There’s been a lot a of talk in the Internet Marketing world recently about ‘spam’.
Most of it has drummed up by spambuster Matthew ‘Witchfinder General’ Cutts, not Hopkins, Google’s self styled rankings mouthpiece.
Read his deliberations over at the Google blog.
There is a post over at webpronews that is worth a look
Where is all this spam?
If you search Google and find what you are looking for, then logically the search results are of good quality!
You will not find any spam sites on the first few pages of Google for any major short tail keywords, in the majority of cases you will find long established websites that have been linkbuilding for years.
At the top of the SERPS the big companies fight it out buying links – quite often from the spammy blog sites – because they need as many links from different ip addresses as possible – the older the better.
Quality is a side issue in ranking, uniqueness is more important but, its all about buying or creating links.
It is easier to create links naturally if you create quality content and you will avoid all of Googles spam penalties.
If you are spending a fortune buying links for a product then you must have the product to supply.
So where’s the spam?
It’s called MARKETING!
If you are not ranking it’s your own fault! Maybe you should seek another career!
One mans spam ( a piece of content everywhere like a billboard) is another mans income!
Yahoo Scraps Yahoo Video – SFW!
If you are a seasoned video marketer like myself you might have been slightly surprised by the email in your box this morning……………
Following on from an announcement yesterday that it is shedding a quarter of its jobs, troubled giant portal Yahoo has this morning announced that it is going to close permanently it’s video broadcasting services.
Dear Yahoo! Video User,
After careful consideration, we will be removing all general user-generated content upload capability and user-uploaded video from Yahoo! Video. As a result, your videos, user profiles, ratings, favorites, and playlists will no longer be available after March 14, 2011. User video content from Yahoo! Video that remains embedded on third party sites will no longer be playable after March 14, 2011.
Available on your profile page is a software utility that will allow you to download the videos you have uploaded to Yahoo! Video to your computer through March 14, 2011. You can find your profile by clicking on the ‘My Video’ tab or going to http://uk.video.yahoo.com/mypage.
Once you download your videos, you may choose to upload them to another site such as Flickr, which now allows video uploads. You can find out more here: http://www.flickr.com/explore/video.
Thanks for your understanding and thanks for being a part of Yahoo! Video.
If you have any questions about this change, please visit our FAQ section, or contact Customer Care.
The Yahoo! Video Team
It makes you wonder just where Yahoo is going and whether the business model of this pioneering giant will survive. It no longer provides search facilities of its own since it merged its results with MSN Bing a few months back.
What will this mean to video marketing?
Probably not a lot. Searches on Google video rarely show video.yahoo results these days whereas a couple of years ago the results were dominated by youtube, google video and yahoo video.
There are literally thousands of video serving platforms out there to market on. You can see the tip of this iceberg if you set up accounts at trafficgeyser, tubemogul or howcast for example.
If youtube takes over 80% of the traffic, this doesn’t leave a lot for the rest. So video distribution to serving platforms which nobody much visits really does nothing for Brand and serves one purpose only.
1. To create links on as many different IP addresses as possible, globally.
Obviously not doing much for a site like Yahoo video’s bank balance…..
So that’s the end of Yahoo.
While on the subject of video distribution, to get the most link juice out of your videos and to create traffic funnels, concentrate on Google owned youtube.
Now about Video Authority – There is Youtube and there is …….well not a lot else really.
Maybe Metacafe, Kewego etc carry some authority in the form of transient buzz, but you really need to focus your long term video strategies on dominating Youtube for your niche keywords.
Upload directly to Youtube preferably in HD which will rank higher on the internal search.
Link back to your videos from Twitter, blog posts and articles.
EMBED your youtube videos in the same!
Bookmark everything – including all the video serving platforms that carry copies of your videos!
Concentrate your efforts on getting youtube channel subscribers, comments and likes. This is the social proof that will turbocharge your video marketing efforts!
While you are at it, please Facebook like this post and subscribe to my Search Engine Marketing Youtube Channel where I am going to post some Social Media Marketing Videos giving away some amazing stuff that will rocket your site to the front page of Google and beyond…..
The first of these videos is called ‘Perpetual Free Buzz and Endless Links’ which shows you how to get just that from every piece of content you distribute…..will be going out on Christmas Day! Be sure to have a look – this technique will blow your mind!
These ‘secret’ videos will only be available to youtube subscribers who will be notified by email when the video is posted.
Next …. more on Small World Theory and how you can use it to crush the giant star networks!
It might surprise you that around 70% of the queries put to Google are ‘local search’ with local ‘buying intent’.
It therefore follows that 70% of the total transactions derived from search on the Internet are spent or consumed ‘locally’.
This amount of ‘clustered’ traffic is the reason why Google and other large multi-nationals have regional servers.
This situation creates a certain ‘cognitive dissonance’ for Internet Marketers.
