Understanding The Flow of Link Power Between Websites

In order to understand how to manipulate the power of link juice, it is first necessary to understand some basic principles of network analysis.

Mapping The Internet

The Internet is a virtual and physical manifestation analogous of the conceptual frameworks defined to measure the real world. In other words it is the same as our existing models for mapping real world connectivity.


Click to enlarge

Read Basic Elements of Transport Networks

You can see from the map above that all the principles for analysing transportation networks apply exactly to the Internet.

Bingo!

From the map you can immediately deduce the dendronitic or tree like 'hierarchical' star clusters located around very high traffic nodes that define the central core!

By definition as this is a traffic view of the Internet the large star clusters defining the centre of the Internet are equivalent to the Alexa traffic rankings in star size or nodal magnitude.

These websites are nearly all Web 2.0 properties where you can place your content with embedded links, thus creating a network structure that is sapping the juice from the Web 2.0 properties.

If your placed content is good then it will attract more traffic and 'juice up' your network of links, which shoud be aimed at your 'moneysite'.

You can further enhance your web 2.0 network by 'flowing ' RSS feed along it at regular intervals. RSS Link/Flow connections will occur naturally as other websites publish your 'quality' content!

Thus to be successful at Social media marketing you need to position your website at the centre of the Internet.
By connecting to and having a keyword rich relevant profile on all of the top Social Media and Social Networking websites - you are doing just that!

Losers - Notice also how the losers are defined in cybersapce traffic as being peripheral, stuck up some blind amazonian tributary, life on the edge.

Get Connected!





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Facebook Population Boom - Social Media for Business

We thought we'd expand upon the facts and have a cold hard look at social media site flavour of the month for business..................

Facebook has recently announced that it now has 400 million global active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year of growth for the social media giant.

There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut.

Take another look at that last number. That’s more than half a billion users, an incredibly large user base for a social network site, and it may not be too long before Facebook reaches it.

We recently tried out targetted Facebook advertising for ten days testing and saw large spikes in trafffic and conversions.

Facebook will become a marketplace.

Facebook API's will become golddust!



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The Matrix - Optimised Links Create Traffic Superhighways in The Matrix

Today I want to talk to you about the Matrix.

The fabric that it all hangs together with!

Matrix theory allows you to turn any relationship into a set of numbers. Databases and spreadsheets are examples of matrices. So for example is the Genome project. In theory, everything in time and space can be mapped into The Matrix by transformation into sets of logical numbers.

Matrix theory allows connectivity between entities to be expressed as numbers and used for multi variate analysis. We can take advantage of this to create optimized Keyword superhighways, semantic arteries within the cyberspace matrix.



Read this definition of Matrix Theory from Wikipedia and pay particular attention to the section labelled 'Graph Theory'

When you combine Matrix theory with Kanskian Network Theory you unlock the Google algorithm -

Links create the Matrix! Power Linking defines Authority!

If all this seems a little highbrow - you are right it is!

However all you need to know is - that if you create optimised linking structures for your sets of keywords you can dominate all the search engine results for the same keyword!

Next lesson how to build these keyword superhighways....

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Does Website Size Affect Ranking? Of course it does!

Google Central has issued an interesting video from Matt Cutts asking whether size of a website, number of pages affects Authority in Google.

Mr Cutts says with a wry smile ( he's not lying - he's just ignorant!) at the end of the video that the answer is no!



But here's why the answer is so obviously yes.

Authority is determined by Google by Pagerank which is basically Kansky's theory of nodal magnitude in action (a wisdom of crowds method of determinining rank).

It's not just about the number of links to a page that determines the authority of a page (and here's the IMPORTANT BIT)... for A KEYWORD....

But the accumulated link score of the pages linking ......for Each Keyword!

So Pagerank means nothing until it is chunked and broken down and applied to each individual set of keywords

Nobody sells a one keyword product!

There are usually hundreds of qualifiers that produce long tails for every product

Every one of these long tailed keywords should have it's own optimized page!

