The System - Search Engineering The Social Media Marketing System
The System is an advanced Search Engine Marketing System for ensuring your website appears at the top of Search Engines for the keywords of the products that your website sells. The System combines search engine optimisation & Social Media Marketing to ensure top Search Engine Rankings.
There are some great posts on how to remove Wikipedia pages from above you in the SERPs - even at Google Knol - so I'm not going to rewrite them here, besides I like Wikipedia, but go on have a search!!
Killer Press Release Tactics for Internet Marketing
Understanding Press Releases for Internet Marketing
Press Releases are an essential piece of kit for an Internet Marketer, and if you do not include a PR campaign as part of your marketing system and Internet Marketing mix, your competitiors will have an big edge on you. PR's are excellent for establishing immediate credibility with Google and the Search engines.
PR’s are great for getting your message out to many syndicated websites through RSS feeds. They are especially good for building up long term backlinks and getting lots of links from highly ranked authority sites.
Contributions should be written in a journalistic style and the copy should be about something new or an interesting development. The content can be about anything.
PRWeb.com – paid press releases vary in price from $80 to $200 per release. The more expensive releases offer keyword hyperlinks with additional social bookmarking and media services. Allows Geo-targetted distribution and is the Daddy of online PR much respected by the Search Engines(SEs.
TIP - Be sure to include the full URL path to get the benefit of a hyperlink e.g http://www.the-system.org
TIP - Max of three hyperlinks per PR which should be between 500 and 800 words. The first hyperlink you put in will be the one displayed with the Press Release unless you change sidebar options.
PRlog.org – Same process as the above paid version, human edited, free PR. Takes a little time and does not have the RSS distribution channels the paid version has. However worth the effort if done frequently and good for keeping costs down.
For continual Buzz you really need to release a minimum of 1 PR every month. If you want to hit it hard, you will need to do one interesting paid release every week and a few free ones. Be sure to include Technorati Keyword tags in the release and some images if possible
Press releases are also a backdoor into Google News results that appear in Universal Search. PR's are an essential part of conversation domination, the more Universal Search results that show up - the further down the rank your competitors are pushed!
Articles are just as an important element of the marketing system as any other element, and if you want to be No.1 on Google for your chosen keywords then you have to engage seriously in the art of article marketing. They are a method of publishing your content with embedded links on an authority site, which gives you loads of High value links juice.
There are two types of article directory : 1. The article authority site. Those with very strict rules of submission, quality guidelines and human intervention. Silo'd organised quality google food!
2. FFA article directories Large containers of generally poorer quality content, often spammy with categories unorganised.
My advice to you is only submit articles to the first type. Dont spin or reuse content and keep quality in mind at all times.
TIP - Place two keyword links in the author resource box. one to the homepage url and one deeplink to the subject landing page. Vary your resource box per article!
There are only three places that you really need to worry about - EzineArticles, GoArticles and Articlesbase.
Ezine is Zeus and all your superior material should be posted here! God likes articles that are between 500 and 800 words long and contain quality, content written with authority! Always let God know first!
The other two have excellent RSS distribution and you will find your article reappearing on other article sites, usually complete with your backlinks!
Getting authority, most views, author status etc then becomes just a matter of syndication and republishing! All these sites provide RSS feeds for the articles!
Tip: Promote yourself as an author as well by taking the RSS feeds for your author profile and republishing these! (i've got an army of made up people at the top of G**g for their names!! (wisdom of crowds my arse! tee hee!)).
Very soon we will show you the exact effect of the use of wisdom of crowds models for producing a search algorithm. The system will show you how to create an optimized network structure that exploits the so called 'wisdom of crowds' that define Google Search.
The knowledge you will gain is in the GAP ANALYSIS!! This is Google's Achilles Heel!
Next Central Place Theory......this one is HEAVY! At the end of the day SIZE does not matter, the bigger they are the harder they fall, all suns implode eventually......However, if you let them get too big too quick - you will be dominated! It's the Law of Large Numbers
Death of the Newspaper - Arise Sir RSS - The Birth of Peoples Journalism
In case you haven't noticed there's not so much rubbish on your doormat these days! Thanks to the green revolution of paper free news - The Internet! - our letterboxes are far less full of spam and junk, whether they are local FreeAds style newspapers or national celebrity milking rags, like the British Gutterpress.