On one hand they are fighting for the top spots on Google for global generic keywords, however 70% of the money is in the longtails, keyword searches with local semantic qualifiers.
To overcome this problem, indeed to take advantage of it, it is necessary to understand how Google uses small world theory in its ranking algorithm.
The art of top SERPs these days is acheived by positioning yourself, your blog, your website between major hubs of social networks for link juice and niche groups for trust/authority juice. You do this by semantically connecting the two major hubs thus creating a channel! 
By doing so you become the connector within a small world authority network of sematically connected authorities.
Bingo, Google loves you because you are helping to create a ‘joined up web’, semantically ordered! Your ‘network’ becomes the authority!
Create the system!
Big Brands have dominated the Google SERPS for the last couple of years. Social Media Marketing will allow the small company to fight back!
A couple of years ago when Google first started to integrate measures from social media into its ranking algorithm, one particular update left all the big brands dominating the first few pages of Google, for all the major competitive product keywords.
All the so called thin affiliate sites disappeared overnight from Googles top spots and a fair few thicker affiliates too!
I even came up with some solutions to attacking the brand ranking dominance that still hold true.
The algortihm change rightly caused a lot of consternation at the time amongst the SEO community as they all postulated half baked theories based upon individual observation in their particular niches.
It now appears that the Brand dominance was not caused by Google reacting to the old skool SEO effort but more the natural result of the new skool content focused SEO effort in action.
Around this time all the big brands started to employ SEO agencies right left and centre. These agencies tried every old style link building method that existed and many adopted the new methods as well, which effectively declared an SEO war amongst the big brands. Whether they intentionally knew it worked or just stumbled upon the fact that something ‘worked for them’, many new media marketing agencies started to explore further the alternative links and traffic sources that are available from Social Media.
Also, at the same time the bigger brands started to employ people to create lots of content.
Not because they knew how to use content in social media marketing, but more often because they needed something to put on the Facebook and YouTube etc. accounts, that some highly paid executive had told them they needed to have. They didn’t see the ROI but they knew they had to be in Social Media.
They also needed content for their static websites, in the more than likely mistaken belief that size would matter the most in the long term, and created a whole new industry for copywriters!
So Big Brands bought their way to the top, blindly, often employing ‘blind’ SEO experts and ‘trendy’ new media content creators to create links and content on a scale that the family run business website could not compete with.
What this shows us is that Google has become a big Billboard, which the savvy content creator can shape to show what he wants to be seen and enjoy natural high SERPS as a result!
Get your content seen in all the right places . The Right places are the places where all the humans go, i.e. all the high traffic sites (Alexa top 100000).
The brands don’t have it all their own way anymore though now following recent Google algorithm changes that incorporate social networking and other human buzz!
If you can get your product talked about in all the ‘right’ places – you can compete with the big brand boys!
Unfortunately Big Brands will always have the resources to naturally create buzz and if they have constant product launches or marketing campaigns they will have constant buzz opportunities available.
BEAT THE BRANDS!
So how can you beat the big brands?
There is only one way to beat them and that is at source!
Many an Internet Marketing Expert will tell you to analyse the competition, copy and plagarise!
If you take this literally it’s not likely to win any awards at Google.
MIND THE GAP!
You need to do something different to outrank them, in other words do what they are NOT doing!
You need to look deeper at what the big brands are doing.
You need to backtrack further to find out Who is doing their SEO?
Then you can easily see, who you are up against and what that companies particular strengths and weaknesses are. Most of the time these companies are just buying links. Their weaknesses are the things they are not doing!
The vanity of SEO Account Handlers
Many SEO companies boast about who their clients are, sometimes in a bid to convince other big brands to come on board.
But the smarter SEO companies keep quiet.
To find out who is doing SEO for who and therefore what they are ‘bringing to the party’, do a quick search on Linkedin of the company you are interested in with the term SEO – you’ll be surprised what comes back!
When you’ve established the company that has a contract for SEO check out the range of skills of their employees on their Company Linkedin profile.
Quite often the big brand may have multiple SEO & marketing agencies working for them.
Now you know what they don’t know!
Exploiting the gaps in a competing SEO company’s employees knowledge base allows you to out-manouevre the competition.
This can be achieved through Social Media Marketing (Where you will always find gaps!) which if done properly, allows you through syndication to rapidly spread content and links to knock any Brand off its perch for any keyword!
Going Mobile
Mobile phones now account for around 38% of Internet usage. If you are a designer, marketer, web-master or large corporate website you had better sit up and take notice of the fact that convergence is already upon us and if your website is not mobile friendly you will be losing sales exponentially.