Therefore size DOES matter!

(and there is always the matter of the value of internal links counting as well!)

The more pages optimised for each individual keyword the wider your traffic funnel - The bigger the book the more knowledge and the more authority on the subject is given or attributed to the author - It's the same on the web - simple as that.

Website Size DOES matter - ask any girl!

Now I do have one page websites that top google for some pretty competitive keywords ( I should rephrase that to Keyword) but here is why...

1. The one page websites are as old as google itself
2. The websites are 2 word generic .com domain names with no hyphens
3. Each site (single page) has hundreds or thousands of backlinks to it for the keyword (domain name)
4. The Sites (page) are regularly refreshed with new content in the form of RSS feeds!

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Conceptual Zeitgeist

Here's how Google uses Wisdom of Crowds averaging and polarisation of it's search queries to determine what it considers 'Zeitgeist'

The tools listed here are invaluable to get a grip on your own niche marketing efforts and are especially useful for those feel they are drowning in a sea of SEO iniquity......

http://www.google.com/intl/en/press/zeitgeist/index.html

You can also use the Google Zeitgeist to strike up conversations on Twitter etc if you haven't got anything to say!

Google! you need to take a long hard look at what media corporations have determined your conceptual zeitgeist and it's methodology of determination.....especially if you want to be big brother!

Zeitgeist varies from household to household, market to market, Serps to serps!

Wellkommen and Bienvenue to the RAEL zeitgeist!

Wisdom of Crowds and the Google Algorithm

Very soon we will show you the exact effect of the use of wisdom of crowds models for producing a search algorithm. The system will show you how to create an optimized network structure that exploits the so called 'wisdom of crowds' that define Google Search.

The knowledge you will gain is in the GAP ANALYSIS!! This is Google's Achilles Heel!

Next Central Place Theory......this one is HEAVY! At the end of the day SIZE does not matter, the bigger they are the harder they fall, all suns implode eventually......However, if you let them get too big too quick - you will be dominated! It's the Law of Large Numbers


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Why Wisdom of Crowds Network Structures Can Be Abused - think NAZI!

The problem of defining truth by adopting the proven maxim of the Wisdom of Crowds as used by Google for data sorting, is that the whole theory falls down in one major way - which is also proven.

It fails to address the individual, in particular individual creativity and innovation at a node (or person).

The collective can never be the origin of truth or overall AUTHORITY because any ideas that a set of people have must have originated from one of the individual members or nodes of that set ............

Here's an interesting view! Derren Brown on Wisdom of Crowds (another wizard of sorts)

Therefore, thank god the wisdom of the crowd lies with the knowledge of the individual.

The other way is the gate to hell.........

Google and Me - Best of Buddies!

A lot of people have asked me.....

Why do you publish some of your stuff? why do say the things you do about Google?
If they are true, surely Google will punish you, whack you, wipe you out!

Tee Hee!

I used to lurk around forums in the days of the dinosaurs revelling in my cloak of invisibility - flying under the radar as we say in the biz!

Guess What?

I still do !

.....but the stuff you are learning here and what is about to be revealed as I said from the very first Post - this system is not about Google! the Internet is not Google centric anymore!

Now we have Web 2.0 - THE SOCIAL INTERNET

Like I've boasted - there is nothing Google can do to stop the viral spread of my ideas on how to dominate Google SERPS.

Furthermore, Google cannot interfere with the network structure of Web 2.0 and even if it could - I would have better rankings than now because there exists an optimized network structure for linking that Googles algo relies upon and cannot alter!

More Furthermore, and the most important reason of All - Google loves my stuff!

Google doesn't care either as a machine, National Institution or the people that work for IT. They all love my stuff!

Like I say the proof of the pudding is in the eating as my few corporate clients will tell you!

Anyway Google and I are buddies (again) (Yeah OK, I was pretty pissed with Gog when it whacked my No 1 car insurance site in 2005 - so they say it's best served cold!)