Hurrah! Bye bye bad old media with your introverted political claptrap and stories about nobodies being outed for doing the things that 'everyone' does! ....
Hello world!
Yep! in case you haven't noticed - and there are many 'local' niche papers that will survive the current ' transformation' in information (news) delivery...
The old 'bastions' of news, those deciders of what we want to hear! the free press, the fourth estate - are going bust!
Bye Bye! the death of another hierarchical structure should not be mourned! it is a move towards wisdom of crowds! More better diversified information of size!
Why do you publish some of your stuff? why do say the things you do about Google? If they are true, surely Google will punish you, whack you, wipe you out!
Tee Hee!
I used to lurk around forums in the days of the dinosaurs revelling in my cloak of invisibility - flying under the radar as we say in the biz!
Guess What?
I still do !
.....but the stuff you are learning here and what is about to be revealed as I said from the very first Post - this system is not about Google! the Internet is not Google centric anymore!
Now we have Web 2.0 - THE SOCIAL INTERNET
Like I've boasted - there is nothing Google can do to stop the viral spread of my ideas on how to dominate Google SERPS.
Furthermore, Google cannot interfere with the network structure of Web 2.0 and even if it could - I would have better rankings than now because there exists an optimized network structure for linking that Googles algo relies upon and cannot alter!
More Furthermore, and the most important reason of All - Google loves my stuff!
Google doesn't care either as a machine, National Institution or the people that work for IT. They all love my stuff!
Like I say the proof of the pudding is in the eating as my few corporate clients will tell you!
Anyway Google and I are buddies (again) (Yeah OK, I was pretty pissed with Gog when it whacked my No 1 car insurance site in 2005 - so they say it's best served cold!)
The chaps at Google love my stuff, how do I know?
We link to each other! it publishes my stuff- I syndicate it's stuff(or stuff of mine originating from its tools. After all I only promote quality, hard work, meritocracy and good linking structures!
Secondly, the guys that work for Google are the cream of their own niches! The very best! (in their own disciplines)
There-in lies the problem.
None of them can see the bigger picture, not even Mr Eric Schmidt, well not the picture of how Google works anyway! just the bits they are working on - Good old Adam Smith!
So you see, Google is just a small search centric network neighbourhood where each division or arm has its own agenda and autonomy. Google is not a model of the wisdom of crowds, it is a design of top down hierarchical structures that can be decomposed! The problem for Google bosses is how do you spread a wisdom of crowds culture in a diverse, arrogant, self competitive neighbourhood network of the very best?
But the marketing lesson is be kind to poor old Google by giving it what it wants! As we've been saying all along long term ranking means long term committment to be Google's buddy. Google has heard it all before - Google wants new stuff, Google wants Buzz, Google wants to Understand!
Being Google's buddy means taking it out and dining at the best loved restaurants (web 2.0 places) with high quality food (content) on a regular basis (RSS). Use it's favourite tools like Blogger and Youtube to whisper in its ear, and you will be rewarded with a place at the top table - rapido!
Footballers like David Beckham dream of winning the World Cup, more realistically driving wizards like Jensen Button dream each night of attaining their ultimate professional goal, in his case the F1 World Championship.
What do you think the person who thinks of himself as the worlds BEST systems analyst dreams about?
Ultimate access to the worlds greatest databases and taming Gooogle?
Not in my case, been there and done those things!
My dreams are more Universal!
So how do you become a wizard?
Do you REALLY want to know?
OK read on then.....................
Have you read Harry Potter or watched the movies?
Of course you have!
What is the first thing a wizard has to learn to get about in magic society?
That's it, it's just like driving!
A wizard has to learn how to....
FLY!
So how do you learn how to fly?
More specifically how do you learn how to fly in the ultra competitive world of Internet Marketing?
Read On...........
I'm often asked how come you're so clever? or How do you remember all that stuff? or How do you know all that stuff?
Well today I'm going to tell you
You may not like the answer? Make sure you learn from the explanation!
the answer is......
I'm not so clever, I don't remember all that stuff and I didn't know any stuff until I learnt it!