There is a subtle revolution going on at the moment. It is a completely new Twenty First Century way of life, and it’s being driven by the mobile phone. More specifically it is being driven by the widespread roll-out of cheap 3G devices, must have 3G fashion accessories and an extended 3G network. The revolution is mobile computing or mobile communication or whatever you want to call it. Fact of the matter is that everything you could want from TV to films, music, radio, talk and Internet…. is there besides you 24 hours a day.
The majority of the people who live their lives this way would rather lose their dog than their phone.
This quiet revolution in already beyond its infancy and will soon explode as did the ADSL broadband revolution for wired and static devices a couple of years ago.
Already large global networks like Vodafone are giving away in a bid to encourage users, 3G smart-phones like the Nokia 6700 that over a year ago would have cost $300 / £200. With the introduction of the new Nokia N8, European Nokia Symbian users, which currently account for 80 of the market will enjoy access that the majority of the 290 million Apple and blackberry users in the US have been enjoying for the past year.
Soon everyone will be carrying a tablet 3 or 4G smart-phone!
If you are an Internet Marketer and you are not ready for the big bang of Mobile Internet and the effects it’s going to have on advertising, SEO, Web Design, Google Rank and every other component of reaching your customers, quite frankly….
……. You have been Disconnected!
Further Reading – Strategic Guide for Content on Mobile Devices
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All half decent Search Engine Optimization practitioners and Internet Marketers will tell you that the keystone to any money making online campaign is the identification of the keywords that your target market is using to find and buy products online.
These keywords include both the high traffic short tail keywords such as ‘Internet Marketing’ through to high buying intent longtails such as ‘Make Money With Online Internet Marketing’.
What many of the self proclaimed online Internet Marketing gurus don’t tell you when they are offering you their latest ‘Make money online’ course or Internet Marketing training or coaching or powerpoint videos, is that it doesn’t really matter if you identify all the ‘power keywords’ in your target market, if the buying market is not there in the first place.
So unless it’s your niche and you intend to totally dominate all the traffic sources available through the latest ‘ways to make money online’ system or make money fast Internet marketing course, you might be more successful at online marketing if you put your efforts into markets where massive amounts of money are being made online.
So where is all the money being made?
This is the first thing you should investigate if you are new to Internet Marketing.
This is the first question you should ask yourself if you want to make a lot of money online.
So how can you earn money online with an Internet Business?
Well, think of it like fishing!
If you want to catch big fish you have to go armed with the right equipment in the right places, namely where the big fish are feeding.
If you want to catch a crowd or shoal of fish, you go fishing with the latest and best and biggest trawling equipment you can lay your hands on! Right?
So now we get to the truth of where all the money is being made online.
The answers are in plain view above.
Equipment!
Did you ever see the movie Paint your Wagon?
How did Lee Marvin get rich?
It wasn’t digging for fools gold!
Well bless my beautiful hide…..
It was……… Picks and Shovels.
Equipment!
So now you see why the post is called ‘How To Make Money With Online Internet Marketing’ and if you read it properly you will understand the use of keywords in an Online Internet Marketing Report!
Yes the easiest way to make money online from home is to become an Internet Marketer who sells or provides information, Internet Marketing Courses, Internet Marketing Tools, Make money fast with online marketing schemes, Internet Marketing software and Online marketing coaching!
At the Social Media Marketing System we hate two things:
Those who buy links for rankings and those who sell ‘snake oil’ SEO and Online marketing get rich quick schemes.
Which is why I give this stuff away for free.
Do not pay for any get rich quick Internet Marketing Course unless the course provider is prepared to tell you in advance enough of his secret sauce to tempt you into the program, whatever area of Internet Marketing it may be.
Yes, these Internet Marketing Marketers do drive Ferraris and holiday in the Seychelles on your $97 get rich quick online marketing ebook!
Here’s proof that this is big business and may inspire you to make money fast yourselves!
This morning I received two spreadsheets from a trusted Internet Marketer from Conneticut, Howie Schwartz.
Howie like myself understands the value of ‘giving stuff away for free’ on the Internet.
The spreadsheets contain what Howie describes as the latest hottest Internet Marketing keyword research and the prices that are being paid on Google ppc for these.
Well as it’s in the public domain I’m going to republish them here!
Any ideas what the hottest keywords are yet?
You’ve got!
Picks and shovels!
(You Don’t have to click on this awful song – Really!)