The chaps at Google love my stuff, how do I know?

We link to each other! it publishes my stuff- I syndicate it's stuff(or stuff of mine originating from its tools. After all I only promote quality, hard work, meritocracy and good linking structures!

Secondly, the guys that work for Google are the cream of their own niches! The very best! (in their own disciplines)

There-in lies the problem.

None of them can see the bigger picture, not even Mr Eric Schmidt, well not the picture of how Google works anyway! just the bits they are working on - Good old Adam Smith!

So you see, Google is just a small search centric network neighbourhood where each division or arm has its own agenda and autonomy. Google is not a model of the wisdom of crowds, it is a design of top down hierarchical structures that can be decomposed! The problem for Google bosses is how do you spread a wisdom of crowds culture in a diverse, arrogant, self competitive neighbourhood network of the very best?

But the marketing lesson is be kind to poor old Google by giving it what it wants!
As we've been saying all along long term ranking means long term committment to be Google's buddy. Google has heard it all before - Google wants new stuff, Google wants Buzz, Google wants to Understand!

Being Google's buddy means taking it out and dining at the best loved restaurants (web 2.0 places) with high quality food (content) on a regular basis (RSS). Use it's favourite tools like Blogger and Youtube to whisper in its ear, and you will be rewarded with a place at the top table - rapido!

Google Global Domination - Dark Forces Are At Play!

ORDER = HIERARCHY
HIERARCHY = AUTHORITY
AUTHORITY = ORDER

All of them = RANK

This basic triangle is the basic principle of the system.

If you have optimized order you naturally have authority and rank!

Those of you who have been following my thoughts on the system may well be wondering, "what's that all about then? wizards, magic, astral projection? Has he gone off his rocker?"

Today all will be revealed?

First I want to ask you a question, that I want you to consider and think about very carefully and honestly before you answer it?

Before you answer the question I want you to consider amongst many things the following

Ethics, morals, right and wrong, black and white, sheep and The wisdom of the Crowd and how your feelings and judgements are shaped by the actions of other people around you - affecting you.

You need to decide in binary - YES or NO - no qualifiying rational, black hat or white hat - just a simple yes or no.......


OK here's the question in its basic form.

Is it right to profit from knowledge that has been obtained by dark forces and genocide?

Thought about it yet?...

If you think the answer is YES keep reading

If you think the answer is NO - don't read anymore of this post

OK

THE DARK LORD OF SPATIAL ANALYSIS

Today we are going to take you to the other side, the dark side, the negative, the void, Chaos - the nagual - Hell!
A place where things are forcibly ordered to an optimal spatial structure regardless.

Every profession has one, beleive it or not, a Frankenstein, a Dr Jeckyll or a Joseph Mengele to keep the theme Gothic.

Spatial Analysis is no different

I'd like to introduce you to the Dark Lord of Spatial Analysis

The man whose evil work will show you how to understand order, hierarchy and authority and how to manipulate it to dominate Google rankings!

The dark wizard who will make you see that the Internet is NOT Google Centric, but in a forced Google centric world, its easy to put yourself at the centre for a keyword!

Do you still want to know?

Before I whisper the name of he who shall not be mentioned, I'd just like to take the opportunity of warning you that this man's thoughts were responsible for the enslavement and deaths of millions of people less than a century ago!

Welcome to the dark world of Walter Christaller (1893 – 1969)



Christaller was a German geographer and member of the Nazi party (he later joined up with Stalin), who invented Central Place Theory

Christaller's Central Place Theory redefined the models for location in space, and set the standards for modern spatial analysis. The theory demonstrates how a node on a network dominates through size, connectivity and traffic the markets of the surrounding nodes (all of which can be measured) and how a nodal order of authority is established which is self controlling in an ordered hierarchical structure - perfect for Nazi planning!
The above diagram is Christaller's original document for the Spatial Ordering of Southern Germany in 1933, which has become a modern classic in Economic Geography University departments around the world. He later went on to re-organize most of Central Europe!