So where did you learn it from?
Like I told you before - my aspirations are universal!
but the real answer is ........
I learnt how to FLY!
THE EXPLANATION
ORDER OUT OF CHAOS
Like the new banner? I feel it puts The System in perspective - all will be revealed!
To understand how to construct order out of chaos you first have to understand Chaos itself. Now it's all very well reading about the mathematics of Chaos Theory, but it's the same as learning French, there's nothing like a visit to the place to really understand the culture and see what is really happening!
So how do you visit Chaos?
Good question!
I told you it was not an easy path to becoming a wizard!
To learn how to be a good wizard you have to LEARN from other specialist wizards (gurus to you and me marketing mortals)
If you want to learn how to fly and then fly into Chaos and back again there is only ONE safe guide!
To learn how to fly, visit chaos in the Nagual, and return is to understand the fundamental principles of order out of chaos - fundamental principles of multi layered universes!
To become a wizard you need to absorb every word of every one of his books!
Put your faith in God and enjoy the journey!
THE UNIVERSAL ANSWER
Once you've learnt how to fly - where are you going to go?
Tagging and Keyword Classification from a computers point of view
Here's a very interesting old post that I want you to read about how Internet users decide to tag pages and the consequent new folksonomy or categorisation of computer data, that has grown up around it.
What it demonstrates from a marketing point of view, is that the most used search terms must equal the most tagged page with that term - folksonomy therefore depends upon the wisdom of the crowd! (which of course can be manipulated!)
The Recursive or Infinite Loop - Power RSS Marketing
What came first - the chicken or the egg?
Today I want to tell you a secret about the recursive loop or infinite loop.
In laymans language a recursive loop is - A link back to yourself - you probably even do a little bit of it yourselves already on your home sites navigation! You most certainly are trying to achieve this very end in your link building practices!
In programming terms a recursive loop is a no-no in structured sequential logic, as the program would never end, although clever programmers use the function to do clever stuff!
In systems terms it's also usually a no-no because infinite repitition is not what is usually required! You certainly would not expect to see recursive loops in an optimized linking network, would you?
Well guess what?!!
for Internet Marketers a recursive loop is
GOLDDUST!
Why?
2 little words I mentioned earlier - infinite repetition!
Imagine a system that would generate infinite repetition of links (with no duplicate penalties)
Well guess what folks - It already exists and it's OUT THERE - you just need to learn how to put the components together
You are so going to want to buy our system ! It's coming soon and it's going cheap! I want everyone to know about this!
Chain of Fools - Optimised network structures will get you top SERPS!
Underneath it all – Its all about LINKS – Nothing more, Nothing Less!
Google wants to be Quality. We want it to be Quality!
But!
Googles ranking system depends upon for quality, the principles defined in the notion of The Wisdom Of The Crowd. Otherwise nobody would believe anything!
If you transform this theory to Spatial Analysis and apply it, you have an equivalent theorum - Kanskys theorum of Nodal Order – a formula for deriving the order of importance of related objects in space and for measuring relative location in space.
This Kanskian theory like The wisdom of the crowds, depends upon link voting and is the basis for the Google ranking algorithm!
However this voting system has nothing to do with quality when you apply it to Cyberspace and in particular how Google ranks its pages!
Because the underlying principle on which it is based is flawed – flawed because it can easily be manipulated by the likes of you and me!
Google is North Korea Flawed because votes in a democracy can be fixed (the number and volume of links in) People are Sheep Flawed because there is no prerequisite for quality in the original votes (links) People follow the crowd and the Foolishness of the Crowd will win out due to the Law of Large Numbers. However what is true today does not have to be true tomorrow. (The volume of links will always win out over quality due to the law of large numbers). People aggregate to the centre because they are sheep and cannot make up their own minds and would rather other people did it for them ! Great lets exploit that!
Google is The Lord of The Flies – (Don’t be a Piggy) Flawed because like Darwin suggested, survival of the fittest, mob rule and marginalisation of those who don’t toe the party line is central to Googalian thinking. (those with no links or without the right connections will be eliminated!)
Content is the Node Call it what you want, lets functionally decompose it or chunk it down…
Portal, website, webpage, content, content object. Its all a node!
