System takes Howies approach and adds perpetual link growth by re-utilising content that is automatically re-distributed to further web 2.0 properties by optimised RSS pipes!

If you own a local business then
Fire Yourself Marketing is the Internet Marketing course/product for you!

Howie shows you through a complete set of videos, pfs and tools how to dominate local search and use Web 2.0 as a weapon to achieve top Google SERPS and wipe out the opposition.

Here's what Howie is offering for just $47 or 25 quid to us Brits.

Fire Yourself Marketingjavascript:void(0)




The biggest CASH COW online opportunity waiting for you to milk it for all it's worth.

The market is HUGE and UNTAPPED and just begging for you to take their money!

How the current economic state of online business is creating even BIGGER opportunities for savvy marketers like you because most people are running scared instead of taking advantage of it

Why this is such a LUCRATIVE time to be in this BULL MARKET without taking big risks like in the stock markets

How to become a money making SPECIALIST.

Because specialists make all the money while "jacks of all trades" just scrape by

Moving beyond fear and procrastination and getting into ACTION just by simply "tweeking" a couple simple things so you never get "stuck in the mud" again

Having the confidence to know without any doubt you can do this because you have the step by step BLUEPRINT

The secrets of using R. O. T. I. to make sure you're making maximum money

Sneaky little tricks to have an endless flood of prospects fighting each other to your door, trying to get there first

How to prospect WITHOUT prospecting and get the competition to send you THEIR business

The foolproof, step by step system of B. P. S. T. C. M. that keeps the money coming as long as you choose

How to easily locate the right people to work with that have money to spend.

The answer is right under your nose when you know where to look

Forget getting just one measly listing on page one of Google... this is about going after the WHOLE DAMN PAGE, so the only choice people have is YOU

The super secret website that exposes a competitors weaknesses so you can exploit and capitalize on it

A special service you can offer that costs you peanuts, you do NO WORK (because you outsource it to the secret place I tell you), then charge a PREMIUM that your clients will gladly pay for

The ultimate secrets to lead generation using web 2.0- Do this for yourself, or grab hungry clients begging you to do it for them at a hefty fee

How to undercut your competition and still make an absolute KILLING!

Five must use sites for competitive research to absolutely DEMOLISH any remaining competition

The little known site that shows all the local listings on G.Y.B. and how to use it as a marketing weapon

Keyword misconception debunked-

Finding the "Crisis" and "Desperate" keywords that make bank quickly and easily How to influence your rankings on the first page local listings to get YOU in position number one

The secrets to anchor text links and where you should point them for maximum payouts

How to uses "PR islands" to get INSTANT indexing

How to make web 2 "Mini nets" that makes getting rankings easier than shooting fish in a barrel

SUPER ADVANCED TACTIC- The Link Pyramid Backlinking Strategy.

Links= first page= mega traffic= BIG MONEY

The secrets to growing and expanding your system so you can enjoy your new found TIME and FREEDOM

Managing your internal dialog that holds you back and magically transforming it into action

YES! Howie, I want $3000.00 videos and the pdfs from your PRIVATE event for only $47

Why Wisdom of Crowds Network Structures Can Be Abused - think NAZI!

The problem of defining truth by adopting the proven maxim of the Wisdom of Crowds as used by Google for data sorting, is that the whole theory falls down in one major way - which is also proven.

It fails to address the individual, in particular individual creativity and innovation at a node (or person).

The collective can never be the origin of truth or overall AUTHORITY because any ideas that a set of people have must have originated from one of the individual members or nodes of that set ............

Here's an interesting view! Derren Brown on Wisdom of Crowds (another wizard of sorts)

Therefore, thank god the wisdom of the crowd lies with the knowledge of the individual.

The other way is the gate to hell.........

Confessions of an Internet Marketing Wizard

Footballers like David Beckham dream of winning the World Cup, more realistically driving wizards like Jensen Button dream each night of attaining their ultimate professional goal, in his case the F1 World Championship.

What do you think the person who thinks of himself as the worlds BEST systems analyst dreams about?

Ultimate access to the worlds greatest databases and taming Gooogle?

Not in my case, been there and done those things!

My dreams are more Universal!

So how do you become a wizard?



Do you REALLY want to know?