Here’s the Picks and Shovels list and what these sun tanned Internet Marketers are paying for the privilege of making money online with Internet Marketing!
| Keyword | Global Monthly Searches | Estimated Avg. CPC |
| internet marketing | 2240000 | $5.78 |
| internet marketing company | 49500 | $7.14 |
| internet marketing course | 18100 | $6.82 |
| internet marketing tips | 12100 | $2.60 |
| internet marketing agency | 22200 | $6.08 |
| internet marketing forum | 6600 | $3.88 |
| learn internet marketing | 5400 | $4.83 |
| internet marketing firm | 74000 | $6.65 |
| internet marketing training | 12100 | $6.59 |
| internet marketing system | 6600 | $6.11 |
| hotel internet marketing | 6600 | $6.27 |
| internet marketing seminar | 3600 | $5.10 |
| best internet marketing | 14800 | $5.76 |
| internet marketing center | 6600 | $3.15 |
| internet marketing websites | 22200 | $5.35 |
| internet marketing jobs | 6600 | $4.15 |
| local internet marketing | 12100 | $7.34 |
| internet marketing software | 18100 | $7.36 |
| internet marketing book | 3600 | $3.47 |
| internet marketing toronto | 8100 | $5.54 |
| internet marketing guru | 4400 | $3.03 |
| internet marketing ebook | 12100 | $2.90 |
| internet marketing sales | 8100 | $5.02 |
| internet marketing workshop | 1300 | $3.94 |
| internet marketing research | 9900 | $3.91 |
| internet marketing secrets | 5400 | $4.57 |
| internet marketing india | 5400 | $3.05 |
| internet marketing coach | 4400 | $4.47 |
| internet marketing products | 3600 | $5.90 |
| internet marketing help | 2900 | $7.24 |
| internet marketing company india | 1600 | $0.05 |
| internet marketing email | 14800 | $12.53 |
| internet marketing conference | 2900 | $6.69 |
| internet network marketing | 22200 | $3.68 |
| vancouver internet marketing | 4400 | $6.40 |
| top internet marketing | 6600 | $4.12 |
| new internet marketing | 9900 | $3.81 |
| internet video marketing | 8100 | $7.56 |
| best internet marketing company | 1300 | $0.05 |
| internet marketing centre | 1300 | $2.64 |
| internet marketing opportunity | 14800 | $5.48 |
| international internet marketing | 2900 | $3.66 |
| internet marketing class | 1300 | $7.38 |
| online marketing | 1000000 | $5.82 |
| online marketing company | 14800 | $5.43 |
| internet marketing leads | 1900 | $10.52 |
| hospitality internet marketing | 1000 | $5.04 |
| internet marketing ezine | 1600 | $2.38 |
| internet marketing tutorial | 1600 | $3.10 |
| global internet marketing | 2400 | $2.89 |
| online internet marketing course | 2900 | $11.62 |
| internet marketing niche | 3600 | $5.24 |
| online marketing agency | 18100 | $6.65 |
| online marketing strategy | 12100 | $3.71 |
| internet marketing newsletter | 1600 | $5.60 |
| internet marketing trends | 1900 | $1.93 |
| internet marketing mentor | 880 | $4.28 |
| web marketing | 368000 | $6.74 |
| search engine marketing | 368000 | $8.64 |
| ecommerce internet marketing | 3600 | $6.69 |
| internet viral marketing | 2900 | $5.66 |
| ways to make money online | 49500 | $2.81 |
| web marketing company | 60500 | $4.45 |
| online marketing business | 74000 | $7.00 |
| internet marketing industry | 1600 | $0.05 |
| internet marketing for beginners | 1300 | $0.05 |
| online marketing course | 18100 | $7.21 |
| google internet marketing | 3600 | $10.09 |
| internet marketing community | 1300 | $0.05 |
| automotive internet marketing | 2400 | $0.00 |
| internet business | 823000 | $4.09 |
| online marketing solutions | 6600 | $6.05 |
| online marketing tools | 5400 | $6.85 |
| online marketing jobs | 9900 | $7.61 |
| marketing company | 301000 | $5.95 |
| online affiliate marketing | 40500 | $5.98 |
| phoenix internet marketing | 1600 | $3.83 |
| online marketing consulting | 9900 | $3.24 |
| internet marketing scams | 1300 | $3.13 |
| internet marketing for dummies | 1000 | $3.57 |
| make money from home | 301000 | $2.51 |
| earn money online | 201000 | $3.09 |
| easy internet marketing | 1600 | $0.05 |
| lawyer internet marketing | 1300 | $8.84 |
| online video marketing | 9900 | $3.46 |
| houston internet marketing | 1900 | $6.52 |
| network marketing companies | 18100 | $3.28 |
| internet marketing magazine | 880 | $4.98 |
| internet marketing shifu | 1900 | $0.05 |
| online advertising marketing | 27100 | $6.61 |
| make money online fast | 40500 | $3.34 |
| internet marketing report | 1300 | $2.87 |
| internet marketing company toronto | 1000 | $4.81 |
| internet business opportunities | 22200 | $3.41 |
| internet marketing training course | 1300 | $5.03 |
| online market research | 18100 | $3.38 |
| internet marketing association | 1300 | $3.28 |
| internet marketing singapore | 1600 | $2.26 |
| internet marketing speaker | 880 | $4.01 |
| internet marketing brisbane | 1300 | $3.79 |
This is worth a look
And how to make instant money!