Content is king because content is the meta-attribute of the thing you are measuring – a web page. Apart from the links in and out which define aggregated content in a spatial order, what else is there that could Google could possibly measure for a base level quality score?
So does Google measure Content?
Sure - But only as an attribute of the vessel it sits in - but NOT as a measure of connectivity of the vessel – geddit
Attributes of the page which can be measured include things like interaction with the page , bounce rate etc are human actions directly related to the construct and objects on the page. But these are just attributes and do not significantly affect the underlying principles for categorising pages – links, and logically only come into play as a ranking factor when they achieve votes from the public as visits (traffic).
But Google cannot and never has, used traffic as a ranking factor other than the way in which it is incorporated into FLOW POTENTIAL between nodes by links as defined by network analysis.
How can you construct an algorithm from scratch that measures FLOW when a conceptual network has no flow! All you can do is measure it’s POTENTIAL to carry flow and its FLOW DIRCTION –
MORE LINKS – HIGHER RANKS – MORE TRAFFIC – MORE SALES
It’s as simple as that.
CHAIN CHAIN CHAIN
The chain of fools
Link, link, link away to you hearts content but 99% of you out there are TOTALLY wasting your time!
Hang on – Didn’t you just say that it’s volume of links that count!
Sure did, but as I’ve been telling you all along throughout this Blog It’s all about KEYWORDS
The ONLY attribute that a link possesses at the Server/Webpage level is the KEYWORD
The keyword is the CONNECTOR at BOTH ENDS! of the PIPE (or should be in an optimised structure)
The keyword has DIRECTION
If you string 5 pieces of content together with the SAME keyword link you are creating a micro society for that keyword, a community. You are also adding value to the keyword as a measure of interest or importance, in a notional sense you are contributing to it’s attribute score for internal goggle classification scoring.
You are adding FLOW and in Kanskian terms aggregated PR in a snowball effect picking up volume every time it passes through a node – like a train!
And guess what trains run on !
Yes Railways - Organised structured networks of the least resistance – so lets build one!
Here’s some of the things we are going to show you in THE SYSTEM
Tips and Lessons of best network structures
Lesson - You only PASS link value if the keywords linking out on the page are the same, e.g. two links with the same keyword CONNECTING two different nodes.
Lesson - Too many keyword links on a page and you are devaluing the connectivity between the linking pages and the content that surrounds them!
Understanding how to PROFIT Link bait and juice – exactly what it says on the tin – designed to get inbound links to your page through content – better content – more links (why quality will always win out with the wisdom of the crowd in a homogenised population). Well show you how to create linkbait network structures!
Googles Biggest Headache! Artificial inflation of links in a non homogenised population such as cyberspace is admittedly Googles biggest problem, because it distorts the wisdom of the crowd!
Done properly, once in place it CANNOT be altered due to the Law of Large Numbers, without a Tsunami in the way if INTERNET ORDER
This is good and bad – So lets take advantage and play within the rules - lets create our own link juice and go swimming in it!– lets turn those link juice taps on and PIPE them to your pages!
So that’s what we are going to do! Show you how to create nuclear linking structures that rip up Google Algo!
It’s Google’s Achilles heel (it’s only one)
Get the best links from the most important Web 2.0 properties and you will gradually see something magical happening – lift off!
The reason I think this approach is BS is because it is trying to define through supposition and preposition something that is already defined and cannot be changed when it enters the Google PROCESS and that is Order or Rank!
Remember! We are not looking for a transformation value!
The Ranking Value has ALREADY been decided by the linking structures!
That my friends is the secret of THE SYSTEM and when you see how we take advantage of this, frankly I think you are going to wet yourselves!
For all you black hatters out there you'll be pleased to know - yes that means you can.....
BEND THE WEB !!!
Heres the proof from Wikipedia of the mathematics involved: Topology (from the Greek τόπος, “place”, and λόγος, “study”) is a major area of mathematics concerned with spatial properties that are preserved under bicontinuous deformation; that is, stretching without either tearing or gluing. It emerged through the development of concepts from geometry and set theory, such as those of space, dimension, shape, transformation and others. Wanna know how to do it the right and only way? Want to bend it so you get unlimited traffic ? legal White hat !