OK read on then.....................

Have you read Harry Potter or watched the movies?

Of course you have!

What is the first thing a wizard has to learn to get about in magic society?

That's it, it's just like driving!

A wizard has to learn how to....

FLY!

So how do you learn how to fly?

More specifically how do you learn how to fly in the ultra competitive world of Internet Marketing?

Read On...........

I'm often asked how come you're so clever? or How do you remember all that stuff? or How do you know all that stuff?

Well today I'm going to tell you

You may not like the answer? Make sure you learn from the explanation!

the answer is......

I'm not so clever, I don't remember all that stuff and I didn't know any stuff until I learnt it!

So where did you learn it from?

Like I told you before - my aspirations are universal!


but the real answer is ........

I learnt how to FLY!



THE EXPLANATION

ORDER OUT OF CHAOS



Like the new banner?
I feel it puts The System in perspective - all will be revealed!

To understand how to construct order out of chaos you first have to understand Chaos itself.
Now it's all very well reading about the mathematics of Chaos Theory, but it's the same as learning French, there's nothing like a visit to the place to really understand the culture and see what is really happening!

So how do you visit Chaos?

Good question!

I told you it was not an easy path to becoming a wizard!

To learn how to be a good wizard you have to LEARN from other specialist wizards (gurus to you and me marketing mortals)

If you want to learn how to fly and then fly into Chaos and back again there is only ONE safe guide!

The name of the wizard is Carlos Castaneda

To learn how to fly, visit chaos in the Nagual, and return is to understand the fundamental principles of order out of chaos - fundamental principles of multi layered universes!

To become a wizard you need to absorb every word of every one of his books!

Put your faith in God and enjoy the journey!

THE UNIVERSAL ANSWER

Once you've learnt how to fly - where are you going to go?

How about the place that has the answer to everything?

Yeah, that sounds like a fun place! (It's not Google!)

Lets Go! Allons Y, we know how to fly!

Hang on!

Yeah we've seen it but we don't know how to access it?

Thats easy - you've got to learn off another wizard, one who shows you how to tap into it properly!

Someone like

John Edward! Who IMHO is the world's best!

Now that's got you lot thinking hasn't it, just make sure you listen to the voices in your head and keep sane by following the wisdom of the crowd!

Happy Internet Madness!

The Magus

P.S. By the way, the systems analysts ultimate database has a name - it's called the Akashic Records!




Beat The System

Google revises No Follow rules - Oh Yeah!

Here's an interesting post about page rank sculpting or black hole funnelling as we call it.

Google’s Changes to Nofollow Management Undermine PageRank Sculpting
Posted by Rene LeMerle

Google’s revealed that the advanced SEO practice of PageRank sculpting will be far less effective as it’s changed the rules on nofollow.

For those of you unfamiliar with the concept of PageRank sculpting, here’s a brief explanation.

Let’s assume we have a web page that carries a Google PageRank of 8. (PageRank is Google’s assessment of a pages importance on a scale of 0 – 10).

If this web page links to 4 other pages within the site, it’s believed that it then parses equal amounts of its PageRank on to the destinations pages via the links (i.e. each page receives 2 of its 8 PR points).

PageRank Sculpting involves the use of nofollow tags on links to control where the PageRank value flows within a website. So if two of the links above had nofollow tags added, then the other 2 pages would get 4 of the original pages PR points.

pr-sculpting

So as you can see – webmasters could bolster the PageRank (and hopefully Google Ranking) of certain pages in a website through controlling PR flow.

Well Google’s public SEO voice, Matt Cutts, has revealed that Google’s management of nofollow has changed – potentially rendering the practice of basic PageRank sculpting useless. (NOTE: sculpting can involve more than just using nofollow)

According to Cutts, Google will no longer allow webmasters to build up link juice and funnel it to certain pages. If nofollow is used on links, the other pages wont get a PR boost – instead they’ll just receive the same PR value they would have, if all the links were followed.

So alas – this could be the end of PR sculpting as we know it. Given the announcement was made during a Q&A session at a conference; webmasters will be waiting patiently for an official statement on the policy from Google.