Essential also, for an understanding of Web 2.0 authority websites of all rank and size, hierarchical structures, how they rank, and how to interact with them (connect, link, contribute) in order to obtain the best authority order on higher authority sites for certain keywords!

The essence of Christaller's theory is that the bigger you are - the more influence you have in dominating those around you! - well you would expect that from a Nazi and you can see why Hitler bought into Christaller's theory in as much as the whole Fatherland was planned around Central Place Theory! Stalin liked what he saw too!

This applies equally to markets in any HOMOGENISED network such as the Internet where space (and time) are outside the equation for structural order when applied to rankings.
A google.co.uk will produce different results defined by spatial parameters, however these are only a subset of the controlling Google.com - the overall wisdom of the crowd - centralised!

How Christaller would have loved the Internet to play with! I wonder if he'd have helped kill so many websites as he did Europeans, in the enforced structures that he would propose upon the NET....

More on this and the implications for Internet Marketing very soon..........

Confessions of an Internet Marketing Wizard

Footballers like David Beckham dream of winning the World Cup, more realistically driving wizards like Jensen Button dream each night of attaining their ultimate professional goal, in his case the F1 World Championship.

What do you think the person who thinks of himself as the worlds BEST systems analyst dreams about?

Ultimate access to the worlds greatest databases and taming Gooogle?

Not in my case, been there and done those things!

My dreams are more Universal!

So how do you become a wizard?



Do you REALLY want to know?

OK read on then.....................

Have you read Harry Potter or watched the movies?

Of course you have!

What is the first thing a wizard has to learn to get about in magic society?

That's it, it's just like driving!

A wizard has to learn how to....

FLY!

So how do you learn how to fly?

More specifically how do you learn how to fly in the ultra competitive world of Internet Marketing?

Read On...........

I'm often asked how come you're so clever? or How do you remember all that stuff? or How do you know all that stuff?

Well today I'm going to tell you

You may not like the answer? Make sure you learn from the explanation!

the answer is......

I'm not so clever, I don't remember all that stuff and I didn't know any stuff until I learnt it!

So where did you learn it from?

Like I told you before - my aspirations are universal!


but the real answer is ........

I learnt how to FLY!



THE EXPLANATION

ORDER OUT OF CHAOS



Like the new banner?
I feel it puts The System in perspective - all will be revealed!

To understand how to construct order out of chaos you first have to understand Chaos itself.
Now it's all very well reading about the mathematics of Chaos Theory, but it's the same as learning French, there's nothing like a visit to the place to really understand the culture and see what is really happening!

So how do you visit Chaos?

Good question!

I told you it was not an easy path to becoming a wizard!

To learn how to be a good wizard you have to LEARN from other specialist wizards (gurus to you and me marketing mortals)

If you want to learn how to fly and then fly into Chaos and back again there is only ONE safe guide!

The name of the wizard is Carlos Castaneda

To learn how to fly, visit chaos in the Nagual, and return is to understand the fundamental principles of order out of chaos - fundamental principles of multi layered universes!

To become a wizard you need to absorb every word of every one of his books!

Put your faith in God and enjoy the journey!

THE UNIVERSAL ANSWER

Once you've learnt how to fly - where are you going to go?

How about the place that has the answer to everything?

Yeah, that sounds like a fun place! (It's not Google!)

Lets Go! Allons Y, we know how to fly!

Hang on!

Yeah we've seen it but we don't know how to access it?

Thats easy - you've got to learn off another wizard, one who shows you how to tap into it properly!

Someone like

John Edward! Who IMHO is the world's best!

Now that's got you lot thinking hasn't it, just make sure you listen to the voices in your head and keep sane by following the wisdom of the crowd!

Happy Internet Madness!

The Magus

P.S. By the way, the systems analysts ultimate database has a name - it's called the Akashic Records!




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