Keep reading The System - It's going to change the way that EVERYONE markets online!
Here's some proof that the concepts that we talk about at The System work
We always use Yahoo to get a better indication of volume!
The search was Search Engine Marketing System
Now take a look at this!
Not bad for - The System - either Eh! No. 5 (today) out of how many 4,800,000,000
Wow Gigabytes!!
This is just for fun - for the serious stuff we only bother with Google!
When we open up The System we will include some current case studies that are dominating the most competitive financial services search terms in the world!
A small step towards explaining the system that allows you to dominate search engine rankings at will - continually and with no penalty.
The wisdom of crowds is a social theory that hypothesises that if you put enough people of a diverse set into a unionised set (or population as it becomes) the wisdom of crowds will give you an accurate score of truth and quality.
Any marketing campaign that wishes to manipulate the keyword sort function of google we must therefore presuppose has to obey all the rules of definition of the wisdom of crowds, and at the same time not satisfy any of the errors.
Who want's to be a millionaire? (WE ALL DO YEAH!) Ask the Audience! wisdom of the crowd (thats me Tarrant's throttling by the way! now thats another story about being TOO clever)
Think about how this applies to Internet Marketing
we've given you enough clues - the rest you are going to have to pay for!
not just yet though...
So here's the answers to a couple of components of the system that I've been teasing you about for the last few days
These two words describe part of the structure of the system that rips google open like a can opener, by taking advantage of the underlying mathematical structures of the web, that Google cannot change and are not determined by Google, but upon which Google relies to present search results.
When we release the system in a couple of months time you will learn how to apply the wisdom of crowds to your Internet marketing strategies!
BIG TIP - when thinking about all the implications of the wisdom of crowds, instead of thinking of the crowd set as people - think of it as webpages - or more speciifcally - CONTENT!
I've got sites up that are much older than google and being a computer nerd at the time took a very great interest in every new search engine, especially one day a brand new one called Google. Anyone who had Compuserve would understand!
As a systems analyst I was still working full time for a very large UK Financial services company on these extrememly complex database designs and real time processing solutions, taking google to bits was a spare time laugh, and there were not that many variables initially, that do the sort function, not even a fifth of the number that might go into the average small database file structure on an AS/400 relational database - Any Insure/90 programmers out there will know what I mean if I mention RSKFIN
And guess what Google ran on - still might do (for all I care), but I think IBM keeps changing the name!
Yep AS/400s - banks of them apparantely! The boys in IBM Rochester were raking it in!
Oh yeah by the way - the reason I found out about Google before most people in the first place, when it was still a prototype, was because one of our RPG programmers pointed out to me one day this article in some nerd RPG mag that I usually had to pretend to be interested in - but this time I was because it was about my favourite subject and specialist subject - InterneT
So heres the truth cos I've got to go to bed!
In the beginning there was chaos (and boring .edu docs)
And along came the hand of god and created order and structure out of the void
Google's ambitions to be the universal mind - days are numbered
Google is broke
Sorry Google everything has an achilles heel
Your days are numbered
Your ambitions to be the database program found at Delphi are pipe dreams!
You will become a big tool box, that soon everybody will be tinkering with (you are already actually but 99.9% of the tinkerers don't know how to tinker properly YET!)
Imagine when they do!
Actually I quite like the picture I see, because it automatically demands fresh on theme quality content, hard work and MERITOCRACY
Wanna know more
Think on this Googly!
To be a universal mind you need beyond anything else one thing
Union! (No offence to southerners)
Look it up in French and you may start to grasp the picture
Think about the maths of the word and your eyes are starting to open!
This is the same ultimate virality model that the system uses........
Ice Nine Marketing Revealed - the top secret google can opener!
Ice Nine Marketing is dendronitic or tree structured in the mechanisms it uses to deliver the content to nodes at deep levels within the Internet. The content that it delivers can be anything that can be transmitted under http protocols.