Will this change to nofollow impact your SEO efforts? If you’re currently use PageRank Sculpting - share some other ways you manage the flow of PR on your website…

Hmm

Well if you've been following the systems analysis of order you would know that we dont agree with the way that Google is supposed to parse PR as described within, however keeping an eye on Mr Cutts is worthwhile!

What is useful is this.

In an internet marketing optimized network structure, the links would be single keyword connectors , one to a page named the same. If there are no other links out then all the link juice flows to the desired funnel tip - your money page.

Beat that Cuttsy!


Beat The System

The Recursive or Infinite Loop - Power RSS Marketing

What came first - the chicken or the egg?

Today I want to tell you a secret about the recursive loop or infinite loop.

In laymans language a recursive loop is - A link back to yourself - you probably even do a little bit of it yourselves already on your home sites navigation!
You most certainly are trying to achieve this very end in your link building practices!



In programming terms a recursive loop is a no-no in structured sequential logic, as the program would never end, although clever programmers use the function to do clever stuff!

In systems terms it's also usually a no-no because infinite repitition is not what is usually required!
You certainly would not expect to see recursive loops in an optimized linking network, would you?

Well guess what?!!

for Internet Marketers a recursive loop is

GOLDDUST!

Why?

2 little words I mentioned earlier - infinite repetition!

Imagine a system that would generate infinite repetition of links (with no duplicate penalties)

Well guess what folks - It already exists and it's OUT THERE - you just need to learn how to put the components together

You are so going to want to buy our system !
It's coming soon and it's going cheap!
I want everyone to know about this!

I'll be releasing the first part

Social Media Marketing in a New World Order

When I get a 1000 twitter followers

Twitter @paulmoran

The Secret YouTube RSS Feed! Video Pipes for marketing

As Nick says "when I ran across this..."

Wow - in part two of The System we are going to show you how to mash up and use RSS feeds for chunking large volumes of links around the web automatically using optimized network structures, but for those of you who are into video marketing- watch this!



great stuff nick!

Optimization -The art of the Systems Analyst

To understand optimized network structures and their role in delivering top SERPS you first need to understand the role of optimisation within systems design. ( apologies for the spelling of optimisation but we use an s not a z in England! - cool for double keywords though!)

When designing systems, a role of the analyst is to identify and remove bottlenecks within the system, particularly those that involve data flow, and those practitioners amongst you will be familiar with such techniques as DFDs for functional decomposition analysis of processes.

An optimized network structure for Internet Marketing performs the same parallel process - it gets the message to the right ears from the right sources in the least time via the shortest route.

Here's some further reading to get you in the zone!

Optimization
Functional Decomposition
Spatial Analysis
Epidemiological models

Optimised Network Structures

Heres more proof of my system!

ten minutes ago I changed the header on the blog to include the keyword connector Optimized Network Structures and did a little jiggery pokery with the link flow. I made not offsite links at all.

Within 8 minutes of posting the mention of Optimised Network Structures for the first time I'm no 8 and 9 on google out of 4mill+ - the proof is in the eating!

If you want to whisper in Googles Ear you have to get close to the Beast. Sorry Wordpress fanatics, your utility is admirable but we are talking 'optimized network structures'. Which is why I use Blogger!

Optimized Network Structures for Social Media Communities

We recommend that you read 'Network structure and the diffusion of knowledge'

Google currently has it at No.1 for the search term optimized network structures - watch this space tee hee!

It's a great paper for understanding structures in homogenised, heterogenous populations. Therefore it is brilliant as regards formed niche networks or Social Networks as seen on Social Media websites.

The overall analysis though is fundamentally flawed by design, as it skips over and fails to address the only thing that makes it applicable to three dimensional space and that is Spatial network analysis. Quoting Midgely is hardly an in depth report into the correct tools and models to use. I learnt more in 1975 about spatial interaction than is contained in this report....

But I'm not dissing it - think of it in terms of the things it doesn't want to address - innovation and product spread!

Optimized Network Structures are the SEO holy grail

Go do a search on Google for 'optimized network structures'

Wow the results are amazing!

All these brainboxes hunting around their different disciplines looking for THE ANSWER.

Why didn't they ask some one who knows?

Like a Geographer

Duh!

(Mind you I'm going to read all their papers with fascination!
Especially any about viral agents!)