| Keyword | Global Monthly Searches | Estimated Avg. CPC |
| make money online | 823000 | $2.92 |
| ways to make money online | 49500 | $2.73 |
| make money online fast | 40500 | $2.85 |
| easy ways to make money online | 6600 | $2.94 |
| make money online surveys | 33100 | $2.46 |
| best way to make money online | 9900 | $2.43 |
| legitimate ways to make money online | 1900 | $0.05 |
| make money online forum | 6600 | $1.89 |
| make money online scams | 6600 | $0.05 |
| really make money online | 5400 | $2.16 |
| make money online with google | 5400 | $0.05 |
| make money online free | 60500 | $2.64 |
| fast ways to make money online | 2900 | $0.05 |
| real ways to make money online | 1600 | $0.05 |
| easiest way to make money online | 14800 | $0.05 |
| make money online without investment | 2900 | $0.05 |
| make money online now | 12100 | $3.02 |
| make money online games | 5400 | $0.05 |
| make money online uk | 5400 | $2.88 |
| i want to make money online | 1000 | $0.05 |
| fastest way to make money online | 1000 | $0.05 |
| need to make money online | 1900 | $0.05 |
| make money online today | 4400 | $3.16 |
| make money online legitimate | 4400 | $0.05 |
| kids make money online | 3600 | $0.05 |
| make money online selling | 5400 | $3.10 |
| make quick money online | 49500 | $2.68 |
| learn to make money online | 4400 | $0.05 |
| business making money online | 49500 | $3.25 |
| make money online jobs | 4400 | $0.05 |
| ways to make money fast | 27100 | $2.90 |
| make money fast | 246000 | $2.86 |
| quick ways to make money online | 1900 | $0.05 |
| make easy money online | 40500 | $3.02 |
| can i make money online | 18100 | $0.05 |
| can you make money online | 5400 | $0.05 |
| make money online in india | 2900 | $0.05 |
| make money online canada | 2400 | $2.55 |
| make money online instantly | 1000 | $0.05 |
| blog make money online | 8100 | $3.73 |
| make money online easily | 1600 | $0.05 |
| quick ways to make money | 18100 | $2.84 |
| casino make money online | 2900 | $3.25 |
| make money online legit | 6600 | $0.05 |
| people make money online | 2400 | $0.05 |
| ways to make money from home | 18100 | $2.96 |
| legit ways to make money online | 2900 | $0.05 |
| make money online websites | 12100 | $0.05 |
| ways for kids to make money online | 720 | $0.05 |
| easy ways to make money | 49500 | $2.80 |
| ways to make money on the internet | 9900 | $3.25 |
| make money online australia | 1300 | $0.05 |
| ways to make money | 246000 | $3.06 |
| make money at home online | 60500 | $2.49 |
| make extra money online | 18100 | $2.36 |
| make money online no scams | 1600 | $0.05 |
| make money online beginners | 1900 | $0.05 |
| best ways to make money | 12100 | $2.73 |
| easiest way to make money | 74000 | $2.56 |
| start making money online | 2400 | $0.05 |
| make money online right now | 1300 | $0.05 |
| make real money online | 9900 | $2.49 |
| make money online legally | 1900 | $0.05 |
| best make money online | 14800 | $0.05 |
| make money working online | 6600 | $2.58 |
| easy make money online quick | 2400 | $0.05 |
| easy ways to make money fast | 6600 | $3.02 |
| affiliate make money online | 14800 | $3.30 |
| make money from home | 301000 | $2.46 |
| make money online in pakistan | 1000 | $0.05 |
| make money blogging | 60500 | $4.19 |
| make money online quickly | 2400 | $0.05 |
| ways to make extra money | 22200 | $2.48 |
| make money online with no money | 9900 | $0.05 |
| make money online marketing | 9900 | $5.09 |
| make money online simple | 1600 | $0.05 |
| student make money online | 1900 | $0.05 |
| make money online guaranteed | 1900 | $0.05 |
| fastest way to make money | 6600 | $2.41 |
| earn money online | 201000 | $3.21 |
| make money online system | 1600 | $0.05 |
| make money online no fees | 1600 | $0.05 |
| make money online ebay | 1900 | $0.05 |
| can you really make money online | 1000 | $0.05 |
| ways for kids to make money | 14800 | $6.38 |
| make money with google | 60500 | $4.51 |
| make money on ebay | 49500 | $4.66 |
| good ways to make money | 6600 | $3.95 |
| make money fast and easy | 27100 | $2.84 |
| make extra money | 90500 | $2.58 |
| easy ways to make money on the internet | 1900 | $3.31 |
| make money online everyday | 720 | $0.05 |
| make money quick | 74000 | $2.66 |
| make money now | 40500 | $3.10 |
| make money online cash | 6600 | $0.05 |
| make money easy | 201000 | $2.45 |
| make money online surfing | 1600 | $2.33 |
| make money online no investment | 1000 | $0.05 |
| make money online guide | 1600 | $0.05 |
| make more money | 40500 | $2.21 |
Think before you invest in any new Internet Marketing Course and Subscribe to the The System if you want to know how to make real money online from home without any expense!
