SEO - Whose the best? Watch out Europe! the Yanks are Coming!

Who is the best at SEO?

More precisely which country in the world produces the best SEO'rs?

By SEO, I mean quite simply results - top rankings in Google for difficult keywords on a continual ongoing basis!

Why am I asking this?

Well the Google SERPs speak for themselves and when you've been studying them for years, you notice patterns!

One thing that I've always been aware of is the geographical influence of sets of results influencing the SERPS.

Living in the UK I am constantly cross checking results from Google.com, Google.co.uk and thanks to some great American black hat tools, many other Google servers.

During the last six months I noticed a surge, no even a Tsunami! of sets of results that can only be traced back to National intelligence on behalf of the page submitters!

Yep Some Nations are much better at SEO than others!

Maybe we should hold a World Cup! Mondiale SEOle!

Google has noticed too!

And guess what my buddies over at Gooogly house are pissed off!

WW3 a new world internet protocol awaits the perps!

According to Matt C they are sending the Witchfinder General's right hand henchman a certain Mr Brian White over to Europe to 'sought us EUROPEANS out!

"Over there! Over there!"

Hurrah The Yanks are coming and they're going to save us all from SPAM!



Watch the video............ http://videos.webpronews.com/2006/11/21/pubcon-exclusive-interview-with-matt-cutts/

So Why Europe?

Why do all the American SEO Conference interviewers think that the UK is a hot bed of black hatters? (Tee Hee!). Yeah especially when all the black hat techniques have come from the States originally!

No for spam you've only got to look as far as Eastern Europe where some serious attacks have recently originated from, and still to this day do!

Mr White washes Whiter - We should all agree!

Google revises No Follow rules - Oh Yeah!

Here's an interesting post about page rank sculpting or black hole funnelling as we call it.

Google’s Changes to Nofollow Management Undermine PageRank Sculpting
Posted by Rene LeMerle

Google’s revealed that the advanced SEO practice of PageRank sculpting will be far less effective as it’s changed the rules on nofollow.

For those of you unfamiliar with the concept of PageRank sculpting, here’s a brief explanation.

Let’s assume we have a web page that carries a Google PageRank of 8. (PageRank is Google’s assessment of a pages importance on a scale of 0 – 10).

If this web page links to 4 other pages within the site, it’s believed that it then parses equal amounts of its PageRank on to the destinations pages via the links (i.e. each page receives 2 of its 8 PR points).

PageRank Sculpting involves the use of nofollow tags on links to control where the PageRank value flows within a website. So if two of the links above had nofollow tags added, then the other 2 pages would get 4 of the original pages PR points.

pr-sculpting

So as you can see – webmasters could bolster the PageRank (and hopefully Google Ranking) of certain pages in a website through controlling PR flow.

Well Google’s public SEO voice, Matt Cutts, has revealed that Google’s management of nofollow has changed – potentially rendering the practice of basic PageRank sculpting useless. (NOTE: sculpting can involve more than just using nofollow)

According to Cutts, Google will no longer allow webmasters to build up link juice and funnel it to certain pages. If nofollow is used on links, the other pages wont get a PR boost – instead they’ll just receive the same PR value they would have, if all the links were followed.

So alas – this could be the end of PR sculpting as we know it. Given the announcement was made during a Q&A session at a conference; webmasters will be waiting patiently for an official statement on the policy from Google.

Will this change to nofollow impact your SEO efforts? If you’re currently use PageRank Sculpting - share some other ways you manage the flow of PR on your website…

Hmm

Well if you've been following the systems analysis of order you would know that we dont agree with the way that Google is supposed to parse PR as described within, however keeping an eye on Mr Cutts is worthwhile!

What is useful is this.

In an internet marketing optimized network structure, the links would be single keyword connectors , one to a page named the same. If there are no other links out then all the link juice flows to the desired funnel tip - your money page.

Beat that Cuttsy!


Beat The System

Your Money Page Should Be a black hole - Using rel ="nofollow" tag correctly

If you have created a sales funnel for a particular keyword and gone into all the marketing effort of articles, PR, bookmarking, directory submssions, video etc and all the other things we teach at The System as part of a holistic marketing mix then.....

Wouldn't it be a bit daft not just to give search engine bots, but also your potential customers an exit route away from the sale?

Well believe it or not so many many of our clients do not fully understand the relevence of Page Rank Black Hole Theory

Which Is...

There should be no exit points other than your sales application link - nowhere! for all that lovely traffic, page rank and juice of authority that a correctly constructed web 2.0 sales funnel will bring!

Moreover, your whole site should be a 'black hole' - nothing gets out alive in the way of link love! that isn't to say that you shouldn't link out, but be a good Google webmaster and follow the guidelines and use a rel ="nofollow" tag!

The art to establishing your site as an authority is not to link PR unnecessarily to others.

Beware of sneaky web designers who if they have got their link on every page are SAPPING your PR!

By all means allow them some publicity but make all links that do not go to your money page rel ="nofollow". That way only people truly interested in web design will leave the site and leave their PR and Bounce behind!

Seal all your website leaks and watch your rankings rise -especially if you are just struggling to get on the first page!

Hope this helps!



Beat The System