Ice nine structures or entities such as video distribution platforms, are always of the one to many relationship. Viruses can spread rapidly through a population - so can good content! The concepts of Ice-Nine Marketing are confusing to the unitiated however it can at this point be described (to all you non subscribers reading this) as a series of initial triggers that deliver or push content to a selection of pre-determined nodes, Web 2.0 properties. These nodes act as feeding stations and from this point onwards your content is grabbed in an attraction, many to one relationship. Jack up the process and you create and ice9 situation that rips open google and dominates all the search results with backlinks that people have chosen to put out there for you! There are Ice Nine accelerator tools that speed the content distribution process.
Remember the expression - you are going to hear a lot about Ice9 Marketing and content distribution. If you don't you must retire!
If you understand every word of this then you will be a very rich and viral person. All will be explained in the members area of The System - sign up today!
How to hide stuff from Google without black hat stuff
There's times that you are not going to want Google to see what you've written or posted on a page, the sort of stuff that you don't want Google to know about such as
1. You're doing SEO on a particular site and want to use it as an example , but posting and boasting about it on forums would be SERP suicide.
I want to prove to you that the techniques used on the system work - but I obviously don't want to tell big G that I'm dominating it.
You definitely want to avoid using any sort of script or redirect as this signals trouble! In Googles eyes there can be a very thin line between acceptable use and black hat.
The Solution is simple and right below you..........
If you want to Beat The System you'd better join The System.
If you've been a regular reader of The System since we started you'll notice the addition of the membership box on the page.
By joining you'll get access to special reports and white papers about Internet Marketing and information on specific marketing techniques and tools which will help you rocket to the No. One spot on Google for your Niche!
All the 'top secret' stuff in the members area is free and some of it you will not have come across before.
If you like the information feel free to profit from it. There is no charge, but if you are wise you will invest in the tools that we recommend, which will help us to continue to give you leading edge marketing information - for Free!
The 'Buzz' on the SEO wires at the moment is sudden awareness by many so called Guru's that Brand is the all important factor in securing a top rank spot. A lot of so called 'thin affiliates' are running scared because their spammy content free sites are targetted for extinction.
They have been for a while actually!
Where have they been?
If like us you follow the ups and downs for the most important keywords in your chosen sector, in our case financial services and insurance, you couldn't have failed to notice that the strong offline brands were floating to the top for all the most competitive keywords. For the last two years SEO without a strong brand has proved to be pretty ineffective for the top keywords while retaining good results for the long tail keywords. A large percentage of the conversion is in the long tail so the emergence of brand as the most dominant factor in obtaining high page rank for key words such as car insurance, has left the back door open for the more niche and long tail seo merchants.
So is it still possible to compete with the massive brands and get top rankings for holy grails such as 'car insurance'
We believe it is POSSIBLE and if anything it will probably become easier for a lot of good Seoers once they understand the forces in play that allow you to attack keywords with modern google loving links, create buzz, brand enhancement and authority building - as opposed to those methods that have led to the old established brands floating to the top.
There is the one caveat of - you do need resources that cost, but the payback is tenfold!
You have many advantages and yes - the Internet has never been a level playing field!
Megaliths are slow to respond like dinosaurs, there is usually nobody at the helm, the marketing department doesn't talk to or communicate ideas to the IT department enough. You need to take advantage of their inability, unwillingless, inertia or large scale arrrogance that stops them being leaders in 'creating buzz' and being market drivers.
In the time it takes you to write say ten articles for blogs, article distribution, squidoo lenses , etc, hypermoneycomparer.com will have to have meetings upon meetings to implement some small change - move swiftly to exploit this weakness and keep abreast and ahead in creating social media buzz and links from the most Gooogly loved places.
These megaliths don't usually know how to create buzz or conciuosly even try to using social media, although many of them have always engaged in dubious SEO practices, they are often so big it that when they commit misdemenours, it usually doesn't hurt them. (There are a couple of famous cases of where companies such as BMW and GoCompare got penalised - it made Googly rethink its algo)
This is what you are up against:
Megaliths will create buzz naturally through their size and established affiliate programs and link network.
These brands are often household names through their TV advertising.
These brands are good generic domain names, for example
Money Supermarket - Noun / Noun Compare the Market - Verb / Noun Go Compare - Verb / Verb
Which combination do you think has been the most successful?