Those of you have been following me since I started this blog are more than likely engaging in all or many of the traffic getting, link building, social media buzz, content creation and other techniques that I tell you about here, designed to get you top google rankings and to push your competition down the ladder!
A lot of people ask me what my system is or how it works and all I’m prepared to tell you here if you can’t be bothered to read every post in this blog is that my approach is wholistic.
However, because this very week other people have started to discuss and talk about some of the SEO Illuminati magic circles inner secrets, that not even 99% of people who Do SEO or talk SEO know about, I’m going to disclose to you one of those great secrets that THEY have been hiding from you.
What I usually advise is that wholistically You need to be marketing and creating content in every possible format media and distribution channel possible to deserve top rankings for the most competitive keywords.
Keywords that all you lot are fighting over.
If you take this approach and do no more, at the time of writing you will probably outrank your competitors!
But everything has changed focus in 2010, and if you are engaged in traditional SEO you are are soon going to find yourself perhaps unemployed unless you adapt!
Why? Because even if you are the best link building SEOr there is, you are only doing half the job at the very most!
And here is The SEO Secret the other Gurus don’t like to tell you!
Traditional SEO literally is HALF BAKED!
We all know that Google ranks sites by the number of backlinks pointing to them. This is a QUANTITIVE analysis and you can read all about linking and the ‘wisdom of crowds’ Link Rank Importance here on this blog and in a million other places.
But getting links, even lots of so called ‘quality’ say PR9 links will not get you onto the top of the pile at Google!
Because Google has for months been incorporating measures of chat, talk , noise, buzz, into the algorithm with ever increasing importance! This is a QUALITITVE analysis, a wisdom of crowds mechanism that sorts the wheat from the chaff.
Answer this! Do you really expect Google to rank your website on page one if no-one is talking about it?
So lets spell this out
THE SECRET
TOP RANK = Most Popular QUANTITIVE + Most Popular QUALITITIVE
If you solve this equation you logically get to the conclusion that Google sees quality conversation on the most popular and visited sites and links contained there-in, as the most valuable and ranks websites accordingly. This is the essence of the Social Media Marketing System .
Place your content and start the chat in the places that Google Loves!
Where are they?
Hey! You’re on one right now! 
Like we’ve already said many a time on the system, if you whisper in Google’s ear, It is going to hear you!
If you want the top spot you’ve got to…….Shout to the TOP!
Want to know more? Follow me on Twitter where you’ll learn some more secret insights to SEO!
“Just John the Baptist in the Park, getting laid, thinking there’s no-one looking!”
Well it had to happen, sooner or later some-one else was going to jump onto what we’ve been been “preaching” here at the social media system for the last few years!
A lot of people have come close recently and some of the social media marketing packages put out recently by some of my favourite evangelists like Howie Schwartz, Ryan Deiss, The Stompernet Crew and even Russell Brunson are dancing to a similar beat!
Now I know that my system works, hell recently I’ve been tinkering with the fortunes of and top positions of Fortune 500/FTSE 100 companies competing for the most aggressive keywords and markets — just for fun! (and as part of an experiment in negative SEO)
ANYONE can BEND THE WEB – once you know how! YOU don’t need anything to do it!
Just an Internet connection and a lot of time!
So how do you do it ?
Google is A Junkie!
Easy – Don’t waste your time buying links! Just create or re-use quality content and put it in lots of different formats (with lots of different keyword links embedded) in the places that Google is addicted to like a junkie! The places that Google hangs out and goes to all the times, for it’s fix. Remember Google trusts it’s dealer! Google doesn’t want cut gear! You can’t fool it! Google is a Content Junkie! Give it what it wants!
And then tell the world about it! By HOOK, Social Media or By CROOK!
Links and Buzz , Boy! Nothing More is required to win the ‘wisdom of crowds’ vote to be placed on the front page of Google!
Or is there?
When a fellow Social media evangelist, original web bender and author of the ‘authority black book’, Jack Humphrey sends me an email saying that all the SEO link acquiring community are doing it all wrong…. I sit up and take notice!
Has Jack let the genie out of the Bottle?
Read this and make your own mind up. It’s not an affiliate link and Jack’s Course is not FREE!
However this material (although I haven’t even had a chance to go through it all yet!) is SO much part of my system that you really should take a serious look!
And stop wasting your time buying links!
We Stopped Comments on here a couple of months ago because of all the silly spammers.
Hey, if you are going to spam…at least contribute to the conversation!
Like I do
However if you’ve got anything to say about Jack’s BacktrackSEO you might be able add it here before I stop comments!
I’ve read a lot from Harvard Business School And LSE graduates about media disaster contingency planning and how to manage a PR disaster when social media turns against you.
In nine out of ten cases they mean Facebook as social media. Still I suppose that’s bad enough with half a billion people on the server!
A lot of things annoy me about the ‘remedies’ that are offered by these so called experts, not least the exhorbitant fees they charge for the consultancy babel. But what annoys me the most is that they are all wrong.
An Idea is just as much a piece of content as a video or article. Once it’s out there it is never going away, it’s just a question of how much exposure it is given as to whether it is effectual or not.
I got really annoyed today when I read an article on the usually good quality social media rag Mashable (Am I mistaken to think there is a Scotland Connection there?) about ‘What to do when Social Media turns Against Your Product or Company‘
The main point of my annoyance is that all the solutions involved couldn’t even begin to stop a concerted social media attack and no Company no matter how big could avoid irreparable damage is the cork was ever unleashed from the genies bottle.
What’s in the genie’s bottle?
It’s far too dangerous to talk about here on The System but let’s just say for now that there is a lot of software readily available out there that if used for nefarious purposes could spread an unstoppable landslide of dirt on the Social Media web about anyone or anything in the blink of an eye! More Info inside on this if you sign up for free!
When millions of people are posting the same thing……it becomes The Wisdom of Crowds!
Hmm…….Now where shall we start?
Google Rewards Black Hat SEO – Discuss!
Do you really know why certain websites dominate the Google rankings for the top keywords?
Do you suppose it could be that some of them pay in excess of £14 million per month to Google Adwords?
That doesn’t explain though why they also appear at the top of MSN Bing and Yahoo (maybe) for the same keywords, unless they are paying them as well, in which case it wouldn’t be nearly as much as Gooogle (tee hee).
Do you supppose it could be that these companies employ or outsource Indian, Phillipino and Chinese Workers to write on blogs and forums around the world and graffitti their brand everywhere?
Do you suppose it could be that they buy links?
Do you suppose it could be that they employ copywriters to spread and spin articles and press releases?
Well we all know that real black hat SEO has short term wins in areas wehere it hasn’t been previously exploited, but what about the rules?
The main Google rule now called a ‘Webmaster Guideline’ is that ‘ Thou shalt not buy links to promote your link popularity’
And buried deep down where the human spider is unlikely to follow thwe hierarchical path you will find Google’s Policy on ‘Paid Links‘
Well every example above is of the things that all the top 100 SERPs listings do for just about every competitive keyword. And they do a hell of a lot more aside….
The point is that each example is one of buying link juice, link spam or whatever you want to call it.
Google doesn’t like it because it f**ks with their algorithm, and yet as the example above demonstrates Google are the biggest offenders of paid links.
Anyway I digress from the main point that everyone is engaged in cheating the search engines – everyone of you reading this is guilty, probably of buying links…….
And by doing so you have created the biggest multi billion pound industry called SEO.
I was talking to an old mate the other day who is the first to admit that he knows nothing about SEO, yet he goes on to tell me how he has become a multi millionaire by practising the dark arts of link buying for big multi nationals, or I should re-phrase that to link building as he calls it – at the standard Industry rate of £130 per hour!
What! I must be in the wrong game!
Then I started to think – No I’m in the endgame!
The System methodology of creating links with content as opposed to buying links is already beginning to show amazing Google proof results.
The Google hated system of SEO and Link Buying is Doomed as is Black Hat
Content is King! Quality Marketing is King!
Link buying Spam is really dead – watch the big boys drop!
If you don’t have a profile of LinkedIn.com – you are missing out!
If your company doesn’t have a profile on LinkedIn – you are seriously missing out
Today I’m going to tell you a few secrets about Linkedin.com that the majority of the SEO world have not grasped as yet – and that includes the majority of the 7000 UK members that are returned when you type ‘Search Engine Optimistaion’ into LinkedIn or the 146000 when you type ‘SEO’ in!
How do I know This?
Because they obviously are not doing it when you look at the results!
Today I’m going to show you how to SEO your personal profile for maximum LinkedIn exposure and Google juice. Tommorrow we will deal with your Company and Products exposure.
SEO for your LinkedIn profile
Sign in or join LinkedIn.com
Take a look at my public profile Insurance Search Engine Optimisation
If you sign it to your Linkedin Account you will see additional SEO.
Firstly look at the use of the keywords I’m targetting! Look at the way they are naturally included into each of the sections, text and personal areas of the profile.
Next make sure you use every available link to your blogs, websites and RSS feeds
Join as many Groups that are on theme for your keywords as you can! These are great because they give you a chance to shout your product message or services to the massive targetted audience, and every one you join increases your ‘range’ of connections or ‘connectivity reach’, which gives you more authority on LinkedIn for your specialist subjects (keywords!).