Steps to take to compete on the old terms: Here's how not to do it :
Buy links especially from as many blogs as you can - most of your hypermoneycomparer.com sites do this consistently!
Create a large affiliate program promtoting brand
Spend lots of money on Google Adwords
Alternatively stay lean and mean and ahead of the game - follow the advice in The System and it is possible to establish yourself as a leading brand in a very short period of time.
Remember these brands were small once, I personally know a lot of the guys that founded these monsters - every one of them was built on Brand promotion - concentrating on the old skool offline way and it has worked!
At no time were any of them leaders or possessed any particular special quality in the deliverance of financial and insurance comparison products - many of them were just plagarism well executed or not - but they all managed to deliver the brand message and like in the real world - thats the only thing that wins out big time in the end!
Apparently Google now reflects This
Does Adwords spend play are role? - Yes in exposure and brand deliverence to a large audience whether they click or not.
Some of these megalith brands now spend millions every week in Adwords. It now appears that whatever misdemenours they may commit on the SEO front, they tend not to get punished in the SERPS any more, mostly because of the power and size of their adwords spend and the relationships that are built up when account managers communicate with Google over hundreds of keywords across the board.
DO NOT WASTE YOUR MONEY and time trying to increase visibility using these PPC schemes. there are other more effective ways to spend your budget.
Brand does not equal quality. Just because its a big name it does not by definiton equal quality, unless quality is the thing it markets. Major brands can be attacked by specialised niche offerings with punch, that deliver exactly what is says on the label!
The self proclaimed UKs number 1 web hosting company. Fasthosts offers Domains, email, web hosting & broadband. More importantly it offers a fantastic Resellers package with a really easy to use control panel - unlike some of those we could mention. A great place to start if you wish to host multiple domains on different IP addresses, for different customers or yourself, and only pay once!
More importantly it hosts millions of domains so you can legitimally build an interlinking 'community' or network of minisites, interlinking blogs etc, and fly under the radar, to boost page rank without getting penalised for all being on the same server and IP address.
We've been using Fasthosts for over ten years and have never experienced the Google penalities handed out over the years because of our use of Fasthosts
Dedicated Servers. If you really want to fly under the radar and like to get deep down and dirty on the server doing things like 301 redirects then you should really have your moneysite on a dedicated server. They come with superb stats and backup and you don't have to worry about bandwidth and campaigns causing servers to crash.
SEO Benefits of using a Reseller Account to host multiple domains
If you are new to the system you will not know what we mean by ' old skool' however it refers to all the tired old methods expounded upon by the gurus and rehashed by the online marketeers. Banging up websites and doing on page or on site SEO! and possibly interlinking all these creation together.
Having a resellers account allows you to host multiple domains offering niche products all linked in a natural manner to create a mini network with self generating PR potential and authority - so you can do all the old skoool stuff if you so desire. It could even be a blog network if you are into blogging.
More importantly having a resellers account allows you to indulge in and take control of social media such as blogs and use their applications to host on your domain thereby retaining complete control over the linking and juice it brings with it. Say you fell out with one content management supplier you could easily move your content onto another without disturbing the structure of the site that it sits on.
Marketing THE SYSTEM way is about marketing the old skool way but ABOVE the target website, shifting links and content to a set of authority satellite hubs and using all the tools they provide available for web 2.0 marketing that work in getting you links and traffic - veins and blood!
We bet you've often been told to get as many one way inbound links as possible from authority sites - and whoever told you was right, but do you really know what an authority site is, and even if you think you do then ask yourself the question 'Am I really going to get links from these great authority sites?' Be honest are you? Why would Wikipedia give your website an entry? What about bbc.co.uk ? Not much chance really is there?
Well if you believe the above you are oh so totally on the wrong track.
The System believes that where there's a wall there's a way.
Here's our take on authority sites, you need to apply this vision to your own niche area of Internet Marketing to open up doors you thought were hurdles to your marketing development view.
What is authority? Authority is trust. Trust is established over time. Authority is content. Content that can be trusted. Authority is respect. Respect has to be earned. Authority is radical. Ideas and content continually flow and grow. Authority is backward links. In many cases this may be the case however you can guarantee the website employing this tactic has a lot to say about the subject and can be deemed to be an authority. Authority is connectivity and visibility. Web 2.0 has dramatically changed the way that search engine marketing engineers such as ourselves, can manipulate the SERPs.