Create your own Groups – these give you an extra capability to increase you connectivity range and at the same time chuck lots of lovely links about on the discussion and forum posts you create or contribute too and YOU have editorial control!
Look at how I use comma separated keywords for the Specialities and Personal Interests sections!
This is because just like on Facebook these become search keyword ‘Metatags’ for the internal LinkedIn search scripts!
So do a search for any of my keywords and (hopefully ) I show at the top.
Use a posting service and bloglink etc to connect all your Blog and microblogging RSS posts on your profile.
Now just doing all this isn’t going to get you to the top of the Linkedin people seach results for service or job terms like ‘ Insurance Marketing’ or product terms like ‘car insurance’ (check them out!) unless you do the most important thing of All!
Get Connected! Link!
Linkedin is the ultimate on-line Business Network and business social media marketing platform. It is the Facebook for business and is a trusted friend of Google. The more authoratitive people you have as ‘connections’ within your industry the higher you will rank in the LinkedIn search Results!
It’s not about Numbers! It’s about making yourself a power hub!
It’s about Who you Know – Connectivity, Power and Authority!
It’s about where you stand within your specific industry, Who you are connected to and how ‘powerful’ and connected they are. Because I know all the high fliers in my particular industry it’s really easy to get top rankings because my ex bosses, friends, business partners etc are only too keen to get connected.
It’s about who you know, and what you do! Which is the perfect ‘social validation’ for Google from the ‘real’ business crowd! This is the heart of getting higher rankings!
So you see LinkedIn search, in it’s very simplistic search way, is actually meritocracy in action!
Do all this right and you will appear at the top of LinkedIn People for your search terms and believe me, a plethora of work will follow , let alone higher rankings for your target sites!
Get Connected and Rank!
Tommorrow how to optimise /optimize LinkedIn for your company and products
In the Winter of 1999 with the Millennium uncertainty around the world and Oasis & Robbie Williams blasting out on FM, a defining moment in Internet history was quietly played out.
The deregulation of the control of top Level Domains TLD’s.
Up until this point the control of the sale and registration of this type of brand new intellectual property the .com .net .org .edu and .gov, had lain firmly in the hands of one company Network Solutions.
With the establishment of the International body for domain names convention ICANN, the system was opened up that November. Coincidently the UK registrar Nominet opened it’s doors to the public at the same time……..
The Domain Name virtual land rush gold rush had begun.
Prior to the Landrush, back in 1996 we had paid £400 to Network Solutions through our ISP for our company domain name. That very same year I was going around the City of London trying to preach to the sheep that he who controls the names controls the product……….
John the effing Baptist or what – very few IT directors were interested and although they understood the vision they saw it as outside their remit. The marketing departments were just interested in Brand names!
So come the revolution of November 1999 when the doors opened, only those few techies in the know started buying like mad…
We stayed up for four days buying domains all night long. We bought 1500 generic TLD’s at around £25 each and spent the money for my new BMW M5………..
Then we sat back and realised that although we owned all this IP we’d just bought ourselves into a £40,000 per year recurring debt!!!
Fortunately or unfortunately for us as it turned out, Registrars started popping up everywhere around 2000 and the price of renewals dropped to around a third of the cost.
Not before we had been taken by a shark who owned a UK company called DiscountDomains who took our money didn’t renew the names and went into liquidation. We very nearly lost the names and it cost us double…….
But over the years it was a wise move to forgo the Beamer…
Certain domains have proved to be a very good investment, but even for top niche names you weren’t going to get the prices talked about in the press, that is until recently!
So what’s going on to have made generic domains the flavour of the month in the global marketing world?
Well in my opinion it’s the recession!
In a recession investors move their capital to ‘vehicles’ that are more stable such as gold, and to those investments which might bring a more long term appreciation, such as Art.
Domains fit both these investment requirements.
Furthermore because of the recession names can be picked up relatively cheap….. often very cheap and in some cases you get an established website with all it’s link juice as well!
I believe this is a good levelling factor. As more domains get sold from large collections they enter the cyberspace marketplace of the SERPS and increase the visibility and demand for generic domain names.
The recent flurry of interest in domains has been whipped up partly by the Internet Marketers who have all jumped onto the practice of ‘flipping’ websites to make virtually instant money.
Flipping involves buying a generic domain name, setting up some hosting and maybe a wordpress blog and some google adsense and selling it the same day on sites like Flippa.com for $100 or more. Leave it a month and drive some traffic and you might get $1000 or more…..
The practice is big in the States and is just catching on over here. This coupled with the easy transfer mechanisms that are on place today have created a whole new market
Just watch those Brands lose their rankings as more and more TLD’s like .co are released and more privately held Top generic domains become available!
Beat The System!