So what have you learnt from the above? How old is a website / domain name? Content is King so how good is yours? Authority sites that link to you are valuable as a mark of respect, how many respect you? Is your content interesting, informed, new, up to date? Try Blogging and Video to deliver the message. Do you have enough backward links? Keep reading The System for simple effective solutions to this one!
When was it invented? To our eyes authority has always been around and really nothings changed that much since Tim Berners Lee invented the hypertext transfer protocol in 1993. In fact Authority sites existed on the Internet way before the invention of the WWW. Stepping back in time, the few first hop diallup ISPs that provided everything such as Compuserve and later AOL were early examples of authority through agglomeration. Going back further you'll find massive authority sites on USENET and many other little known comms protocol mini-networks that have been buzzing out there since time immemorial (in cyber terms!). You'll always hear the Americans exclaim the value of links from .EDU's (.ac.uk) or .GOVs (.gov.uk) or .ORGs. Well there's a very good reason for this, but you have to step back even further in time to the creation of the objects that now form the backbone (ultimate authority) of the present day Internet to understand this god given authority. The current Internet is an evolution out of the academic backbones that have connected all the Universities with mainframes since the late 1950's. These days its coupled with the simultaneously evolved military structure originally called ARPANET to provide a bomb proof - message always delivered supernet structure. Hence the power of the .GOV. (We have some tools that let you see how your website sits in 3D internet linkage terms - it'll make you want to up your campains!! Keep reading )
So looking out for authority sites always look at the domain to help evaluate its perceived authority.
Identifying Authority sites The simplest thing to do is to type your most desirable keyword into the Open Directory and look at the results. These are some of the highest authorites for that keyword and have a long term good relationship with both the hand edited DMOZ and Google which has always populated its directory from here.
Common types of sites that automatically carry some authority on a keyword or set of words:
Hubs social networks directories article hubs video hubs bookmarking hubs niche market directories and review sites specialised websites and networks blogs webpages webpage object e.g. a video or document
Anyway that's enough for today - look out for the next post on Authority Sites when we'll explain to you how easy it is to identify authorities that you haven't even thought of yet, and how easy it is to get them to link to you!
The System requires that you understand the following modules and concepts in order to gain an understanding of how to carry out long term, sustainable Search Engine Marketing with ROI at breakneck speed
Google has all seeing eye aspirations - Googly is bored!
Googles raison d'etre once upon a time was to acquire as much knowledge as possible and to assimilate that knowledge to deliver the information it deems the most appropriate. Google doesnt mind the collective SEO mind influencing results. For a laugh it changes the rules and either rewards the interacters for enhancing its filtering or penalises perpetrators for daring to meddle with the machine. Tee Hee
Or so it went
Bow down for a moment google as your power was partially usurped by the social media platforms, but congrats on blogger and YouTube the heart of your current mission station.
You've even unbanned some of our incredibly successful sites, we admit were using some leading edge grey stuff, still we did help to enhance the algorithm, didnt we!
But poor old googly has got bored with the same old human knowledge, have you ever tried to teach your grandmother to suck eggs.
Google wants to SEE (Youtube, Google earth, googly maps, google images, ggoogly videos etcetc google any bloody picture thing)
and Google wants to hear (You Tube, and all social media platforms where collectives of peoples of all shapes and sizes are deciding what is relevant!)
GOOGLE IS BORED AND SICK TO DEATH OF BEING SAVANT WITHOUT SIGHT OR SOUND
The System is a new website containing over twelve years of coal face search engine marketing knowledge and research.
The System will tell you exactly how to dominate the search engines for any keyword and show you how to capitilise on your website to join the ranks of multi millionaires already employing our techniques.
The System is Free
The System will tell all
The rest is down to you......$$$$$$$$$ or zzzzzzzzzzzzz !
You can't beat The System! but it's extremely easy to manipulate for competitive advantage.
Understand the System or perish in the netherworlds of sad websites that 'don't work!'
If you think that Google controls the search results you see - Think again!
You are the master of your SERPS - Your content is your army in the IM war!
